GitHub Universe 10 year anniversary stamp

October 29-30, 2024

GitHub Universe 2024

Fort Mason Pavillion, San Francisco, CA and livestreamed on githubuniverse.com

Universe is a global, three-day event for builders and leaders alike who are taking their software development to new heights every day.

More than 100 million developers across the world use GitHub. Now in our 10th year, GitHub Universe is the developer event where brands meet their current and future customers to collaborate and shape the future. Universe 2024 will bring together thousands of attendees—both in-person and online—to explore the knowledge and tools needed to do more with less, innovate at scale, and enjoy work every day.

And we’re bringing even more magic to the attendee experience with an expo hall with our partners, more stages for our session types, interactive workshops, AI activations, and over 80 sessions on topics like AI, security, and developer experience.

3500

in person attendees

9

stages

100k

Virtual attendees

Past Universe sponsors include:

Universe

This year’s themes

AI

From chatbots to coding assistants and so much more, AI has transformed how developers work—coding faster than ever before, closing skill gaps more efficiently, and finding their work more satisfying. The next frontier in the development of AI is happening now. At Universe, we will focus on the impacts of AI on developers and organizations, issues of trust, and where AI is headed next.

Security

Security is integral to every stage of the software development cycle. This means protecting software supply chains from dependency-based vulnerabilities, using AI-powered and proactive security features to prevent and fix vulnerabilities in code, and understanding the latest compliance standards, threats, and research.

Developer experience

What does developer experience mean? Less friction, more productivity? Finding more time for creativity, collaboration, and innovation? How to stay in the flow? How to leverage GitHub’s platform and features? This theme will focus on driving collaboration, simplifying tech stacks, reducing onboarding times, and prioritizing developer-first security for the betterment of teams, customers, careers, and communities.

What sponsors are saying

GitHub Universe attendees are so curious and knowledgeable, the quality of conversations was unmatched this year. As sponsors, we’re always trying to learn from our developer community, including getting their feedback, and we achieved that at a higher level than usual at Universe. We will certainly see you next year! - Docker
GitHub Universe 2023 was the most meaningful post pandemic event & announcements to date! Everything about the event, from how well sponsors were treated, to the content, to the energy in the room, made this so much more than your typical conference. We were blown away and are so pleased to be a part of the action. - Arm

Who you’ll reach

From Fortune 100 companies to start ups to open source contributors, attendees from all types of companies and industries care about collaboration, productivity, and the tools that make their teams just a little more efficient—and they're waiting to hear from you. This data is based on 2023 registrations.

0%

VP+

0%

Director / Sr Director

0%

Manager / Sr Manager

0%

IC / IC Senior

0%

1-50

0%

51-1,000

0%

1,001 - 5,000

0%

5,000+

0%

North America

0%

LATAM

0%

APAC

0%

EMEA

0%

Technology and Communications

Computers & Electronics, Software & Internet, Telecommunications

0%

Enterprise and B2B Services

Business Services, Financial Services, Government, Healthcare, Education

0%

Commerce and Distribution

Retail, Wholesale & Distribution, Transportation & Storage, Real Estate & Construction, Food & Beverage Services, Media & Entertainment

0%

Industry

Agriculture & Mining, Energy & Utilities, Manufacturing & Production, Consumer Services, Non-profit

