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Journal of Theoretical and Applied Electronic Commerce Research, Volume 19
Volume 19, Number 1, March 2024
- Yun-Woo Choi, Changjun Lee
:
Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea. 1-19 - Yuepeng Cheng
Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce. 20-39 - María Verónica Alderete
Application of a Microeconomic Approach for Explanation of Citizen Participation in Open Government. 40-53 - Lu Xiao
Can the Conditional Rebate Strategy Work? Signaling Quality via Induced Online Reviews. 54-72 - Biao Xu, Jinting Huang, Xiaodan Zhang, Thomas Brashear Alejandro:
Strategic Third-Party Product Entry and Mode Choice under Self-Operating Channels and Marketplace Competition: A Game-Theoretical Analysis. 73-94 - Ningyan Cao
Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z. 95-115 - Bassant A. Abdelfattah, Saad M. Darwish
Enhancing the Prediction of Stock Market Movement Using Neutrosophic-Logic-Based Sentiment Analysis. 116-134 - Miguel Alves Gomes
It's Not Always about Wide and Deep Models: Click-Through Rate Prediction with a Customer Behavior-Embedding Representation. 135-151 - Monerah Alawadh
A Consumer Behavior Analysis Framework toward Improving Market Performance Indicators: Saudi's Retail Sector as a Case Study. 152-171 - Antonina Lazic, Sasa D. Milic
The Future of Electronic Commerce in the IoT Environment. 172-187 - María Jesús Carrasco-Santos
Evolution of Men's Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity. 188-208 - Zhipeng Tang, Guowei Hua, Tai Chiu Edwin Cheng
Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing. 209-231 - Wei Gao, Ning Jiang
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis. 232-248 - Wai-Kit Ng
Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong Kong. 249-271 - Shugang Li
A Two-Stage Nonlinear User Satisfaction Decision Model Based on Online Review Mining: Considering Non-Compensatory and Compensatory Stages. 272-296 - Sizheng Wei
Financial Anti-Fraud Based on Dual-Channel Graph Attention Network. 297-314 - Münir Tolga Akçura
A Game-Theoretic Analysis of the Adoption of Patient-Generated Health Data. 315-339 - Rodica-Manuela Gogonea, Liviu Catalin Moraru
Similarities and Disparities of e-Commerce in the European Union in the Post-Pandemic Period. 340-361 - Kangsun Shin
The Roles of Sales Technologies for Salespeople: Techno Demands and Resources Model Perspective. 362-380 - Nevena Rankovic
Delving into Human Factors through LSTM by Navigating Environmental Complexity Factors within Use Case Points for Digital Enterprises. 381-395 - Xingqiu Lou
Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels. 396-411 - Adam Wasilewski
Functional Framework for Multivariant E-Commerce User Interfaces. 412-430 - Amonrat Thoumrungroje
Investigating M-Payment Intention across Consumer Cohorts. 431-447 - Xinyue He, Qi Liu, Sunho Jung
The Impact of Recommendation System on User Satisfaction: A Moderated Mediation Approach. 448-466 - Ignacio Redondo
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control. 467-485 - Andreea Raluca Duguleana, Cristina-Roxana Tanasescu
Emerging Trends in Play-to-Earn (P2E) Games. 486-506 - Sahiba Khan, Ranjit Singh
Public Perception of Online P2P Lending Applications. 507-525 - John Magnus Roos, Magnus Jansson, Pernilla J. Bjerkeli:
Who Are the Online Medication Shoppers? A Market Segmentation of the Swedish Welfare State. 526-537 - Adela Bâra
The Impact of Academic Publications over the Last Decade on Historical Bitcoin Prices Using Generative Models. 538-560 - Xue Liu, Xiaoling Hao:
Do Dynamic Signals Affect High-Quality Solvers' Participation Behavior? Evidence from the Crowdsourcing Platform. 561-580 - Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee, Chien-Wen Chen
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective. 581-596 - Jacob Hornik
Fog Computing-Based Smart Consumer Recommender Systems. 597-614 - Giovanny Haro-Sosa
Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation? 615-632 - Wai Kit Ng
Mobile Payment Innovation Ecosystem and Mechanism: A Case Study of Taiwan's Servicescapes. 633-653 - Yanbo Zhang
Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney. 654-670 - Zaira Camoiras-Rodriguez
Social Media Managers' Performance: The Impact of the Work Environment. 671-691 - Joo-Eon Jeon
The Effect of AI Agent Gender on Trust and Grounding. 692-704
Volume 19, Number 2, June 2024
- Can Zheng
How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance. 705-724 - Zhen Huang, Xue Yan
How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity. 725-742 - Dian Puteri Ramadhani, Andry Alamsyah
Exploring Tourists' Behavioral Patterns in Bali's Top-Rated Destinations: Perception and Mobility. 743-773 - Fuqiang Lu
Order Distribution and Routing Optimization for Takeout Delivery under Drone-Rider Joint Delivery Mode. 774-796 - Iulia Diana Nagy
The Use of Digital Channels in Omni-Channel Retail - An Empirical Study. 797-817 - Yuanyuan Guo
Factors Influencing User Favorability of Government Chatbots on Digital Government Interaction Platforms across Different Scenarios. 818-845 - Wenbo Li, Yajie Zhang, Bin Dan
Simulation Modeling and Analysis on the Value-Added Service of the Third-Party E-Commerce Platform Supporting Multi-Value Chain Collaboration. 846-862 - Antun Bilos
Understanding the Adoption Dynamics of ChatGPT among Generation Z: Insights from a Modified UTAUT2 Model. 863-879 - Xueyu Liu
eWOM Information Richness and Online User Review Behavior: Evidence from TripAdvisor. 880-898 - Sujun Tian, Bin Zhang, Hongyang He:
Role of Algorithm Awareness in Privacy Decision-Making Process: A Dual Calculus Lens. 899-920 - Linlan Zhang
Whether to Add a Digital Product into Subscription Service? 921-941 - Jiayin Li
Tailoring Garment Fit for Personalized Body Image Enhancement: Insights from Digital Fitting Research. 942-957 - Simona Vinerean
Does Experience Matter? Unraveling the Drivers of Expert and Non-Expert Mobile Consumers. 958-974 - Dongnyok Shim
Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry. 975-992 - Giovanny Haro-Sosa
Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation. 993-1012 - Linlin Mo, Liangbo Zhang, Xiaohui Sun, Zhimin Zhou:
Unlock Happy Interactions: Voice Assistants Enable Autonomy and Timeliness. 1013-1033 - Yi Li
Research on B2C Cross-Border Electronic Commerce Return Logistics Model Selection Based on Estimated Return Rate. 1034-1059 - Yunjeong Ahn, Jieun Lee:
The Impact of Online Reviews on Consumers' Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal. 1060-1078 - Qingqing Guo
From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers' Post-Purchase Behavioral Intentions. 1079-1094 - Tonia Ruppenthal
Eye Tracking as an Instrument in Consumer Research to Investigate Food from A Marketing Perspective: A Bibliometric and Visual Analysis. 1095-1117 - El Habib Nfaoui
Evaluating Arabic Emotion Recognition Task Using ChatGPT Models: A Comparative Analysis between Emotional Stimuli Prompt, Fine-Tuning, and In-Context Learning. 1118-1141 - Mohamad Hashem, Carla Ruiz
Understanding the Dynamics of Brand Love in the Automobile Industry. 1142-1163 - Xiangyu Wang
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals. 1164-1184 - Haijun Chen, Qi Xu
Impact of Exclusive Choice Policies on Platform Supply Chains: When Both Same-Side and Cross-Side Network Effects Exist. 1185-1205 - Yan Lu, Taiyang Zhao, Siying Song
Can Self-Presentation on Social Media Increase Individuals' Conspicuous Consumption Tendency? A Mixed-Method Empirical Study on WeChat in China. 1206-1221 - Xiaomei Gong
Digital Wallet, Happy Heart: An Analysis Based on the Economic-Social-Environmental Perspective. 1222-1242 - Liang Wang, Gaofeng Che, Jiantuan Hu, Lin Chen:
Online Review Helpfulness and Information Overload: The Roles of Text, Image, and Video Elements. 1243-1266 - Wen Cheng
