BE PART OF A

WINNING
TEAM WITH
THE #1
FRANCHISE *
 More than 39,000 SUBWAY® locations throughout the world

Fred DeLuca and Dr. Peter Buck Exceptional growth

opened the first SUBWAY® Since its founding the SUBWAY®
restaurant in the city of Bridgeport, franchise system has experienced
Connecticut, USA, in the summer of phenomenal growth, and has
1965. They later incorporated in the become the #1 Quick Service
name of Doctor’s Associates Inc. Restaurant chain in the world.
In most years, about 70% of new
The SUBWAY® chain is the largest franchises are purchases by existing
restaurant chain in the world with owners.
more locations than any other
restaurant.
Each SUBWAY® location is focused
SUBWAY is a registered trademark of Doctor’s Associates Inc.
®
on making great sandwiches. In fact,
©
2013 Doctor’s Associates Inc. Franchise may be offered by
prospectus, through affiliate companies. Numbers subject to change. it is so great, that many SUBWAY®
Please visit www.subway.com for the latest restaurant and country customers have become franchise
counts.
owners simply because they believe
*SUBWAY® is the #1 restaurant chain in total restaurant count in the product.
with more locations than anyone else in the Quick Service Restaurant
industry.
Décor In addition, many food flavors Products you will
® are brought out by toasting the be proud to serve
The SUBWAY décor integrates
sandwiches to perfection, just The SUBWAY® franchise offers your
the look of natural building
the way a customer wants. customers many great options to eat
materials - brick, clay, stone -
into the stores and conveys to a fresh meal, fast.
customers that SUBWAY®
Think about your customer base and
locations are warm and inviting all the potential consumers who
family dining destinations. patronize your business. Wouldn’t
the quality of the SUBWAY®
Great food products appeal to those
SUBWAY® “Sandwich Artists” consumers?
create customers’ sandwiches on
a varied selection of daily baked SUBWAY FRESH FIT™ Menu*
gourmet breads. With the option
of many ingredients, the The nutritional value of our food is
sandwiches are customized with very important. The SUBWAY
an array of meats, cheeses, FRESH FIT™ menu is low in
vegetables, and lastly topped off saturated fat and cholesterol and
with unique select sauces. is trans fat free.

