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AI Visibility Index · October 2026

Interior designers in London that AI assistants recommend

We asked ChatGPT, Claude and Gemini the four questions a buyer asks when looking for interior designers in London, three times each (Claude once), in English, and counted who they named. These are the businesses named in two or more of the 28 answers.

Check whether AI names youSee the ranking

Names are printed as the assistants wrote them. We have not checked that any of them is good, open, or real.

Interior designers · London
75%of answers named Studio Ashby
Answers
28
Businesses named
55
Named only once
23
Named by 2+ assistants
12 of 32
Named again on a rerun
66%

Edition October 2026. Download the data

Asked for interior designers in London, ChatGPT, Claude and Gemini most often named Studio Ashby (75% of answers), Tollgård Design Group (36%) and Retrouvius (32%). Across 28 answers they named 55 different businesses, 23 of them only once. Each of four buyer questions was asked three times (Claude once), in English, in October 2026.

The ranking

The AI Recommendation Rate is the fraction of the 28 answers that named a business. The range under it is a 95% confidence interval: where two ranges overlap, the gap between those businesses could be chance.

Interior designers in London named by AI assistants, October 2026
#BusinessAI Recommendation RateChatGPTClaudeGeminiQuestionsAvg. positionWith search
1Studio AshbyAlso written Sophie AshbyIs this your business?75%95%: 57 to 87%67%50%92%4 of 4250%
2Tollgård Design GroupAlso written Staffan Tollgard Design GroupIs this your business?36%95%: 21 to 54%8%0%75%3 of 43.30%
3RetrouviusIs this your business?32%95%: 18 to 51%0%0%75%3 of 44.10%
4Katharine PooleyIs this your business?32%95%: 18 to 51%0%0%75%3 of 4550%
5Kelly Hoppen InteriorsIs this your business?21%95%: 10 to 40%17%25%25%1 of 41.80%
6Fiona Barratt InteriorsIs this your business?21%95%: 10 to 40%0%0%50%2 of 43.80%
7Holloway LiIs this your business?21%95%: 10 to 40%25%0%25%2 of 44.20%
8Helen Green DesignIs this your business?21%95%: 10 to 40%0%0%50%3 of 44.70%
9DesignLSMIs this your business?18%95%: 8 to 36%17%0%25%1 of 41.80%
10Taylor HowesIs this your business?18%95%: 8 to 36%0%50%25%2 of 46.60%
11Sims HilditchIs this your business?14%95%: 6 to 32%33%0%0%2 of 430%
12House of GreyIs this your business?14%95%: 6 to 32%17%0%17%2 of 450%
132LG StudioIs this your business?14%95%: 6 to 32%17%50%0%2 of 45.50%
14Carden CuniettiIs this your business?14%95%: 6 to 32%0%0%33%3 of 460%
15Run For The HillsIs this your business?14%95%: 6 to 32%0%0%33%3 of 470%
16BradyWilliamsAlso written BradyWilliams StudioIs this your business?11%95%: 4 to 27%0%0%25%1 of 4150%
17BlacksheepIs this your business?11%95%: 4 to 27%17%25%0%1 of 42.30%
18AfroditiIs this your business?11%95%: 4 to 27%25%0%0%1 of 430%
19AvroKOIs this your business?11%95%: 4 to 27%0%0%25%1 of 43.30%
20Martin Brudnizki Design StudioIs this your business?11%95%: 4 to 27%25%0%0%1 of 43.350%
21B3 DesignersIs this your business?11%95%: 4 to 27%0%0%25%1 of 43.70%
22Sophie Paterson InteriorsIs this your business?11%95%: 4 to 27%17%25%0%2 of 43.70%
23Laura HammettIs this your business?11%95%: 4 to 27%0%0%25%2 of 47.30%
24Beata HeumanAlso written Beata Heuman StudioIs this your business?7%95%: 2 to 23%8%25%0%1 of 42100%
25Rigby & RigbyIs this your business?7%95%: 2 to 23%0%50%0%2 of 420%
26Rose UniackeIs this your business?7%95%: 2 to 23%17%0%0%1 of 42.50%
27BandaIs this your business?7%95%: 2 to 23%17%0%0%1 of 430%
28Russell Sage StudioIs this your business?7%95%: 2 to 23%0%25%8%1 of 430%
291508 LondonIs this your business?7%95%: 2 to 23%0%50%0%2 of 44.50%
30Nicola Harding & CoIs this your business?7%95%: 2 to 23%0%50%0%2 of 44.50%
31Alexander Waterworth InteriorsIs this your business?7%95%: 2 to 23%0%0%17%1 of 45.50%
32Suzy HoodlessIs this your business?7%95%: 2 to 23%0%50%0%2 of 45.50%

