Tower 28
MakeWaves Duo
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All Skin Types
Why we stand behind it
This clean, non-toxic, vegan mascara is powered by Aquaflex® Technology—a haircare-grade ingredient that gives lasting curl, lift, and definition while keeping lashes soft and flexible. A conditioning castor oil blend helps nourish and strengthen with every swipe. The breakthrough triple-wave wand hugs every lash to build volume and length from root to tip—no clumps, no flakes. Safe for sensitive eyes, ophthalmologist tested, contact lens safe, and allergy tested.
Key ingredients
Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.
Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned."
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Fragrance Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Pro-tip
Remove with gentle cleanser and water.
Full ingredient list
Drift: AQUA (WATER), COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA
(CARNAUBA) WAX), GLYCERYL STEARATE, HYDROGENATED OLIVE OIL STEARYL ESTERS, SYNTHETIC WAX, VP/VA COPOLYMER, STEARIC ACID, HELIANTHUS ANNUUS SEED CERA (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX), PALMITIC ACID, BUTYLENE GLYCOL, OLEA EUROPAEA OIL UNSAPONIFIABLES (OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES), AMINOMETHYL PROPANOL, RICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, POLYIMIDE-1, GALACTOARABINAN, RHUS VERNICIFLUA PEEL CERA (RHUS VERNICIFLUA PEEL WAX), SHOREA ROBUSTA RESIN, SODIUM DEHYDROACETATE, GLYCERIN, LECITHIN, CUCUMIS SATIVUS FRUIT EXTRACT, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID, CI 77499, CI 77491 (IRON OXIDES), CI 77007 (ULTRAMARINES)
Jet: AQUA (WATER), COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA
(CARNAUBA) WAX), GLYCERYL STEARATE, HYDROGENATED OLIVE OIL STEARYL ESTERS, SYNTHETIC WAX, VP/VA COPOLYMER, STEARIC ACID, HELIANTHUS ANNUUS SEED CERA (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX), PALMITIC ACID, BUTYLENE GLYCOL, OLEA EUROPAEA OIL UNSAPONIFIABLES (OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES), AMINOMETHYL PROPANOL, RICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, POLYIMIDE-1, GALACTOARABINAN, RHUS VERNICIFLUA PEEL CERA (RHUS VERNICIFLUA PEEL WAX), SHOREA ROBUSTA RESIN, SODIUM DEHYDROACETATE, GLYCERIN, LECITHIN, CUCUMIS SATIVUS FRUIT EXTRACT, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID, CI 77499 (IRON OXIDES), CI 77007 (ULTRAMARINES)
Fragrance
No Fragrance Added
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountTower 28
Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
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