Journal tags: webfonts

The Session has been online in some form since the late 1990s. That’s long before web fonts existed.

To begin with, Times New Roman was the only game in town if you wanted serif type on a website. When Microsoft introduced Georgia it was a godsend. A beautiful typeface designed by Matthew Carter for the screen. I put it right at the start of my font stack for The Session.

Later, web fonts came along. Boy, does that short sentence belie the drama! There were very heated discussions about whether web browsers should provide this ability at all, and what it would mean for type foundries.

Microsoft led the way with their prorietary EOT format. Then everyone agreed on WOFF. Finally we got WOFF2, Electric Boogaloo.

Perhaps more important than that, we got intermediaries. Typekit, Fontdeck, and then the big daddy, Google Fonts.

That’s pretty much the state of play today. Oh yeah, and we’ve got variable fonts now.

I remember Nick Sherman presenting the idea of variable fonts at an Ampersand event years ago. I remember thinking “great idea, but it’ll never happen.” Pure science fiction. I thought the same thing when I first saw a conference presentation about a miraculous image format called Scalable Vector Graphics.

Sometimes I like to stop and take stock of what we take for granted in web browsers now. Web fonts. Variable web fonts. SVG. Flexbox. Grid. Media queries. Container queries. Fluid typography. And I haven’t even mentioned how we were once limited to just 216 colours on the web.

Georgia

Given all the advances in web typography, you might be wondering how my font strategy for The Session changed over the years.

It didn’t.

I mean, sure, I added fluid typography. That was a natural extension of my love for liquid layouts and, later, responsive design. But the font stack itself? That was still Georgia all the way.

Y’see, performance has always been a top priority for The Session. If I was going to replace a system font with a web font that the user had to download, it really needed to be worth it.

Over the years I dabbled with different typefaces but none of them felt quite right to me. And I still think Georgia is a beautiful typeface.

“But your website will look like lots of other websites!” some may cry. That used to be true when all we had was system fonts. But now that web fonts have become the norm, it’s actually pretty unusual to see Georgia in the wild.

Lora

Recently I found a font I liked. Part of why I like it is that it shares a lot of qualities with Georgia. It’s Lora by Olga Karpushina and Alexei Vanyashin.

I started to dabble with it and began seriously contemplating using it on The Session.

It’s a variable font, which is great. But actually, I’m not using that many weights on The Session. I could potentially just use a non-variable variety. It comes in fixed weights of regular, medium, semibold, and bold.

Alas, the regular weight (400) is a bit too light and the medium weight (500) is a bit too heavy. My goldilocks font weight is more like 450.

Okay, so the variable font it is. That also allows me to play around with some subtle variations in weights. As the font size gets bigger for headings, the font weight can reduce ever so slightly. And I can adjust the overall font weight down in dark mode (there’s no grading feature in this font, alas).

Subsetting

Lora supports a lot of alphabets, which is great—quite a few alphabets turn up on The Session occasionally. But this means that the font file size is quite large. 84K.

Subsetting to the rescue!

I created a subset of Lora that has everything except Cyrillic, Greek, and Latin Extended-B. I created another subset that only has Cyrillic, Greek, and Latin Extended-B. Now I’ve got two separate font files that are 48K and 41K in size.

I wrote two @font-face declarations for the two files. They’ve got the same font-family (Lora), the same font-weight (400 700), and the same font-style (normal) but they’ve got different values for unicode-range. That way, browsers know to only use appropriate file when characters on the page actually match the unicode range.

The first file is definitely going to be used. The second one might not even be needed on most pages.

I want to prioritise the loading of that first subsetted font file so it gets referenced in a link element with rel="preload".

The switcheroo

As well as file size, my other concern was how the swapping from Georgia to Lora would be perceived, especially on a slow connection. I wanted to avoid any visible rejiggering of the content.

This is where size-adjust comes in, along with its compadres ascent-override and descent-override.

Rather than adjusting the default size of Lora to match that of Georgia, I want to do it the other way around; adjust the fallback font to match the web font.

Here’s how I’m doing it:

@font-face {
    font-family: 'Fallback for Lora';
    src: local('Georgia');
    size-adjust: 105.77%;
    ascent-override: 95.11%;
    descent-override: 25.9%;
}

And then my font stack is:

font-family: Lora, 'Fallback for Lora', Georgia, serif;

It’s highly unlikely that any device out there has a system font called “Fallback for Lora” so I can be pretty confident that the @font-face adjustment rules will only get applied to browsers that have the right local font, Georgia.

But where did those magic numbers come from for size-adjust, ascent-override, and descent-override?

They came from Katie Hempenius. As well as maintaing a repo of font metrics, she provides the formula needed to calculate all three values. Or you could use this handy tool to eyeball it.

With that, Georgia gets swapped out for Lora with a minimum of layout shift.

First-timers and repeat visitors

Even with the layout shift taken care of, do I want to serve up web fonts to someone on a slow connection?

It depends. Specifically, it depends on whether it’s their first time visiting.

