creative-optimization-jobs-in-sonipat, Sonipat

1 Creative Optimization Jobs nearby Sonipat

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posted 2 months ago
experience3 to 7 Yrs
location
Sonipat, Haryana
skills
  • Digital Marketing
  • Online Marketing
  • Brand Awareness
  • Lead Generation
  • Customer Engagement
  • Content Creation
  • Social Media Marketing
  • SEO
  • SEM
  • Email Marketing
  • Data Analytics
  • Project Management
Job Description
As a highly motivated and creative Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing online marketing efforts to reach the target audience and achieve business goals. Your passion for all things digital, coupled with a strong understanding of current online marketing trends, will drive successful digital campaigns. **Key Responsibilities:** - Develop and implement effective digital marketing strategies to drive brand awareness, lead generation, and customer engagement. - Manage and optimize online advertising campaigns across various platforms like Google Ads, Facebook Ads, and other relevant channels. - Create engaging content for digital platforms such as social media, blogs, and email campaigns. - Monitor key performance metrics and provide insights to measure campaign success and identify areas for improvement. - Collaborate with cross-functional teams to align digital marketing initiatives with business objectives. - Stay updated with the latest trends in digital marketing and recommend continuous improvement. - Manage the company's website for user-friendliness, SEO optimization, and regular content updates. - Use data and analytics to identify target audiences and refine marketing strategies. - Explore emerging digital marketing tools and platforms for new opportunities. **Qualifications:** - Bachelor's degree in Marketing, Communications, or related field. - X years of proven experience in digital marketing, focusing on successful campaign execution. - Proficiency in digital marketing tools like Google Analytics, Google Ads, Facebook Business Manager, etc. - Strong understanding of SEO, SEM, social media advertising, email marketing, and content marketing. - Excellent written and verbal communication skills to create compelling content. - Analytical mindset to interpret data and make data-driven decisions. - Creative thinking to generate innovative digital marketing ideas. - Strong project management skills to handle multiple campaigns simultaneously. - Familiarity with HTML, CSS, and website management is a plus. - Certifications in digital marketing (e.g., Google Ads, HubSpot) are advantageous. If you're passionate about digital marketing and keen on joining a dynamic team dedicated to driving online success, we look forward to your application. Please submit your resume and a cover letter highlighting your relevant experience and suitability for this role. *Benefits:* - Competitive salary and performance-based incentives. - Opportunities for career growth and development. - Collaborative and innovative work environment. *Job Types:* Full-time, Permanent *Schedule:* Day shift *Education:* Bachelor's (Preferred) *Experience:* Digital marketing: 3 years (Preferred) *Work Location:* In person,
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posted 2 months ago

Creative Director

ADSPARKX MEDIA
experience8 to 12 Yrs
location
Haryana
skills
  • Creative Strategy
  • Team Leadership
  • Performance Optimization
  • Digital Marketing
  • Adobe Creative Suite
  • Project Management
  • Campaign Ideation
  • Creative Execution
  • Crossfunctional Collaboration
  • Google Ads
  • Facebook Ads
  • Programmatic Advertising
Job Description
As a Creative Director at Adsparkx, you will play a crucial role in developing and implementing strategies to optimize performance marketing campaigns. Your leadership skills will be paramount as you lead a team of designers, copywriters, social media specialists, and video editors in creating high-quality, results-driven creative assets. Collaboration with the media buying team to conceptualize innovative campaign ideas will be key to aligning with business objectives. Your oversight of the creative process from concept development to final execution will ensure on-brand, compelling, and performance-optimized assets. Analyzing campaign performance data continuously will help in identifying areas for improvement and optimizing creative elements for maximum impact. Close collaboration with the Media Buying team will be essential to ensuring seamless integration of creative assets across all performance marketing channels. Qualifications: - Bachelor's degree in Marketing, Advertising, or related field. - Proven leadership experience in performance marketing. - Strong portfolio showcasing successful performance marketing campaigns across digital channels. - Expertise in digital marketing platforms like Google Ads, Facebook Ads, and programmatic advertising. - Proficiency in Adobe Creative Suite and other creative software tools. - Excellent leadership, communication, and collaboration skills. - Analytical mindset to interpret data and optimize creative strategies based on insights. - Strong project management skills to prioritize tasks and meet deadlines in a fast-paced environment.,
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posted 2 months ago
experience10 to 14 Yrs
location
Haryana
skills
  • Creative Direction
  • Team Development
  • Performance Optimization
  • Stakeholder Management
  • Digital Marketing
  • Video Content Creation
  • Performance Marketing
  • Brand Identity Management
  • Brand Storytelling
Job Description
You will be joining Wellbeing Nutrition, a company that is at the forefront of revolutionizing the nutraceutical industry. By providing high-quality, science-backed supplements and wellness products directly to consumers, the company aims to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products. As the Creative Director - Channel Performance, your primary responsibility will be to lead the performance marketing efforts with a specific focus on video content. Your role will play a crucial part in driving brand growth through the creation of engaging, conversion-focused content while ensuring that the brand's premium aesthetic and language are maintained. Key Responsibilities: - Lead the ideation, creation, and execution of high-impact video content for performance marketing across digital platforms such as meta, e-commerce, and q-commerce channels. - Develop creative strategies that deliver measurable results, spanning from awareness to conversion. - Maintain and enhance the Wellbeing Nutrition brand identity throughout all video assets. - Uphold the brand's visual and tonal guidelines while exploring creative boundaries to attract new audiences. - Collaborate closely with the brand and product teams to align messaging and maintain consistency across campaigns. - Build and mentor a high-performing creative team, fostering a culture of innovation and excellence. - Identify and onboard creative talent, designers, and video producers to support the team. - Partner with the marketing team to optimize creatives based on performance metrics, A/B testing, and data-driven insights. - Stay informed about industry trends, platform updates, and best practices to enhance campaign efficiency. - Work closely with cross-functional teams, including brand, product, and digital marketing, to ensure cohesive storytelling. - Present creative concepts to leadership, clearly articulating the rationale behind design choices and performance goals. Requirements: - 10+ years of experience in creative direction, preferably within the health and wellness D2C space. - A strong portfolio showcasing video-first campaigns with proven performance results. - Deep understanding of digital marketing, video production, and brand storytelling. - Excellent leadership and team-building skills. - A data-driven mindset with the ability to balance creative vision and business goals. - Passion for health and wellness is a plus. Join Wellbeing Nutrition and become a part of a purpose-driven brand that is reshaping people's perspectives on nutrition. You will work in a dynamic, collaborative environment alongside a passionate team, with opportunities for personal and creative growth.,
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posted 3 days ago