*SUBWAY FRESH FIT™ menu is currently available in the US,

Canada, Australia and New Zealand
 “You don't have to go The franchisee is responsible for:
underground to Initial franchise fee
catch this Finding locations
Subway. Leasehold improvements and
Doctor's equipment
Associates Hiring employees and operating
operates the restaurants
Subway chain of sandwich shops, Fast Food Paying 8% royalty to the company
the world’s largest restaurant chain, and a fee into the advertising fund
boasting more than 36,000 locations Category
in 98 countries. All Subway The company provides:
restaurants are franchised and offer Category: Most Popular
such fare as hot & cold sub Access to formulas
sandwiches, flatbread sandwiches, SUBWAY® = Number 1 and operational systems
and salads. Subways are located in Store design and equipment
freestanding buildings, as well as in Category: Top Service ordering guidance
airports, convenience stores, sports SUBWAY® = Number 1 Training program
facilities, and other locations. Operations manual
Doctor's Associates is owned by Representative on-site during opening
Category: Healthy Options Periodic evaluations and ongoing support
co-founders Fred DeLuca and Peter
Buck, who opened the first Subway SUBWAY® = Number 1 Informative publications
in 1965.”
Before you open: Location performance
Training Generally, the most important QUESTIONS?
You and your designee or factors for performance are the Direct your questions to the
manager will take part in our location of the franchise and how following appropriate regional
intensive two-week program. well it is run. Because these key SUBWAY® office:
factors are unknown, Doctor’s
Restaurant/Store design
You will be provided with floor
Associates Inc. cannot predict Australia
your results. Brisbane
plans for your specific location.
+61 732 16 0665
Site selection In fact, to eliminate possible
You will be assisted in evaluating misunderstandings, the company
the location for your business. has a policy that no employee or
Asia
 Singapore
Equipment ordering agent can provide you with
projections as to potential sales, +65 6227 2557
You will receive guidance on
ordering your equipment earnings and profitability. Seoul
package for timely delivery. +82 279 75 036
The best way to get this
After you open: information is to complete an Europe
Operations manual application. After your application Amsterdam
SUBWAY® restaurants’ in-depth is received, you will receive a
disclosure document and contact +31 20 531 7300
manual covers a full range of
topics important to running information of our franchisees. Cambridge
your business. These franchisees will be able to
+44 122 355 0820
answer your specific questions.
Field support Cologne
Your local representative will Support +49 221 788 7460
help you get started and provide
ongoing operational evaluations. Franchise World Headquarters, Prague
LLC is proud of the excellent +42 023 331 0135
Franchisee services support systems available to
A Coordinator will serve as your SUBWAY® franchisees. Ongoing Madrid
main contact person, who is just support is provided before and +34 916 30 5908
a phone call or e-mail away. after you open your store. As
R&D soon as you join the SUBWAY® Paris
SUBWAY® franchise executive team, you’ll have access to help +33 14 198 6003
chef, baking specialists, staff to get you started. Once open,
nutritionist, and product systems are in place to help you Latin America
development team continually operate your location effectively. Miami
strive to make our excellent +1 305-883-3966
food even better.
Brazil
Continuing education +1 41-3301-7257
Regular newsletters, e-mails and
voice-mails, DVDs and additional
learning tools are also available. Middle East
& South Africa
Beirut
+961 1 999 663
www.subway.com
US & Canada
1.800.888.4848
All other countries
1.203.877.4281
SUBWAY® Eat Fresh Live Green In the US, efforts undertaken by the SUBWAY® restaurants use napkins,
SUBWAY® brand together with gift cards, take-out menus, towels,
The SUBWAY® brand is committed vendors have eliminated 168,277 tissues, sandwich wrap, paper hot
to making SUBWAY® restaurants and metric tons of greenhouse gas (GHG) cups, salad containers, catering trays,
operations as environmentally and emissions over the past year. Since beverage carriers, pizza boxes, and
socially responsible as possible. The August 2006, all new SUBWAY® catering trays that contain recycled
brand strives to conduct business in restaurants. have installed low-flow content.
a way that creates profit for franchisees sink aerators; saving over 240 million SUBWAY® restaurants offer a variety
while minimizing the impact the gallons of water annually. Franchisees of “better for you” menu items. The
business has on the environment and have the option to build Eco SUBWAY® brand is committed to
improving the lives of SUBWAY® Restaurants designed to reduce ener- continually improving the nutritional
