Why TechTarget

Back Why TechTarget

Audiences Intent Data Engines of Business Outcomes Supporting Your GTM The TechTarget Brands View Our Capabilities
Solutions

Back Solutions

Product Teams

Go-to-Market & Product Strategy Personas, Positioning & Messaging Content Development More About Product Teams

Marketing Teams

Brand Awareness Demand Generation Account-Based Marketing Partner & Channel Marketing Online & In-Person Events Global Execution Healthcare Marketing More About Marketing Teams

Sales Teams

Sales & Partner Enablement Account Prioritization Personalized Outreach More About Sales Teams
View Our Solutions
Products

Back Products

Strategy

Annual Research, Advisory & Intent Insights Custom Research & Consulting Strategy

Intent Data

Priority Engine Prospect-Level Intent Data Account-Level Intent Data Intent Data

Content

Custom Content Sponsorable Content Content

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Awareness

Digital Advertising Custom & Native Websites Awareness

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Read the Blog

Demand

Content Syndication Webinar Audience & Channel Modern BANT Leads Lead Generation Subscriptions Demand

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales Sales Content Sales

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Priority Engine Intent Data Platform BrightTALK Webinar Platform Platforms
View Our Products
Customers
- Case Studies
- Reviews
- Award Programs
Resources
- Resource Library
- Blog
Company
- About TechTarget
- Press Room
- Careers
- Editorial
- Our Partners
- Contact Us
- Investor Relations
Product Demo

Editorial
Priority Engine Login
Global
- Français
- Deutsch
- Global Execution

Editorial
Priority Engine Login
Global

Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

View Our Capabilities

Close
Audiences

Connect with more active buying teams and shape the decisions they make
Learn More

TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
Watch the Video

Close
Intent Data

A competitive advantage, available only at TechTarget
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
Learn More

Close
Supporting Your GTM

From build, through execution, to optimization, we’re there for you
Learn More

Close
The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
Learn More
Solutions

Solutions

Product Teams

Marketing Teams

Sales Teams

View Our Solutions

Product Teams

Go-to-Market & Product Strategy

Personas, Positioning & Messaging

Content Development

More About Product Teams

Close
Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
Learn More

Close
Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
Learn More

Close
Content Development

Data-driven content focused on the topics buyers care about most
Learn More

Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

More About Marketing Teams

Close
Brand Awareness

Stay Top of Mind & Make the Short List
Learn More

Close
Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
Learn More

Close
Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
Learn More

Close
Partner & Channel Marketing

Accelerate Partner-Led Growth
Learn More

Close
Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
Learn More

Close
Global Execution

Advance in the Markets You Care About Most
Learn More

Close
Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
Learn More

Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

More About Sales Teams

Close
Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
Learn More

Close
Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
Learn More

Close
Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
Learn More
Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

View Our Products

Strategy

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

More About Strategy

Close
Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
Learn More

Close
Custom Research & Consulting

Drill down on your specific GTM questions
Learn More

Intent Data

Priority Engine Prospect-Level Intent Data

Account-Level Intent Data

More About Intent Data

Close
Priority Engine Prospect-Level Intent Data

The industry’s most powerful Account and Prospect-Level Intent™ data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Account-Level Intent Data

The Industry’s Most Powerful Account-Level Intent
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Content

Custom Content

Sponsorable Content

More About Content

Close
Custom Content

Impactful materials grounded in analyst expertise and research-based insights
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Close
Sponsorable Content

Expert-crafted content ready & waiting for you
Learn More

What Is Great Content for Buyers and Why's It So Hard?
Download the E-book

Awareness

Digital Advertising

Custom & Native Websites

More About Awareness

Close
Digital Advertising

Targeted branding solutions proven to increase consideration
Learn More

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Read the Blog

Close
Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
Learn More

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Read the Blog

Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Lead Generation Subscriptions

More About Demand

Close
Content Syndication

Intent-driven leads that build pipeline
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Modern BANT Leads

Expert-crafted content ready & waiting for you
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
Lead Generation Subscriptions

Deliver a reliable stream of quality leads
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Sales

Intent Data for Sales

Sales Content

More About Sales

Close
Intent Data for Sales

The industry’s most powerful Account and Prospect-Level Intent™ data
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Close
Sales Content

