ad-targeting-jobs-in-delhi, Delhi

60 Ad Targeting Jobs in Delhi

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posted 2 weeks ago

Performance Marketing Specialist

NetSysCon Consulting LLP
experience5 to 10 Yrs
Salary12 - 18 LPA
location
Delhi
skills
  • pay per click
  • google ads
  • meta ads
Job Description
We are seeking a Performance Marketing Specialist for a Series A funded D2C Brand. Job Profile: Own and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).Plan, execute, and optimize campaigns with a focus on ROAS, CPA, and LTV metrics.Conduct keyword research, audience targeting, and competitor benchmarking.Continuously A/B test creatives, copy, landing pages, and audience segments.Analyze campaign data and prepare performance reports with actionable insights.Collaborate with creative and product teams to develop high-performing ad assets.Stay updated with industry trends, platform changes, and best practices in digital advertising.Manage and scale advertising budgets efficiently, ensuring profitableacquisition. Requirements: 5+ years of experience in performance marketing, specifically with Google and Meta platforms.Proven success in driving growth for D2C or eCommerce brands.Hands-on experience with Google Ads Manager and Meta Ads Manager, including advanced tracking and audience segmentation.Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and attribution modelling.Experience with conversion rate optimization and funnel analysis.Familiarity with tools like Google Tag Manager, or similar analytics/reporting tools.Excellent communication skills and a collaborative approach to problem-solving.
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posted 7 days ago
experience2 to 6 Yrs
location
Faridabad, Haryana
skills
  • Digital Advertising
  • Campaign Management
  • Analytical Skills
  • Sales Coordination
  • Strategy Development
  • Execution
  • Performance Metrics
  • Communication Skills
  • Coordination Skills
  • Meta Ads
  • Google Ads
  • YouTube Ads
  • Lead Quality Management
  • Targeting Strategies
  • Campaign Optimization
Job Description
As a Performance Marketing Executive for an offline role in Faridabad, your main responsibility will be to independently manage and optimize digital advertising campaigns across Meta Ads, Google Ads, and YouTube Ads. Your role will involve working closely with the sales team to enhance lead quality and campaign performance. Key Responsibilities: - Plan, execute, and optimize paid campaigns on Meta Ads, Google Search/Display, and YouTube platforms. - Manage ad budgets, monitor performance, and ensure campaigns meet lead targets. - Conduct A/B tests, analyze metrics, and adjust strategies based on performance insights. - Generate regular reports on campaign performance. - Collaborate with the sales team to understand lead quality, flow, and conversion challenges. - Refine marketing campaigns based on feedback from the sales team. - Ensure alignment between marketing and sales goals to enhance overall conversion. - Monitor lead performance funnel and share insights with marketing and sales teams. Qualifications: - Minimum 2-3 years of experience in managing paid ads on Meta, Google, and YouTube. - Previous experience collaborating closely with a sales team. - Strong analytical skills with a focus on performance metrics and campaign optimization. - Preference will be given to candidates with prior experience in the education or EdTech industry. - Ability to work independently and handle multiple campaigns simultaneously. - Excellent communication and coordination abilities. Please note that this is an on-site role in Faridabad, and candidates must either be based in Faridabad or willing to relocate without any relocation benefits. Immediate joiners or those with a short notice period are preferred.,
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posted 2 months ago