customers, employees, franchisees, gy and water usage, waste and con- content of the food served. All
vendors and communities world-wide. serve resources. To date, there are 17 artificial trans fats have been eliminated
Eco Restaurants open and more are from core products. The sodium
Did you know . . . being planned. Six of these locations are content has been reduced by 28% for
The SUBWAY® organization works LEED (Leadership in Energy and Environ- low fat sandwiches and by 15% for all
on sustainable initiatives world-wide mental Design) certified by the US Green lunch and dinner subs. In the US, the
with a focus on energy efficiency, Building Council and the others are certi- bread is fortified with calcium and
water and resource conservation, fied using an internal process. vitamin D, and chicken and turkey are
and waste reduction, as well as
To reduce the environmental antibiotic and hormone-free.
sustainable & ethical sourcing and
footprint of the waste stream, the
supply chain management.
ATTEND a SUBWAY® Seminar The next steps
At your STEP 1 STEP 2
convenience,
visit our web-
Apply Research
site to attend Simply complete the application Talk to our franchise owners to learn
the online included in this brochure and mail or more about us. Ask them why they
INA R seminar. We fax it to Franchise Sales at Franchise chose the SUBWAY® franchise. Visit
L IN E SEM encourage World Headquarters, LLC. the locations, enjoy the great food
ON
you to attend and imagine what it would be like to
local seminars A disclosure document will be join our terrific team.
in person, as sent to you that includes more
well, to learn information about the franchisor. STEP 3
more about To speed up the process, you can
your specific also complete the application online
Join the team
location and at www.subway.com/apply. It’s as easy as that. Once you have
to meet your own Development finished your investigation and have
Agent who can discuss franchise secured approval to become a
opportunities with you. SUBWAY® franchise owner, don’t
wait. There’s a world of opportunity
waiting for you once you make your
decision. We’re looking forward to
hearing from you soon!
 GENERAL BREAKDOWN FOR:
Franchise Capital Requirements
INITIAL FRANCHISE FEE
The SUBWAY® franchise has some of the $10,000 - $15,000 (Depending on country*)
lowest start-up costs in the industry. Your REAL PROPERTY
complete investment will depend on your $4,000 - $24,000
location, size, and the extent of renovations LEASEHOLD IMPROVEMENTS
required. There are traditional and non- $24,500 - $143,000
traditional locations for SUBWAY® franchises. EQUIPMENT HIRE-PURCHASE
A traditional restaurant is one you see in a SECURITY DEPOSIT
shopping center or on the street corner. A $41,800 - $90,800
non-traditional restaurant is a store located in SECURITY SYSTEM
(Not including monitoring costs)
an airport, hospital, truck stop, college, bus
$1,200 - $7,000
terminal, or other sites associated with
FREIGHT CHARGES
another business. The non-traditional (Varies by location)
locations are usually owned by existing OUTSIDE SIGNS
franchisees that have proven to be very $3,000 - $21,000
successful with the SUBWAY® system. If you OPENING INVENTORY
own a location such as a convenience store, or $3,800 - $7,500
any non-traditional site, you may have the
INSURANCE
opportunity to buy a franchise for that location. $1,600 - $3,000
Capital requirements for your area can be SUPPLIES
found online at www.subway.com. $1,100 - $3,300
The estimated costs to the right, represent a TRAINING EXPENSES
wide range of possible locations throughout (Including travel and lodging)
$3,500 - $7,000
the world. Remember that costs will vary in
LEGAL & ACCOUNTING
relation to the physical size of the restaurant. $1,000 - $8,000
A lower cost restaurant is one that would
require fewer leasehold improvements, less OPENING ADVERTISEMENT
$1,500 - $6,000
seating and fewer equipment expenditures.
Moderate and higher costs restaurants may MISC. EXPENSES
( Business licenses, utility deposits, small equip. & surplus capital )
require extensive interior renovations, $2,800 - $20,000
extensive seating and additional equipment. ADDITIONAL FUNDS - 3 MONTHS
If you are purchasing a franchise for a location $6,000 - $43,000
opportunity, such as a non-traditional or ESTIMATED TOTAL INVESTMENT
school lunch program location, the listed $105,800 - $393,600 +
capital requirements may vary and could be THESE FIGURES ARE ESTIMATES OF THE COMPLETE INVESTMENT IN SETTING
substantially lower depending upon the UP A SUBWAY® RESTAURANT AND OPERATING IT FOR
3 MONTHS. IT IS POSSIBLE TO EXCEED COSTS IN ANY OF THE AREAS
necessary equipment you must acquire or LISTED. FINAL COSTS WILL DEPEND ON LOCATION, AMOUNT OF
changes in leasehold improvements you must RENOVATIONS, ETC. TO SEE MORE DETAILS,
make. COMPLETE APPLICATION TO RECEIVE DISCLOSURE DOCUMENT
*US and Canada Franchise Fee = $15,000

