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Trackisole: Your Child'S Safety Is Our Priority'

TrackiSole aims to enhance child safety in Pakistan by introducing a chip-based inner sole that allows parents to monitor their children's location via an app. The company plans to target family consumers in Gulshan, with an initial investment of 2 million and projected sales of 4 million. Their marketing strategy includes social media promotion and early-bird discounts to capture a 20% market share of the potential 10,000 children.

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Sikandar Akram
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28 views9 pages

Trackisole: Your Child'S Safety Is Our Priority'

TrackiSole aims to enhance child safety in Pakistan by introducing a chip-based inner sole that allows parents to monitor their children's location via an app. The company plans to target family consumers in Gulshan, with an initial investment of 2 million and projected sales of 4 million. Their marketing strategy includes social media promotion and early-bird discounts to capture a 20% market share of the potential 10,000 children.

Uploaded by

Sikandar Akram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TrackiSole

‘Your Child’s safety is our PRIORITY’


Executive Summary:
 Summary:
1. Last year in Pakistan, 35000 cases of child kidnapping had been reported and the ratio is
increasing day by day
2. Our Mission is to empower the children to save themselves from abductors
3. We are introducing chip based inner sole through which parents can monitor their
child’s moves & can trace their location
4. We will provide an app through which parent can trace their child’s location
 Ownership:
20% ownership will be distributed among 5 partners
 Company’s Location:
At Gulshan
 Formal picture of Company:
Market Analysis:
Segmentation:
Key area of potential customers---Family consumers of Sales
Gulshan
Target Market:
20%
Family consumer is a key of Tracki Sole Company
Potential market 10000 children, capturing only 20%
Growth:
Growing our business 10% annually, next segment is
Alzheimer's patients. 80%
Business Industry:
Life-saving electronic devices industry
Competitors:
Providing a chip based sole, there will be no
competitors
Implementation Plan:
Marketing Strategy:
To build product and create brand awareness among parents
Marketing Plan:
Marketing through various social media platforms e.g Facebook, YouTube, Twitter & by
conducting various sessions during school meetings highlighting the need of child’s safety.
Promotion:
Promotions using flyers, brouchers & various ads on social media
Sales Strategy:
10% Early-bird discount to customers during the first 3 months
Price Strategy:
Product Price Rs 5000/-
 Cost-effective
 Relatively inexpensive
 User-friendly & Easily affordable
Organizational Structure:
Management Summary:
Visionary Management Style:
1. Visionary Managers have plans regarding all process of Tracki Soles
2. All team members have freedom to achieve their tasks on the whole project
3. Managers will check from time to time to get status of sole’s import
4. Chips order will be placed after the sole’s shipment received
5. Marketing plan is bring in process to target the Gulshan Audience
Role Of Managers:
1. Procurement Manager has been assigned to the vendor dealing & shipment
follow-up
2. Audit Manager is responsible for the quantity & product competitive pricing
3. Finance Manager has been assigned to the smooth clearing of bills
4. Marketing Manager have a ownership of all the marketing campaign
5. At last, Sales Manager is responsible for sales targets & customer satisfaction
Financial Plan:
At start we are going to invest 2 million
Initially, expected sale is around 4 million a part from
that profit ratio is 30% while selling 800 units.
Excluding our cost and operating expenses which are
2.8 million and 1.06 million.
Our net profit is 140,000
ROI is 7 %
Presented By:
 Noor Ul Ain
 Syeda Samia Naz
 Zubiya Saeed
 Talha Aleem
 Sikandar Akram

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