Data Science Specialist

McKinsey & Company
experience4 to 8 Yrs
location
Haryana
skills
  • Python
  • Cloud Computing
  • AWS
  • GCP
  • Azure
  • DevOps
  • Docker
  • Kubernetes
  • Ansible
  • Machine Learning
  • Interpersonal Communication
  • MLOps
  • CICD
  • Terraform
  • Optimization Techniques
  • ProblemSolving
Job Description
Role Overview: You will be collaborating in a dynamic, multi-disciplinary team of 3-6 experts to enhance client performance in areas such as energy efficiency, product quality, and capacity. Your creativity and analytics expertise will be utilized to communicate your work to executive audiences and work side-by-side with the clients" process engineers and analytics specialists. Key Responsibilities: - Collaborate with talented product engineers to develop innovative products and algorithms to address current and future client needs - Help codify best practices, radiate impact internally and externally, and shape the product roadmap - Benefit from world-class training in business problem structuring and client advisory - Work closely with senior manufacturing and analytics experts for unparalleled career growth with significant ownership and responsibility - Travel to client sites, locally and internationally Qualifications Required: - Bachelor's degree in Computer Science, Applied Statistics, Mathematics, Analytics, Engineering, Machine Learning or equivalent - 4+ years of relevant professional experience in advanced analytics, preferably in heavy industries such as Mining, Metals, or Chemicals - Proficiency in writing clean and efficient code in Python, with experience in using cloud computing resources like AWS, GCP, or Azure - Ability to implement and maintain MLOps pipelines for continuous integration and deployment of models - Strong DevOps and backend engineering skills, including experience with CI/CD pipelines, containerization (e.g., Docker, Kubernetes), and infrastructure as code (e.g., Terraform, Ansible) - Excellent organization capabilities to initiate tasks independently and see them through completion - Apply state-of-the-art analytics, machine learning, and optimization techniques to derive business insights and solve complex problems - Strong problem-solving skills with the ability to develop creative solutions - Thrive in a flexible, multi-disciplinary, and agile working environment - Strong interpersonal communication skills and experience in facilitating discussions with leadership - Track record of completing projects successfully on time as per scope - Willingness to travel to other offices and/or client locations for short/long term assignments,
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posted 2 days ago

Media Planning Manager

Publicis Groupe
experience4 to 8 Yrs
location
Haryana
skills
  • Media Strategy
  • Digital Media
  • Market Analysis
  • Audience Analysis
  • Media Planning
  • Stakeholder Engagement
  • Campaign Execution
  • Research
  • Campaign Optimization
  • Inventory Negotiation
  • Campaign Performance Tracking
  • Media Planning Tools
Job Description
Role Overview: As a Media Strategy & Planning professional, your primary responsibility is to develop 360 media strategies, particularly focusing on Digital platforms. Your role involves conducting thorough market, category, and audience analysis to identify key media opportunities. You will be tasked with building and optimizing media plans across offline channels to ensure maximum reach, frequency, and ROI. Additionally, you will play a crucial role in recommending media mixes that balance brand-building ATL campaigns with tactical BTL initiatives. Key Responsibilities: - Develop 360 media strategies with a primary focus on Digital platforms - Conduct market, category, and audience analysis to identify media opportunities - Build and optimize media plans across offline channels to maximize reach, frequency, and ROI - Recommend media mixes that balance brand-building ATL campaigns with tactical BTL initiatives - Act as the day-to-day contact for clients, translating briefs into effective media strategies - Present media recommendations and rationale to senior stakeholders - Collaborate with creative, digital, and performance teams to ensure integrated execution - Liaise with media owners/vendors for inventory negotiation and plan finalization - Ensure campaign delivery against approved strategy, timelines, and KPIs - Track campaign performance metrics (GRPs, TRPs, reach, frequency) and recommend optimizations - Leverage media planning tools and data sources (e.g., BARC, IRS, TGI, TAM, MAP) - Translate research insights into actionable offline planning recommendations - Stay updated on emerging media opportunities such as CTV, regional print, and transit OOH Qualifications Required: - Bachelor's degree in Marketing, Advertising, Communications, or related field - Proven experience in media planning and strategy development - Strong analytical skills with the ability to conduct market and audience analysis - Excellent communication and presentation skills - Proficiency in leveraging media planning tools and data sources - Knowledge of emerging media opportunities such as CTV, regional print, and transit OOH (Note: No additional details about the company were mentioned in the provided job description.),
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posted 4 days ago