Charles Schwab ✧ Chevron ✧ Cigna ✧ Accenture ✧ Adobe ✧ Amazon ✧ American Express ✧ Apple ✧ Autodesk ✧ Bloomberg ✧ Unity ✧ Google ✧ Microsoft ✧ Meta ✧ Slack ✧ Wells Fargo ✧ Tesla ✧ Reddit ✧ Sonatype ✧ Shopify ✧ Salesforce ✧ IBM ✧ Roblox ✧ Pinterest ✧ NASA ✧ Arm ✧ Walmart ✧ Verizon ✧ United Airlines ✧ Target ✧ Sony Corporation ✧ SAP ✧ Qualcomm ✧ Procter & Gamble ✧ Pacific Gas and Electric ✧ Niantic Inc ✧ Nike ✧ Nintendo of America ✧ Mozilla ✧ Morgan Stanley ✧ Mercedes-Benz Group AG ✧ Merck ✧ Liberty Mutual ✧ Kaiser Permanente ✧ Intel ✧ Harvard University ✧ Goldman Sachs ✧ GEICO ✧ Ford Motor Company ✧ Fidelity Investments ✧ Expedia ✧ Cisco ✧ Caterpillar ✧ Bloomberg LP ✧ AT&T ✧ American Airlines

CTO ✧ VP Business Dev ✧ Sr Dir Platform & Ops ✧ Dir Engineering ✧ Founder & CEO ✧ Sr Engineer, Digital Experience Platform ✧ Sr DevOps Engineer ✧ Director Product Mgmt ✧ Sr Tech Lead Ops Engineer ✧ Sr Lead Engineer ✧ Software Security Director ✧ Sr DevX Engineer ✧ DevRel Manager ✧ Sr Mgr Core Infrastructure ✧ Director DevOps & Cybersecurity ✧ Cloud Architect ✧ Solutions Engineer ✧ SVP Cloud Security Engineer ✧ Principal Architect DevRel Tools & Enablement

Sponsorship opportunities

Get your brand message in front of thought leaders, technical experts, and software teams who are ready to be inspired.

There’s something for every type of sponsor at this year’s Universe! Whether you want your company thought leaders on stage, opportunities to demo products, increase brand awareness, and more, we want to help you deepen your impact and make this experience your own.

Platinum Sold Out

Platinum

This level is for companies that want a top-tier presence at Universe.

Overview

Platinum Sponsorship

This level is for companies that want a top-tier presence at Universe. This sponsorship level features: the best placement next to GitHub’s central demo area, opportunities for custom branding, time on the demo and breakout stage, plus a custom interactive activation that brings your technology and messaging to life. Whether you want to get attendees hands-on with your technology or create a memorable art installation, this installation will be completely bespoke and one of a kind.


Starting from: $160k

0 Available

What's included?

  • Approx 15’x15’ custom interactive installation. Note: all fabrication and fulfillment are included in cost of sponsorship
  • Demo monitor integrated into activation
  • Choice of seating: high boy, soft seating
  • Three (3) lead capture devices
  • (1) breakout session (20 - 40 min)
  • (1) demo stage session (20 min)
  • Host your own auxiliary event & we’ll amplify to attendees
  • (6) General Admission Passes + Live Keynote Experience
  • (6) General Admission Passes
  • (10) General Admission Passes @ 50% off
  • Dedicated page on githubuniverse.com
  • Access to private sponsor lounge
  • Access to pre-event attendee insights (includes: company name, industry, job level)
  • Access to press list 24 hr before event
  • 2 rooms in sponsor hotel block, 3 nights each
  • Logo with linked url on githubuniverse.com
  • Logo on keynote interstitial slide, top row
  • Logo in sponsor lockup on event signage
  • Sponsorship concierge
  • Pre-event marketing including content in event blog, attendee emails, and social media
  • First right for refusal for 2025
next ooportunity previous ooportunity
Gold + Content Sold Out

Gold + Content

Is positioning your company as a thought leader top-of- mind for your business? With two stage time opportunities and placement right next to GitHub’s central activation, this level is for you.

Overview

Gold + Content Sponsorship

Is positioning your company as a thought leader top-of-mind for your business? With two stage time opportunities and placement right next to GitHub’s central activation, this level is for you. This booth includes custom branding opportunities, a prominent demo monitor and space for approximately 3-5 team members to engage with attendees.


Starting from: $125k

0 Available

What's included?

