content-strategy-jobs-in-kolkata, Kolkata

125 Content Strategy Jobs in Kolkata

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posted 2 months ago
experience0 to 3 Yrs
location
Kolkata, West Bengal
skills
  • Client Management
  • Communication
  • Project Management
  • Coordination
  • Administrative Skills
  • Branding
  • Content Strategy
  • Social Media Management
  • Research
Job Description
As a candidate for the position in Kolkata, West Bengal, you will be responsible for the following roles and responsibilities: - Act as the primary point-of-contact for client accounts, ensuring a deep understanding of key deliverables and leading the day-to-day management of client experience. - Manage effective communication between clients and the team to ensure smooth project execution. - Assign tasks, coordinate with the creative team, review each step, offer suggestions, and ensure project expectations are met. - Efficiently juggle multiple clients" needs to ensure timely project delivery. - Coordinate all aspects of client project management and handle related administrative tasks. - Assist in project coordination with the creative and production team as well as external vendors. - Apply knowledge of branding practices and guidelines in preparing and assisting presentations. - Research and develop a content strategy aligned with the brand's philosophy and objectives across various platforms like Instagram, Facebook, and Youtube. Qualifications required for this role include: - Excellent written and verbal communication skills in English. - Minimum of 1+ years of relevant experience in a reputable Creative Agency or Advertising Agency.,
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posted 2 weeks ago

Content Creator

SVF | hoichoi
experience2 to 6 Yrs
location
Kolkata, West Bengal
skills
  • Content creation
  • Influencer marketing
  • Social media
  • Content strategy
  • Video production
  • Budget management
  • Analytics
Job Description
You will be responsible for conceptualizing and delivering engaging & impactful influencer-driven short format content. Assimilate and translate brand brief into content ideas ensuring adherence to business objectives and budget efficiencies. Build content concepts based on insight derived from an in-depth understanding of the digital landscape, audience insights, and content trends. Evaluate requirements to draw delivery timelines and ensure on-time delivery. Maximise value across content formats ensuring engagement, authenticity of messaging, and relevance for the audience. Create & present plans and campaign ideas to internal teams & influencers. Collaborate with internal production, graphics, and other relevant teams to ensure delivery in line with business objectives. Work with production teams to manage budgets and estimates. Track analytics to measure performance across platforms for dynamic content performance management & capture learnings in reports. Proactively suggest and innovate content properties/ideas for topical and cultural moments. - Assimilate and translate brand brief into content ideas - Build content concepts based on insights - Evaluate requirements and ensure on-time delivery - Create & present plans to internal teams & influencers - Collaborate with internal teams for delivery - Manage budgets and estimates - Track analytics for performance measurement - Proactively suggest and innovate content properties/ideas - Any Undergraduate or Graduate Degree - 2-3 years of experience in social marketing - Strong understanding of social media landscape - Prior experience in creating short-form content - Strong written and verbal communication skills - Proficiency in Bengali is a must - Team player with time management skills - Basic knowledge of digital video production,
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posted 2 months ago
experience5 to 9 Yrs
location
Kolkata, West Bengal
skills
  • Learning Management System LMS platforms
  • Organizational Change Management
  • Adoption strategies
  • Learning strategies
  • Consulting landscape assessments
  • Learning technologies
  • Architecture designs
  • Integration approaches
Job Description
As a candidate for this role, your responsibilities will include: - Configuring, migrating, and integrating Learning Management System (LMS) platforms - Implementing Organizational Change Management and Adoption strategies In addition to the above responsibilities, you will be involved in: - Crafting learning strategies and consulting landscape assessments - Designing learning technologies and selecting appropriate platforms - Creating architecture designs and integration approaches,
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posted 2 months ago
experience2 to 6 Yrs
location
Kolkata, West Bengal
skills
  • content creation
  • data analysis
  • communication skills
  • client interaction
  • social media strategy
  • metric reporting
  • proficiency in social media platforms
  • Microsoft Office suite
Job Description
You will play a critical role in creating original digital content across various social media platforms for food. As a hard-working team player, your main responsibilities will include: - Develop social media strategy - Create original content - Provide data analysis and metric reporting for clients To qualify for this position, you should have: - Proficiency in many social media platforms - Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) - Excellent communication skills with a flair for client interaction,
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posted 3 weeks ago

