CORPORATE PROFILE 2012

Corporate Office: Lodha Excelus, Apollo Mills Compound, N M Joshi Marg, Mahalaxmi, Mumbai 400 011, India.
Tel: +91 22 2302 4400. Fax: +91 22 2300 0693. www.lodhagroup.com
WE’RE MUMBAI’S PREMIER REAL ESTATE DEVELOPER.

We have focused, single-mindedly, on understanding how

Mumbai thinks, what it needs, what its people dream of.

And responded, by creating luxury and lifestyle experiences far

exceeding their expectations.

With 30 mn. sq.ft. under development in Mumbai, we reach

consumers across different segments and different categories
with luxury offerings. From world’s tallest residential tower to
urban India’s largest planned city, from landmark destinations to
integrated townships, world-class offices to exclusive weekend
retreats.

With the speed, brand experience and quality that has become
a Lodha trademark.

We look at the future, and see a city waiting to fulfill its potential.

And as the city’s leading developer, we’re committed to making

it happen, to changing the skyline of Mumbai.
38 PROJECTS. 42 MILLION SQ.FT. UNDER DEVELOPMENT.
ALLOW US TO INTRODUCE OURSELVES.

Across Mumbai. Across consumer segments. Across price points. Across

categories. Only one name represents the whole spectrum of real estate: Lodha.
With a land bank of 274 million sq. ft., of which 42 million sq. ft. is already under
development, Lodha’s position in India’s most competitive market stands
unquestioned. The largest developer in Mumbai.

We’ve been developing residences and office spaces in various formats:

stand-alone projects, office campuses, weekend retreats and townships. From
VISION:
luxury garden residences in South Mumbai to large integrated townships in the BUILDING A BETTER LIFE

suburbs, boutique offices for small businesses to university-style campuses for

The group seeks to build
large 24x7 operations, we respond with world-class, innovative solutions. a better life for its
customers, leveraging its
core strengths
With 38 projects in and around Mumbai currently under development, the - the 5 Ls of Leadership,
Luxury, Lifestyle,
Lodha group is now making inroads into other markets with luxury offerings. Location and Legacy -
A super-luxury residential project in Hyderabad, and our first project in Pune, to create landmarks of
exemplary quality
among others. and design that benchmark
the highest standards
of international
As always, we work with the industry’s finest - leading financial institutions, living and working.
designers and product manufacturers - to bring together the most premium
offerings for our customers.

Our core values

We exist to exceed the expectations of our customers through innovative, world-class solutions.
We will go the last mile to do things right and seek excellence in all that we undertake.
We will work with the best people – treat them well, expect a lot, the rest will follow.
We will behave with honesty, integrity and ethics with all stakeholders of our organization.
We will wholeheartedly contribute to our nation’s communities and its environment.
LODHA: THE RESULTS TELL THE STORY

Mumbai’s No. 1 real estate developer, with 14%* market share

21.1% CAGR in sales value over the last 2 years

31 projects and 43 mn. sq.ft. currently under development in Mumbai

Total land reserves in Mumbai – 217 mn. sq.ft.

The only developer in Mumbai to dominate the market across all

residential and commercial segments

* 14% of the residential off-take from April 2011 to March 2012 (Source: Prop Equity Research).
MUMBAI: THE MOST COMPETITIVE MARKET IN INDIA IS ALSO
THE MOST DESIRABLE.

Home to three of India’s largest industrial houses, the biggest Indian and
multinational financial institutions, the country’s top two stock exchanges and its
entertainment industry, Mumbai is unquestionably the financial and business
capital of India.

Tipped to be one of the 10 leading future cities of the world by the UN, Mumbai’s
escalating demand for world-class living and workspaces, makes it the most
attractive real estate market in India, today and in the foreseeable future.

Mumbai is also a very competitive market, with high entry barriers, demanding
intense local knowledge, and focused liaison and delivery capabilities.

The Mumbai real estate market: Vast in scale, high in value.

Mumbai surpasses every real estate market in India, in scale and in the premium it
commands. 80% of the demand comes from the residential and commercial
sectors*. Given Mumbai’s population of 22 million, the residential space clearly
dominates the market.

