Customer development approach

Customer development approach

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  Customer Development Approach ManikChoudhary, PMI-ACP, CSPO, PSM-1 manikchoudhary@yahoo.com
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  Disclaimer  These aremy personal opinions on the subject and in no way represent that of my employer.
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  64 % of Softwareis unused !
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  Start-Up Facts  9/10Products Fail  75 % of all Startups fail  “In a Startup , the chance on anything good is always under 50 %” - Mike Cassidy (Ruba)
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  Customer Requirements  It'snot the customer's job to know what they want.  If I had asked my customers what they wanted they would have said a faster horse.
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  Product Development toCustomer Development 2003  Associate Professor at Stanford University  Has participated in 8 high tech Startup as either a cofounder or an early employee HBR Review – Why the Lean Start-up changes Everything – May 2013
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  Business Model Generation 2010 BusinessModel Canvas - Alex Osterwalder  Standard Framework for Business Model Canvas in BGM http://www.businessmodelgeneration.com/canvas
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  Business Model CanvasExplained (Video) Business Model Canvas - Alex Osterwalder http://www.businessmodelgeneration.com/canvas
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  Lean Startup 2011 Customer Development AgileSoftware Lean (Toyota Production System) Five principles of Lean Startup
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  StartUp StartUp = Experiment Searching for aProfitable, Scalable and Reliable Business Model  A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty“. by Eric Ries from the book ”The Lean Startup”  Nothing to do with size of company, sector of the economy, or industry
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  Lean Startup Lean Startupprinciple Entrepreneurs are everywhere Entrepreneurship is management Validate Learning Build-Measure-Lean Innovation Accounting
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  Customer-Problem-Solution(C-P-S) Hypothesis  Doconsumers recognize that they have the problem you are trying to solve?  If there was a solution, would they buy it?  Would they buy it from you?  Can we build a solution for that problem?” * C– P– S Hypothesis : The Entrepreneurs Guide to Customer Development by Brant Cooper & Patrick Vlaskovits Picture Source - http://practicetrumpstheory.com/2010/08/businessmodelcanvas/
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  Running Lean 2012  Documentyour Plan A  Identify the riskiest part for your plan  Systematically test your plan Lean Canvas – Ash Maurya http://leancanvas.com/
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  The Startup Owner'sManual 2012 “There Are No Facts Inside Your Building, So Get Outside.” – Steve Blank http://en.wikipedia.org/wiki/Steve_Blank
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  The Customer Development http://steveblank.com/2012/03/29/nail-the-customer-development-manifesto/
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  References  HBR Review– Why the Lean Start-up changes Everything – May 2013  http://practicetrumpstheory.com/2012/02/why-lean-canvas/  http://practicetrumpstheory.com/2010/08/businessmodelcanvas/  http://www.slideshare.net/startuplessonslearned/aardvark-case-study- from-sllconf-by-max-ventilla-and-damon-horowitz  http://www.bizjournals.com/sanjose/blog/2012/09/most-startups-fail- says-harvard.html?page=all  http://www.slideshare.net/ashmaurya/10-steps-to-productmarket-fit  http://theleanstartup.com/  http://www.startuplessonslearned.com/  http://www.businessmodelgeneration.com/canvas  http://practicetrumpstheory.com/2010/08/businessmodelcanvas  http://leancanvas.com/LeanCanvas.pdf  http://www.amazon.com/The-Startup-Owners-Manual-Step-By- Step/dp/0984999302  http://en.wikipedia.org/wiki/Steve_Blank  http://steveblank.com/category/customer-development-manifesto/
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  Thank you !! Manik Choudhary  manikchoudhary@yahoo.com  Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo- psm/1/54/529