Ads Intern

Mongoosh Design
experience0 to 4 Yrs
location
Noida, Uttar Pradesh
skills
  • Ads
  • PPC
  • Keyword Research
  • Competitor Analysis
  • Analytical Skills
  • Communication Skills
  • Teamwork
  • Google Ads
  • Meta Ads
  • Audience Targeting
  • AB Testing
  • CTR Optimization
  • Quality Scores
  • Conversions Optimization
  • ProblemSolving Skills
Job Description
As an Ads Intern at Brand Monkey, a fast-growing digital marketing agency, you will be responsible for assisting in setting up and optimizing paid campaigns across various platforms such as Google Ads, Facebook, Instagram, and others. Your key responsibilities will include conducting keyword research, audience targeting, and competitor analysis. You will also be monitoring campaign performance, generating performance reports, and supporting in A/B testing of ad copies and creatives. Additionally, you will work towards improving CTR, quality scores, and conversions through strategic optimizations. Collaboration with the creative team for visuals and ad copy will be essential for this role. Qualifications Required: - Basic understanding of Ads, Google Ads, and Meta Ads - Strong analytical and problem-solving skills - Eagerness to learn and grow in performance marketing - Good communication and teamwork abilities - Must have a personal laptop - Available to work full-time onsite for 6 months Brand Monkey, known for its focus on performance, creativity, and results, offers an internship certificate, a letter of recommendation based on performance, real exposure to live ad campaigns, the opportunity to learn from experienced digital marketers, and a fun, collaborative office environment. If you are interested in this opportunity, please share your CV via Email at aditi@brandmonkey.in or contact 8279835650.,
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posted 3 weeks ago
experience0 to 4 Yrs
location
Delhi
skills
  • PPC
  • Digital Marketing
  • Data Analytics
  • Keyword Research
  • Competitor Analysis
  • Google Analytics
  • Budget Management
  • Paid Search
  • Social Campaigns
  • Performance Advertising
  • ROI Improvement
  • Ad Copy Testing
  • AB Testing
  • Bidding Strategies
Job Description
As a PPC Specialist at Unibots, you will be responsible for managing paid search and social campaigns with a focus on maximizing ad revenues through smart monetization solutions. Your role will involve developing, executing, and optimizing PPC campaigns across various ad platforms such as Google Ads, Meta Ads, and others. You will be expected to conduct keyword research, competitor analysis, and performance audits to improve ROI. It will also be your responsibility to draft and test ad copy, coordinate with the design team for creatives, and track landing page performance. Monitoring campaign results using Google Analytics and internal dashboards, executing A/B testing, and continuously refining targeting, budgets, and bids are key aspects of this role. Key Responsibilities: - Develop, execute, and optimize PPC campaigns across Google Ads, Meta Ads, and other ad platforms. - Conduct keyword research, competitor analysis, and performance audits to improve ROI. - Draft and test ad copy, coordinate with the design team for creatives, and track landing page performance. - Monitor campaign results using Google Analytics and internal dashboards. - Execute A/B testing and continuously refine targeting, budgets, and bids. Qualifications Required: - Minimum 6 months of professional experience in PPC or performance marketing. - Proficiency with Google Ads, Meta Ads Manager, and Google Analytics. - Strong analytical and numerical abilities. - Certification in Google Ads is a plus. - Excellent communication and problem-solving skills. At Unibots, you will have the opportunity to work with a leading player in the Indian ad-tech ecosystem. You will gain exposure to global publisher revenue optimization tools and be part of a collaborative environment with a passionate and growing team. Additionally, career growth opportunities and continuous learning support will be provided to help you excel in your role.,
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posted 2 months ago
experience1 to 5 Yrs
location
Noida, Uttar Pradesh
skills
  • SEO
  • keyword research
  • Google Analytics
  • Google Ads
  • funnel targeting
  • Search Console
  • Tag Manager
Job Description
As an ideal candidate for this role, you should have at least 1 year of experience working with Google Ads and SEO, preferably within an e-commerce setting. Your expertise should include a strong understanding of keyword research and funnel targeting. Additionally, you should be familiar with tools such as Google Analytics, Search Console, and Tag Manager. Key Responsibilities: - Manage Google Ads campaigns and optimize for performance - Conduct keyword research and implement strategies to improve search engine ranking - Utilize data from Google Analytics to make informed decisions - Set up and monitor tracking tags using Google Tag Manager Qualifications Required: - Minimum 1 year of experience with Google Ads and SEO, preferably in e-commerce - Proficiency in using Google Analytics, Search Console, and Tag Manager - Strong analytical skills and attention to detail Please note that the job type for this position is full-time and permanent. In addition, the benefits include paid time off, and the schedule is during the day shift. You will also have the opportunity for performance bonuses on a quarterly and yearly basis. The work location is in person, and the expected start date for this role is 01/05/2025.,
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posted 2 months ago

Media Manager

Brand Visage Communications
experience3 to 7 Yrs
location
Delhi
skills
  • Creative analysis
  • Analytical skills
  • Coordination skills
  • Communication skills
  • Google Ads
  • Meta platforms
  • Facebook Business Manager
  • AB testing
  • Audience targeting
  • Datadriven mindset
Job Description
As a Media Manager at Brand Visage Communications, you will play a crucial role in managing high-performing Google and Meta ad campaigns. Your main responsibilities will include: - Planning, executing, and optimizing paid media campaigns across Google Ads and Meta platforms (Facebook & Instagram) - Monitoring ad performance to ensure delivery against KPIs and ROI targets - Conducting A/B testing, audience targeting, and creative analysis - Collaborating with internal teams such as design, content, and strategy to align campaign goals - Preparing reports and providing actionable insights for continuous improvement To be successful in this role, you will need: - At least 3 years of hands-on experience in running paid media campaigns, preferably in a Digital Marketing/Advertising Agency - Expertise in Google Ads, Facebook Business Manager, and performance tracking tools - Strong analytical skills and a data-driven mindset - Excellent coordination and communication skills - Ability to multitask and meet tight deadlines Brand Visage Communications is located in Lajpat Nagar 1, Delhi NCR, and offers a competitive monthly budget of 25,000 - 35,000. To apply for this exciting position, please send your resume to hrexecutive.brandvisage@gmail.com with the subject line: "Media Manager Application [Your Name]". If you are looking for a challenging yet rewarding opportunity in the field of media management, and if you have a passion for digital marketing, this role is perfect for you. Join us at Brand Visage Communications and be a part of our data-driven media success stories!,
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posted 2 months ago
experience1 to 12 Yrs
location
Noida, Uttar Pradesh
skills
  • Bing Ads
  • Keyword research
  • Google Analytics
  • Budget management
  • Performance analysis
  • Google Ads
  • PPC campaigns
  • Facebook ads
  • Google Keyword Planner
  • SEMrush
  • Ahrefs
  • Campaign optimization
Job Description
As an experienced professional with 12 years in managing paid search campaigns (Google Ads, Bing Ads, or other PPC platforms), you will be responsible for the following key responsibilities: - Create, manage, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook, etc. - Set up ad copy, keyword targeting, bidding strategies, and budget management. - Perform regular account audits and identify areas for improvement. - Conduct thorough keyword research to identify new opportunities and optimize ad campaigns. - Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to refine keyword lists. - Monitor and analyze campaign performance using Google Analytics, Google Ads reports, and other PPC tools. - Provide regular performance reports with actionable insights and recommendations. - Ensure efficient spending across multiple PPC accounts and campaigns. - Monitor cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS). - Keep up to date with the latest trends, tools, and best practices in PPC advertising. Qualifications required for this role include: - Bachelor's degree - 1-2 years of experience managing paid search campaigns (Google Ads, Bing Ads, or other PPC platforms). - Knowledge of Google Ads and Google Analytics. - Familiarity with keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, etc. - Basic understanding of A/B testing and conversion optimization. - Ability to multitask and manage multiple campaigns. - Strong written and verbal communication skills. In addition to the above, the company offers: - Salary range of 15-25k - Exposure to global clients - Collaborative work environment with growth opportunities - Training and support to help you thrive in your role To apply for this position, you may contact at 9870296030 or email at gayatri@greenbyteweb.com.,
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posted 2 weeks ago