The Session already treats first time visitors differently to repeat visitors. The first time you visit the site, critical CSS is embedded in the head of the HTML page instead of being referenced in an external style sheet. Only once the page has loaded does the full style sheet also get downloaded and cached.

I decided that my @font-face rules pointing to the web fonts are not critical CSS. If it’s your first time visiting, those CSS rules only get downloaded after the page is done loading.

And unless you’re on a fast connection, you won’t see Georgia get swapped out for Lora. That’s because I’ve gone with a font-display value of “optional”.

Most people use “swap”. Some people use “fallback”. You’ve got to be pretty hardcore to use “optional”.

But the next page you go to, or the next time you come to the site, you more than likely will see Lora straight away. That’s because of the service worker I’ve got quietly putting static assets into the Cache API: CSS, JavaScript, and now web fonts.

So even though I’m prioritising snappy performance over visual consistency, it’s a trade-off that only really comes into play for first visits.

Next

I’m pretty happy with the overall strategy. Still, I’m not going to just set it and forget it. I’ll be monitoring the CRUX data for The Session keeping a particular eye on cumulative layout shift.

Before adding web fonts, the cumulative layout shift on The Session was zero. I think I’ve taken all the necessary steps to keep it nice and low, but if I’m wrong I’ll need to revisit my strategy.

Update: Big thanks to Roel Nieskens—of Wakamai Fondue fame—who managed to get the file size of my main subsetted font down even further; bedankt!

Danielle and I have been doing some front-end consultancy for a local client recently.

We’ve both been enjoying it a lot—it’s exhausting but rewarding work. So if you’d like us to come in and spend a few days with your company’s dev team, please get in touch.

I’ve certainly enjoyed the opportunity to watch Danielle in action, leading a workshop on refactoring React components in a pattern library. She’s incredibly knowledgable in that area.

I’m clueless when it comes to React, but I really enjoy getting down to the nitty-gritty of browser features—HTML, CSS, and JavaScript APIs. Our skillsets complement one another nicely.

This recent work was what prompted my thoughts around the principles of robustness and least power. We spent a day evaluating a continuum of related front-end concerns: semantics, accessibility, performance, and SEO.

When it came to performance, a lot of the work was around figuring out the most suitable metric to prioritise:

• time to first byte,
• time to first render,
• time to first meaningful paint, or
• time to first meaningful interaction.

And that doesn’t even cover the more easily-measurable numbers like:

• overall file size,
• number of requests, or
• pagespeed insights score.

One outcome was to realise that there’s a tendency (in performance, accessibility, or SEO) to focus on what’s easily measureable, not because it’s necessarily what matters, but precisely because it is easy to measure.

Then we got down to some nuts’n’bolts technology decisions. I took a step back and looked at the state of performance across the web. I thought it would be fun to rank the most troublesome technologies in order of tricksiness. I came up with a top four list.

Here we go, counting down from four to the number one spot…

4. Web fonts

Coming in at number four, it’s web fonts. Sometimes it’s the combined weight of multiple font files that’s the problem, but more often that not, it’s the perceived performance that suffers (mostly because of when the web fonts appear).

Fortunately there’s a straightforward question to ask in this situation: WWZD—What Would Zach Do?

3. Images

At the number three spot, it’s images. There are more of them and they just seem to be getting bigger all the time. And yet, we have more tools at our disposal than ever—better file formats, and excellent browser support for responsive images. Heck, we’re even getting the ability to lazy load images in HTML now.

So, as with web fonts, it feels like the impact of images on performance can be handled, as long as you give them some time and attention.

2. Our JavaScript

Just missing out on making the top spot is the JavaScript that we send down the pipe to our long-suffering users. There’s nothing wrong with the code itself—I’m sure it’s very good. There’s just too damn much of it. And that’s a real performance bottleneck, especially on mobile.

So stop sending so much JavaScript—a solution as simple as Monty Python’s instructions for playing the flute.

1. Other people’s JavaScript

At number one with a bullet, it’s all the crap that someone else tells us to put on our websites. Analytics. Ads. Trackers. Beacons. “It’s just one little script”, they say. And then that one little script calls in another, and another, and another.

It’s so disheartening when you’ve devoted your time and energy into your web font loading strategy, and optimising your images, and unbundling your JavaScript …only to have someone else’s JavaScript just shit all over your nice performance budget.

Here’s the really annoying thing: when I go to performance conferences, or participate in performance discussions, you know who’s nowhere to be found? The people making those third-party scripts.

The narrative around front-end performance is that it’s up to us developers to take responsibility for how our websites perform. But by far the biggest performance impact comes from third-party scripts.

There is a solution to this, but it’s not a technical one. We could refuse to add overweight (and in many cases, unethical) third-party scripts to the sites we build.

I have many, many issues with Google’s AMP project, but I completely acknowledge that it solves a political problem:

No external JavaScript is allowed in an AMP HTML document. This covers third-party libraries, advertising and tracking scripts. This is A-okay with me.

