Toyota’s new ultra-luxe brand will outshine Lexus
Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus.
Expand Expanding CloseToyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus.
Expand Expanding CloseYes, just 18. Toyota sold 18 electric vehicles in its home market of Japan last month. And that includes its luxury Lexus brand.
Expand Expanding CloseWith tariffs driving up EV prices and the $7,500 federal tax credit set to disappear on September 30, automakers are rolling out some of their best lease offers yet. That leaves just two weeks to lock in a deal. Here are September’s top EV lease specials, spotted by our friends at CarsDirect.
Expand Expanding CloseToyota is finally getting into the game in the world’s largest EV market. On Friday, Toyota officially broke ground on the new Lexus EV plant in Shanghai, its first fully owned manufacturing facility in China and the second in the region, following Tesla.
Expand Expanding CloseToyota is the latest car maker with plans to raise vehicle prices in the US. The price hikes apply to Toyota and Lexus-branded models built from July 1. Here’s how much more you can expect to pay.
Expand Expanding CloseThanks to a new $10,000 bonus offer introduced this month, the cheapest Lexus you can currently lease is now the 2025 electric RZ. Is it worth checking out?
Expand Expanding CloseLexus may have just given you a reason to check out its electric SUV. The Lexus RZ is getting some notable upgrades for the 2026 model year, including up to 300 miles of driving range, an NACS port for charging at Tesla Superchargers, and plenty more.
Expand Expanding CloseToyota is preparing to launch two new electric vehicles in China by mid-2026. The flagship Toyota bZ7 and Lexus ES are part of Toyota’s effort to regain market share from domestic electric vehicle (EV) leaders like BYD. Here’s our first look at the sleek new electric cars.
Expand Expanding CloseLexus just upgraded its electric SUV in nearly every way possible. The 2026 Lexus RZ now has more driving range and power with a fully redesigned BEV system. But, that’s not all. The electric SUV gains a slew of new features, including Lexus’ first Steer-by-Wire system. It’s even getting the F Sport treatment. Here’s our first look at the updated EV.
Expand Expanding CloseThe promised ultra-efficient next-gen Toyota EV models will not hit the market in 2026 as expected. Toyota is delaying the launch of its next wave of EVs as it introduces new tech that promises to cut costs and speed up production.
Expand Expanding CloseThe all-electric luxury electric SUV is getting significantly cheaper. Lexus launched a new entry-level 2025 RZ trim with starting prices over $10,000 less than last year’s model. And you get just as much driving range.
Expand Expanding CloseLexus is giving you a massive new incentive to try out its all-electric luxury SUV. Through a new deal this month, Lexus is offering up to nearly $22,000 in lease cash on 2024 RZ models.
Expand Expanding CloseToyota will not make electric SUVs in the US starting next year as planned. According to a new report, Toyota is delaying production of new electric SUVs in the US by several months. The company is blaming the holdup on slowing EV sales in the US, but are they really?
Expand Expanding CloseToyota’s luxury Lexus brand will play a key role in the Japanese automaker’s EV plans. After opening its new global headquarters, Lexus is embracing an “ajimigaki” strategy to revamp the luxury brand.
Expand Expanding CloseToyota is planning to build a new EV battery plant on Japan’s “Silicon Island” to keep pace with BYD and other incoming Chinese electric car makers. The factory will strengthen Toyota’s EV supply chain while supplying batteries for its luxury Lexus brand.
Expand Expanding CloseDespite its slow shift to fully electric cars, Toyota may be learning. Toyota announced it’s opening Lexus charging stations to other EVs in Japan, taking a page from Tesla in the US and globally.
Expand Expanding CloseToyota is once again facing scrutiny under Chairman Akio Toyoda’s leadership, and two of the Japanese automaker’s largest shareholders have seen enough. Following a recent report of misconduct regarding inadequate vehicle verification testing amid a previous wave of certification violations, the descendant of Toyota’s original founder is on the hot seat.
Expand Expanding CloseTesla maintains an 87% brand retention rate, with Lexus (68%) and Toyota (54%) trailing, according to a new Bloomberg Intelligence survey.
Expand Expanding CloseToyota just announced a $1.3 billion investment in its Kentucky factory to build EVs, including its three-row electric SUV for the US market.
Expand Expanding CloseLexus is already updating its first all-electric model. The 2024 Lexus RZ lineup is gaining a new RZ 300e model with more range and a cheaper starting price.
Expand Expanding CloseAs the EV price war heats up, Lexus is increasing the discounts. Lexus is offering up to $15,000 off 2023 RZ 450e leases, its biggest discount so far.
Expand Expanding CloseLexus plans to launch a next-generation EV with super-low drag, high range, and a gigacast vehicle structure, in the most significant electric vehicle announcement to come out of this year’s Japan Mobility Show.
Expand Expanding CloseSeveral new electric vehicles will be shown at the Japan Mobility Show later this month. Automakers, including Subaru and Lexus, will showcase their vision for the future, and we are getting a sneak peek of what that will look like.
Expand Expanding CloseDespite a slow start, Toyota plans to accelerate electric vehicle output over the next several years. The Japanese automaker aims to triple EV production of Toyota and Lexus brand models in 2025 as mass production begins.
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