PPC Executive Digital Marketing

Kaeera Ventures Pvt. Ltd.
experience1 to 5 Yrs
location
Noida, Uttar Pradesh
skills
  • Keyword Research
  • Budget Management
  • Reporting
  • Data Analysis
  • Google Ads
  • Bing
  • Paid Social Platforms
  • Ad Copywriting
  • Campaign Optimization
  • Metrics Tracking
  • Remarketing Strategies
  • Audience Targeting
Job Description
As a PPC Executive, your role will involve managing and optimizing various campaigns across Google Ads, Bing, and paid social platforms. Some key responsibilities include: - Building campaigns on different advertising platforms - Conducting keyword research and managing negative keyword lists - Writing engaging ad copy and testing different elements like headlines and CTAs - Monitoring budgets, bids, and pacing for campaigns - Tracking important metrics such as CPC, CTR, Quality Score, and conversion rate - Collaborating with designers for ad creatives and landing pages - Ensuring account hygiene and conducting platform audits - Supporting remarketing strategies and feed-based ad formats - Reporting on campaign performance and progress in optimization - Staying informed about platform changes, trends, and beta features Your qualifications for this role should include: - Minimum of 1-3 years of hands-on PPC experience either in-house or at an agency - Proficiency in Google Ads, Meta Ads, and understanding of campaign structures - Ability to set up campaigns, manage budgets, and employ bid strategies effectively - Strong skills in writing and testing ad copy and creatives - Experience in keyword research and optimization - Basic knowledge of audience targeting, retargeting, and lookalike audiences - Comfortable working with spreadsheets, reporting tools, and various platforms - Interest in analyzing performance trends and data - Ability to work under pressure and adapt to changing budgets or requirements It is worth noting that many PPC executives begin their careers from junior marketing or internship roles and enhance their technical skills through practical experience. Having certifications in Google or Meta Ads would be considered a plus for this position. Please note that this is a full-time position requiring in-person work at the specified location.,
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posted 2 months ago

Paid Media Professional

The Hustler Collective
experience2 to 6 Yrs
location
Delhi
skills
  • Social Media Management
  • Content Creation
  • Community Engagement
  • Competitor Analysis
  • Keyword Research
  • Google Ads Campaigns
  • Campaign Optimization
  • Performance Metrics Analysis
  • Influencer Collaborations
  • Ad Copy Creation
  • Audience Targeting
Job Description
In this role, you will be responsible for managing social media activities and Google Ads campaigns to enhance brand visibility and drive engagement. Your tasks will include creating content calendars, collaborating with teams, running paid promotions, optimizing campaigns, and staying updated with industry trends. Key Responsibilities: - Create and manage monthly content calendars. - Plan and publish engaging posts across platforms. - Collaborate with design/content teams for creatives. - Run paid promotions and boost posts to increase reach and engagement. - Monitor performance metrics and prepare reports. - Handle community engagement and DMs. - Track trends and apply them to content. - Coordinate influencer collaborations and campaigns. - Monitor competitors and suggest improvements. - Drive platform growth through new features and formats. - Plan and execute Google Ads campaigns across various platforms. - Conduct keyword research, ad copy creation, and audience targeting. - Optimize campaigns for brand awareness, reach, and performance goals. - Monitor campaign performance and adjust bids, creatives, and budgets as needed. - Generate and present campaign performance reports. - Stay updated with platform changes and best practices to drive results. Qualifications Required: - Prior experience in managing social media platforms and Google Ads campaigns. - Strong understanding of social media trends and best practices. - Proficiency in analyzing campaign performance metrics. - Excellent communication and collaboration skills. - Ability to multitask and prioritize tasks effectively.,
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posted 2 months ago