Travel Content Writer Internship

Flying Squirrel Holidays (www.flyingsquirrelholidays.com)
experience0 to 4 Yrs
location
Kolkata, West Bengal
skills
  • Content Writing
  • Travel
  • Storytelling
  • SEO
  • Research
  • Editing
  • Proofreading
  • Marketing
  • Social Media
Job Description
You are a creative and enthusiastic Travel Content Writer Intern with a passion for storytelling and travel. You enjoy exploring different destinations and are able to turn these experiences into engaging written content. Key Responsibilities: - Research travel destinations, cultures, experiences, hotels, and itineraries. - Write engaging blogs, articles, web content, and social media captions. - Support in developing travel guides, itineraries, and SEO-friendly travel content. - Collaborate with the marketing team for content strategy and campaign ideas. - Edit and proofread content for clarity, consistency, and brand tone. - Stay updated with travel trends, tourism news, and content styles. Requirements: - Previous experience in content writing (internship, freelancing, or personal blog acceptable). - Strong interest in travel and storytelling. - Ability to write clear, accurate, and engaging content. - Good command over English grammar, sentence structure, and vocabulary. - Basic understanding of SEO (preferred but not mandatory). - Ability to research and present information creatively. Nice To Have: - Personal travel experiences or travel blog/social media page. - Familiarity with travel platforms, online booking, or tourism industry basics. In addition to the above details, the benefits of this internship include: - Hands-on industry experience in the travel & media domain. - Opportunity to build a strong writing portfolio. - Creative and supportive work environment. - Certificate of Internship & Letter of Recommendation (based on performance). Please note that this is an internship position with a contract length of 6 months and the work location is in person.,
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posted 1 month ago

Digital Marketing & Content Intern

NextGen Media and Marketing Solutions
experience0 to 4 Yrs
location
Kolkata, West Bengal
skills
  • Social Media Marketing
  • Online Marketing
  • Digital Marketing
  • Web Analytics
  • Communication Skills
  • Content Creation
  • Trend Analysis
Job Description
Role Overview: As a Digital Marketing & Content Intern, your role will involve assisting in planning and executing digital marketing campaigns, managing social media platforms, analyzing web metrics, and supporting online marketing initiatives. Your daily tasks will include content creation, monitoring online engagement, and collaborating with teams to ensure cohesive communication strategies. Key Responsibilities: - Assist in planning and executing digital marketing campaigns - Manage social media platforms and analyze web metrics - Support online marketing initiatives - Create engaging content and monitor online engagement - Collaborate with teams to ensure cohesive communication strategies Qualifications Required: - Proficiency in Social Media Marketing and Online Marketing - Understanding of Digital Marketing and Web Analytics - Strong communication skills, both written and verbal - Ability to analyze trends and create engaging content - Familiarity with design tools or platforms is a plus - Pursuing a degree in Marketing, Communications, or a related field,
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posted 1 week ago

