Tags: hype

It’s Not AI. It’s FOMOnetization.

FOMO is a feeling. But it’s also a business model—and increasingly, one of the more successful ones. Fear, in general, makes people much easier to separate from their money. It’s perfectly suited to this moment of ubiquitous grift, where everything feels like a lottery ticket or a multi-level marketing scheme.

It’s even more perfectly suited for “the age of AI,” which squeezes economic FOMO from both sides. AI could make you wildly rich (the first person to start a billion-dollar company with zero employees!) or leave you hopelessly destitute (part of the looming “permanent underclass”). Which one do you want to be? Smash that like button, sign up for my online course, and use my new AI-powered business platform!

The AI Great Leap Forward

In 1958, Mao ordered every village in China to produce steel. Farmers melted down their cooking pots in backyard furnaces and reported spectacular numbers. The steel was useless. The crops rotted. Thirty million people starved.

In 2026, every other company is having top down mandate on AI transformation.

Same energy.

I am in an abusive relationship with the technology industry

The cognitive overload of AI trying to Make You More Productive™️ whilst you’re actually trying to be productive is so shockingly absurd. And yet, we are being made to feel like we are stagnating, being left behind, not good enough, that we are luddites should we not adopt this imposing technology. We are being told we’re missing out, even though we’re probably doing just fine. The technology is gaslighting us.

I guess I kinda get why people hate AI

To be clear, I think AI will be ultimately extremely helpful. I still am using it on my projects. I am going to use it at my next job. I, personally, don’t hate AI.

But I can’t deny that the vibes right now are awful.

Not just bad, awful. It’s not just the “chat we’re cooked you’re the permanent underclass” stuff influencers say. It’s not just the “everybody is fucked” hyperbole CEOs sprout. It’s the actual, day-to-day experience with the technology. I’m a programmer—AI actually helps me a lot. But for normal people, their interactions are profoundly more negative, and none of the people behind this technology seem to care.

Pluralistic: The Reverse-Centaur’s Guide to Criticizing AI (05 Dec 2025) – Pluralistic: Daily links from Cory Doctorow

The promise of AI – the promise AI companies make to investors – is that there will be AIs that can do your job, and when your boss fires you and replaces you with AI, he will keep half of your salary for himself, and give the other half to the AI company.

That’s it.

That’s the $13T growth story that MorganStanley is telling. It’s why big investors and institutionals are giving AI companies hundreds of billions of dollars. And because they are piling in, normies are also getting sucked in, risking their retirement savings and their family’s financial security.

Now, if AI could do your job, this would still be a problem. We’d have to figure out what to do with all these technologically unemployed people.

But AI can’t do your job. It can help you do your job, but that doesn’t mean it’s going to save anyone money.

On not choosing nice versions of AI – This day’s portion

Whenever anyone states that “AI is the future, so…” or “many people are using AI anyway, so…” they are not only expressing an opinion — they‘re shaping that future.

The line and the stream. — Ethan Marcotte

I’ve come to realize that statements about the future aren’t predictions: they’re more like spells. When someone describes something to you as the future, they’re sharing a heartfelt belief that this something will be part of whatever comes next. “Artificial intelligence isn’t going anywhere” quite literally involves casting a technology forward into time. How could that be anything else but a kind of magic?

On the last day of UX London this year, I was sitting and chatting with Rachel Coldicutt who was going to be giving the closing keynote. Inevitably the topic of converstation worked its way ’round to “AI”. I remember Rachel having a good laugh when I summarised my overall feeling:

I kind of wish I could go into suspended animation and be woken up when all this is over and things have settled down one way or another.

I still feel that way. Like Gina, I’d welcome a measured approach to this technology. As Anil puts it:

Technologies like LLMs have utility, but the absurd way they’ve been over-hyped, the fact they’re being forced on everyone, and the insistence on ignoring the many valid critiques about them make it very difficult to focus on legitimate uses where they might add value.

I very much look forward to using language models (probably small and local) to automate genuinely tedious tasks. That’s a very different vision to what the slopagandists are pushing. Or, like Paul Ford says:

Make it boring. That’s what’s interesting.

Fortunately, my cryosleep-awakening probably isn’t be too far off. You can smell it in the air, that whiff of a bubble about to burst. And while it will almost certainly be messy, it’s long overdue.

Paul Ford again:

I’ve felt so alienated from tech over the past couple of years. Part of it is the craven authoritarianism. It dampens the mood. But another part is the monolithic narrative—the fact that we live in a world where there seem to be only a few companies, only a few stories going at any time, and everything reduces to politics. God, please let it end.

Measured AI | Note to Self

It’s creepy to tell people they’ll lose their jobs if they don’t use AI. It’s weird to assume AI critics hate progress and are resisting some inevitable future.

The AI Gold Rush Is Cover for a Class War

Under the guise of technological inevitability, companies are using the AI boom to rewrite the social contract — laying off employees, rehiring them at lower wages, intensifying workloads, and normalizing precarity. In short, these are political choices masquerading as technical necessities, AI is not the cause of the layoffs but their justification.

The Majority AI View - Anil Dash

Technologies like LLMs have utility, but the absurd way they’ve been over-hyped, the fact they’re being forced on everyone, and the insistence on ignoring the many valid critiques about them make it very difficult to focus on legitimate uses where they might add value.

Where’s the AI design renaissance?

I’ve had some incredibly productive moments with AI design tools. But I’ve had at least as many slogs, where I can’t get it to do some basic thing I should’ve done myself 45 minutes ago.