Meta Ads and Google Ads Expert

AMRON SOFTWARE TECHNOLOGIES PRIVATE LIMITED
experience1 to 3 Yrs
Salary1.5 - 4.5 LPA
location
Delhi
skills
  • google adwords
  • ads
  • linkedin advertising
  • social media campaign
  • social media marketing
  • meta
Job Description
Strategy & Planning Define campaign objectives (e.g., brand awareness, lead generation, conversions) Identify target audiences and create customer personas Select appropriate platforms and ad formats based on goals. Campaign Setup & Execution Create and manage ad accounts and campaigns Develop compelling ad creatives (copy, visuals, videos) Set budgets, bidding strategies, and campaign schedules Implement tracking pixels and conversion events. Performance Monitoring & Optimization Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) A/B test creatives, audiences, and placements Adjust targeting, bids, and budgets to improve results Generate performance reports and insights. Analytical & Technical Skills Use tools like Meta Ads Manager, Google Analytics, and third-party dashboards Understand attribution models and customer journeys Analyze data to inform future campaigns.
posted 2 weeks ago

Google Ads Expert

SECRET WATCH DETECTIVES PRIVATE LIMITED
experience2 to 4 Yrs
Salary2.5 - 4.0 LPA
location
Delhi
skills
  • google analytics
  • google adwords
  • google webmaster tools
  • google ads
  • meta ads
  • meta ads expert
Job Description
Key Responsibilities Plan, create, and manage high-performing Google Ads campaigns (Search, Display, Video/YouTube, Performance Max). Conduct detailed keyword research, competitor analysis, and campaign mapping. Optimize campaigns for maximum conversions, leads, and ROI. Monitor daily performance metrics and adjust bids, budgets, and targeting. Create compelling ad copies, extensions, and landing-page recommendations. Set up advanced tracking using Google Analytics, GTM, Conversion Tracking. Maintain weekly and monthly performance reports. Manage budgets efficiently and ensure cost-effective lead generation. Collaborate with marketing, design, and content teams to align strategies. Suggest innovative opportunities to scale digital growth. Required Skills & Experience Proven experience in running and managing Google Ads campaigns (minimum 24 years preferred). Strong understanding of Google Ads Manager, YouTube Ads, Display Network, and Performance Max. Expertise in conversion tracking, pixels, GTM, GA4. Strong analytical and reporting skills. Ability to work on multiple campaigns simultaneously. Strong communication, coordination, and time-management skills. Certification in Google Ads / Google Analytics is a plus. Candidates with hands-on experience in Meta Ads (Facebook & Instagram Ads) will be given preference. Why Join Us    At Detective Guru, you dont just work, you grow. We offer a stable, disciplined, and rewarding environment where performance is recognized and potential is valued.  Heres why top performers love working with us: Excellent salary packages for deserving candidates Permanent job opportunity with long-term stability Work with a fast-growing national brand Global exposure as our network expands across India & abroad A culture built on discipline, respect, and professionalism Regular paid leaves, holidays & structured HR policies Saturday Fun Activities to keep the team energised Employee of the Month & Employee of the Year Awards Recognition through cash rewards, gifts, certificates & trophies Fast career growth for people who show dedication and results Opportunity to work closely with industry experts  
posted 2 months ago

Google Ads Specialist Sales Focused (UK & US Markets)

AdzDrio India Services Pvt. Ltd. - Results Driven Affiliate & Digital Marketing Agency
experience2 to 6 Yrs
location
Noida, Uttar Pradesh
skills
  • Lead Generation
  • Sales Conversion
  • Campaign Management
  • Keyword Research
  • Competitor Analysis
  • Google Analytics
  • ROI Optimization
  • Google Ads
  • Ad Copywriting
  • Display Ads
  • AB Testing
  • Ad Policy Compliance
Job Description
You will be working as a Google Ads Specialist at Adzdrio India Services Pvt. Ltd., focusing on lead generation and sales conversion through Google Ads campaigns targeting audiences in the UK and US education/training sector. **Key Responsibilities:** - Develop and manage high-converting Google Ads campaigns including Search, Display, Video, and Remarketing. - Conduct keyword research and competitor analysis for the UK and US markets. - Create compelling ad copy and visually engaging display ads. - Optimize campaigns to maximize qualified international leads and reduce CPA. - Collaborate with internal sales and design teams to align campaign strategies with lead conversion goals. - Perform regular A/B testing on creatives, landing pages, and targeting strategies. - Analyze performance data using Google Analytics, Google Ads Dashboard, and other tools to prepare detailed reports. - Proactively suggest improvements to enhance ROI and lead quality. - Ensure ad policy compliance for all campaigns. **Required Skills & Qualifications:** - Minimum 2 years of experience managing Google Ads campaigns, preferably in international markets. - Proven expertise in generating leads and improving conversion rates. - Strong familiarity with Google Ads, Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking. - Experience in lead generation within the education, training, or e-learning sectors is advantageous. - Excellent communication and copywriting abilities. - Preferably Google Ads certification. - Capability to work independently and achieve results in a fast-paced setting. If selected, you will enjoy a competitive salary with performance-based incentives, work in a flexible environment, have the chance to work with international clients, and grow professionally within a rapidly expanding digital marketing firm.,
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posted 2 months ago
experience1 to 5 Yrs
location
Delhi
skills
  • Video Editing
  • Motion Design
  • Sound Design
  • Adobe Premiere Pro
  • After Effects
  • Photoshop
  • DaVinci Resolve
  • AB Testing
  • Audience Targeting
  • Broll Integration
  • UGC Clips Integration
  • Product Shots Integration
  • CapCut
  • Figma
Job Description
As a Video Editor & Motion Designer at Mulah Moo, a HR company dedicated to assisting unicorns and top 5% startups in building their dream content and marketing team, your role will involve the following responsibilities: - Create engaging and performance-optimized videos for ads and social platforms (15-90 seconds) - Develop multiple variations based on A/B test requirements, hooks, CTAs, and formats - Collaborate closely with the marketing team to comprehend campaign objectives, target audience, and performance feedback - Source and integrate B-roll, UGC clips, product shots, motion graphics, and sound design To qualify for this position, you should have: - 1+ years of professional motion graphic experience, preferably in a marketing agency - A portfolio showcasing work on meta ads - Proficiency in Adobe Premiere Pro or similar video editing software (knowledge of CapCut, After Effects, Photoshop, DaVinci Resolve is a bonus) - Familiarity with Figma for elements like first 3-second hooks, pacing, and CTAs Please note that the selection process includes submitting a sample editing task to proceed to the next stage. Please note that the employer, a spiritual and wellness audio series company based in Gurugram, is working on a digital-first spiritual wellness app to assist modern Hindus in reconnecting with their faith to combat stress, anxiety, and emotional challenges.,
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posted 1 month ago

