Tags: badging

Works offline

How do we tell our visitors our sites work offline? How do we tell our visitors that they don’t need an app because it’s no more capable than the URL they’re on right now?

Remy expands on his call for ideas on branding websites that work offline with a universal symbol, along the lines of what we had with RSS.

What I’d personally like to see as an outcome: some simple iconography that I can use on my own site and other projects that can offer ambient badging to reassure my visitor that the URL they’re visiting will work offline.

Chromium Blog: Moving towards a faster web

It’s nice to see that the Chrome browser will add interface enhancements to show whether you can expect a site to load fast or slowly.

Just a shame that the Google search team aren’t doing this kind of badging …unless you’ve given up on your website and decided to use Google AMP instead.

Maybe the Chrome team can figure out what the AMP team are doing to get such preferential treatment from the search team.

Badging API Explainer

Here’s an intriguing proposal that would allow web apps to indicate activity in an icon (like an unread count) in the same way that native apps can.

This is an interesting one because, in this case, it’s not just browsers that would have to implement it, but operating systems as well.

Luke has written up the selection process he went through when Clearleft was designing the Virgin Holidays app. When it comes to deploying on mobile, there were three options:

1. Native apps
2. A progressive web app
3. A hybrid app

The Virgin Holidays team went with that third option.

Now, it will come as no surprise that I’m a big fan of the second option: building a progressive web app (or turning an existing site into a progressive web app). I think a progressive web app is a great solution for travel apps, and the use-case that Luke describes sounds perfect:

Easy access to resort staff and holiday details that could be viewed offline to help as many customers as possible travel without stress and enjoy a fantastic holiday

Luke explains why they choice not to go with a progressive web app.

The current level of support and leap in understanding meant we’d risk alienating many of our customers.

The issue of support is one that is largely fixed at this point. When Clearleft was working on the Virgin Holidays app, service workers hadn’t landed in iOS. Hence, the risk of alienating a lot of customers. But now that Mobile Safari has offline capabilities, that’s no longer a problem.

But it’s the second reason that’s trickier:

Simply put, customers already expected to find us in the App Store and are familiar with what apps can historically offer over websites.

I think this is the biggest challenge facing progressive web apps: battling expectations.

For over a decade, people have formed ideas about what to expect from the web and what to expect from native. From a technical perspective, native and web have become closer and closer in capabilities. But people’s expectations move slower than technological changes.

First of all, there’s the whole issue of discovery: will people understand that they can “install” a website and expect it to behave exactly like a native app? This is where install prompts and ambient badging come in. I think ambient badging is the way to go, but it’s still a tricky concept to explain to people.

But there’s another way of looking at the current situation. Instead of seeing people’s expectations as a negative factor, maybe it’s an opportunity. There’s an opportunity right now for companies to be as groundbreaking and trendsetting as Wired.com when it switched to CSS for layout, or The Boston Globe when it launched its responsive site.

It makes for a great story. Just look at the Pinterest progressive web app for an example (skip to the end to get to the numbers):

Weekly active users on mobile web have increased 103 percent year-over-year overall, with a 156 percent increase in Brazil and 312 percent increase in India. On the engagement side, session length increased by 296 percent, the number of Pins seen increased by 401 percent and people were 295 percent more likely to save a Pin to a board. Those are amazing in and of themselves, but the growth front is where things really shined. Logins increased by 370 percent and new signups increased by 843 percent year-over-year. Since we shipped the new experience, mobile web has become the top platform for new signups. And for fun, in less than 6 months since fully shipping, we already have 800 thousand weekly users using our PWA like a native app (from their homescreen).

Now admittedly their previous mobile web experience was a dreadful doorslam, but still, those are some amazing statistics!

Maybe we’re underestimating the malleability of people’s expectations when it comes to the web on mobile. Perhaps the inertia we think we’re battling against isn’t such a problem as long as we give people a fast, reliable, engaging experience.

If you build that, they will come.

Dev.Opera — Making progressive web apps even better: ambient badging and “pop into browser”

Andreas demoed these ideas yesterday. Proper ambient badging and a way of getting at URLs even if a progressive web app is running in fullscreen or standalone mode. Great stuff!

PWA Discovery: You Ain’t Seen Nothin Yet | Infrequently Noted

Smart thinking from Alex on how browsers could better indicate that a website is a progressive web app (and would therefore benefit from being added to the home screen). Ambient badging, he calls it.

Wouldn’t it be great if there were a button in the URL bar that appeared whenever you landed on a PWA that you could always tap to save it to your homescreen? A button that showed up in the top-level UI only when on a PWA? Something that didn’t require digging through menus and guessing about “is this thing going to work well when launched from the homescreen?”