Creative Director Product

Reliance Brands Limited
experience5 to 9 Yrs
location
Haryana
skills
  • Product Strategy
  • Trend Forecasting
  • Range Planning
  • Product Lifecycle Management
  • Inventory Optimization
  • Financial Analysis
  • Consumer Insights
  • Competition Analysis
  • Brand Management
  • Vendor Sourcing
  • Negotiations
  • OTB Planning
  • Datadriven Decision Making
Job Description
As the Lead of Product Strategy, you will be responsible for overseeing the end-to-end product strategy across design, buying, and merchandising. Your key responsibilities will include: - Overseeing trend forecasting, seasonal range planning, and product lifecycle management. - Guiding the design team on collections, fabrics, colours, and innovation. - Managing vendor sourcing, negotiations, pricing, and quality standards. - Driving OTB planning, category financials, and inventory optimization. - Improving sell-through, stock turns, and overall product profitability. - Monitoring product performance across retail, ecommerce, and other channels. - Aligning product launches with marketing, retail operations, and supply chain. - Ensuring timely sampling, proto approvals, and production readiness. - Building and leading a cross-functional team of designers, buyers, and merchandisers. - Analysing consumer insights and competition to inform product decisions. - Maintaining the right product mix, pricing architecture, and margin structure. - Ensuring adherence to brand DNA, quality guidelines, and design aesthetics. - Driving strategic initiatives such as sustainability or private label expansion. - Delivering strong business outcomes through data-driven decision-making. No additional details of the company are available in the job description.,
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posted 2 months ago
experience1 to 5 Yrs
location
Faridabad, Haryana
skills
  • SEO
  • Keyword Research
  • Google Analytics
  • SEM
  • Google AdWords
  • Content Management
  • User Experience
  • Digital Marketing
  • Onpage SEO
  • Offpage SEO
Job Description
As a Junior SEO Executive at That's Creative, you will play a crucial role in our digital marketing initiatives, working on exciting projects to enhance our brand's online visibility. Your responsibilities will include: - Conducting keyword research and analysis to optimize website content for search engines. - Implementing on-page and off-page SEO strategies to boost organic search rankings. - Monitoring and reporting on website performance through Google Analytics and other SEO tools. - Collaborating with the marketing team to create and execute SEM campaigns. - Managing Google AdWords campaigns to attract targeted traffic to our website. - Staying updated on the latest SEO trends and best practices to keep our content competitive. - Working closely with the content team to improve user experience and drive engagement. If you possess a solid grasp of SEO principles, excellent writing skills in English, and a deep interest in digital marketing, we encourage you to apply for this opportunity at That's Creative. Join our global creative agency dedicated to offering branding, design, digital marketing, web & mobile app development, and video production services to clients worldwide. Our team comprises professionals with diverse skill sets committed to providing outstanding ideas to support business growth. Take the next step in your career and apply now!,
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posted 2 weeks ago
experience3 to 7 Yrs
location
Kaithal, All India
skills
  • Social Media Marketing
  • Search Engine Marketing SEM
  • Digital Marketing
  • Search Engine Optimization SEO
  • Facebook Marketing
  • Creative Writing
  • Email Marketing
  • English Proficiency Spoken
  • English Proficiency Written
  • Instagram Marketing
Job Description
As a Digital Marketing Manager at Coding Junior, you will have the exciting opportunity to lead the online marketing efforts and drive growth for the company. If you are knowledgeable in Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing, Email Marketing, English Proficiency (Spoken), English Proficiency (Written), and Instagram Marketing, this role is perfect for you. Key Responsibilities: - Develop and execute digital marketing strategies to increase brand awareness and drive traffic to the website. - Manage social media accounts and create engaging content to attract and retain followers. - Optimize website content for search engines to improve organic search rankings. - Plan and execute Facebook marketing campaigns to reach the target audience. - Write compelling copy for email marketing campaigns to drive customer engagement and conversions. - Monitor and analyze key metrics to assess the performance of digital marketing efforts. - Stay up-to-date on industry trends and best practices to continuously improve the digital marketing strategy. If you have a passion for digital marketing and a creative mindset, Coding Junior would love to have you join the team. Apply now to be a part of the fast-growing company and make a meaningful impact in the tech industry. About Company: Coding Junior is the flagship program under Coding Jr, focused on creating centers of excellence for university students. The AI-enabled campus integrates advanced learning, virtual labs, and data-driven student growth, making Coding Junior a pioneer in AI-powered education. The team consists of IIT, BHU, and IIM Ahmedabad graduates working in the education technology sector. Before this venture, they had already co-founded a variety of companies. Coding Junior, a Delhi and Singapore-based startup, aims to help educators teach using their software. As a Digital Marketing Manager at Coding Junior, you will have the exciting opportunity to lead the online marketing efforts and drive growth for the company. If you are knowledgeable in Social Media Marketing, Search Engine Marketing (SEM), Digital Marketing, Search Engine Optimization (SEO), Facebook Marketing, Creative Writing, Email Marketing, English Proficiency (Spoken), English Proficiency (Written), and Instagram Marketing, this role is perfect for you. Key Responsibilities: - Develop and execute digital marketing strategies to increase brand awareness and drive traffic to the website. - Manage social media accounts and create engaging content to attract and retain followers. - Optimize website content for search engines to improve organic search rankings. - Plan and execute Facebook marketing campaigns to reach the target audience. - Write compelling copy for email marketing campaigns to drive customer engagement and conversions. - Monitor and analyze key metrics to assess the performance of digital marketing efforts. - Stay up-to-date on industry trends and best practices to continuously improve the digital marketing strategy. If you have a passion for digital marketing and a creative mindset, Coding Junior would love to have you join the team. Apply now to be a part of the fast-growing company and make a meaningful impact in the tech industry. About Company: Coding Junior is the flagship program under Coding Jr, focused on creating centers of excellence for university students. The AI-enabled campus integrates advanced learning, virtual labs, and data-driven student growth, making Coding Junior a pioneer in AI-powered education. The team consists of IIT, BHU, and IIM Ahmedabad graduates working in the education technology sector. Before this venture, they had already co-founded a variety of companies. Coding Junior, a Delhi and Singapore-based startup, aims to help educators teach using their software.