Meta Ads Manager

ADEO DISTINCTIONS & DIMENSIONS PVT LTD
experience2 to 6 Yrs
location
Noida, Uttar Pradesh
skills
  • Keyword Research
  • Campaign Management
  • Analytical Skills
  • Google Analytics
  • Google Tag Manager
  • Google Ads
  • Meta Ads
  • Performance Marketing
  • Audience Targeting
  • Datadriven Mindset
  • UTM Tracking
Job Description
As an experienced Ads Manager, you will be responsible for handling end-to-end performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads platforms. Your role will be crucial in generating leads and driving ROI for multiple client accounts. Key Responsibilities: - Plan, create, manage, and optimize Meta and Google Ads campaigns. - Conduct keyword research and audience targeting. - Monitor campaign performance and adjust strategies accordingly. - Generate regular performance reports for clients. - Manage ad budgets efficiently and ensure timely execution. - Conduct A/B testing of creatives and ad copies for performance optimization. Qualifications Required: - 2+ years of hands-on experience with Google Ads and Meta Ads. - Strong analytical skills and data-driven mindset. - Certification in Google Ads or Meta Blueprint is a plus. - Ability to manage multiple campaigns simultaneously. - Proficiency with tools like Google Analytics, Google Tag Manager, and UTM tracking. The company is looking for a detail-oriented individual with a proven track record in managing successful digital advertising campaigns across Meta and Google platforms. Join us in our mission to deliver exceptional results for our clients.,
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posted 2 months ago