My hunch: vibe coding is a lot like stock-picking – everyone’s always blabbing about their big wins. Ask what their annual rate of return is above the S&P, and it’s a quieter conversation 🤫

This, in my opinion, is how we end up with a firehose of AI hype, and yet zero signs of a software renaissance. As Mike Judge points out, the following graphs are flat: (a) new app store releases, (b) new domain names registered, (c) new Github repositories.

When I talk about large language models, I make sure to call them large language models, not “AI”. I know it’s a lost battle, but the terminology matters to me.

The term “AI” can encompass everything from a series of if/else statements right up to Skynet and HAL 9000. I’ve written about this naming collision before.

It’s not just that the term “AI” isn’t useful, it’s so broad as to be actively duplicitous. While talking about one thing—like, say, large language models—you can point to a completely different thing—like, say, machine learning or computer vision—and claim that they’re basically the same because they’re both labelled “AI”.

If a news outlet runs a story about machine learning in the context of disease prevention or archeology, the headline will inevitably contain the phrase “AI”. That story will then gleefully be used by slopagandists looking to inflate the usefulness of large language models.

Conflating these different technologies is the fallacy at the heart of Robin Sloan’s faulty logic:

If these machines churn through all media, and then, in their deployment, discover several superconductors and cure all cancers, I’d say, okay … we’re good.

John Scalzi recently wrote:

“AI” is mostly a marketing phrase for a bunch of different processes and tools which in a different era would have been called “machine learning” or “neural networks” or something else now horribly unsexy.

But I’ve noticed something recently. More than once I’ve seen genuinely-useful services refer to their technology as “traditional machine learning”.

First off, I find that endearing. Like machine learning is akin to organic farming or hand-crafted furniture.

Secondly, perhaps it points to a severing of the ways between machine learning and large language models.

Up until now it may have been mutually benificial for them to share the same marketing term, but with the bubble about to burst, anything to do with large language models might become toxic by association, including the term “AI”. Hence the desire to shake the large-language model grifters from the coattails of machine learning and computer vision.

Tim Berners-Lee Invented the World Wide Web. Now He Wants to Save It | The New Yorker

A profile of Tim and the World World Web.

Against the protection of stocking frames. — Ethan Marcotte

I don’t think it’s controversial to suggest that LLMs haven’t measured up to any of the lofty promises made by their vendors. But in more concrete terms, consumers dislike “AI” when it shows up in products, and it makes them actively mistrust the brands that employ it. In other words, we’re some three years into the hype cycle, and LLMs haven’t met any markers of success we’d apply to, well, literally any other technology.

Every Reason Why I Hate AI and You Should Too

If I were to photocopy this article, nobody would argue that my photocopier wrote it and therefore can think. But add enough convolutedness to the process, and it looks a lot like maybe it did and can.

In reality, all we’ve created is a bot which is almost perfect at mimicking human-like natural language use, and the rest is people just projecting other human qualities on to it. Quite simply, “LLMs are doing reasoning” is the “look, my dog is smiling” of technology. In exactly the same way that dogs don’t convey their emotions via human-like facial expressions, there’s no reason to believe that even if computer could think, it’d perfectly mirror what looks like human reasoning.

JavaScript broke the web (and called it progress) - Jono Alderson

Semantic HTML? Optional. Server-side rendering? Rebuilt from scratch. Accessibility? Maybe, if there’s time. Performance? Who cares, when you can save costs by putting loading burdens onto the user’s device, instead of your server?

So gradually, the web became something you had to compile before you could publish. Not because users needed it. But because developers wanted it to feel modern.

Everything’s optimised for developers – and hostile to everyone else.

This isn’t accidental. It’s cultural. We’ve created an industry where complexity is celebrated. Where cleverness is rewarded. Where engineering sophistication is valued more than clarity, usability, or commercial effectiveness.

The Recurring Cycle of ‘Developer Replacement’ Hype

Here’s what the “AI will replace developers” crowd fundamentally misunderstands: code is not an asset—it’s a liability. Every line must be maintained, debugged, secured, and eventually replaced. The real asset is the business capability that code enables.

If AI makes writing code faster and cheaper, it’s really making it easier to create liability. When you can generate liability at unprecedented speed, the ability to manage and minimize that liability strategically becomes exponentially more valuable.

This is particularly true because AI excels at local optimization but fails at global design. It can optimize individual functions but can’t determine whether a service should exist in the first place, or how it should interact with the broader system. When implementation speed increases dramatically, architectural mistakes get baked in before you realize they’re mistakes.

In 2025, venture capital can’t pretend everything is fine any more – Pivot to AI

Here is the state of venture capital in early 2025:

• Venture capital is moribund except AI.
• AI is moribund except OpenAI.
• OpenAI is a weird scam that wants to burn money so fast it summons AI God.
• Nobody can cash out.

An Entirely Other Day: The Triumph of Triumphalism

Scratch the skin of wild-eyed AI proponents, and a thick syrup oozes out, made up of the blendered remains of Roko’s Basilisk, barely sublimated Christian end-times thinking, and the mis-remembered plot of that one cool science-fiction story they read when they were twelve. This is the basis for the new order, just like the blockchain was a couple of years ago, and a dead-eyed, low-poly, pantsless rendering of Mark Zuckerberg was a couple of years before that.

“You’re going to be left behind” is only the latest version of “Have fun staying poor.” It’s got every ounce of the smug self-satisfaction that it shouldn’t need if the inevitability it promises were actually inevitable.