Senior Content Editor

Zivanta Analytics
experience3 to 7 Yrs
location
Kolkata, West Bengal
skills
  • SEO
  • Content Editing
  • Writing
  • Recruiting
  • Project Management
  • Reporting
  • Research
  • Managerial Skills
Job Description
As a Senior Content Editor at Zivanta Analytics, you will be a key player in developing and managing content for one of our premier digital brands, www.smartmattressbuy.com, focusing on the sleep health and reviews landscape. You will also have the opportunity to contribute to our expansion into other verticals such as health, wellness, electronics, and furniture. **Responsibilities:** - Take full ownership of mattress and sleep product coverage, including mattresses, pillows, sleep aids, and related products like sheets and bedding - Lead the content team by recruiting and managing staff writers and freelance contributors - Write, edit, and update mattress content regularly - Participate in sales event coverage, especially during holiday weekends like Memorial Day, Labor Day, and Black Friday through Cyber Monday - Collaborate with the SEO team to identify content gaps and opportunities, focusing on categories like relationships, mental health, parenting, chronic conditions, and nutrition - Brainstorm creative ways to package evergreen content and engage with platforms like newsletters and social media - Assist in creating social media and newsletter content for the health & wellness category - Monitor performance metrics and use analytics to refine content strategy **Qualifications:** - 3-5 years of editorial and SEO experience - Strong writing, editing, and reporting skills - Excellent verbal and written communication abilities - Understanding of SEO and affiliate/commerce content strategy - Collaborative team player with the ability to work across different product categories - Exceptional organizational and project management skills - Proficient in rigorous reporting and research - Eagerness to quickly become an expert in unfamiliar subject matters If you are interested in this exciting opportunity, please send your updated CV to hr@zivanta-analytics.com. We are looking forward to welcoming you to our team and wish you the best in your application process!,
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posted 1 week ago
experience10 to 15 Yrs
location
Kolkata, West Bengal
skills
  • Machine Learning
  • NLP
  • Azure
  • AWS
  • Data AI Strategy
  • AI
  • Gen AI analytics
  • Generative AI
  • Cloud platforms Google
Job Description
As an AI Strategy Manager at Accenture, you will play a crucial role in enabling our most strategic clients to realize exceptional business value from technology. The Technology Strategy & Advisory Practice, a part of Accenture Strategy, focuses on helping clients achieve growth and efficiency through innovative R&D transformation using agile methodologies. Your responsibilities will include: - Assessing AI potential and developing use cases that can transform business - Designing POCs and high-level solutions using AI or Gen AI analytics solutions to derive insights from data - Assessing impact to clients technology landscape/architecture and formulating relevant guiding principles and platform components - Evaluating existing AI & Gen AI products and frameworks to develop options for proposed solutions To excel in this role, you should: - Leverage your knowledge of technology trends across Data & AI to address real-world problems and opportunities - Interact with client stakeholders to understand AI problems, define problem statements, and drive projects to deliver value - Guide the development of Enterprise-wide AI & Gen AI strategy for clients - Benchmark against global research benchmarks to recommend AI & Gen AI solutions - Lead discovery workshops and design sessions to identify AI & Gen AI opportunities - Utilize expertise in AI & Gen AI Cloud platforms (Google, Azure, AWS) in areas such as Machine Learning, NLP, Generative AI - Collaborate with business experts, consultants, platform engineers, and technology teams for prototyping and client implementations - Understand the Responsible AI & Gen AI framework to engage clients in meaningful discussions and make the right recommendations - Define an AI use case driven value realization framework and create relevant business cases - Develop expert content and use advanced presentation and communication skills for C-Level discussions - Demonstrate a strong understanding of a specific industry, client, or technology to advise senior leadership - Manage budgeting and forecasting activities and build financial proposals Join Accenture Technology Strategy & Advisory to be part of a diverse, inclusive, and collaborative culture where you can make a real impact on global clients.,
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posted 2 months ago

Digital Content Specialist

Indian Political Action Committee (I-PAC)
experience2 to 6 Yrs
location
Kolkata, West Bengal
skills
  • Social Media Marketing
  • Content Development
  • Campaign Management
  • Writing
  • Editing
  • Research
  • Collaboration
  • SEO
  • Analytical Skills
  • Digital Communications
  • Web Traffic Metrics
  • Video Content Creation
  • Creative Thinking
Job Description
As a member of the I-PAC Digital Team, your role is crucial in managing social media marketing to enhance brand awareness, create engaging content, and devise effective conversation strategies. Your responsibilities include developing and executing innovative campaigns to broaden the reach of campaign properties and content themes. Furthermore, you will be tasked with providing top-notch writing and editing support for external communications across various platforms under tight deadlines. - Manage and design digital campaigns on a massive scale to engage millions of people through Social Media channels - Create content for campaign pages, banners, and other social media assets through primary and secondary research - Identify target audiences and devise digital campaigns that engage, inform, and motivate - Collaborate with units like Research, Video, Content, and Marketing to conceptualize and disseminate information - Liaise with I-PAC field teams to ensure synchronization between field activity and digital operations - Stay updated on political developments and suggest campaign interventions as required To be considered for this role, you should meet the following qualifications: - Postgraduate or Graduate from premier institutes - Proficiency in English and Bengali, both reading and writing - Minimum 2 years of experience in managing digital campaigns and/or content creation - Excellent knowledge of developing tailored campaigns for external outreach - Understanding of social media platforms, digital best practices, SEO, web traffic metrics, and experience with video content creation and storyboarding - Strong analytical skills, creative thinking, ability to prioritize work under pressure, and willingness to work for longer durations Preferred qualifications include: - Knowledge of digital analytics tools like Google Analytics, Twitter Analytics, etc. - Hands-on experience with Google and Facebook products for reporting and measuring KPIs - Experience with visual communication principles If you wish to learn more about I-PAC, you can visit the [I-PAC Website](https://www.indianpac.com).,
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posted 2 weeks ago