Meta Ads Manager

Keyword India Network Pvt Ltd
experience2 to 6 Yrs
location
Noida, Uttar Pradesh
skills
  • communication skills
  • sales
  • marketing
  • advertising
  • project management
  • digital marketing
  • analytical skills
  • audience targeting
  • advertising strategies
  • problemsolving skills
Job Description
Role Overview: As a Meta Ads Manager at Keyword India Network Pvt Ltd in Noida sector 62, your role will involve managing meta ads campaigns, analyzing performance, optimizing ad placements, and collaborating with cross-functional teams to ensure successful ad campaigns. You will be responsible for communication, sales, marketing, advertising, and project management within the organization. Key Responsibilities: - Manage meta ads campaigns effectively - Analyze performance and optimize ad placements - Collaborate with cross-functional teams for successful ad campaigns - Communicate effectively for sales, marketing, and advertising purposes - Project management for efficient execution of ad campaigns Qualifications Required: - Graduate in any field - Excellent communication skills - Strong sales and marketing abilities - Proficiency in advertising strategies - Experience in audience targeting - Experience in project management - Strong analytical and problem-solving skills - Experience in digital marketing or advertising industry - Bachelor's degree in Marketing, Business, or relevant field - Must have worked with any digital marketing agency Please note that the salary for this position is up to 4 LPA.,
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posted 7 days ago
experience0 to 4 Yrs
location
Delhi
skills
  • Problem Solving
  • Consumer Connect Insights
  • Data
  • Analytics
  • AB Testing
  • Experimentation
  • Conversion Rate Optimization CRO
  • Budget Management
  • ROI Analysis
  • Customer Segmentation
  • Targeting
  • Bids Budget Optimization
Job Description
As a Digital Marketing Manager at BetterWay, your role is crucial in strengthening and scaling the digital discovery and patient acquisition engine. Your primary focus will be on enabling more users to discover authentic Ayurvedic care at the right stage of their health journey. The key challenge you will tackle is ensuring that patients actively seeking chronic disease solutions choose BetterWay as their trusted healthcare destination. This will involve mastering the intersection of Ayurvedic credibility, patient intent, and healthcare advertising norms in India's wellness landscape. Key Responsibilities: - Devise and execute a complete go-to-market strategy involving a scalable digital marketing funnel. - Use insights from different disease categories to create relevant content and run digital performance marketing campaigns. - Optimize the conversion funnel for new user trials. Qualifications Required: - Consumer Connect & Insights: Passion for understanding real people and creating actionable insights. - Problem Solving: Ability to identify problems, evaluate alternatives, and recommend solutions. - Data and Analytics: Utilize consumer data to maximize marketing relevance. - Core Digital Marketing Skills (desired): A/B Testing, Conversion Rate Optimization, Budget Management, Customer Segmentation, Bids & Budget Optimization on advertising platforms like Meta and Google Ads. About Company: BetterWay is an outcome-focused, full-stack chronic care platform rooted in Ayurvedic science. The company aims to provide transparent and accessible chronic care solutions for urban users suffering from lifestyle disorders.,
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posted 3 weeks ago
experience1 to 5 Yrs
location
Delhi, All India
skills
  • Google Analytics
  • CAC
  • Campaign Management
  • Communication Skills
  • Google Ads
  • Meta Ads
  • Performance Marketing
  • Meta Ads Manager
  • AB testing
  • ROAS
  • Paid Marketing
  • Teamwork Skills
Job Description
As a Digital Marketing Executive specializing in Google and Meta ads, your role will involve planning, executing, and optimizing paid campaigns on platforms such as Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram). Your expertise in Performance Marketing for D2C and eCommerce brands will be crucial in maximizing ROAS and minimizing CAC. Strong communication and teamwork skills will be essential for collaborating with creative teams, analyzing campaign data, and reporting actionable insights to clients and internal teams. **Key Responsibilities:** - Plan, run, and optimize paid campaigns on Google Ads and Meta Ads. - Manage budgets effectively to maximize ROAS and minimize CAC. - Analyze campaign data using tools like Google Analytics and Meta Ads Manager. - Conduct A/B testing and enhance targeting strategies for improved conversions. - Collaborate with creative teams for ad design and copywriting. - Monitor daily campaign performance and address any issues promptly. - Deliver comprehensive reports with actionable insights. - Stay updated on the latest paid marketing trends and best practices. - Manage multiple campaigns simultaneously and ensure timely delivery. - Maintain effective communication with clients and internal teams. **Qualifications:** - Bachelor's degree in Marketing, Business, Commerce, or a related field (preferred). - 1-3 years of demonstrated experience in managing Google Ads and Meta Ads campaigns. - Profound understanding of digital marketing, performance marketing, and eCommerce/D2C business models. - Strong analytical skills and proficiency in tools like Google Analytics and Meta Ads Manager. - Excellent communication and teamwork abilities. - Certifications such as Google Ads Certified or Meta Blueprint are considered advantageous. If you are passionate about digital marketing, possess the requisite skills, and are looking to grow in a dynamic environment, we encourage you to send your CV to hr@proffus.com with the subject line "Digital Marketing Executive - Your Name". Join us in our mission to drive impactful results for our clients through strategic digital marketing efforts. As a Digital Marketing Executive specializing in Google and Meta ads, your role will involve planning, executing, and optimizing paid campaigns on platforms such as Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram). Your expertise in Performance Marketing for D2C and eCommerce brands will be crucial in maximizing ROAS and minimizing CAC. Strong communication and teamwork skills will be essential for collaborating with creative teams, analyzing campaign data, and reporting actionable insights to clients and internal teams. **Key Responsibilities:** - Plan, run, and optimize paid campaigns on Google Ads and Meta Ads. - Manage budgets effectively to maximize ROAS and minimize CAC. - Analyze campaign data using tools like Google Analytics and Meta Ads Manager. - Conduct A/B testing and enhance targeting strategies for improved conversions. - Collaborate with creative teams for ad design and copywriting. - Monitor daily campaign performance and address any issues promptly. - Deliver comprehensive reports with actionable insights. - Stay updated on the latest paid marketing trends and best practices. - Manage multiple campaigns simultaneously and ensure timely delivery. - Maintain effective communication with clients and internal teams. **Qualifications:** - Bachelor's degree in Marketing, Business, Commerce, or a related field (preferred). - 1-3 years of demonstrated experience in managing Google Ads and Meta Ads campaigns. - Profound understanding of digital marketing, performance marketing, and eCommerce/D2C business models. - Strong analytical skills and proficiency in tools like Google Analytics and Meta Ads Manager. - Excellent communication and teamwork abilities. - Certifications such as Google Ads Certified or Meta Blueprint are considered advantageous. If you are passionate about digital marketing, possess the requisite skills, and are looking to grow in a dynamic environment, we encourage you to send your CV to hr@proffus.com with the subject line "Digital Marketing Executive - Your Name". Join us in our mission to drive impactful results for our clients through strategic digital marketing efforts.
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posted 2 weeks ago
experience1 to 5 Yrs
location
All India, Gurugram
skills
  • Communication skills
  • Analytical skills
  • Google Ads
  • Meta Ads
  • AI tools for marketing communication
  • AB testing
Job Description
Are you aspiring to build a career in performance digital marketing Get ready to join our fast-growing team that is creating the next generation marketing platform with AI Agents. We have been recognized among the Tech50 companies by Yourstory and received the Startup Maharathi award at Startup Mahakumbh 2025. **Key Responsibilities:** - Ensure that client brand accounts achieve their performance goals through strategic recommendations and AI campaign automation tactics. - Analyze reports and provide marketing campaign recommendations. - Manage Intellemo client brand accounts communication through various channels like chat, email, phone calls, and video calls. - Estimate marketing plans for business growth and execute them. - Troubleshoot any issues faced by clients while launching AI campaigns via the platform. - Support clients in launching their marketing campaigns on multiple platforms via Intellemo. - Proactively communicate progress and report to the client's team. - Recommend A/B tests for multiple ad copies, creatives, and landing pages. - Coordinate with Intellemo creative team and engineering team to achieve client goals. - Follow set processes in the framework for precise implementation while bringing creativity and out-of-the-box solutions for the dynamic environment to deliver the best results for the client. **Skills Required:** - Thorough understanding of Google and/or Meta Ads platform. - Test key drivers of campaign performance including creatives, communication, targeting, landing pages, etc. - Preference for Vibe Marketers using AI tools for marketing communication. - Strong aptitude and learning ability. - Excellent communication and persuasive skills in English and Hindi. - Strong creative and analytical skills. - Work ethics and timely delivery of tasks. - Bonus: Previous Agency experience, handled ~5-10 clients (budget INR 1-5 lacs/month) or Intern - 1 yr experience in handling Google/Facebook Ads. **What We Offer:** - **Direct Mentorship:** You will be mentored directly by the CMO, offering a unique learning opportunity. - **Unmatched Impact & Ownership:** Witness the immediate impact of your campaigns on our clients and company's bottom line without bureaucracy. - **A Problem-Solver's Paradise:** Engage in complex challenges at the intersection of AI, marketing, and creative automation. - **Rapid Growth Trajectory:** Be on the fast track for technical leadership as the company scales. - **Competitive Salary:** Salary range of 4-6 LPA (30-50% hike over previous salary). **Location:** This is a full-time, in-office position at our Gurgaon, Haryana office. We believe in the power of in-person collaboration and are excited to build a strong, cohesive team. If you are interested in this opportunity, simply click on the 'Apply' button. Following that, you will go through a chat round where you can interact, submit answers, and ask any queries you may have. Upon shortlisting, we will call you for an in-person interview as we do not conduct virtual interviews. Are you aspiring to build a career in performance digital marketing Get ready to join our fast-growing team that is creating the next generation marketing platform with AI Agents. We have been recognized among the Tech50 companies by Yourstory and received the Startup Maharathi award at Startup Mahakumbh 2025. **Key Responsibilities:** - Ensure that client brand accounts achieve their performance goals through strategic recommendations and AI campaign automation tactics. - Analyze reports and provide marketing campaign recommendations. - Manage Intellemo client brand accounts communication through various channels like chat, email, phone calls, and video calls. - Estimate marketing plans for business growth and execute them. - Troubleshoot any issues faced by clients while launching AI campaigns via the platform. - Support clients in launching their marketing campaigns on multiple platforms via Intellemo. - Proactively communicate progress and report to the client's team. - Recommend A/B tests for multiple ad copies, creatives, and landing pages. - Coordinate with Intellemo creative team and engineering team to achieve client goals. - Follow set processes in the framework for precise implementation while bringing creativity and out-of-the-box solutions for the dynamic environment to deliver the best results for the client. **Skills Required:** - Thorough understanding of Google and/or Meta Ads platform. - Test key drivers of campaign performance including creatives, communication, targeting, landing pages, etc. - Preference for Vibe Marketers using AI tools for marketing communication. - Strong aptitude and learning ability. - Excellent communication and persuasive skills in English and Hindi. - Strong creative and analytical skills. - Work ethics and timely delivery of tasks. - Bonus: Previous Agency experience, handled ~5-10 clients (budget INR 1-5 lacs/month) or Intern - 1 yr experience in handling Google/Facebook Ads. *
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posted 2 months ago