Worldwide Development Agent Opportunities

A Development Agent works to build franchise sales by building on the SUBWAY® internationally recognized brand.
Several areas around the world need Development Agents and if you are 1.) willing to live in that country full time and
2.) have franchisee experience, you may be the Development Agent that the SUBWAY® system needs now.

Company Vision Company Values Qualities of a successful

Be the #1 Quick Service Restaurant chain in the world.
Family: We build our business relationships SUBWAY® Development Agent:
Company Mission by serving each other, our customers and our · Excellent leadership capabilities
Delight every customer so that they want to communities, much as we do within our own
tell their friends with great value through fresh, families. · Vision for the future of the SUBWAY® brand
delicious made-to-order sandwiches and an and restaurant development
exceptional experience.
Teamwork: We challenge ourselves and
each other to succeed through teamwork, · Passion for the SUBWAY® brand
Development Agent’s Role against shared goals and to be accountable for · Local market knowledge
A Development Agent is an independent our responsibilities. · Excellent communication skills
contractor who sees the “big picture”. When
approved, the DA develops a territory by Opportunity: We create an entrepreneurial, · Determination to lead a successful territory
helping franchisees own and operate SUBWAY® ever growing SUBWAY® community, increasing
the opportunity for everyone. · Excellent organizational skills
restaurants in that territory.
To find out more about which countries are looking for Development Agents and to express interest in becoming
a Development Agent, contact Crystal Babcock E-mail: Babcock_C@subway.com Or Telephone: 1.203.877.4281 x 1700
 NOTABLE GLOBAL QUOTABLES

I´m a Chef by profession

and have worked as such for over 20 years in
restaurants and hotels in Europe. We were so confident of
the SUBWAY® restaurants franchise that we sold all our properties in
Iceland to open our first SUBWAY® store in July 1999 in Benidorm, Spain. I grew up on SUBWAY®
I now have 7 stores open in my territory including one in Alicante Airport. while living in the village of Manotick, Ontario,
Things are looking bright for SUBWAY® stores and franchisees in Comunidad and after working at the local store first as a sandwich artist
Valenciana. and then store manager, I soon realized that the concept and the brand
itself had great potential. After identifying the UK & Ireland as an untapped
Helgi B. Helgason, DA Spain, owns 2 franchises market back in 1997, I decided to move to England to become a Franchisee and
Development Agent. The quality of the product and the level of customer service that
SUBWAY® provides was exactly what was needed in this marketplace, and SUBWAY® soon
became one of the top food service providers on the High Street. With the assistance of
my sister, Andrea Fleck, we are responsible for the development of the SUBWAY® chain
within the Five Counties. Now totaling 63 stores, SUBWAY® is the largest QSR in the Five
Counties, of which we are the proud owners of three stores. The SUBWAY® chain
provides the product, structure, and support that is required to assist their
Franchisees to reach their goals.
James Fleck, DA United Kingdom, 63 franchises
I purchased my first SUBWAY®
store in Poole in March 2005, and by June 2007, I had opened
my fourth store in the town. A few months later, I was proud to be
awarded the coveted title of Franchisee of the Year for the UK and Ireland at the
SUBWAY® chain’s 2007 annual convention in Florida. The award means a great deal to
me as it recognises the fact that my staff and I run a successful business that not only
increases the chain’s brand recognition, but serves our community as well. I credit
my success to believing passionately in the SUBWAY® brand and its offering.
Paul Jackson, Franchisee, UK, 9 franchises

After working in the SUBWAY®

system for seven years as an employee, first as a sandwich
artist and eventually as a store manager, all while in college - I had the
chance to work as an Area Supervisor for a multi-unit owner. I witnessed firsthand
how the SUBWAY® franchise is such a great opportunity. When I was offered the chance
to buy five restaurants and become a multi-unit owner myself, it was a dream come
true. Sixteen years later, I own 6 restaurants and am a member of the local SFAFT
Poland is the most dynamic and expanding market board. The SUBWAY® system has been a very lucrative and exciting business to be part
for QSR franchising in Eastern Europe and SUBWAY® is the fastest of. It has made all of my financial and personal goals a reality, while at the same
growing brand of restaurants worldwide! Right now, I run 5 SUBWAY® time, I enjoy a quality lifestyle.
restaurants in Warsaw, and am considering other areas of Poland. That is constant growth,
so by end of this year, I should have 7 restaurants. I predict that the number of Brad Harris, Franchisee, Denver, Colorado, 6 franchises
SUBWAY® restaurants in Central Europe will explode, because our subs are fantastic,
customers love the taste, and how it is made the way they like it, in front of their eyes.
Recently we introduced soups, coffee/breakfast and catering to Poland. So we have
added new categories, which is very exciting.
Michael Moritz, Franchisee, Warsaw, Poland, 5 franchises
 www.subway.com

SUBWAY® is a registered trademark of Doctor’s Associates Inc.

©
2012 Doctor’s Associates Inc.
Franchise World Headquarters, LLC
325 Bic Drive, Milford CT 06461