Event Marketing Specialist - Associate 2

PwC Acceleration Center India
experience1 to 5 Yrs
location
Kolkata, All India
skills
  • Critical Thinking
  • Data Interpretation
  • Market Research
  • Digital Marketing
  • Sales Strategies
  • Client Engagement
  • Brand Management
  • Relationship Building
  • Content Creation
  • Creative Campaigns
  • Marketing Strategies
  • Event Coordination
  • Campaign Creation
  • ProblemSolving
Job Description
Role Overview: At PwC, you will be focusing on collaboration to develop and execute strategic sales and marketing initiatives. Your main responsibilities will include driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. You will utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets. As a marketing generalist at PwC, you will be involved in a wide range of marketing activities aimed at promoting the Firm's products or services. Your tasks will include conducting market research, developing marketing strategies, creating and executing marketing campaigns, and analyzing campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty. Key Responsibilities: - Coordinate and execute client events to enhance brand visibility - Analyze event performance metrics to inform future strategies - Mentor junior team members to foster their professional growth - Collaborate with cross-functional teams to secure seamless event execution - Utilize modern marketing technology to enhance campaign effectiveness - Build and maintain powerful relationships with clients and stakeholders - Uphold rigorous standards of quality in marketing deliverables - Identify and address complex challenges in event planning and execution Qualifications Required: - Bachelor's Degree - 1 years of experience - Oral and written proficiency in English required Additional Company Details: When you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you'll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You'll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills. As part of the Marketing Operations team, you will help bring PwC's client events to life through campaign creation, event coordination, and impact analysis. As a Senior Associate, you will analyze complex problems, mentor junior team members, and maintain elevated standards while building meaningful client relationships. This role offers the chance to gain hands-on exposure to modern marketing technology and collaborate with cross-functional teams to deliver exceptional event experiences. Role Overview: At PwC, you will be focusing on collaboration to develop and execute strategic sales and marketing initiatives. Your main responsibilities will include driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. You will utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets. As a marketing generalist at PwC, you will be involved in a wide range of marketing activities aimed at promoting the Firm's products or services. Your tasks will include conducting market research, developing marketing strategies, creating and executing marketing campaigns, and analyzing campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty. Key Responsibilities: - Coordinate and execute client events to enhance brand visibility - Analyze event performance metrics to inform future strategies - Mentor junior team members to foster their professional growth - Collaborate with cross-functional teams to secure seamless event execution - Utilize modern marketing technology to enhance campaign effectiveness - Build and maintain powerful relationships with clients and stakeholders - Uphold rigorous standards of quality in marketing deliverables - Identify and address complex challenges in event planning and execution Qualifications Required: - Bachelor's Degree - 1 years of experience - Oral and written proficiency in English required Additional Company Details: When you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you'll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You'll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills. As pa
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posted 2 weeks ago
experience0 to 4 Yrs
location
Kolkata, West Bengal
skills
  • Digital Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Marketing Campaigns
  • Content Creation
  • Marketing Strategy
  • Data Analysis
  • Website Analytics
  • AB Testing
Job Description
As an Intern-Digital Marketing at Da Miracle, you will have the opportunity to explore various aspects of Digital Marketing and gain insights into different industries" marketing policies and procedures. Your role will involve creating diverse digital content, building branded social media pages, contributing to brainstorming strategies, and supporting the department with additional projects. Key Responsibilities: - Create a wide range of digital content, including websites, graphics, videos, etc., utilizing the available tools and resources. - Develop and manage branded social media pages on platforms like Twitter, Facebook, and Instagram for both the company and its clients. - Participate in brainstorming sessions to contribute innovative marketing strategies. - Assist the department in various projects and tasks as assigned. Qualifications Required: - Proficiency in end-to-end execution of marketing projects, from ideation to collateral creation, distribution across multiple media, and impact measurement and analysis. - Experience in implementing Search Engine Optimization (SEO) strategies consistently. - Hands-on experience in Social Media Marketing campaigns. - Ability to create and