  • Approx 12'x8' booth with bespoke branding. Note: all fabrication and fulfillment are included in cost of sponsorship
  • Demo area including 60” monitor
  • Highboy table + 2 chairs
  • Two (2) lead capture devices
  • (1) breakout session (20 - 40 min)
  • (1) demo stage session (20 min)
  • Host your own auxiliary event & we’ll amplify to attendees
  • (4) General Admission Passes + Live Keynote Experience
  • (4) General Admission Passes
  • (10) General Admission Passes @ 30% off
  • Dedicated page on githubuniverse.com
  • Access to private sponsor lounge
  • Access to pre-event attendee insights (includes: company name, industry, job level)
  • Access to press list 24 hr before event
  • One (1) room in sponsor hotel block, 3 nights
  • Logo with linked url on githubuniverse.com
  • Logo on keynote interstitial slide
  • Logo in sponsor lockup on event signage
  • Sponsorship concierge
  • Pre-event marketing including content in event blog, attendee emails, and social media
  • First right for refusal for 2025
next ooportunity previous ooportunity
Gold Sold Out

Gold

If space to connect with attendees is a top priority but budget is a bit more limited- don’t worry we have a level for you! Our Gold level allows you to set your team up in the heart of the Universe campus. Includes the same design and amenities as the other Gold level, minus the content.

Overview

Gold Sponsorship

If space to connect with attendees is a top priority but stagetime isn’t as important, set up your team in this custom branded booth located right at the heart of campus. Note, this level is identical to Gold + Content except that it does not include the breakout session or Demo Stage session.


Starting from: $90k

0 Available

What's included?

  • Approx 12'x8' booth with bespoke branding. Note: all fabrication and fulfillment are included in cost of sponsorship
  • Demo area including 60” monitor
  • Highboy table + 2 chairs
  • Two (2) lead capture devices
  • Host your own auxiliary event & we’ll amplify to attendees
  • (2) General Admission Passes + Live Keynote Experience
  • (4) General Admission Passes
  • (10) General Admission Passes @ 30% off
  • Dedicated page on githubuniverse.com
  • Access to private sponsor lounge
  • Access to press list 24 hr before event
  • Logo with linked url on githubuniverse.com
  • Logo on keynote interstitial slide
  • Logo in sponsor lockup on event signage
  • Sponsorship concierge
  • Pre-event marketing including content in event blog, attendee emails, and social media
  • First right for refusal for 2025

What's not included?

  • Breakout session
  • Demo Stage session
next ooportunity previous ooportunity
Silver Sold Out

Silver

Perfect for companies who need a combination of flexibility and strong brand impression, this level enables important conversations without the stress of setting up a large space.

Overview

Silver Sponsorship

Perfect for companies who need a combination of flexibility and strong brand impression, this level enables important conversations without the stress of setting up a large space. These demo kiosks include logo and brand colors in a spacious footprint on the second level of the community space.


Starting from: $48k

0 Available

What's included?

  • 8’x4’ turnkey demo kiosk. Note: all fabrication and fulfillment are included in cost of sponsorship
  • One (1) lead capture device
  • Host your own auxiliary event & we’ll amplify to attendees
  • (1) General Admission Passes + Live Keynote Experience
  • (3) General Admission Passes
  • (3) General Admission Passes @ 25% off
  • Inclusion in pre-event marketing
  • Dedicated page on githubuniverse.com
  • Access to private sponsor lounge
  • Logo with linked url on githubuniverse.com
  • Logo on keynote interstitial slide
  • Logo in sponsor lockup on event signage
  • Sponsorship concierge
  • Pre-event marketing including content in event blog, attendee emails, and social media
  • First right for refusal for 2025

What's not included?

  • Breakout session
  • Demo Stage session
  • Access to attendee insights and press list
next ooportunity previous ooportunity
Bronze Sold Out

Bronze

Interested in having a presence at Universe but aren't ready to commit to a larger package? This level has all of the same amenities as the Silver package, with a slightly smaller footprint.

