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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

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Product Teams

Go-to-Market & Product Strategy

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Go-to-Market & Product Strategy

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Content Development

Data-driven content focused on the topics buyers care about most
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Marketing Teams

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Brand Awareness

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Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Partner & Channel Marketing

Accelerate Partner-Led Growth
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Online & In-Person Events

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Global Execution

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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
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Products

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Strategy

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Intent Data

Priority Engine Prospect-Level Intent Data

Account-Level Intent Data

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Priority Engine Prospect-Level Intent Data

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Account-Level Intent Data

The Industry’s Most Powerful Account-Level Intent
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Content

Custom Content

Sponsorable Content

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content ready & waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Lead Generation Subscriptions

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Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Lead Generation Subscriptions

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Intent Data for Sales

Sales Content

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Intent Data for Sales

The industry’s most powerful Account and Prospect-Level Intent™ data
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Sales Content

Deal-closing decision support
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

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B2B Content Brilliance in Action: The Quality Question: Vendors, Partners and Understanding Your Video Objectives

“Quality might not always be the right answer, but it’s always the right question.” Join Susan Smith (TechTarget) and BrightTALK’s Jeff Kunken and Greg Johnson as they discuss how video quality and content goals intersect and what you need to know to choose the right video services.

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How GenAI Will Impact Your Markets, Buyers and Solutions

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Perfection vs. Scale: Achieving Balance in B2B Video Production

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Content, Context and the AI-Driven Future

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Tech Buyers’ Most Trusted Research Sources

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Five Top Technology Investment Drivers for 2024

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The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

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Five Reasons Your Content is Underperforming and How to Get Back on Track

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The Value of Independent Third-Party Content

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Content That Attracts Buyers. Data to Connect Them to You.

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The Importance of Selecting High-Quality Content for Lead Gen Campaigns

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Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples

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What is Great Content for Buyers and Why’s it So Hard?

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72X ROI: How Radware Works Webinar Magic to Generate More Demand

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17x the Competition: Utimaco’s Guide to Exponential Webinar Growth

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Innovate and Compete More Effectively with Enterprise Strategy Group

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Netting Deeper ABM Engagement with Webinars

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Webinar Series for ABM: An 8-Step Planning Framework

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