execute SMS and Email-based marketing campaigns. - Regular review and active management of websites and other online assets. - Demonstrated expertise in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. - Creative mindset with the skill to identify target audiences and develop engaging digital campaigns. - Familiarity with optimizing landing pages and user funnels, as well as conducting A/B and multivariate experiments. - Knowledge of on-page and off-page optimization following Google guidelines. - Proficient in website analytics tools such as Google Analytics and ad serving tools. - Strong analytical capabilities with a data-driven approach to decision-making. Please note that Da Miracle offers a dynamic work environment where you will have the opportunity to enhance your digital marketing skills and contribute to impactful projects.,
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posted 2 months ago
experience4 to 8 Yrs
location
Kolkata, West Bengal
skills
  • Content Marketing
  • Campaign Execution
  • Relationship Building
  • Campaign Management
  • Communication Skills
  • Strategic Thinking
  • Adaptability
  • Communications
  • Campaign Ideation
  • CrossFunctional Collaboration
  • Content Supervision
Job Description
As an experienced and dynamic Asst. Manager / Manager in Content Marketing and Communications for hoichoi in Kolkata, you will spearhead promotional efforts for exciting content across platforms. Your role will involve leading campaign ideation and execution, ensuring cohesive and impactful communication strategies for original series, acquired film world premieres, and theatrical releases under hoichoi. Key Responsibilities: - Lead Campaign Ideation & Execution: - Drive the development and implementation of comprehensive marketing and communication campaigns for: - Original Series on hoichoi - Acquired Films launching as World Premieres - Theatrical Releases under hoichoi Studios - Cross-Functional Collaboration: - Work closely with various internal teams to ensure seamless and aligned promotional efforts across all channels. - Content Supervision: - Oversee and refine scripts and copywriting across multiple departments, including short-format promos, ad copies, emailers, push notifications, and social captions, ensuring high-quality content in both Bengali and English. - Relationship Building: - Cultivate and maintain strong relationships with media outlets, celebrities, and influencers to maximize their impact and reach in promotional rollouts. Qualifications Required: - Proven Experience: - A minimum of 4-6+ years of experience in content marketing, communications, or a similar role. - Campaign Management Expertise: - Demonstrated success in leading and executing multi-channel marketing campaigns from conception to completion. - Exceptional Communication Skills: - Outstanding written and verbal communication skills in both Bengali and English. - Strategic Thinking: - Strong analytical skills with the ability to translate insights into actionable marketing strategies. - Adaptability: - Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.,
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posted 2 months ago
experience1 to 5 Yrs
location
Kolkata, West Bengal
skills
  • Content creation
  • Content strategy
  • Content marketing
  • Finance
  • Asset allocation
  • Risk management
  • Analytical skills
  • Interpersonal skills
  • Communication skills
  • Creative writing
  • Data interpretation
  • Investment classes
  • Financial knowledge
  • English skills
Job Description
As an Associate Content Writer at Dhanvesttor, you will have the opportunity to create engaging finance content while gaining valuable insights into the Indian stock market and experiencing the real corporate world. You'll have the opportunity to explore by producing finance content for Dhanvesttors co-learning workshops, community-building activities, and monthly financial newsletters. Given Dhanvesttor's startup nature, you'll also develop your multitasking skills as you navigate various responsibilities during your tenure. - Develop a deep understanding of the needs and preferences of UHNI women - Create engaging financial literature for our co-learning workshops, seminars, and our newsletters - Collaborate closely with our financial experts to innovatively understand diverse investment classes, asset allocation, risk management, and more - Learn about trending stocks and simplify finance for all - Build and nurture empathetic relationships with Dhanvesttor's UHNI clients - Engage UHNI women in discussions about investments, wealth management, and financial planning to enhance their financial knowledge - Assist in various ad-hoc work & projects as required by our team Qualification Required: - Bachelor's degree in Marketing, Economics, Finance, Journalism, English or any other related field - 1-2 years of proven experience in content creation and content strategy or content marketing - Have excellent communication and interpersonal skills - Show eagerness to learn and contribute - Possess the ability to creatively write - Basic financial knowledge (preferable) - Robust analytical skills with the ability to interpret data - Applicants should have a flair for writing with impeccable English skills - Aptitude to think creatively - Should be up-to-date with the latest industry trends and best practices in creative content creation - Should catch onto trends and updates in the finance and start-up space of India and globally,
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posted 2 months ago