The reasons given for this ban are related to performance and I agree with them completely. Big bloated JavaScript libraries are one of the biggest performance killers on the web.

But how can we take that lesson from AMP and apply it to all our web pages? If we simply refuse to be the one to add those third-party scripts, we get fired, and somebody else comes in who is willing to poison web pages with third-party scripts. There’s nothing to stop companies doing that.

Unless…

Suppose we were to all make a pact that we would stand in solidarity with any of our fellow developers in that sort of situation. A sort of joining-together. A union, if you will.

There is power in a factory, power in the land, power in the hands of the worker, but it all amounts to nothing if together we don’t stand.

There is power in a union.

While doing some browser testing this week, Mark come across a particularly wicked front-end problem. Something was triggering compatibility mode in Internet Explorer 8 and he couldn’t figure out what it was.

Compatibility mode was something introduced in IE8 to try not to “break the web”, as Microsoft kept putting it. Effectively it makes IE8 behave like IE7. Why would you ever want to do that? Well, if you make websites exactly the wrong way and code for a specific browser (like, say, IE7), then better, improved browsers are something to be feared and battled against. For the rest of us, better, improved browsers are something to be welcomed.

Shockingly, Microsoft originally planned to have compatibility mode enabled by default in Internet Explorer 8. It was bad enough that they were going to ship a browser with a built-in thermal exhaust port, they also contemplated bundling a proton torpedo with it too. Needless to say, right-minded people were upset at that possibility. I wrote about my concerns back in 2008.

Microsoft changed their mind about the default behaviour, but they still shipped IE8 with the compatibility mode “feature”, which Mark was very much experiencing as a bug. Something in the CSS was triggering compatibility mode, but frustratingly, there was no easy way of figuring out what was doing it. So he began removing chunks of CSS, reducing until he could focus in on the exact piece of CSS that was triggering IE8’s errant behaviour.

Finally, he found it. He was using an icon font. Now, that in itself isn’t enough to give IE8 its conniptions—an icon font is just a web font like any other. The only difference is that this font was using the private use area of the unicode range. That’s the default setting if you’re creating an icon font using the excellent icomoon service. There’s a good reason for that:

Using Latin letters is not recommended for icon fonts. Using the Private Use Area of Unicode is the best option for icon fonts. By using PUA characters, your icon font will be compatible with screen readers. But if you use Latin characters, the screen reader might read single, meaningless letters, which would be confusing.

Well, it turns out that using assigning glyphs to this private use area was causing IE8 to flip into compatibility mode. Once Mark assigned the glyphs to different characters, IE8 started behaving itself.

Now, we haven’t tested to see if this is triggered by all of the 6400 available slots in the UTF-8 private use range. If someone wants to run that test (presumably using some kind of automation), ’twould be much appreciated.

Meantime, just be careful if you’re using the private use area for your icon fonts—you may just inadvertently wake the slumbering beast of compatibility mode.

There’s been some fantastic collaborative work done recently on the tricky issue of responsive images. Witness the community group and its attendant website, complete with logo.

Meanwhile, there’s been some great research into dealing with high-DPI displays (which the world and its dog have decided to label “retina”). There’s the in-depth analysis by Daan Jobsis which looks at what you can get away with when it comes to compression and quality for “retina” displays: quite a lot, as it turns out.

In fact, you may well be able to double the dimensions of an image while simultaneously bringing down its quality and end up with an image that is smaller in file size than the original, while still looking great on high-DP..—“retina” displays. The guys over at Filament group have labelled this Compressive Images. Nice.

I like that approach. No JavaScript polyfills. No lobbying of standards bodies.

I’m generally fan of solutions that look for ways of avoiding the problem in the first place. Hence my approach to image optimisation for all devices, widescreen or narrow.

Of course this whole issue of responsive (or compressive) images should really only apply to photographic imagery. If you’re dealing with “text as images” …don’t. Use web fonts. If you’re dealing with logos or icons, there are other options, like SVG.

Then there’s the combination of web fonts and iconography. Why not use a small web font containing just the icons you need?

I tried this recently, diligently following Josh’s excellent blog post detailing how to get icon shapes out of Fireworks, into a font editor, and then into an actual font. It works a treat, although I concur with Josh’s suggestion that the technique should really only be implemented using the ::before and ::after pseudo-elements in combination with base-64 encoding the font file. That means it won’t work in every single browser, but that’s the point: these icons should be an enhancement, not a requirement.

Having gone through the tortuous steps required to get my Mac all set up with the software required to follow Josh’s tutorial, I then spotted the note at the end of his article that pointed to Icomoon. That turns out to be a fantastic service. You can pick and choose from the icons provided or you can upload your own vector shapes. Then you can assign the unicode slots you want to use for the icons and you can get the resulting font file base-64 encoded. Very, very cool!

There’s a whole slew of icon-font services like that out there now: Pictos, Web Symbols, and Symbolset with its ingenious use of ligatures to allow for an accessible fallback.

Jenn is currently casting a critical eye over each of these service over on the Nerdary: part one, part two, and part three are all deserving of your time and attention.