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6 Pitching

This document provides guidance on developing effective pitches for startups and technopreneurs. It outlines the purpose and mechanics of elevator pitches that are concise yet memorable, as well as more detailed 180-second pitches. Examples are provided of elevator pitches from students, and guidance is given on key elements to cover such as the problem, solution, customers, and business model.

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33 views25 pages

6 Pitching

This document provides guidance on developing effective pitches for startups and technopreneurs. It outlines the purpose and mechanics of elevator pitches that are concise yet memorable, as well as more detailed 180-second pitches. Examples are provided of elevator pitches from students, and guidance is given on key elements to cover such as the problem, solution, customers, and business model.

Uploaded by

Jekku
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Technopreneurship

Alexa Ray Fernando, M.Eng.


Pitching
Intended Learning Outcomes:
At the end of the sessions, students should be able to:
• Deliver a memorable and convincing sales pitch
The Most
Awesome Pitch
Ever!
A Caffeinated Experience
What do you remember from
that?His name?
His company?
His product?
How he makes money?
How long did that take?
Why do you need a Pitch?
1. Communicate your startup’s product and business
model to your stakeholders:
co-founders, employees, partners, customers,
vendors, investors, etc.
2. Validate your own understanding of what your
startup is all about.
3. Attract stakeholders and make them want to know
more about your startup.
Demo
Why do you need a Pitch?
Two Pitch Durations
1. 90 Second. Aka “elevator pitch”.
Objective: whet the appetite of the
listener to ask for more.
2. 180 Second. Aka “detailed pitch”.
Objective: provide a complete picture of
your business model.
Demos
Two less than 90-second Pitches
Learnings from
the DEMO
Did their elevator
pitches make you
want to ask for more
information?
Mechanics of an Elevator Pitch 1/2

• Concise,
practiced overview of your startup that
is SIMPLE and MEMORABLE.
• Limitedto the KEY INGREDIENTS of your startup
that the listener needs to know.
• Explain WHY your product in NEEDED.
• Describe your UNIQUE value proposition.
Mechanics of an Elevator Pitch 2/2

• Keep it short: 30 to 90 seconds at most.


• Avoid jargon.
• Balance humility with hype.
• Be your naturally enthusiastic self.
• Practice, practice, practice. Rehearse on friends!
And now, the
British version…
Mechanics of an Elevator Pitch
180 Second
“Detailed” Pitch
Objective: provide a complete picture
of your business model.
Mechanics of a Detailed Pitch

• Elevator pitch on steroids


• More about customer experience
• More about the product
• More financial highlights & success metrics
• Close with an inspirational or aspirational
note
Demo
180 Second “Detailed” Pitch
Rehearse Your Elevator Pitch
• Introduce yourself, your startup and the value
proposition.
• Who is your customer?
• What are their problem(s)?
• How does your product solve their problem?
• How do you make money?
• Define your success.
Reference:
Philippine Start-up Challenge

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