PPC Executive (Night Shift)

Graygraph Technologies Pvt Ltd
experience2 to 6 Yrs
location
Noida, Uttar Pradesh
skills
  • PPC
  • Google AdWords
  • Bid Management
  • Google Tag Manager
  • Google Analytics
  • Conversion Tracking
  • Audience Segmentation
  • Data Analysis
  • HTML
  • CSS
  • XML
  • MS Office
  • Excel
  • Written Communication
  • Verbal Communication
  • Analytical Skills
  • Paid Search
  • Bing
  • Keyword Selection
  • Audience Targeting
  • Ad Copy
  • Google Merchant
  • SEO Concepts
  • AdWords Certification
  • Mathematical Abilities
Job Description
As a PPC Executive, you will be responsible for implementing effective paid search strategies to drive business growth. Your role will involve launching and optimizing various PPC campaigns across platforms such as Google AdWords and Bing. You will play a key role in keyword selection, audience targeting, and bid management to ensure maximum ROI. Key Responsibilities: - Formulate and execute paid search strategies to meet business objectives. - Manage and optimize PPC campaigns on different platforms. - Monitor and adjust bids to enhance campaign performance. - Create compelling ad copy to attract target audiences. - Stay updated on PPC and SEM trends to implement best practices. - Utilize tools like Google Tag Manager, Google Analytics, and Google Merchant for campaign tracking and optimization. - Implement conversion tracking and audience segmentation for targeted marketing. Qualification Required: - Proven experience as a PPC Executive or Digital Marketing Executive. - Proficiency in data analysis, reporting, and SEO concepts. - Familiarity with platforms like AdWords, Facebook, and Yahoo is preferred. - Working knowledge of analytics tools such as Google Analytics and Google Tag Manager. - Understanding of HTML, CSS, and XML is advantageous. - Strong proficiency in MS Office, especially Excel. - Excellent written and verbal communication skills. - Analytical mindset with strong mathematical abilities. - Graduation in Marketing, Digital Media, or a related field; AdWords certification would be beneficial.,
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posted 2 weeks ago