Overview

Bronze Sponsorship

Interested in having a presence at Universe but aren't ready to commit to a larger package? This level has all of the same amenities as the Silver package, with a slightly smaller footprint.


Starting from: $32k

0 Available

What's included?

  • 4’x4’ turnkey demo kiosk. Note: all fabrication and fulfillment are included in cost of sponsorship
  • One (1) lead capture device
  • Host your own auxiliary event & we’ll amplify to attendees
  • (3) General Admission Passes
  • (5) General Admission Passes @ 25% off
  • Dedicated page on githubuniverse.com
  • Logo placement: mainstage, website, signage
  • Access to private sponsor lounge
  • Logo with linked url on githubuniverse.com
  • Logo on keynote interstitial slide
  • Logo in sponsor lockup on event signage
  • Sponsorship concierge
  • Pre-event marketing including content in event blog, attendee emails, and social media
  • First right for refusal for 2025

What's not included?

  • Breakout session
  • Demo Stage session
  • Access to attendee insights and press list
next ooportunity previous ooportunity
Add-Ons Sold Out

Add-Ons

Round out your presence with add-on opportunities that best meet your needs. Choose from many options such as gourmet f&b moments and branded community spaces

Overview

Add-Ons Sponsorship

Round out your presence with add-on opportunities that best meet your needs. Choose from many options such as gourmet f&b moments and branded community spaces


Starting from: $25k

0 Available

What's included?

  • Get your brand into the hands of attendees through add-on opportunities that add value. Note you must be a sponsor committed to the Bronze level or above to be eligible for these opportunities.
  • Barista airstream - Treat attendees to a fuel up with this custom branded space.
  • Zen garden - Show attendees you care by sponsoring a quiet space for them to relax and recharge.
  • Gourmet food & beverage pop-up - Brand a delicious treat served to attendees during afternoon breaks.
  • Afterparty amentities - Custom brand an experience for attendees at our block party.
next ooportunity previous ooportunity

Sponsor experience

With a focus on building the best developer experience possible, Universe 2024 will give you a new way to showcase your brand. We help you find the sponsorship opportunity that’s right for you, and you make the connections as it comes to life.

Turnkey

You bring your brand vision, we’ll do the heavy lifting. With the help of our experiential design agency, we’ll bring your physical and digital presence to life.

Bespoke

We understand that no two sponsors are alike. We’ll work with you to customize your sponsorship so that you can get in front of the right people at the right time.

Beyond the booth

Let your dollars go further with a sponsorship that fosters high-quality conversations that drive impact––from surprise and delight add-ons to curated opportunities for connection.

Survey results

This data is based on responses from our 2023 exhibitor survey.

Primary Objective

0%

Brand awareness

0%

In-person conversations with GitHub community

0%

Showcase / demo product

0%

Lead generation

Sponsorship met objectives

0%

Strongly agree

0%

Agree

0%

Neutral

0%

Disagree

0%

Strongly disagree

Satisfied with attendee engagement

0%

Strongly agree

0%

Agree

0%

Neutral

0%

Disagree

0%

Strongly disagree

Satisfied with demo space appearance

0%

Strongly agree

0%

Agree

0%

Neutral

0%

Disagree

0%

Strongly disagree

Plans to sponsor in 2024

0%

true

0%

false

Plans for 2024 sponsorship

0%

Participate at same level

0%

Consider higher level

0%

Lower level

More than a global conference

We stand by the values below to help us craft unparalleled experiences that fosters our community’s loyalty and desire for more year after year.

People > pitches

Our community wants to see products in action and have conversations about them, not get product pitches at every turn.

Passion > consensus

Universe aims to amplify the ideas that challenge us from a wide range of people and industries, not just the most popular ones.

People > technology

Universe tells the stories of the individuals behind the tools, not just the tools themselves

Universe 2023