Dynamic Incentive Mechanisms for Collaborative Innovation of Green Supply Chain Considering Digital Capability and Consumer Green Preference. 1267-1302 - Hadi Gholampoor, Majid Asadi:
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis. 1303-1320 - Mingyue Zhong
Information Collection and Personalized Service Strategy of Monopoly under Consumer Misrepresentation. 1321-1336 - Haiping Ren, Yingxin Hu:
Coordination of Online Shopping Supply Chain Considering Fresh Product Preservation Efforts and Cargo Damage Costs. 1337-1357 - Chunxiao Liu
Digital Virtual Simulation for Cultural Clothing Restoration: Case Study of Tang Dynasty Mural 'Diplomatic Envoys' from Crown Prince Zhang Huai's Tomb. 1358-1391 - Jocelyn Tapia
Examining the Retail Delivery Choice Behavior in a Technology-Aware Market. 1392-1410 - Mirela Catalina Türkes
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME. 1411-1441 - Nima Kordzadeh, Karoly Bozan:
The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender. 1442-1470 - Jong Min Kim
Usefulness of Online Reviews of Sensory Experiences: Pre- vs. Post-Pandemic. 1471-1492 - Catarina Almeida, Cecilia Castro
Optimizing Sentiment Analysis Models for Customer Support: Methodology and Case Study in the Portuguese Retail Sector. 1493-1516 - Syed Abdullah Ashraf
Leveraging Stacking Framework for Fake Review Detection in the Hospitality Sector. 1517-1558 - Claudimar Pereira Da Veiga
E-Commerce in Brazil: An In-Depth Analysis of Digital Growth and Strategic Approaches for Online Retail. 1559-1579 - Yuhong Peng, Yedi Wang, Jingpeng Li, Qiang Yang:
Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement - Empirical Evidence from China. 1580-1598 - Mariia Bordian
Technology and Innovation: Analyzing the Heterogeneity of the Hotel Guests' Behavior. 1599-1615 - Jizhou Zhan, Gewei Zhang, Heap-Yih Chong
Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations. 1616-1636
Volume 19, Number 3, 2024
- Qingji Fan
Is Smarter Better? A Moral Judgment Perspective on Consumer Attitudes about Different Types of AI Services. 1637-1659 - Mona Ebadi Jalal
Analyzing the Dynamics of Customer Behavior: A New Perspective on Personalized Marketing through Counterfactual Analysis. 1660-1681 - Yi-Ting Huang, An-Di Gong
"Will You Buy It If They Recommend It?" Exploring the Antecedents of Intention to Purchase Podcaster-Endorsed Items. 1682-1698 - Biplab Bhattacharjee, Shubham Kumar, Piyush Verma
Determinants of Digitalization in Unorganized Localized Neighborhood Retail Outlets in India. 1699-1716 - Xubo Zhang, Yanbin Tu, Mark H. Haney, Huawei Cheng:
Buyers' Negative Ratings and Textual Comments on eBay: Reasons for Posting Ratings and Factors in Denouncing Sellers. 1717-1733 - Chaohua Huang
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention. 1734-1755 - Tianyi Cao
Quantitative Stock Selection Model Using Graph Learning and a Spatial-Temporal Encoder. 1756-1775 - Zhanming Wen, Yanjun Chen, Hongwei Liu, Zhouyang Liang
Text Mining Based Approach for Customer Sentiment and Product Competitiveness Using Composite Online Review Data. 1776-1792 - Shupeng Huang, Hong Cheng
Comparative Study on Barriers of Supply Chain Management MOOCs in China: Online Review Analysis with a Novel TOPSIS-CoCoSo Approach. 1793-1811 - Ke Lu, Yunlin Wei:
The Impact of Travel Scenarios and Perceptions on Choice Behavior towards Multi-Forms of Ride-Hailing Services: Case of Nanjing, China. 1812-1830 - Weiping Yu, Fasheng Cui, Ping Wang, Xin Liao:
Dynamic Mining of Consumer Demand via Online Hotel Reviews: A Hybrid Method. 1831-1847 - Zhiwen Li, Baojiao Wang, Yeting Wu:
Simultaneous or Sequential? Supplier Product Launch Strategy through E-Commerce Channels with Different Models. 1848-1868 - Yingjie Ju, Yue Wang, Jianliang Yang, Yu Feng, Yuheng Ren
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform. 1869-1892 - Jee-Won Kang
The Role of Service Quality Attributes and Perceived Value in US Consumers' Impulsive Buying Intentions for Fresh Food E-Commerce. 1893-1906 - Ying Ma, Xiaodong Guo, Weihuan Su, Guo Fu:
