Foundation
Logo
The Digital Garage logo was created by Nick Phillip, a pioneer in digital art.
Nick Phillip is one of the leading designers of the 1990s San Francisco rave culture and an indispensable figure in defining the cyberdelic aesthetic of that era.
The logo, created by him as a digital artist who inherited the 1960s hippie culture, truly embodies the aesthetic of Digital Garage.
Digital Garage Logo
The Digital Garage logo has four variations as follows.
The Primary Logo is the preferred option, while the Secondary Logo should be used when the Digital Garage logo appears too small alongside other corporate logos.
Primary Logo - Horizontal
Primary Logo - Vertical
Secondary Logo - Horizontal
Secondary Logo - Symbol
Digital Garage Group Logo
The Digital Garage Group logo has two variations as follows.
Primary Logo - Horizontal
Primary Logo - Vertical
Color
The logo color is displayed in white or black, depending on the background color.
Black
RGB: 0 0 0
HEX: #000000
CMYK: 0 0 0 100
White
RGB: 255 255 255
HEX: #ffffff
CMYK: 0 0 0 0
Minimum size
To ensure logo readability, avoid displaying it smaller than the sizes defined here.
On Screen: 12px
Print: 3mm
On Screen: 80px
Print: 20.5mm
On Screen: 20px
Print: 5mm
On Screen: 10px
Print: 3mm
Clear Space
To maintain visibility, provide adequate space around the logo when placing it. The minimum required spacing is defined here.
Use the logo height as a reference and provide equal space around it, matching the logo's width on all sides.
Use the logo height as a reference and provide 25% of the logo's width as spacing on all sides.
Use the logo height as a reference and provide 50% of the logo's width as spacing on all sides.
Use the logo height as a reference and provide 30% of the logo's width as spacing on all sides.
In Context
To maintain visibility, place the logo on a solid background or over low-contrast textures and content. Maintaining adequate contrast helps preserve the logo’s readability.
Black 0%
Black 10%
Black 20%
Avoid whenever possible due to low visibility.
Black 30%
Avoid whenever possible due to low visibility.
Black 40%
Avoid whenever possible due to low visibility.
Black 50%
Avoid whenever possible due to low visibility.
Black 60%
Black 70%
Black 80%
Black 90%
Black 100%
Co-branding Principles
When placing the logo next to partner companies, please ensure the spacing defined below is maintained.
Adjust the sizes visually to ensure that neither logo appears disproportionately small.
Primary Logo - Horizontal
Use the logo height as a reference and provide the same amount of space as the logo's width between it and the adjacent logo.
Primary Logo - Vertical
Use the logo height as a reference and provide 50% of the logo’s width as space between it and the adjacent logo.
Things to Avoid
Here are the guidelines for displaying the logo alongside partner companies.
Do not add effects such as shadows.
Do not use colors other than those specified.
Do not outline the logo.
Do not alter or distort the shape.
If used as an image, avoid setting the resolution too low.
Use only the specified typeface.
Do not display the logo on low-visibility backgrounds.
Do not place other elements within the designated clear space around the logo.
Do not change the angle of the logo.
Font
We have selected a font to express our aesthetic. Please use it whenever possible for materials released externally by Digital Garage, such as websites and sales documents.
Cardinal Fruit
It is primarily used for headings and other areas where emphasis is needed.
Think for Yourself
and Question
Authority
源ノ角ゴシックJP レギュラー
It is used for Japanese text display.
持続可能な社会に向けた
“新しいコンテクスト”を
デザインし、
テクノロジーで社会実装する
New Grotesk Regular
It is used for English body text or in combination with Japanese fonts.
Designing ‘New Context’
for a sustainable society
with technology
Color
The following defines our corporate and business colors.
Primary Color
RGB: 0 80 164
HEX: #0050A4
CMYK: 100 68 0 0
Digital Garage
RGB: 53 58 157
HEX: #353A9D
Platform Solution
Segment
RGB: 102 43 149
HEX: #662B95
Long-Term Incubation
Segment
RGB: 10 98 107
HEX: #0A626B
Global Investment
Incubation Segment
Secondary Color
RGB: 68 127 188
HEX: #447FBC
RGB: 123 174 211
HEX: #7BAED3
RGB: 218 231 240
HEX: #DAE7F0
Digital Garage
RGB: 58 89 181
HEX: #5559B5
RGB: 123 137 211
HEX: #7B89D3
RGB: 222 225 242
HEX: #DEE1F2
Platform Solution
Segment
RGB: 142 86 183
HEX: #8E56B7
RGB: 164 132 201
HEX: #A484C9
RGB: 232 225 240
HEX: #E8E1F0
Long-Term Incubation
Segment
RGB: 58 138 147
HEX: #3A8A93
RGB: 135 187 187
HEX: #87BBBB
RGB: 216 235 235
HEX: #D8EBEB
Global Investment
Incubation Segment
Imagery
The selected images must reflect the creation of new contexts and evoke the future aspirations of Digital Garage.
To ensure accurate representation, we have defined guidelines for brightness, color balance, and other elements.
Camera & Lens
The texture of photographs can vary depending on the camera and lens used.
We will recommend the best equipment for capturing the essence of Digital Garage, and suggest using similar or comparable gear
- Camera:
- sony α7R IV
- Lens:
- Sony Sonnar T* FE 55mm F1.8 ZA
SIGMA 135mm F1.8 DG HSM | Art
- Lighting:
- For special photos such as portraits, use a flash or other appropriate lighting.
For all other shots, use natural light as much as possible.
Turn off indoor lights whenever feasible.
Color Grading
Here are some important points regarding highlights, contrast, and color balance:
Highlight and White
Be careful not to have overly strong highlights that cause areas to "blow out" (lose detail in bright spots).
Bad
Good
Contrast
Be careful not to make the contrast too strong or too weak.
Bad
Good
Color
Adjust skin tones and overall colors to be as natural as possible. Check the grey areas of the photo and adjust the color balance until the RGB values are all the same.
Bad
Good
Things to Avoid
In the creation and selection of photography, CG images, stock photos, and other visual content to represent Digital Garage, please avoid the following expressions:
Photo - Light and Color
To prevent color cast and strong highlights, keep artificial lights off as much as possible and make use of natural light for shooting. Adjust color tones during the retouching process.
Bad
Good
Photo - Vertical and Horizontal
Ensure that elements indicating horizontal or vertical lines, such as ceilings and columns, are properly aligned.
Bad
Good
Photo - Editing
Avoid excessive photo editing. Limit retouching to minimal adjustments, such as color correction, removal of unnecessary elements, and alignment of horizontal and vertical lines.
Bad
Good
Photo - DG Personality
Digital Garage's affiliated companies, employees, and services should be represented by images that evoke the three core personalities.
Bad
Good
CG - Expression
Avoid using traditional computer graphics with strong highlights, such as neon sign effects. When representing data in computer graphics, we recommend using bit-based visuals.
Bad
Good
CG - Highlight
Choose computer graphics with a matte finish, avoiding glossy effects with strong highlights.
Bad
Good