The number of potential home buyers from the mid-income luxury segment
upwards, is expected to grow at a CAGR of 8% - so demand could actually double
in the next 9 years.

Besides, real estate capital values in Mumbai are easily the highest in India. South
Mumbai and other upscale precincts command a value of Rs. 1,00,000 per sq. ft.,
while Commercial Business District rentals are in the range of Rs. 300 per sq. ft. per
month - more than 30% higher than rates in NCR Delhi, and over 300% higher
than rates in Bangalore and Kolkata.

Lodha, with a strong presence across all the segments in the residential and office
categories, is in the best possible position to benefit from Mumbai’s growth.

*Source: Cushman & Wakefield website Oct. 2010.

THE HIGHEST MARKET SHARE IN MUMBAI, BELONGS TO LODHA.

With a market share of 14%, and over 3.91 mn. sq.ft. of residential space sold from
January to September 2009, Lodha has proven successful in its strategy to be the
dominant player in India’s most attractive real estate market.

Our approach begins with a deep understanding of Mumbai’s consumers –

segmenting them clearly, and then ensuring that each segment’s needs are met
with distinct brands. Strong brands have helped us reinforce our dominance in a
market with steep entry barriers, that demands in-depth local savvy, sharp
marketing and liaison skills, and strong delivery capabilities.

With a land bank that spans the length and breadth of Mumbai, we can meet the
entire spectrum of Mumbai’s future real estate needs. From luxury residences to
suburban townships in the residential sector, and corporate offices to sprawling
campuses for back-end operations, in the commercial sector.

Number of Employees Income from Operations Residential sales volume in ‘000 sft
(INR million) Jul’08 to Jun’09

th h 9,239
ow 1,236 wt
Gr ro h
X G wt
8.6 1,093 . 4X ro
GR
, 46 X
G
CA R, .5 1,730
G 10
71
% CA 5,478
%
1 61
1,113
511
758
294 1,945
144 868 165
199

’05 ’06 ’07 ’08 ’09 ’05 ’06 ’07 ’08 ’09 Jul-Sep Oct-Dec Jan-Mar Apr-Jun
’08 ’08 ’09 ’09

Units sold 99 560 1226 1705

Value (INR mn) 1552 3091 4726 9055

Avg. price realization (INR psf) 9396 4077 4246 5235

 The world’s tallest residential tower.
The country’s biggest land deal.
The country’s largest planned city.
Just what it takes to build a leading real estate brand.
 BRAND ARCHITECTURE
CONSUMER SEGMENTATION BUILDS STRONG BRANDS.
AND AN EVEN STRONGER CONSUMER FRANCHISE IN MUMBAI.
RESIDENTIAL – FOCUS BRANDS

Mid-Income Luxury Aspirational Hi-End Luxury In a real estate market as cluttered and fragmented as Mumbai, leadership belongs
(INR 1 mn - 5 mn) (INR 5 mn – 15 mn) (INR 20 mn – 50 mn) (Beyond INR 50 mn)
to the company that can build strong brands - a name and set of values that stand
Developments in upcoming Developments in established World-class development Boutique developments at
locations meant suburban locations catering to for the Global Clear Rich marquee locations catering out like a beacon, inspiring the consumer’s liking, trust and aspiration level.
for the Seekers and Strivers the Global Near Rich to the Super Rich

Lodha has done just that - identifying Mumbai’s different consumer segments, then
matching them with brands that, by their very name and positioning, carry an
assurance of quality and a unique brand experience. In the residential sector, we
created 2 distinct brands: Lodha and Casa.