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posted 1 week ago
experience12 to 16 Yrs
location
Haryana
skills
  • Digital Marketing
  • Creative Strategy
  • Brand Strategy
  • Campaign Management
  • Market Research
  • Content Marketing
  • Social Media
  • Branding
  • Optimization
  • Solution Design
  • Value Realization
  • Practice Development
  • Leadership
  • Talent Management
  • Business Development
  • Collaboration
  • Team Management
  • Mentoring
  • MarTech Strategy
  • Customer Experience Journey Development
  • Competitor Benchmarking
  • Patient Journey Mapping
  • Segmentation Targeting
  • Web Engagement Programs
  • Campaign Deployment
  • Marketing Technology
  • Platform Assessment
  • MarTech Consulting
  • Gen AI
  • CDP Tools
  • Sales Business Development
  • RFPRFI Response
  • Network Building
Job Description
As a Senior Manager in the Life Sciences Marketing team within Accenture's Strategy & Consulting Global Network Song practice, you will play a crucial role in driving marketing transformation for clients in the pharmaceutical, biotechnology, and medical technology industries. Your responsibilities will include: - Strong project management skills: You will be responsible for planning, executing, and delivering content initiatives successfully. This involves managing timelines, budgets, resources, and coordinating cross-functional teams. - Analytical & data-driven mindset: You will drive result-oriented decisions and strategies for marketing transformation projects. - Consulting & Advisory services: Conduct market research, analyze pharmaceutical markets, identify new opportunities, conduct competitor benchmarking, patient journey mapping, segmentation & targeting. - Digital Marketing expertise: Develop end-to-end strategies and campaigns, lead content marketing, social media, and web engagement programs, ensure alignment with overall content strategy, and optimize campaign deployment. - Marketing Technology leadership: Assess marketing platforms, propose solutions, define KPIs, lead MarTech consulting projects, recommend new systems, and have hands-on experience with various Mar-tech tools. - Gen AI implementation: Stay updated on AI developments in the life sciences industry, develop customized solutions for clients, and have experience with CDP tools and platforms. - Sales & Business Development: Drive new business engagements, define GTM strategy, facilitate client discussions, and own RFP/RFI responses from life science customers. - Practice Development: Support overall growth of the practice, collaborate with key stakeholders, establish a network, lead and motivate diverse teams, and contribute to talent strategy and capability development. Joining Accenture's Strategy & Consulting Global Network Song practice will provide you with exciting global opportunities to work on innovative projects and enhance business performance for clients in the life sciences industry. With a focus on marketing transformation and customer-facing challenges, this role offers a collaborative and inclusive environment where you can make a significant impact.,
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posted 4 days ago
experience5 to 9 Yrs
location
Haryana
skills
  • HTML
  • CSS
  • JavaScript
  • Angular
  • Power BI
  • Adobe Creative Suite
  • SEO
  • AngularJS
  • C
  • MVC
  • Entity Framework
  • LINQ
  • UML
  • SOLID Principles
  • JSON
  • JQuery
  • SQL Server
  • Octopus
  • GIT
  • SVN
  • xUnit
  • MOQ
  • AJAX
  • Grunt
  • Performance tuning
  • React
  • Web Development Concepts
  • Figma
  • Sketch
  • Invision
  • WCAG 21
  • ASPNET
  • REST Web API
  • NET Core
  • Team City
  • DOM manipulation
  • RESTful services
  • Gulp
Job Description
Role Overview: You will be responsible for developing highly interactive web applications using a variety of technologies. Your primary focus will be on visual design and front-end responsive web development. You must have a strong knowledge of HTML, CSS, and JavaScript, as well as hands-on experience with React and Angular. Your role will also involve translating creative briefs and business requirements into user-friendly solutions, testing and debugging cross-browser issues, and implementing accessible HTML and CSS. Key Responsibilities: - Develop complex highly interactive web applications using React, Angular, and other technologies - Translate creative briefs and business requirements into simple and user-friendly solutions - Test and debug cross-browser issues and functionality - Implement accessible HTML and CSS that conforms with WCAG 2.1 Level AA success criteria - Utilize search engine optimization (SEO) techniques - Work with server-side technologies such as C#, ASP.NET, MVC, REST Web API, and Entity Framework - Implement complex AngularJS applications, directives, controllers, and services - Use continuous integration and deployment tools such as Team City and Octopus - Utilize source control tools like GIT and SVN - Conduct unit testing using xUnit and MOQ - Enhance web application performance for faster response time Qualifications Required: - 5+ years of development experience with a focus on visual design and front-end responsive web development - Strong knowledge of HTML, CSS, JavaScript, React, and Angular - Experience with Power BI, Adobe Creative Suite, Figma, Sketch, and Invision - Familiarity with web development concepts such as state management and stateless development - Bachelor's degree in Computer Science or equivalent - Experience with RESTful services and JavaScript build tools like grunt or gulp - Understanding of AJAX and JavaScript DOM manipulation techniques - Knowledge of software design principles, markup languages, and databases (Note: Nice to have skills have been omitted as they are not mandatory for the role),
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posted 2 months ago