Each assistant column is the share of that assistant's own answers. Questions counts how many of the four produced the name at least once; position is where it came in the answer's list, 1 being first. 23 more names came up in a single answer and are counted above but not listed.

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Named on this list? Get the badge for your website and a free scan of who AI assistants recommend to your customers. Use the badge only for a business named here. It records this edition, without verifying ownership or promising future mentions.

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What each assistant said

The same questions, the same number of times, and often different names. Each column is one assistant's top five from the ranking above, with the share of its own answers that named them.

#ChatGPTClaudeGemini
1Studio Ashby67%Studio Ashby50%Studio Ashby92%
2Sims Hilditch33%Taylor Howes50%Tollgård Design Group75%
3Holloway Li25%2LG Studio50%Retrouvius75%
4Afroditi25%Rigby & Rigby50%Katharine Pooley75%
5Martin Brudnizki Design Studio25%1508 London50%Fiona Barratt Interiors50%

Named here? Put it on your site

Every business in the ranking was named in two or more answers. The badge says that and nothing more: no position, because the ranges above do not support one. It links back to this page, so anyone can check.

Correct or remove a listing
Named by AI assistants: Interior designers in London, AIGROW AI Visibility Index, October 2026
<a href="https://aigrow.gg/index/interior-designers/london"><img src="https://aigrow.gg/badges/index/2026-10/interior-designers/london.svg" width="312" height="100" alt="Named by AI assistants: Interior designers in London, AIGROW AI Visibility Index, October 2026"></a>

The questions

Asked word for word, three times each (Claude once), to every assistant. The prompt is the one the free scan uses. No web search, no location and no chat history, so every answer starts from the same place.

  1. 1Who is the best interior designer in London?
  2. 2I'm redoing my flat in London. Which interior designer would you recommend?
  3. 3Which interior design studio in London does modern homes well?
  4. 4Which interior designer in London would you recommend for a restaurant or a shop?

On this page the same questions were also asked with web search on, 2 answers. 63% of the businesses named with search were also named without it; the With search column above is each business's share of those answers.

How to read this page

The full method
What it measures
Which names these models produce when asked cold, from what they learned in training. It is not a review, a rating or our recommendation, and a business missing here may simply be one the models were never shown.
Why the ranges matter
28 answers is a sample. Asked again next month, most shares will move by a few points; the ranges say how far they could move by chance alone.
One business, several spellings
Branches, legal suffixes and spellings of one business are merged, and the other spellings are printed under its name. Names that might be two businesses are kept apart.
A name is wrong
If a business here is closed, misnamed or yours and you want it removed, tell us. We correct or remove it when the page is next published.

Where the assistants look

The sites read most often, with web search on, before the assistants answer about this category in the United Kingdom. From the AI Source Map: 8 answers.

See every site for this category
homesandgardens.com
Read in 88% of the answers
livingetc.com
Read in 88% of the answers
wikipedia.org
Read in 88% of the answers

Elsewhere in the Index

Interior designers elsewhere
BirminghamBristolEdinburghGlasgowLeedsManchester
Also in London
DentistsLawyersAccountantsPlumbersGymsReal estate agencies

Is your business on this list?

The free scan asks the same assistants the questions your customers ask, scores whether they name you, and lists who they name instead.

Run the free AI scanRead the method

Edition October 2026 · published by Guglielmo Paesano, founder of AIGROW · data under CC BY 4.0