The Evolution of Price Discrimination in E-Commerce Platform Trading: A Perspective of Platform Corporate Social Responsibility. 1907-1921 - Shuangshuang Song, Ying Xu
Understanding How Streamer's Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge. 1922-1942 - Paulo Botelho Pires
A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study. 1943-1983 - Onur Dogan
Enhancing E-Business Communication with a Hybrid Rule-Based and Extractive-Based Chatbot. 1984-1999 - Josephat Deusidedith Sengura
Towards Frugal Innovation Capability in Emerging Markets within the Digitalization Epoch: Exploring the Role of Strategic Orientation and Organizational Ambidexterity. 2000-2029 - Zeyu Li, Ana Belén Tulcanaza-Prieto, Chang Won Lee
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall. 2030-2050 - Si Yu, Yutong Liu, Eun-jung Hyun:
From Technology to Traffic: How Website Technological Sophistication, Brand Recognition, and Business Model Innovation Drive Consumer Traffic in Korean E-Commerce. 2051-2069 - Tianhao Wen
An Empirical Test of the Impact of the Online Review-Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry. 2070-2087 - Jóana Cósta, Ricardo de Pinho Brandão
User Communities: The Missing Link to Foster KIBS' Innovation. 2088-2113 - Yufei Hu
Manufacturer Encroachment on a Sustainable Supply Chain under Asymmetric Green Information. 2114-2138 - Hassen Louati, Ali Louati
Adopting Artificial Intelligence to Strengthen Legal Safeguards in Blockchain Smart Contracts: A Strategy to Mitigate Fraud and Enhance Digital Transaction Security. 2139-2156 - Feiyan Han
Research on Dynamic Pricing and Long-Term Profit of Companies under Influence of Word of Mouth. 2157-2179 - Lu Wang, Guangling Zhang, Dan Jiang:
Encountering Product Information: How Flashes of Insight Improve Your Decisions on E-Commerce Platforms. 2180-2197 - Cristian Paun
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis. 2198-2217 - Chenyan Gu, Shuyue Jia
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence. 2218-2238 - Weiwei Wen, Chenglei Zhang, Qin Ye:
Beyond Barriers: Constructing the Cloud Migration Complexity Index for China's Digital Transformation. 2239-2268 - Zichuan Mo, Meihan Zhou:
Don't Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements. 2269-2288 - Hongde Liu
Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior. 2289-2311 - Xiaoyi Li, Hui Yu
Direct Mail or Bonded Warehouse? Logistics Mode Selection in Cross-Border E-Commerce under Exchange Rate Risk. 2312-2342 - Agostinho da Silva
Value Creation in Technology-Driven Ecosystems: Role of Coopetition in Industrial Networks. 2343-2359 - Álvaro Iranzo-Barreira
Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects. 2360-2376 - Hanzi Chen, Yue Liu
Can Industrial Digitalization Boost a Consumption-Driven Economy? An Empirical Study Based on Provincial Data in China. 2377-2399 - Yang Yao, Mengru Shen, Kai Yang, Yiwen Gao:
Four-Party Evolutionary Game Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation. 2400-2432 - Anam Javeed, Muhammad Yar Khan
Prevalence of Online Political Incivility: Mediation Effects of Cognitive and Affective Involvement. 2433-2450 - Haoyu Chen, Jifan Ren
Can Influencer Persona Increase the Effectiveness of Social Media Video Ads? The Mediating Effect of Consumer Perceptions of Self. 2451-2475 - Antonio Rebelo, Concepción Varela-Neira, Emilio Ruzo-Sanmartín
Boosting Customers' Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community. 2476-2496 - Haijun Chen, Qi Xu
Platform First-Party Product Entry and Pricing Strategy under Cost Differences and Capacity Constraints. 2497-2521 - Ibrahim Mutambik
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It. 2522-2542 - Ling Wang, Yuk-Ming Tang
Empirical Research of Cold-Chain Logistics Service Quality in Fresh Product E-Commerce. 2543-2556
Volume 19, Number 4, 2024
- Jing Yu
Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection. 2557-2581 - Jinyi He, Xinjian Liang