Creative Photographer

Dazzhome Lifestyle Pvt Ltd
experience3 to 7 Yrs
location
Haryana
skills
  • Photography
  • Video Editing
  • Product Photography
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Final Cut Pro
  • DaVinci Resolve
  • Social Media Optimization
  • Brand Identity
  • Motion Graphics
  • Graphic Design
  • Lifestyle Shoots
  • Lighting Techniques
  • Adobe Lightroom
  • Camera Settings
  • PostProduction Techniques
  • Studio Setups
  • Product Styling
  • StopMotion Animation
  • CGI Enhancements
Job Description
As a skilled photographer & video editor, your role involves capturing high-quality images of Luxury Furniture & Home Dcor products for e-commerce, social media, advertisements, and marketing campaigns. Your main responsibilities will include: - Conducting product and lifestyle photoshoots for furniture in various settings. - Styling and arranging furniture to create visually appealing compositions. - Using professional lighting techniques to enhance textures, colors, and details. - Editing and retouching images using software like Adobe Photoshop and Lightroom. - Maintaining and organizing a library of high-resolution product images. In terms of videography & editing, you will be required to plan, shoot, and edit promotional videos, product showcases, and behind-the-scenes content. This will involve capturing detailed shots, creative angles, and editing videos using tools like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. Additionally, you will need to work closely with the marketing and design teams to align visual content with brand identity and campaign goals. To qualify for this role, you should have proven experience in product photography and video editing, preferably in the luxury furniture and home dcor industry or e-commerce. Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro, After Effects) or equivalent software is essential. Strong knowledge of camera settings, lighting, composition, and post-production techniques is also required. Additionally, you should be able to work independently, meet deadlines in a fast-paced environment, and possess excellent communication and teamwork skills. Preferred skills include experience with motion graphics, stop-motion animation, or CGI enhancements, as well as basic knowledge of graphic design tools like Adobe Illustrator. This is a full-time position with benefits such as cell phone reimbursement, paid time off, and Provident Fund. The work location is in person.,
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posted 2 months ago

Digital Marketing Executive

Ankita Arya Designs
experience1 to 5 Yrs
location
Haryana
skills
  • Digital Marketing
  • Market Research
  • Keyword Research
  • SEO Analysis
  • SEO
  • SEM
  • Email Marketing
  • Competitor Analysis
  • Website Management
  • Google Analytics
  • Communication Skills
  • Analytical Skills
  • Project Management
  • Ecommerce
  • Conversion Rate Optimization
  • Content Campaigns
  • CMS Platforms
  • Creative Thinking
Job Description
As a Marketing Specialist at our company, your role will involve driving online sales of wallpaper products through strategic and analytical approaches. You will be responsible for various tasks such as conducting market research, analyzing keyword trends, optimizing conversion rates, and managing marketing activities across our website and digital platforms. Key Responsibilities: - Conduct market research to identify trends, target audiences, and opportunities in the wallpaper and luxury home decor industry. - Perform keyword research and SEO analysis to enhance product visibility and organic search performance. - Analyze website performance, track user behavior, and optimize conversion rates to boost sales. - Develop strategies utilizing SEO, SEM, email marketing, and content campaigns to drive traffic to the website. - Monitor competitors" digital presence and market positioning. - Manage and update website content, banners, and promotions in collaboration with design and development teams. - Prepare reports and insights on campaign performance and recommend enhancements. Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - Proven experience in digital marketing, e-commerce, or a similar role. - Strong knowledge of Google Analytics, SEO tools, and keyword analysis platforms. - Familiarity with CMS platforms such as WordPress and Shopify. - Excellent communication, analytical, and project management skills. - Creative mindset with attention to detail and ability to adapt to changing trends.,
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posted 3 weeks ago

