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AI Visibility Index · October 2026

What AI assistants recommend in the Netherlands

Who ChatGPT, Claude, Gemini and Grok name when a buyer in the Netherlands asks them for a business, in 19 categories. The questions were asked in Dutch, three times each (Claude once on most pages).

By kind of business

The figure on the right is the share of answers that named the leader. Open a category for the full ranking with its uncertainty.

Software

Accounting softwareNamed most: Moneybird, e-Boekhouden.nl and Exact.100%9 listed of 12
Appointment booking softwareNamed most: Salonized, Calendly and SimplyBook.me.75%16 listed of 33
CRM softwareNamed most: HubSpot, Pipedrive and Teamleader.100%13 listed of 18
E-commerce platformsNamed most: Shopify, Lightspeed and WooCommerce.89%7 listed of 9
Email marketing softwareNamed most: Mailchimp, Laposta and MailerLite.83%9 listed of 11
Help desk softwareNamed most: Trengo, Freshdesk and Zendesk.100%9 listed of 10
Payroll softwareNamed most: Nmbrs, Loket.nl and Exact Online.100%12 listed of 19
Project management softwareNamed most: Asana, Trello and Monday.com.100%8 listed of 12
Restaurant POS systemsNamed most: Lightspeed, Untill and MplusKASSA.100%14 listed of 30
Website buildersNamed most: Wix, Squarespace and JouwWeb.100%8 listed of 15

Consumer brands

BanksNamed most: ING, bunq and Rabobank.82%9 listed of 11
Car brandsNamed most: Kia, Toyota and Škoda.93%14 listed of 16
Car insurance companiesNamed most: Centraal Beheer, FBTO and ANWB.89%9 listed of 9
Electronics retailersNamed most: Coolblue, MediaMarkt and bol.96%11 listed of 12
Energy suppliersNamed most: Greenchoice, Budget Energie and Vandebron.64%15 listed of 18
Home internet providersNamed most: KPN, Odido and Ziggo.96%7 listed of 9
Mobile carriersNamed most: Odido, KPN and Vodafone.75%9 listed of 12
Online brokersNamed most: DEGIRO, BUX and Interactive Brokers.100%12 listed of 14
SupermarketsNamed most: Jumbo, Albert Heijn and Lidl.86%10 listed of 13
AI Source Map

The sites the assistants read

Before they answer with web search on, the assistants read other sites. The AI Source Map lists the ones they read most in the Netherlands, overall and for each category.

See the sites read in the Netherlands

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The free scan asks the same assistants the questions your own customers ask, and shows who they name instead of you.

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Edition October 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0