SEO Content Writer

Red Apple Technologies
experience2 to 6 Yrs
location
Kolkata, West Bengal
skills
  • Keyword Research
  • Content Strategy
  • Analytics
  • SEO Content Writing
  • Social Media Content Creation
  • Email Campaign Copywriting
  • Infographics Development
  • Video Script Writing
  • PowerPoint Presentation
  • SEO Principles
Job Description
You are seeking a skilled SEO Content Writer to join your team. You will be responsible for creating engaging, search-optimized content across various formats to drive organic traffic and support your digital marketing initiatives. Your role will focus on producing high-quality blog posts, articles, and guest posts, while also contributing to a variety of other content areas such as social media, email campaigns, infographics, video scripts, PowerPoint presentations, and company pitch documents. Key Responsibilities: - Write, edit, and optimize blog posts, articles, and guest posts that align with SEO best practices. - Conduct keyword research to inform content strategy and ensure high search engine visibility. Additional Content Development: - Develop engaging social media content that resonates with your audience. - Create compelling email campaign copy that drives engagement and conversion. - Collaborate with design teams to produce informative infographics. - Write scripts for videos that effectively communicate your message. - Develop PowerPoint presentations and company pitch documents to support business development and client meetings. Collaboration & Strategy: - Work closely with the marketing team to align content strategies with overall business goals. - Monitor content performance through analytics and adjust strategies as needed. - Stay updated with industry trends and best practices to continually improve content quality and effectiveness. Qualifications: - Bachelor's degree in English, Journalism, Marketing, Communications, or a related field. - 2-4 years of proven experience as an SEO content writer or similar role. - Excellent writing, editing, and proofreading skills with a keen eye for detail. - Strong understanding of SEO principles and content optimization strategies. - Experience with keyword research tools (e.g., SEMrush, Ahrefs, or similar). - Ability to work independently as well as collaboratively in a fast-paced environment. - Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously. Preferred Skills: - Experience in creating content for various digital channels including social media and email marketing. - Basic knowledge of content management systems (CMS) and digital marketing tools. - Familiarity with graphic design and video scripting processes is a plus.,
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posted 2 weeks ago
experience1 to 5 Yrs
location
Kolkata, West Bengal
skills
  • Brand Management
  • Marketing
  • Sales
  • Market Research
  • Digital Marketing
  • Sales Strategies
  • Campaign Performance Analysis
  • Customer Engagement
  • Data Analysis
  • Content Development
  • Stakeholder Engagement
  • Analytical Skills
  • Data Visualization
  • Salesforce
  • Alteryx
  • Power BI
  • Metrics Reporting
  • Creative Campaigns
  • Marketing Strategies
  • Marketing Channels
Job Description
Role Overview: At PwC, as a marketing generalist, your primary focus will be on collaborating to develop and execute strategic sales and marketing initiatives. Your role will involve driving revenue growth, promoting the firm's services, enhancing brand visibility, and capturing new business opportunities. Utilizing market research, digital marketing, creative campaigns, and effective sales strategies, you will engage clients, enhance the firm's brand and market presence, and work towards achieving organisational targets. You will play a crucial part in conducting market research, developing marketing strategies, executing campaigns, and analyzing their performance. Your versatile skill set will be key in validating brand consistency, reaching target audiences, and driving customer engagement and loyalty. Key Responsibilities: - Assist in conducting research to support marketing initiatives - Contribute to the development of content for various platforms - Engage with stakeholders to foster meaningful relationships - Analyze data to inform marketing strategies and decisions - Support project tasks to ensure timely delivery of quality work - Collaborate with team members to enhance overall project outcomes - Embrace opportunities for personal and professional growth - Adapt to changing priorities and dynamic work environments Qualifications Required: - Bachelor's Degree - 1 year of experience - Oral and written proficiency in English required Additional Details: When you join PwC Acceleration Centers (ACs), you will step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax, and Business Services. Engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. Participate in dynamic and digitally enabled training designed to grow your technical and professional skills. As part of the Brand Management, Marketing, and Sales team, you will provide essential support in research, content, and marketing initiatives. This role offers a dynamic environment where curiosity and adaptability are key, allowing you to grow your analytical capabilities and contribute to impactful decision-making.,
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posted 2 months ago
experience8 to 12 Yrs
location
Kolkata, West Bengal
skills
  • Marketing
  • Sales
  • Market Research
  • Digital Marketing
  • Sales Strategies
  • Brand Management
  • Strategic Sales
  • New Business Opportunities
  • Campaign Performance Analysis
  • Customer Engagement
  • Alliance Marketing
  • Operational Excellence
  • Strategic Leadership
  • People Management
  • Content Creation
  • Continuous Improvement
  • Creative Campaigns
  • Revenue Growth
  • Brand Visibility
  • Marketing Strategies
  • Marketing Channels
  • Stakeholder Alignment
  • Global Stakeholder Alignment
  • Operational Agility
  • Decisionmaking
  • Executive Communication
Job Description
Role Overview: At PwC, as a marketing generalist, you will collaborate with the brand management, marketing, and sales teams to develop and execute strategic sales and marketing initiatives. Your focus will be on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. You will utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets. Your responsibilities will include conducting market research, developing marketing strategies, creating and executing marketing campaigns, and analyzing campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty. Key Responsibilities: - Lead the development and execution of go-to-market strategies - Collaborate with cross-functional teams to drive alignment and results - Analyze market trends to identify growth opportunities - Cultivate relationships with key stakeholders to enhance collaboration - Innovate processes to improve operational effectiveness - Provide strategic insights to guide decision-making - Mentor and develop team members to enhance performance - Maintain adherence to the firm's standards and guidelines Qualifications Required: - Bachelor's Degree - 8 years of marketing, campaign management, or digital communications experience - 6 years in leadership roles with global stakeholder alignment - Oral and written proficiency in English required - Exceptional proficiency in Salesforce, Einstein Analytics, Marketing Cloud, Workfront - Significant knowledge of branding/compliance in a corporate setting - Experience leveraging ChatGPT for content creation and daily tasks - Strategic leadership and stakeholder influence skills Additional Company Details: At PwC Acceleration Centers (ACs), you will play a pivotal role in supporting various Acceleration Center services, from Advisory to Assurance, Tax, and Business Services. You will engage in challenging projects, provide distinctive services to support client engagements through enhanced quality and innovation, and participate in dynamic and digitally enabled training designed to grow your technical and professional skills. As part of the Alliances Marketing support team, you will lead the drive for strategic marketing alignment and operational excellence across alliance campaigns. As a Senior Manager, you will innovate processes, lead large projects, and maintain operational excellence while interacting with clients at a strategic level to drive project success. This role offers the chance to mentor a talented team, manage complex campaigns, and deliver impactful results that align with stakeholder priorities and firm-wide objectives.,
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posted 1 month ago