Advertising Specialist

The Digital Marketing Solutions
experience2 to 6 Yrs
location
All India, Gurugram
skills
  • Healthcare Marketing
  • Competitor Analysis
  • Market Research
  • Campaign Management
  • Lead Generation
  • Conversion Optimization
  • Copywriting
  • Client Reporting
  • Funnel Optimization
  • Data Analysis
  • Landing Page Optimization
  • Google Analytics
  • Communication Skills
  • Presentation Skills
  • Meta Ads
  • Google Ads
  • Ad Creatives
  • Industry Trends Analysis
  • Campaign Optimization
  • Audience Targeting
  • Retargeting Strategies
  • Ad Policies Knowledge
  • GA4
  • Facebook Ads Manager
Job Description
As a Full-Time Ad Specialist in Healthcare Marketing at our performance-driven digital marketing agency, specializing in lead generation and growth strategies for healthcare brands, your role will involve: - Planning, creating, and managing high-performing Meta (Facebook/Instagram) and Google Ads campaigns for healthcare clients - Conducting in-depth competitor analysis and market research to define positioning and messaging - Preparing and presenting ad strategies, media plans, and budget allocations - Tracking campaign performance, analyzing key metrics, and optimizing campaigns to meet lead generation and conversion goals - Working closely with the design and content teams to create compelling ad creatives and copy - Maintaining client reports, dashboards, and regular performance reviews - Staying updated with industry trends, platform updates, and policy changesespecially in healthcare advertising norms Qualifications required for this role are: - 2-5 years of hands-on experience in running and managing paid ads on Meta & Google - Experience in Healthcare Marketing is a must (Aesthetic Clinics, Dental, Wellness, Physiotherapy, Skin & Hair Clinics, etc.) - Knowledge of campaign structuring, audience targeting, and funnel optimization - Excellent analytical skills with the ability to derive insights and make data-driven decisions - Knowledge of landing page best practices, lead generation, and retargeting strategies - Familiarity with ad policies, especially those relevant to medical/healthcare advertising Preferred skills include: - Google Ads Certification & Meta Blueprint (optional but preferred) - Experience with analytics tools (Google Analytics, GA4, Facebook Ads Manager, etc.) - Strong communication and presentation skills About Us: We are a performance-driven digital marketing agency specializing in lead generation and growth strategies for healthcare brands, spanning across clinics, aesthetic centers, wellness brands, and healthcare practitioners. What We Offer: - A collaborative and fast-paced work environment - Opportunity to work on premium healthcare brands - Learning and growth opportunities in a niche market - Competitive salary and performance-based incentives To Apply: Email your CV to hr@thedmsolutions.in with the subject line: Ad Specialist Gurugram. As a Full-Time Ad Specialist in Healthcare Marketing at our performance-driven digital marketing agency, specializing in lead generation and growth strategies for healthcare brands, your role will involve: - Planning, creating, and managing high-performing Meta (Facebook/Instagram) and Google Ads campaigns for healthcare clients - Conducting in-depth competitor analysis and market research to define positioning and messaging - Preparing and presenting ad strategies, media plans, and budget allocations - Tracking campaign performance, analyzing key metrics, and optimizing campaigns to meet lead generation and conversion goals - Working closely with the design and content teams to create compelling ad creatives and copy - Maintaining client reports, dashboards, and regular performance reviews - Staying updated with industry trends, platform updates, and policy changesespecially in healthcare advertising norms Qualifications required for this role are: - 2-5 years of hands-on experience in running and managing paid ads on Meta & Google - Experience in Healthcare Marketing is a must (Aesthetic Clinics, Dental, Wellness, Physiotherapy, Skin & Hair Clinics, etc.) - Knowledge of campaign structuring, audience targeting, and funnel optimization - Excellent analytical skills with the ability to derive insights and make data-driven decisions - Knowledge of landing page best practices, lead generation, and retargeting strategies - Familiarity with ad policies, especially those relevant to medical/healthcare advertising Preferred skills include: - Google Ads Certification & Meta Blueprint (optional but preferred) - Experience with analytics tools (Google Analytics, GA4, Facebook Ads Manager, etc.) - Strong communication and presentation skills About Us: We are a performance-driven digital marketing agency specializing in lead generation and growth strategies for healthcare brands, spanning across clinics, aesthetic centers, wellness brands, and healthcare practitioners. What We Offer: - A collaborative and fast-paced work environment - Opportunity to work on premium healthcare brands - Learning and growth opportunities in a niche market - Competitive salary and performance-based incentives To Apply: Email your CV to hr@thedmsolutions.in with the subject line: Ad Specialist Gurugram.
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