Digital Marketing Specialist

IDEACLAN PRIVATE LIMITED
experience13 to 17 Yrs
location
Panchkula, Haryana
skills
  • Media Buying
  • Keyword Research
  • Campaign Management
  • ROI Optimization
  • CTR
  • CPC
  • RPM
  • CPA
  • Reporting
  • Search Arbitrage
  • Google Display Network
  • TikTok
  • Digital Marketing Metrics
  • DataDriven Decision Making
  • ROAS
  • Campaign Optimization
  • Creative Testing
  • Audience Scaling
  • Performance Tracking
  • AI Tools
  • Automation Techniques
Job Description
As a Media Buyer, you will be responsible for managing Search Arbitrage RSOC campaigns on Google Display Network (GDN) and TikTok. Your role will involve conducting keyword research, setting up campaigns, optimizing them daily, and improving ROI. You should possess a strong foundation in digital marketing metrics and a data-driven mindset to drive performance decisions effectively. - Research and identify profitable keyword segments and traffic opportunities. - Create, launch, and manage Search Arbitrage RSOC campaigns on GDN and TikTok. - Monitor campaign performance regularly, track relevant metrics, and adjust bids to enhance ROI. - Conduct creative and audience tests to refine targeting and boost revenue performance. - Utilize data insights to make strategic adjustments and proactively resolve performance issues. - Stay updated on emerging AI tools and automation techniques to improve campaign efficiency. - Maintain consistent performance tracking and reporting for internal evaluation. Your qualifications should include: - Strong understanding of digital marketing concepts and traffic monetization models. - Familiarity with key metrics such as CTR, CPC, RPM, CPA, and ROAS. - Experience in campaign optimization, creative testing, and audience scaling. - Analytical mindset with the ability to interpret performance reports effectively. - Basic knowledge of search arbitrage and the ad network ecosystem. - Bonus: Awareness of how AI is utilized in performance marketing workflows. Preferred qualifications for this role: - 3+ years of experience in media buying or performance marketing. - Previous hands-on experience running campaigns on GDN or TikTok Ads. - Self-driven and comfortable working independently.,
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posted 1 month ago
experience5 to 9 Yrs
location
Haryana
skills
  • Visual Storytelling
  • Video Editing
  • Collaboration
  • Creative Concepts
  • Photo
  • Video Shoot Direction
  • Brand Visuals
  • Fashion Trends Research
Job Description
You will be responsible for developing and executing creative concepts for apparel campaigns, lookbooks, product shoots, and digital promotions. Your role will involve overseeing visual storytelling for fashion reels, campaign films, and social media content. Additionally, you will be editing and producing engaging videos, reels, and brand films optimized for digital use. Directing photo and video shoots to ensure alignment with the brand's aesthetic and messaging will also be part of your key responsibilities. Collaboration with marketing, strategy, and content teams is essential to deliver cohesive brand visuals. Maintaining consistency in brand tone, color palette, and creative identity, as well as researching fashion and digital trends to incorporate fresh ideas into campaigns, will also be part of your role. - Develop and execute creative concepts for apparel campaigns, lookbooks, product shoots, and digital promotions - Oversee visual storytelling for fashion reels, campaign films, and social media content - Edit and produce engaging videos, reels, and brand films optimized for digital use - Direct photo and video shoots, ensuring alignment with the brand's aesthetic and messaging - Collaborate with marketing, strategy, and content teams to deliver cohesive brand visuals - Maintain consistency in brand tone, color palette, and creative identity - Research fashion and digital trends to incorporate fresh ideas into campaigns Vision Marshals is a dynamic firm specializing in data-driven digital marketing solutions. They partner with businesses of all sizes to create, implement, and optimize multi-channel marketing campaigns that drive lead generation, customer acquisition, and revenue growth. Their expert consultants leverage advanced analytics and cutting-edge technologies to ensure clients achieve the highest return on investment for their marketing efforts. From strategy development to execution and ongoing optimization, Vision Marshals is dedicated to helping clients succeed in the competitive digital landscape.,
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posted 5 days ago