Staff Writer

FZK Media
experience2 to 6 Yrs
location
Kolkata, West Bengal
skills
  • Writing
  • Editing
  • Proofreading
  • Research
  • Storytelling
  • Creative Writing
  • Digital Marketing
  • Social Media
  • Verbal Communication
  • Written Communication
  • Content Strategy development
Job Description
Role Overview: As a Staff Writer at FZK Media, located in Kolkata, you will play a crucial role in creating and editing written content, conducting research, developing story ideas, and maintaining effective communication with clients. Your day-to-day responsibilities will involve writing articles, blogs, and social media content while collaborating with the marketing team to ensure alignment with clients" branding strategies. Key Responsibilities: - Create and edit written content for various platforms - Conduct research to develop compelling story ideas - Collaborate with the marketing team to ensure content aligns with clients" branding strategies - Maintain consistent communication with clients - Write articles, blogs, and social media content Qualifications Required: - Excellent Writing, Editing, and Proofreading skills - Experience in Research and Content Strategy development - Strong Storytelling and Creative Writing abilities - Familiarity with Digital Marketing and Social Media platforms - Outstanding verbal and written communication skills - Ability to work both independently and as part of a team - Bachelor's degree in English, Journalism, Communications, or a related field - Experience in personal branding or a similar industry is a plus,
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posted 7 days ago
experience4 to 15 Yrs
location
Kolkata, West Bengal
skills
  • Marketing
  • Communication Studies
  • Journalism
  • Creative Writing
  • Content Creation
  • Social Media Manager
  • Consumer Analysis
  • Paid Campaigns
  • Social Media Platforms
  • Audience Engagement
  • Performance Marketing
  • Multichannel Strategies
  • Crosschannel Strategies
Job Description
As a Marketing Specialist at Ridein Technologies, Inc., you will play a crucial role in analyzing consumer patterns, managing social media platforms, and executing paid campaigns to enhance our mobility business. Your primary responsibilities will include: - Analyzing consumer patterns such as app download trends, conversion rate, and competitor analysis to identify media investment efficiency and provide strategic recommendations. - Leading the execution of paid channels strategy to meet growth targets. - Creating and administering engaging content on various social media platforms like Facebook and Instagram to cultivate an audience and drive customer engagement. - Monitoring site metrics, responding to reader comments, and overseeing creative design. - Utilizing your expertise in performance marketing to develop multi-channel and cross-channel strategies. Qualifications required for this role: - Degree in Marketing, Communication Studies, Journalism, Creative Writing, or a related field. - Previous experience as a Social Media Manager in a similar Rideshare and Food Delivery company. - Expert knowledge of leading social media platforms and their algorithms. - Strong ability to craft compelling and authoritative content. - Flexible and engaging writing style with a knack for generating novel insights. - Comfortable working USA shifts. - 10+ years of experience in performance marketing, with a focus on building multi-channel and cross-channel strategies. - 7+ years of experience leading in-house performance marketing teams. - Bachelor's degree in Marketing, Economics, or equivalent experience. Join us at Ridein Technologies, Inc. to be a part of our mission to provide essential services through innovative technology while ensuring a low-risk environment for all stakeholders.,
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posted 2 months ago