Lodha: The luxury brand

At Lodha, we think different. We don't just build structures with brick and mortar. We
With projects that surpass
create environments that enrich people's lives in their living and work space - with a
industry standards,
larger vision and attention to the smallest detail. The new Indian consumer is and meet every consumer
demanding a lot more, and with an in-depth understanding of this consumer, we're need, both the
Lodha and Casa Brand
able to go beyond pre-empting needs. We've been able to exceed our customers' command a high
expectations, time after time. premium in the market.
Categories Seekers Strivers Global Near Rich Global Clear & Super Rich
Annual Income (INR) 0.2 mn to 0.5 mn 0.5 mn to 0.9 mn 0.9 mn to 2 mn > 2 mn

These represent just a few focus brands from Lodha’s entire range of offerings in the residential category. Casa: The affordable luxury brand
For the aspiring consumer, yearning to own a home that is affordable, yet doesn’t
COMMERCIAL BRANDS
compromise on quality, we created Casa - deploying our finest resources, advanced
Signature Offices Signature Boutique Offices Office Campuses technology and construction materials. Providing luxury beyond the consumer’s
Front office/ business headquarters Grade A mid-sized offices 24x7 comprehensive IT destinations expectations, at a price within his reach. Reflecting this, Casa advertising is informative
and price-driven, virtually urging the consumer to take a decision on the spot.

Excelus, Supremus and iTHINK: distinct brands for distinct workspaces

In the commercial space, we provide global corporations signature world-class
offices - with Bloomberg terminals, sky gardens and an inspiring work space for
Key Features Key Features Key Features
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the 24x7 industry
with intensive back-end operations, our unique brand of world-class business
destinations is designed to enhance creativity and productivity in the 24x7 industry.

With projects that surpass industry standards, and meet every consumer need, both
the Lodha and Casa brand command a high premium in the market.
RESIDENCES DESIGNED BY ARMANI AND JADE JAGGER. HOMES WITH PRIVATE
POOLS. SERVICED LUXURY VILLAS.THE MANY FACES OF LUXURY BY LODHA.

Lodha dominates the real estate landscape of Mumbai. From south Mumbai to the distant suburbs.
Across different income levels.

At 117 storeys, World One, the world’s tallest residential tower*, soars above every other residence in more
ways than one. Offering a living experience unparalleled in luxury. Each residence at World One, from
luxurious 3 bedroom World Residences to lavish duplex World Mansions, bears the unmistakable signature
of one of the world’s leading fashion designers, with interiors that reflect global aesthetics and style. On call
to fulfil your every request, is Quintessential, the 24-hour concierge service whose clientele includes Brad Pitt,
Richard Branson and Sharon Stone. Whether it’s chartering a yacht or securing tickets to concert across the
globe, Quintessentially will arrange it for you. While the Siz Senses Spa, ranked the Best in the World by the
readers of Conde Nast traveller U.K., offers you a unique spa and club experience, extending over 4 zones
dedicated to spa, fitness, entertainment and relaxation.

At every level, there is a consumer seeking to improve his lifestyle. We take him to the next. By segmenting
consumers according to their mindset, we are able to offer a luxury experience in every segment.

What happens when contemporary design meets the high priestess of of style? A one-of-a-kind signature
theme envisioned by Jade Jagger – exclusively created for you at Lodha Fiorenza. Here to design India’s first
true ‘designer residential development’, Jade Jagger has drawn from her electric lifestyle and varied
influence, to create a fashionable living experience for you. Here, you’ll find everything fashionable life
demands: spacious double height living rooms with private pools, designer Poggenpohl kitchens, an
observatory with stunning view of Aarey colony and the Arabian sea, an infinity-edged cantilever pool and a
rooftop party lounge.

Spread across 23 acres with 70% devoted to open green landscapes, is a world class development on the
island city’s last piece of virgin land: New Cuffe Parade. A development as large and luxurious as Cuffe
Parade with stunning views of Arabian sea-that offers a whole new way of living, based on the principles of
‘responsible luxury’.

Our Casa project in Dombivali has set benchmarks for its planning, design and world-class amenities,
unheard of in the budget home segment.

Naturally, both Lodha and Casa residences command a premium in the market. And as Mumbai gets more
and more demanding, we will continue to fulfil its needs with even higher standards of luxury.

*Estimates based on currently available information and market conditions.

Luxury: For the affluent consumer, Lodha redefined luxury, with valet and concierge services, private pools and ‘by invitation Luxury weekend homes: You don’t want to do household chores when you‘re relaxing at your weekend home. That’s why
only’ residences, exceeding the expectations of even those consumers accustomed to privileges. Lodha offers serviced weekend villas, equipped with every luxury including trained staff to attend to your every need.