Digital Media Planner

Publicis Groupe India
experience1 to 5 Yrs
location
Haryana
skills
  • Media Planning
  • Client Servicing
  • Strategic Analysis
  • Media Tools
  • Innovation
  • Team Management
  • Conflict Resolution
  • Media Strategy
  • Account Management
  • Project Management
  • Analytical Skills
  • Stakeholder Management
  • Presentation Skills
  • Interpersonal Skills
  • Campaign Optimization
  • Deadline Management
  • Industry Trends
  • Media Dashboard
  • Creative Thinking
  • Verbal Reasoning
  • Numerical Reasoning
  • Strategic Reasoning
  • Media Governance
Job Description
As a Media Planner at our company, you will be responsible for the following key responsibilities: - Owning up media planning and delivery for key accounts - Providing day-to-day client servicing, optimizing ongoing campaigns, and coordinating between clients and internal teams - Managing the implementation, optimization, and performance of ongoing campaigns, and assisting in strategic analysis - Interacting with clients on a daily basis and presenting final plans to them - Owning up brand and individual KPIs to drive business goals - Supervising and designing media plans using appropriate tools - Fostering a culture of innovation and contributing to creative media solutions - Proactively providing inputs and directions to clients, and being responsive to their needs - Facilitating the development of team members through coaching and training - Ensuring smooth team functioning and timely resolution of conflicts Qualifications required for this role include: - 1-4 years of experience in a similar field - Previous experience working with a digital media agency and managing end-to-end Digital Media Planning campaigns - Platform knowledge including Facebook, Google, Programmatic, and Publishers - Good vendor relations and experience managing multifunctional teams - Skills in developing media strategy, implementing campaigns, and managing accounts - Ability to handle multiple projects, set and meet deadlines, and stay abreast of industry trends - Experience with media dashboards such as Adwords, Dv360, and Facebook - Analytical mindset with a creative approach - Understanding of media governance processes and inter-departmental relationships Additionally, the most important skills for this role include: - Strong verbal, numerical, and strategic reasoning abilities - Excellent presentation and communication skills - Building interpersonal relationships and critical stakeholder management - Knowledge of media planning tools like Comscore, GWI, and Similarweb Join us in this exciting opportunity to drive impactful media planning strategies and contribute to our innovative solutions!,
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posted 2 days ago
experience5 to 9 Yrs
location
Haryana
skills
  • Mobile Media
  • Media Buying
  • Media Planning
  • Reporting
  • Campaign Management
  • Creative
  • Budget Management
  • Problem Solving
  • Tracking
  • Audience Segmentation
  • Marketing Analytics
  • Data Science
  • Mentoring
  • Teamwork
  • MMP
  • Media Optimization
  • Targeting
  • Technical Knowledge
  • Reporting Analysis
  • Geo Targeting
  • Demo Targeting
  • Mobile Verification
  • Crossfunctional Collaboration
  • Revenue Analytics
  • Growth Monetization
  • Independent Player
Job Description
Role Overview: As a Senior Paid Media Manager focused on mobile, you will play a crucial role in establishing and expanding the mobile media foundation for our organization. Your primary responsibility will involve setting up a Mobile Measurement Partner (MMP), on-boarding new mobile partners globally, and overseeing all aspects of paid media buying, planning, execution, optimization, and reporting. Key Responsibilities: - Run mobile web and app download campaigns, managing creative, targeting, and budget allocation. - Demonstrate technical expertise in handling mobile web and app campaigns, troubleshoot tracking issues. - Analyze and optimize campaign performance by delving into detailed reports covering bids, devices, audience segments, geographies, demographics, and creative elements. - Generate comprehensive mobile media reports for internal teams and marketing stakeholders. - Identify and address mobile verification concerns such as fraud and viewability. - Direct experience with an MMP, including bringing one in-house. - Collaborate closely with cross-functional teams including Marketing Analytics, Revenue Analytics, Data Science, and Growth & Monetization to drive best practices, testing opportunities, and roadmap development. - Mentor and provide guidance to other Channel Managers on standard methodologies and new insights. Qualifications Required: - BA/BS degree with excellent written and verbal communication skills. - 5-7 years of experience in performance-based paid media. - Strong organizational skills with meticulous attention to detail. - Proven track record of managing multiple projects simultaneously. - Proficiency in Microsoft Excel. - Ability to work effectively both independently and as part of a team. (Note: The additional details of the company provided by Sanjay Singh have been omitted as they are not directly related to the job description.) (Note: Job Category, Type, and Location have been omitted as they are not part of the job description.),
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posted 1 day ago
experience3 to 7 Yrs
location
Haryana
skills
  • optimization
  • troubleshooting
  • ad serving
  • yield management
  • compliance
  • troubleshooting
  • analytical skills
  • Google Analytics
  • privacy regulations
  • Google Ad Manager
  • GAM setup
  • inventory setup
  • line items
  • orders
  • creatives
  • targeting
  • priority levels
  • programmatic integrations
  • SSPs
  • ad quality
  • performance reports
  • Ad Manager reporting
  • Looker Studio
  • VideoCTV ad serving
  • consent management tools
  • DMPs
  • FAST channels
  • OTT environment
Job Description
You will be a valuable member of our Ad Operations & Client Servicing team as a Google Ad Manager (GAM) Specialist. Your role will involve utilizing your expertise in GAM setup, optimization, and troubleshooting to efficiently manage, scale, and enhance complex advertising operations. Working closely with internal teams, clients, and third-party platforms, you will ensure flawless execution of advertising campaigns. - Managing and optimizing ad serving through Google Ad Manager - Tasks such as inventory setup, yield management, and troubleshooting - Setting up line items, orders, creatives, targeting, and priority levels based on specific campaign requirements - Monitoring campaign delivery and performance metrics to proactively identify and resolve issues - Collaboration with sales, ops, and product teams to implement and maintain ad solutions - Handling programmatic integrations with SSPs such as Magnite, Equativ, etc. - Maintaining ad quality, ensuring compliance with platform policies and user experience best practices - Generating performance and delivery reports, providing insights, and recommendations for optimization - Leading troubleshooting efforts for discrepancies, delivery issues, or creative malfunctions To excel in this role, you should have: - At least 3 years of hands-on experience with Google Ad Manager - Strong understanding of ad serving logic, yield groups, targeting, and auction dynamics - Experience in managing programmatic deals (PMPs, PGs) and working with SSPs/DSP - Familiarity with ad tags, VAST, VPAID, MRAID, and other creative formats - Solid analytical skills and experience with tools like Google Analytics, Ad Manager reporting, Looker Studio, etc. - Excellent troubleshooting skills and a detail-oriented approach - Ability to work cross-functionally in a fast-paced environment Nice to have qualifications: - Experience with Video/CTV ad serving - Knowledge of privacy regulations (GDPR, CCPA) and consent management tools - Previous exposure to data platforms like DMPs, or Ad Servers beyond GAM - Familiarity with FAST channels or OTT environment (Note: Omitting any additional details of the company as it was not mentioned in the provided Job Description),
