Ernest Dichter collections

About this collection

    Ernest Dichter (1907-1991) was a major pioneer in consumer motivational research. Early in his career, he worked for the advertising agency of J. Stirling Getchell, Inc. and for the CBS Network before starting his own consulting business in 1946.
    Dichter provided these services for a wide range of international clients and released a number of newsletter-style serial publications about his work and research. Dichter specialized in the "depth interview" approach, in which samples of target consumers were subjected to a battery of psychological tests and psychoanalytic analysis.
    This online collection is a small sample of items from two collections at Hagley Library; the Ernest Dichter papers (Accession 2407) collection and the Ernest Dichter photographs and sound recordings (Accession 2009.226) collection.
    Image: Detail from cover of The Human Factor, no. 366. Click to view.

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