High-end: The global Indian, well-travelled and evolved, needed a residence to match. Lodha provided him with luxury Lifestyle: Are the suburbs for the less fortunate? Not with Lodha’s luxury townships, which overturned conventional thinking.
residences, graced with every world-class amenity including home automation, private elevators and stylish party lounges. Giving suburban residents better amenities, more luxuries and a higher quality of life than even the city could offer.
CASA: AN AFFORDABLE LUXURY BRAND THAT BECAME A CASE
STUDY AND CREATED HISTORY.

Luxury was always the preserve of the chosen few. Until Lodha introduced Casa, a
brand of affordable luxury residences. Offering the aspiring consumer luxury
beyond his expectations, at a price within his reach.

9 Casa projects launched in last 3 years

Created a completely differentiated product category

Over 16,000 apartments sold in 3 years across all Casa projects,

reversing the market sales trend in an economic downturn

Good Practice UN Habitat Business Award for Integrated Planning,

awarded to Casa Bella

The success of our Casa brand won us acclaim, being featured by

Emerald Insights Group, the world’s leading publisher of management
research, as a case study: ‘The Casa Story - the Lodha Group’s foray into
mid-income segments’.
 HDFC BANK, TATA CAPITAL AND KPMG
WERE LOOKING FOR CORPORATE OFFICES.
WE GAVE THEM PERFORMING ASSETS INSTEAD.

The commercial segment in Mumbai has witnessed significant development, with

plush corporate workspaces dotting the landscape.

We saw that most companies looked at their real estate as their single biggest
expense. Couldn’t an office, instead, become a performing asset for their
company? One that is so inspiring to work in, so thoughtfully designed, so
sensitive to the quality of life of its occupants, that it actually enhances their
business potential.

We provide customized solutions for every business need. Across categories from
mid-size to large, back-end operations to front offices. Across locations from South
Mumbai to the suburbs. Whether it’s plug ‘n’ play solutions for the 24x7 industry,
world-class signature offices for world-class corporations, or flexible-design offices
for companies on the rise, every workspace is configured to enhance business
potential, and positively impact a company’s growth.
Every workspace is
configured to enhance your
We’ve created 3 distinct brands of corporate workspaces, catering to 3 distinct business potential,
and positively impact your
segments. Delivering over a million sq.ft. of office space to clients like HDFC Bank, company’s growth.
TATA Capital and KPMG - with over 4.2 mn. sq.ft. under development.

Excelus Signature Offices: Our brand of signature front offices characterized by forward-thinking design, premium
location, and a world-class environment. The perfect headquarters for large corporations seeking a competitive edge.
iTHINK Office Campuses: Our brand of comprehensive ‘back office solutions’, these workspaces provide an Supremus Boutique Offices: Our brand of signature boutique offices specially developed for mid-size companies.
inspiring environment, with world-class facilities for recreation and work that enhance creativity and productivity in Characterized by flexible design and efficient space planning, these offices come with efficient systems that enhance
the 24x7 industry. business performance.
What does it take to change the
skyline of Mumbai?
A land bank that’s 1/4 the size of
Manhattan.
A LAND BANK OF 274 MILLION SQ.FT.
BECAUSE MUMBAI’S DREAMS NEED ROOM TO GROW.

As Mumbai grows, Lodha stands ready to meet the city’s escalating demand for
residences and offices. With one of the largest land banks in the city, extending
from North to South Mumbai, and from the western to the central suburbs.

Our total saleable area available in Mumbai (excluding Dombivali) is 61.7 mn. sq.ft.
Of these, Mumbai island city accounts for 15%. With such large reserves at our
disposal, we can continue to serve the needs of Mumbai for many years to come.
Transforming Mumbai with luxury residences, offices, townships and IT campuses.
One of the largest
land banks in the city,
extending from
Moreover, our foresight and an accurate analysis of development trends, prompted North to South Mumbai,
us to purchase land at very attractive rates in areas like Dombivali - at a time when and from the western
to the central suburbs.
nobody could envision the escalating growth of Mumbai and its suburbs.
Envisaging the potential for turning locations like these into world-class cities with
state-of-the-art infrastructure and facilities, has today put us in an enviable position
of strength, allowing us to take maximum advantage of our investments, at the most
opportune time.