Unraveling the Influential Mechanisms of Smart Interactions on Stickiness Intention: A Privacy Calculus Perspective. 2582-2604 - Ovidiu-Iulian Bunea
The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping. 2605-2629 - Yi Li
The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator. 2630-2649 - José Magano, Jana Turcinkova
Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study. 2650-2672 - Yanzi Wang, Min Wang, Zhen Zhu
Uncovering How Information Quality Shapes Diverse User Engagement on Content Community Platforms: Harnessing Deep Learning for Feature Extraction. 2673-2693 - Xinyu Yao, Yanfeng Liu, Guanqiu Qi
Enhancing Environmental Awareness for Sustainable Retail: Analysis of the Buy-Online-and-Return-in-Store Policy Adoption Using Theory of Planned Behavior. 2694-2713 - Bach Quang Ho
Beyond Empathy: Unveiling the Co-Creation Process of Emotions through a Wearable Device. 2714-2727 - Chong Zhang, Yueliang Liu, Ying Sun
Research on the Relationship between Characteristics of Video Bloggers and Consumers' Purchase Intentions. 2728-2746 - Hongxia Peng, Qiang Zhang, Zhiqiang Zhang:
Does Information Source Matter? Corporate Reputation Management during Negative Social Responsibility Events. 2747-2764 - Meilian Liu, Xiaoguang Chen, Xinyue Zhao, Qian Xu:
How Perceived Similarity between Travel Destinations and Hometowns Influences Consumer Experience in Online Travel Blind Boxes: The Mediating Role of the Aha Moment. 2765-2782 - Hua Pang
How Can Mobile Social Media Sustain Consumers? Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness. 2783-2798 - Namhyun Um:
Antecedents and Consequences of Attitudes toward Donation-Based Crowd-Funding Platforms. 2799-2812 - Carmen Ruiz Viñals
The Influence of Artificial Intelligence on Generation Z's Online Fashion Purchase Intention. 2813-2827 - Yuelong Zeng
The Influence Mechanism of Narrative Strategies Used by Virtual Influencers on Consumer Product Preferences. 2828-2850 - Bilal Topaloglu
Cart-State-Aware Discovery of E-Commerce Visitor Journeys with Process Mining. 2851-2879 - Luyao Zhi, Hong-Youl Ha
Evolving Consumer Preferences: The Role of Attribute Shifts in Online Travel Agency Satisfaction and Loyalty. 2880-2895 - Herbert Jodlbauer
Maintaining Accuracy While Reducing Effort in Online Decision Making: A New Quantitative Approach for Multi-Attribute Decision Problems Based on Principal Component Analysis. 2896-2918 - Shiyun Li
Enhancing Online Security: A Novel Machine Learning Framework for Robust Detection of Known and Unknown Malicious URLs. 2919-2960 - Dogan Mert Akdemir
Business and Customer-Based Chatbot Activities: The Role of Customer Satisfaction in Online Purchase Intention and Intention to Reuse Chatbots. 2961-2979 - Yu Jia
Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China. 2980-2996 - Ying Yu, Yunpeng Yang
Signaling Effects in AI Streamers: Optimal Separation Strategy Under Different Market Conditions. 2997-3016 - Osnat Mokryn
Consumer Sentiment and Hotel Aspect Preferences Across Trip Modes and Purposes. 3017-3034 - Liying Zhou, Limin Niu, Taiyang Zhao:
The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective. 3035-3050 - Sijie Chen, Zhaobo Tang:
The Impact of Enterprise Digital Capability on Supply Chain Digitalization - From the Perspective of Supply Chain Cooperation. 3051-3066 - Xin Song
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction. 3067-3087 - Jerum William Kilumile
The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter? 3088-3101 - Aura Lydia Riswanto, Sujin Ha, Sangho Lee, Mahnwoo Kwon:
Online Reviews Meet Visual Attention: A Study on Consumer Patterns in Advertising, Analyzing Customer Satisfaction, Visual Engagement, and Purchase Intention. 3102-3122 - Taiyang Zhao, Ziwei Liang, Yuqi Du, Ershuai Huang, Yun Zou:
When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference. 3123-3136
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