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Title: Music in Consumerism: Complete Guide of Film Scoring by Richard Harding Davis

This course explores the roles and influences of music in everyday life through various spheres such as movie scores, advertising, public places, and interpersonal relationships. Students will analyze how music affects shopping habits and relationships. The course is divided into 5 units covering music in film, places of business, advertisements, and its everyday effects. Students will complete projects like creating soundtracks, exploring music in shops, making ads with music, and journals on music's daily impacts. The goal is to understand how music persuades consumers and shapes experiences.

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104 views3 pages

Title: Music in Consumerism: Complete Guide of Film Scoring by Richard Harding Davis

This course explores the roles and influences of music in everyday life through various spheres such as movie scores, advertising, public places, and interpersonal relationships. Students will analyze how music affects shopping habits and relationships. The course is divided into 5 units covering music in film, places of business, advertisements, and its everyday effects. Students will complete projects like creating soundtracks, exploring music in shops, making ads with music, and journals on music's daily impacts. The goal is to understand how music persuades consumers and shapes experiences.

Uploaded by

api-438739699
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Title: Music in Consumerism

Meeting time: Your class will meet M,W, and every other Friday for one hour as part of
a fine arts block.

Instructors names: Jessica Brummel, Abigail Huck, Abigail Giles, Bailey Eisenbraun,
Alex Meek

Purpose: To identify the roles and influences of music in everyday life, particularly in
the areas of movie scores, advertising, places of business, interpersonal relationships,
etc. Students will distinguish how music in ads affect your shopping tendencies, then tie
into how music affects your relationships.

Course overview: Explore music in ads, music in film, music in public places, and
other spheres of influence.

Text: excerpts from;

Complete Guide of Film Scoring by Richard Harding Davis

ISBN: 9781617743313

Reel Music: Exploring 100 Years of Film Music - 2nd edition ISBN13:
9780393937664

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5934855/

https://www.researchgate.net/publication/235232340_The_Music_of_Nature_and_the_
Nature_of_Music

Music and Consumer Experience by John T. Lang

https://onlinelibrary.wiley.com/doi/full/10.1002/9781118989463.wbeccs177

Objectives:
Expectations: Things done on time

Assignments:

● Read, respond, and discuss texts given in class


● Create soundtrack for a video that adds to what is happening in the scene
● Explore shopping centers and take note of music
● Create an advertisement with background music
● Create a playlist for a place of business around town, extra credit if they bring
this playlist to an employer with a rationale
● Create a playlist for an activity in life--sleeping, working out, driving, etc and
provide a detailed rationale on why music was chosen
● Keep a journal of how music affects their life day-to-day (this would be their final,
as well as a presentation to the class on their findings)

Proposed Course Calendar: (This section will be based on the number of units you propose to present, the order of
presentation, and dates of the presentations.)

Course = 1 semester (January-May) 1 Unit = 3 weeks

Unit Calendar
Music in Film - Weeks 1-3
Music in Places of Business - Weeks 4-6
Music in Ads - Weeks 7-9
(Unit #4) - Weeks 10-12
Music and its Effect on Everyday Life - Weeks 13-15
(Week 16 = Finals week - Submit 5 projects together)

*Large projects are due at the end of each unit. This will leave no final exam, but the
students will revise their previous projects from each unit and compile them to submit all
5 projects as the final summative assessment.

Material Covered in Units


Music in Film

Music in Places of Business

- Music in Shopping Centers


- Music in Restaurants
Music in Ads

Music in Everyday Life

Anticipated lessons: This part is the portion that you will teach for your peers and the
middle school students. The premise of the lesson must be multicultural

What is a film score and what makes it up?


Garage Band

5 units
5 summative projects/forms of assessment

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