With a land bank extending across 3168 acres, Lodha’s masterplan for Dombivali has
been to develop a sustainable city, with residential, educational, medical, commercial
and hospitality infrastructure, designed and executed to international standards.

Our large land reserves are backed by strong in-house capabilities that help us
deliver projects with speed, scale and high quality. Having the shortest turnaround
time allows us to swiftly unlock the value of our land bank, achieving quicker
returns on investment. And since Lodha’s projects invariably command a premium,
our projects bring in the highest return per square foot of investment.
 Why is a real estate company

recruiting from Stanford,

IIM and London Business School?

CUSTOMER INSIGHT. NIMBLENESS OF RESPONSE.
WHAT ELSE WOULD YOU EXPECT WITH TALENT FROM MCKINSEY
AND L’OREAL?

With professionals from backgrounds as diverse as hospitality, FMCG, banking and

consultancy, it’s no wonder we have a unique approach to business. For a start, we
don’t think of ourselves as a real estate company, building and selling structures.
But as a consumer company, understanding and responding to consumer needs.

Naturally, research and market mapping form the backbone of our operations.
Helping us track current trends, anticipate future patterns and spot emerging
opportunities, to create new products and enhance our portfolio.

Looking at the market from this unique consumer perspective, Lodha has been able
to find opportunities even in the most inopportune times. In the global economic
downturn of 2008, we created a new brand, Casa, in the residential sector, to meet
the budget-conscious consumer’s desire for an affordable home.

Again, turning around conventional thinking that has always perceived suburban
living as inferior to city life, we launched luxury townships that gave suburban
consumers better amenities, larger open spaces, and a significantly higher quality
of life than the city could offer.

A dedicated sales team deploys our strategy in the market, monitoring its progress
across projects, and maintaining updated databases of over 1,00,000 client leads.
We don’t think of
ourselves as a
While our management and marketing professionals - many of them drawn from real estate company,
building and selling
prestigious institutions like IIT, ISB and IIM – help Lodha stay ahead even in
structures.
Mumbai’s fiercely competitive market. But as a consumer
company, understanding
and responding
Spotting gaps, opening up new directions, pioneering new trends – it’s just another to consumer needs.

day at the office for Team Lodha.

WORLD-CLASS PARTNERS.
YOU’RE ONLY AS GOOD AS THE PEOPLE YOU WORK WITH.

Fuelling our growth as a company, and helping us in our mission to provide luxury and lifestyle
beyond the norm, are some of the finest Indian and global partners.

Financial partners
J.P. Morgan chose Lodha for its first principal investment in real estate, allotting INR 270 crore to Lodha
Bellissimo in 2006. The following year, Deutsche Bank invested INR 1,640 crore, the largest ever FDI invest-
ment in real estate in South East Asia. In 2007, ICICI Ventures, too, invested INR 87 crore in Lodha. And the
HDFC Group has invested INR 216 crore in our new Hyderabad project, Lodha Bellezza, jointly with Evol-
vence Funds, in 2008.

Our project partners

Our architecture and design associates, too, have contributed immensely to our projects, helping us enhance
the lifestyle experience in all our offerings - both residential and commercial.

ARMANI/CASA: Providing a platform for the world’s greatest fashion designer to set out his vision of the living
space: The collection ranges from furniture to accessories, modular arrangement for the bathroom to a complete
kitchen system and from fabrics to ornaments and lighting.
YOO: It is a globally renowned meeting place of some of the finest minds in architecture, interior design and styling.
PEI COBB FREED & PARTNERS: Famous for their contemporary addition to the Louvre, the much talked-about
Louvre pyramid, and the Bank of China Tower in Hong Kong.
ARUP: A design firm acclaimed for the 4D planning of Heathrow Terminal 5.
SASAKI: Shot to fame for their celebrated design and planning of the Olympic Green, the site of the Beijing
Olympics.
AEDAS: Among other renowned projects, Aedas has designed the exhibition spaces for the World Trade
Centre Memorial Museum at Ground Zero, New York.
SITETECTONIX: The world’s leading firm in landscape architecture, urban design and planning, based in
Singapore.
GREG NORMAN DESIGN COMPANY: The premier golf course design company with over 70 golf courses
executed across six continents.
BELT COLLINS: The world’s most renowned landscape design firm, based in Singapore, with over 250 national
and international awards won since it was founded in 1953.
KAPADIA ASSOCIATES: Architects.
VAKIL MEHTA SETH/SHARAD SHAH/EPICONS: Structural Consultants.
NOT EVERYTHING WE BUILD IS BRICK AND MORTAR.

