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Here’s Why
Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Product Teams

Marketing Teams

Sales Teams

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Product Teams

Go-to-Market & Product Strategy

Personas, Positioning & Messaging

Content Development

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Content Development

Data-driven content focused on the topics buyers care about most
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Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

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Brand Awareness

Stay Top of Mind & Make the Short List
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Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Partner & Channel Marketing

Accelerate Partner-Led Growth
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Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
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Global Execution

Advance in the Markets You Care About Most
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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

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Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
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Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
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Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
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Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

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Strategy

Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

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Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Prospect-Level Intent Data Exports

Account-Level Intent Data

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Prospect-Level Intent Data Exports

The industry’s most precise and powerful intent data
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Account-Level Intent Data

The industry’s most precise and powerful intent data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Content

Custom Content

Sponsorable Content

Video Production Services

Global Content Studio

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content, ready and waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Video Production Services

Create Unique Content that Excites & Engages More B2B Buyers
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Global Content Studio

Content fueled by expertise. Strategies built for results.
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Read the Blog

Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Always-On Buying Groups

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Content Syndication

Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Always-On Buying Groups

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Intent Data for Sales

Sales Content

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Intent Data for Sales

Your fastest path to the deal
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Sales Content

Deal-closing decision support
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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Resources
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Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

HomeResourcesContent Creation

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Top 6 B2B Video and Webinar Trends

B2B buyers typically consume 12 pieces of content before making a purchasing decision, so it’s important to create unique content that excites and engages them. In this infographic, see 6 [...]

Content Creation

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White Paper/E-Book

Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Content Creation

Informa TechTarget’s BrightTALK: Much More Than a Webinar Platform

Content Creation

Demand Generation

White Paper/E-Book

Four Elements of Well-Designed Video

Content Creation

Webinars/Events

B2B Content Brilliance. Think Like a Journalist: Finding Great Story Ideas

Content Creation

Webinars/Events

Good, Better, Best: How to Deliver Great Content Marketing Outcomes

Content Creation

Webinars/Events

B2B Content Brilliance in Action. The Quality Question: Vendors, Partners and Understanding Your Video Objectives

Content Creation

Webinars/Events

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

Content Creation

Demand Generation

Webinars/Events

A Practical Guide to Getting Started with ABM in Partner Marketing

Content Creation

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Partner Marketing

Webinars/Events

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

Content Creation

Demand Generation

Webinars/Events

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

Content Creation

Demand Generation

Healthcare Marketing

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Bring Back the Classics: Why Classic Content Captivates Audiences

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Demand Generation

Webinars/Events

What Will Attract Buyers in an AI-Infused Future?

Content Creation

Demand Generation

Webinars/Events

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

Content Creation

Demand Generation

Webinars/Events

How GenAI Will Impact Your Markets, Buyers and Solutions

Content Creation

Webinars/Events

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Market Intelligence

Webinars/Events

Perfection vs. Scale: Achieving Balance in B2B Video Production

Content Creation

White Paper/E-Book

A Guide to Better Storytelling in Webinars

Content Creation

White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Webinars/Events

B2B Content Brilliance: Classic is Cool: Lessons in Content Marketing

Content Creation

White Paper/E-Book

Getting the Most ROI Out of Your Webinars

Content Creation

White Paper/E-Book

Build a Better Webinar: Running Virtual Events

Content Creation

Webinars/Events

Reach: Intersections of Intent, Demand & GTM

Content Creation

Demand Generation

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Partner Marketing

Sales and Marketing Alignment

Revolutionizing Content with Intent-Driven Insights

Content Creation

Webinars/Events

B2B Content Brilliance: Good Design is Good for Business

Content Creation

White Paper/E-Book

A Short Guide to Aligning Video Content to the Buyer’s Journey

Content Creation

Webinars/Events

B2B Content Brilliance: Drive Better Buyer Engagement with Video

Content Creation

White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Webinars/Events

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

Content Creation

Healthcare Marketing

Webinars/Events

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

Content Creation

Demand Generation

Three B2B Video Trends Marketers Should Watch

Content Creation

Webinars/Events

Webinar Series: B2B Content Brilliance

Content Creation

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Webinars/Events

Content, Context and the AI-Driven Future

Content Creation

Webinars/Events

Unlocking Deep Engagement: Creating an Always-On Webinar Series

Content Creation

Demand Generation

Sales and Marketing Alignment

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

White Paper/E-Book

Build a Better Webinar: Post-Event Best Practices

Content Creation

How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes

Content Creation

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes

Content Creation

White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

Content Creation

Market Intelligence

Webinars/Events

Creating a Memorable Marketing Message That Lasts

Content Creation

Demand Generation

White Paper/E-Book

A Short Guide to Webinars for Demand Gen

Content Creation

Demand Generation

Webinars/Events

Fuel Your GTM with Credible, Data-Driven Content

Content Creation

Demand Generation

Five Reasons Your Content is Underperforming and How to Get Back on Track

Content Creation

The Value of Independent Third-Party Content

Content Creation

Content That Attracts Buyers. Data to Connect Them to You.

Content Creation

Crafting Engaging Email Copy: Do’s and Don’ts

Content Creation

White Paper/E-Book

Amplifying Your Webinar with Social Media

Content Creation

White Paper/E-Book

Build a Better Webinar: Day-of Execution

Content Creation

Factors to Consider when Selecting Lead Gen Campaign Content

Content Creation

How to Align Lead Gen Content and Messaging to Target Personas

Content Creation

Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Content Creation

The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Content Creation

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