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posted 1 day ago
experience0 to 4 Yrs
location
Faridabad, Haryana
skills
  • Landing Page Optimization
  • Reporting
  • Analysis
  • Social Media Creatives
  • Ads Creation
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • DataDriven Strategies
  • AB Testing
  • Conversion Rate Optimization
Job Description
As an intern at ROI 10X, your day-to-day responsibilities will include: - Creating social media creatives for both the company and its clients - Developing creatives for advertisements - Posting creatives on social media platforms with relevant keywords ROI 10X is a performance marketing agency specializing in delivering targeted advertising campaigns to optimize return on investment. The agency's expertise lies in Google Ads, Facebook Ads, and Instagram Ads, employing data-driven strategies to ensure that each advertising dollar yields the highest possible return. Certified Ads experts collaborate with clients to design campaigns that attract high-quality traffic to their websites. Additionally, Facebook and Instagram Ads are tailored to reach specific, customized audiences. The agency also provides services such as landing page optimization, A/B testing, and conversion rate optimization. Detailed reporting and analysis are offered to provide clients with complete visibility into the performance of their campaigns.,
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posted 1 day ago
experience2 to 6 Yrs
location
Haryana
skills
  • Client Servicing
  • Activation
  • Media Planning
  • Research
  • Data Analysis
  • Campaign Management
  • Communication
  • Optimization
  • Vendor Management
  • Reporting
  • Analysis
  • Marketing
  • Advertising
  • Business
  • Media Buying
  • Negotiation
  • Contract Management
  • Analytical Skills
  • Interpersonal Skills
  • Creative Specs Validation
  • Testing Plans
  • Trafficking Sheet Templates
  • B2B Program Marketing
  • Proficiency in Media Planning Tools
Job Description
As a Senior Executive - Implementation Planning at WPP Media, you will be an integral part of the team, working collaboratively with global teams to deliver impactful solutions in a diverse and multicultural environment. Your main responsibilities will include: - Developing strong relationships with Client Servicing and Activation teams - Ensuring flawless execution of plans - Supporting Media Planning Managers in effectively delivering campaigns - Conducting research and compiling data for planning and optimization - Validating creative specs and collaborating with creative agency partners - Assisting in campaign launch and management In order to succeed in this role, you should have: - A Bachelor's degree in marketing, advertising, business, or a related field - 2-4 years of B2B program marketing experience, preferably in the technology sector - In-depth knowledge of media planning principles, techniques, and best practices - Familiarity with media buying, negotiation, and contract management - Strong analytical skills and proficiency in media planning tools - Excellent communication and interpersonal skills Additionally, you will be responsible for: - Contributing to internal case studies - Making optimization recommendations - Meeting with vendors to enhance your understanding of the media landscape - Preparing data for reporting and analysis - Managing testing plans for campaigns - Creating trafficking sheet templates At WPP Media, employee growth and development are highly valued, with access to global networks, learning platforms, certifications, and wellness programs. The company promotes diversity, inclusion, and belonging, welcoming candidates from underrepresented backgrounds. A hybrid work approach that focuses on collaboration, creativity, and connection is emphasized, with accommodations available for individual needs. If you are passionate about media and advertising and eager to expand your knowledge in a dynamic environment, consider joining the team at WPP Media.,
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posted 1 day ago
experience0 to 4 Yrs
location
Haryana
skills
  • Marketing
  • Advertising
  • Creative Strategy
  • Analytics
  • Problem Solving
  • SQL
  • Growth
  • Campaign Optimization
  • GoToMarket Operations
  • CrossTeam Collaboration
  • Datadriven Decision Making
  • Excel Skills
Job Description
As an Intern, Growth at Airblack, you will be part of Indias largest alternate skilling platform, aiming to empower individuals to become microentrepreneurs and creators. Airblack operates in various sectors such as beauty, fashion, nutrition, digital, and home businesses, impacting over 1 million learners monthly. The flagship beauty school boasts as Indias #1 Beauty Academy brand with an impressive alumni base of 40,000 entrepreneurs across 300+ cities. Additionally, Airblack's apps are among the top 10 education apps in India, with over 1 million users and 40 million minutes of learning content consumed monthly. **Key Responsibilities:** - **Campaign Optimization:** Manage Meta accounts daily, adjust bids, and optimize campaign performance to enhance efficiency. - **Creative Strategy:** Ideate and produce compelling video and static ad content, user communications, and landing pages for acquisition advertising. - **Analytics & Instrumentation:** Conduct in-depth data analyses, set up tech instrumentation, and contribute to the analytics muscle of the Growth function. - **Go-To-Market Operations:** Lead end-to-end operations on GTM, CRM, and revenue optimization initiatives. - **Cross-Team Collaboration:** Collaborate with various functions such as Growth, Design, Brand, Tech, Product, and Inside-sales to achieve cross-function revenue and profitability goals. **Qualifications Required:** - 2025 graduates with prior internships in marketing and growth preferred. - Bachelor's degree from a Tier 1/Tier 2 college in any discipline. - Strong creative thinking skills and the ability to generate ideas at scale. - Data-driven decision-making approach with proficiency in Excel. - Experience in SQL is a bonus. - Proven ability to drive rapid experimentation initiatives and operational initiatives. If you are a dynamic generalist with a passion for growth and the ability to plan, implement, and optimize high-performing advertising campaigns, this role at Airblack is ideal for you. Join us in driving growth, identifying new business opportunities, and scaling business lines to transform the lives of millions of individuals. If you thrive in a high-ownership environment and possess a blend of creative problem-solving and analytical prowess, we would love to meet you. **Why Airblack:** - Skilling with a difference: Deliver outcomes, raise funds from top investors, and lead a completely new whitespace in the education sector. - Leadership role in a high-skin-in-the-game environment. - Culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building. - Thriving Market Opportunity: Contribute to creating a dent in Indias future by addressing the gap between workforce entrants and available jobs.,
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