Our vision to build a better life encompasses all sections of society, especially those
disadvantaged in various ways. Our initiatives in this direction are many.

Education
Investing in the future of our country, our children, the Lodha group runs two
schools - at Dombivali and Nalasopara, two upcoming middle-class suburbs of
Mumbai. These schools provide pre-primary, primary and secondary education to
over 3000 students, for a subsidized fee. They also include extracurricular activities
like Indian and western dance, yoga and meditation, computer training, drama,
elocution and sports.

Vocational Training
Each year, the group sponsors vocational training workshops for job-seekers, in
specialized areas like electronics repairs, diamond polishing, cooking and
computers. The group also supports year-round computer training programs at
subsidized costs, to improve people’s career prospects through digital awareness.

Welfare at Construction Sites

Charity begins at home, and Lodha has initiated welfare and education measures The group is committed
to allocating at least
at all its construction sites. The children of our construction workers are provided 10% of its annual
free education in our schools, while infants are taken care of in crèches. constructed area to
projects that cater to the
lower middle class,
Affordable Housing to create a better
living environment and
Lodha has always believed that quality housing not only serves a functional need, lifestyle for every
but also fulfils an emotional need. The group is committed to allocating at least section of society.

10% of its annual constructed area to projects that cater to the lower middle class,
to create a better living environment and lifestyle for every section of society.
Naturally, these projects meet every standard set by Lodha.
JUST WHAT ENVIRONMENTALLY CONCERNED CORPORATIONS
AND RESIDENTS NEED. A CONCERNED REAL ESTATE COMPANY.

Concerned consumers, corporations morally and strategically bound to

environmental concerns, and our own conscience, make it imperative that all
our projects are executed with utmost sensitivity to the environment.

To begin with, we far exceed the legal requirement of green cover around
buildings. We don’t stop there, our sky gardens feature trees even on top of
buildings, helping lower the temperature of the floors below. From far-flung places
around the world, we source plants that survive at high altitudes, in order to enrich
the air at higher floors.

Of the 11 LEED (Leadership in Energy and Environmental Design) certified projects

currently in the country, Lodha is proud to claim ownership of two: Lodha Excelus
and iTHINK. Thanks to environment-sensitive planning and design, professionals
working at Lodha Excelus and iTHINK breathe high quality, oxygen-rich indoor
Of the 11 LEED certified
air that helps them stay active, alert and healthy. And helps companies save a
projects currently in the
healthy 20% on power. country, Lodha is proud to
claim ownership of two:
Lodha Excelus and iTHINK.
Our township at Dombivali, Casa Bella, has been planned with solar heating,
rainwater harvesting, electric buses for transportation within the township, and a
sewage water treatment plant to provide recycled water for gardening. The green
cover at Casa Bella has been judiciously incorporated to shade and cool the
township, and reduce air pollution naturally.

We meet world standards in the residential and commercial spaces we create.

More importantly, we meet our own standards for responsible, sensitive policy as
a corporate citizen.
 Lodha Excelus, Mahalaxmi
9 mn. sq.ft. delivered across luxury residential
and signature office spaces.
But then, Mumbai is known for its good taste.

Lodha Aria, East Parel Lodha Costiera, Napeansea Road

Lodha Bellissimo, Mahalaxmi

shot at location
AWARDS AND RECOGNITION

For the year 2012-13, Lodha has received the following awards across our
marquee residential and commercial offerings.

Good Practice UN Habitat Business Award Ranked among India’s top 10 builders
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for CASA Bella, an integrated township
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Lodha Bellissimo - the only Indian

Adjudged second best employer
residential project to be ranked among
in the real estate sector
top 1000 landscapes