Deal-closing decision support
Learn More

Accelerate Pipeline with TechTarget’s Confirmed Projects
Download the Product Sheet

Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

View Our Products

Close
Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
Download the E-book

Close
BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
Learn More

Build a Better Webinar: Creating a Promotion Plan
Download the E-book
Customers
Resources
Company
Product Demo

Blog

HomeResource LibraryBlog

Blog Post

ABM + AI: Rocket Fuel for Your Go-To-Market Strategy

Account-based marketing (ABM) continues to be a top priority in B2B marketing, so it’s no surprise research indicates that ABM is more effective in driving account engagement and conversion to [...]

Emily Falconer Marketing Program Manager

Filter your sales and marketing content

Topics:

ABM
Advertising
APAC
Channel
Content Creation
Demand Generation
EMEA
Healthcare Marketing
Integrated Marketing
Intent Data
Market Intelligence
Marketing
Partner Marketing
Sales
Sales and Marketing Alignment
Sales Enablement

Types:

Article
Blog
Case Study
Infographic
Knowledge Sharing
Presentation
Product Sheet
Research/Analysis
Video
Webinars/Events
White Paper/E-Book

Clear All Filters

Featured Topics

ABM
Content Creation
Demand Generation
Intent Data
Sales

Currently Filtering By:

Maximizing Impact with Limited Resources in Partner and Channel Marketing

Partner Marketing

Sales and Marketing Alignment

How to Successfully Grow a Career in Partner Marketing

Partner Marketing

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Sales Enablement

Transforming Your GTM Approach from Leads to Buying Groups

Demand Generation

Three Predictions for the Future of ABM and How to Prepare

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Partner Marketing

Sales and Marketing Alignment

Revolutionizing Content with Intent-Driven Insights

Content Creation

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Step aside, MQLs. Buying signals are here to stay.

Demand Generation

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Demand Generation

How to Build Trust with Prospective and Current Customers

Demand Generation

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Balancing GenAI and Human Touch in Sales Outreach

Sales Enablement

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

Content Creation

Market Intelligence

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Partner Marketing

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

Partner Marketing

Harness Technology, Training and Intent for Maximum Sales Results

Sales Enablement

Five Demand Generation Best Practices to Help You Build Partner Pipeline

Partner Marketing

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Five Reasons Your Content is Underperforming and How to Get Back on Track

Content Creation

The Value of Independent Third-Party Content

Content Creation

Crafting Engaging Email Copy: Do’s and Don’ts

Content Creation

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Sales and Marketing Alignment

Four Secrets to Harness the Power of Intent Data

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Partner Marketing

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Partner Marketing

Factors to Consider when Selecting Lead Gen Campaign Content

Content Creation

How to Align Lead Gen Content and Messaging to Target Personas

Content Creation

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Partner Marketing

Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Content Creation

The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Content Creation

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples

Content Creation

Formulating Eye-Catching Subject Lines

Content Creation

3 Areas of Improvement to Drive Channel Marketing Success

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Demand Generation

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

Content Creation

3 Ways to Use Intent Data to Improve ABM Outcomes

3 Critical Elements of a Successful Partner Marketing Plan

Partner Marketing

Multi-Threading: Successfully Bring Buying Teams Together

Sales and Marketing Alignment

The Art & Science of Building Messaging

Partner Marketing

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Partner Marketing

The Golden Rules of Partner Marketing

Partner Marketing

Intent 3.0: Using Intent Data for GTM Strategy

Why Most Publishers Can’t Deliver Precise Intent Data

Content Creation

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

How to Find and Influence More Healthcare Tech Buyers

Current Experiences and Preparing Your Business for What’s Next

Market Intelligence

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

On the B2B Horizon: 2023 Priorities

Content Creation

Demand Generation

Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.

Preparing for a Cookieless Future – an EMEA Perspective

Beware of Black Boxes. Look for Actionable Outputs.

Demand Generation

Anonymous Still Means Anonymous – Sales Needs More

1
2
3
4
5
6
7
Next Page

Company
Why TechTarget
Solutions
Products
Global

Privacy Policy
Legal
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
Cookie Preferences
Cookie Preferences
© 2024 TECHTARGET