Content Strategist

Palsons Derma Pvt Ltd
experience4 to 8 Yrs
location
Kolkata, West Bengal
skills
  • Content marketing
  • Content strategy
  • Collaboration
  • Writing
  • Editing
  • Communication
  • Content management systems
  • Analytics
  • Keyword research
  • Customer personas research
  • Consumer trends analysis
  • Content specifications
  • Editorial calendar planning
  • Writing style oversight
  • Content governance
  • Content audits
  • Content ROI tracking
  • Business objectives alignment
  • Content delivery improvement
  • Content promotion analysis
  • Social media scheduling
  • SEO principles
  • Email marketing automation
  • Certifications in content marketing
Job Description
As a Content Strategist at PALSONS DERMA, you will lead the development of content marketing efforts. Your responsibilities will include conducting thorough research on customer personas and consumer trends, creating content specifications, strategizing content pillars, planning the editorial calendar, collaborating with various teams, overseeing writing style, and ensuring content strategy aligns with business objectives. Moreover, you will analyze content marketing strategy and enhance content delivery and promotion. Key Responsibilities: - Perform exhaustive research on customer personas and consumer thoughts - Analyze consumer trends to inform content creation - Develop content specifications tailored to the brand's customer personas - Strategize content pillars and sub pillars - Plan the editorial calendar and content proposition - Collaborate with content management teams, creative teams, and writers - Oversee writing style and tone for all content - Develop content governance guidelines for consistency - Conduct periodic content audits - Track and calculate content ROI - Ensure content strategy meets business objectives - Improve content delivery and promotion - Analyze content marketing strategy effectiveness Qualifications Required: - 4+ years of experience in content marketing, preferably in the beauty or skincare industry - Bachelor's degree in English, Communications, Marketing, or related field - Strong understanding of content marketing principles - Excellent writing, editing, and communication skills - Experience with content management systems and social media scheduling tools - Analytical skills with experience in using analytics tools - Nice to have: Experience with SEO principles and keyword research, knowledge of email marketing automation platforms, certifications in content marketing If you are a talented Content Strategist with a passion for skincare and content marketing, PALSONS DERMA welcomes you to apply for this exciting opportunity by submitting your resume and cover letter to hr@palsonsderma.com with cc to swarup.c@palsonsderma.com.,
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posted 1 month ago

Content Writer and Editor

Bharat Earn technology Pvt. Ltd.
experience2 to 6 Yrs
location
Kolkata, West Bengal
skills
  • Content Development
  • SEO
  • Financial Markets
  • Investment Strategies
  • Finance Topics
  • Regulatory Changes
Job Description
**Job Description:** As a content writer for this role, you will be responsible for developing content across various platforms such as blogs, articles, reports, newsletters, client notes, presentations, and social media. Your primary focus will be on producing high-quality content on a wide range of finance topics including investments, personal finance, wealth management, financial planning, markets, and economic trends. **Key Responsibilities:** - Research, write, and edit content ensuring it is of the highest quality. - Create SEO-friendly content to enhance visibility and attract the target audience. - Maintain accuracy, relevance, and alignment with industry best practices and company objectives. - Stay updated on the latest developments in financial markets, investment strategies, and regulatory changes to produce timely content. **Qualifications Required:** - Previous experience in content writing, particularly in the finance industry. - Strong writing and editing skills with attention to detail. - Knowledge of SEO best practices. - Understanding of financial markets and investment strategies. Please note that this is a part-time position with an expected workload of 4 hours per week. The work location is in person.,
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