Our Brand
Introduction
These brand guidelines are defined with the aim of understanding, nurturing, and managing the Digital Garage brand effortlessly while maintaining its strength, ultimately leading to the creation of a larger business context.
Identity
Since its founding, Digital Garage has continuously evolved its business model, always thinking about how it can contribute to society and the future. The term "Context Designer" has been defined as the identity that represents this commitment.
By combining different elements such as real space and cyberspace, Japan and overseas, marketing and technology, the present and the future, we create valuable contexts for the society.
We believe that our commitment to creating contexts for society will remain unchanged, and we have placed it at the core of our brand. To demonstrate our approach to creating ever newer contexts, we have adopted the tagline "Designing New Context."
Personality
Personality is the core of communication that represents the Digital Garage's character.
By communicating with an awareness of this principle personality in all aspects of contact, including brand design, products, advertising, events, and promotional tools, it is possible to express the Digital Garage character in every detail.
Innovative
We stay forward-thinking, unbound by conventional wisdom, always maintaining an advanced approach. By staying ahead of the times, we inspire society with a sense of possibility for the future.
Professional
Based on our experience in creating diverse contexts and data from the platforms we have built, we make fair and expert-informed decisions.
Social
Chasing the latest technology is pointless if it isn’t accessible to people. We communicate it clearly and accessibly, implementing technology into society.
Design Philosophy
The 1960s was a time of profound diversity and complexity, bringing about sweeping social changes and cultural innovations, particularly in the Western world and the United States.
With the rise of counterculture, young people began to question traditional values and norms, seeking freedom in lifestyle and expression.
The hippie movement and anti-war protests became symbols of this era, with innovative trends emerging in music, fashion, and art.
Timothy Leary, who advocated 'Think for Yourself and Question Authority,' a principle embraced by Digital Garage, was one of the influential figures of this era.
We present this 1960s-inspired aesthetic, updated with the distinctive style of Digital Garage, as 'New 1960s.' It strongly conveys a retro vibe, optimism for the future, and a strong emphasis on Digital Garage's technological and data-driven strengths."
Visuals created as part of Digital Garage's aesthetic