October 29-30, 2024
GitHub Universe 2024
Fort Mason Pavillion, San Francisco, CA and livestreamed on githubuniverse.com
Universe is a global, three-day event for builders and leaders alike who are taking their software development to new heights every day.
More than 100 million developers across the world use GitHub. Now in our 10th year, GitHub Universe is the developer event where brands meet their current and future customers to collaborate and shape the future. Universe 2024 will bring together thousands of attendees—both in-person and online—to explore the knowledge and tools needed to do more with less, innovate at scale, and enjoy work every day.
And we’re bringing even more magic to the attendee experience with an expo hall with our partners, more stages for our session types, interactive workshops, AI activations, and over 80 sessions on topics like AI, security, and developer experience.
3500
in person attendees
9
stages
100k
Virtual attendees
Past Universe sponsors include:
This year’s themes
AI
From chatbots to coding assistants and so much more, AI has transformed how developers work—coding faster than ever before, closing skill gaps more efficiently, and finding their work more satisfying. The next frontier in the development of AI is happening now. At Universe, we will focus on the impacts of AI on developers and organizations, issues of trust, and where AI is headed next.
Security
Security is integral to every stage of the software development cycle. This means protecting software supply chains from dependency-based vulnerabilities, using AI-powered and proactive security features to prevent and fix vulnerabilities in code, and understanding the latest compliance standards, threats, and research.
Developer experience
What does developer experience mean? Less friction, more productivity? Finding more time for creativity, collaboration, and innovation? How to stay in the flow? How to leverage GitHub’s platform and features? This theme will focus on driving collaboration, simplifying tech stacks, reducing onboarding times, and prioritizing developer-first security for the betterment of teams, customers, careers, and communities.
What sponsors are saying
GitHub Universe attendees are so curious and knowledgeable, the quality of conversations was unmatched this year. As sponsors, we’re always trying to learn from our developer community, including getting their feedback, and we achieved that at a higher level than usual at Universe. We will certainly see you next year!- Docker
GitHub Universe 2023 was the most meaningful post pandemic event & announcements to date! Everything about the event, from how well sponsors were treated, to the content, to the energy in the room, made this so much more than your typical conference. We were blown away and are so pleased to be a part of the action.- Arm
Who you’ll reach
From Fortune 100 companies to start ups to open source contributors, attendees from all types of companies and industries care about collaboration, productivity, and the tools that make their teams just a little more efficient—and they're waiting to hear from you. This data is based on 2023 registrations.
0%
1-50
0%
51-1,000
0%
1,001 - 5,000
0%
5,000+
0%
Technology and Communications
Computers & Electronics, Software & Internet, Telecommunications
0%
Enterprise and B2B Services
Business Services, Financial Services, Government, Healthcare, Education
0%
Commerce and Distribution
Retail, Wholesale & Distribution, Transportation & Storage, Real Estate & Construction, Food & Beverage Services, Media & Entertainment
0%
Industry
Agriculture & Mining, Energy & Utilities, Manufacturing & Production, Consumer Services, Non-profit
Charles Schwab ✧ Chevron ✧ Cigna ✧ Accenture ✧ Adobe ✧ Amazon ✧ American Express ✧ Apple ✧ Autodesk ✧ Bloomberg ✧ Unity ✧ Google ✧ Microsoft ✧ Meta ✧ Slack ✧ Wells Fargo ✧ Tesla ✧ Reddit ✧ Sonatype ✧ Shopify ✧ Salesforce ✧ IBM ✧ Roblox ✧ Pinterest ✧ NASA ✧ Arm ✧ Walmart ✧ Verizon ✧ United Airlines ✧ Target ✧ Sony Corporation ✧ SAP ✧ Qualcomm ✧ Procter & Gamble ✧ Pacific Gas and Electric ✧ Niantic Inc ✧ Nike ✧ Nintendo of America ✧ Mozilla ✧ Morgan Stanley ✧ Mercedes-Benz Group AG ✧ Merck ✧ Liberty Mutual ✧ Kaiser Permanente ✧ Intel ✧ Harvard University ✧ Goldman Sachs ✧ GEICO ✧ Ford Motor Company ✧ Fidelity Investments ✧ Expedia ✧ Cisco ✧ Caterpillar ✧ Bloomberg LP ✧ AT&T ✧ American Airlines
CTO ✧ VP Business Dev ✧ Sr Dir Platform & Ops ✧ Dir Engineering ✧ Founder & CEO ✧ Sr Engineer, Digital Experience Platform ✧ Sr DevOps Engineer ✧ Director Product Mgmt ✧ Sr Tech Lead Ops Engineer ✧ Sr Lead Engineer ✧ Software Security Director ✧ Sr DevX Engineer ✧ DevRel Manager ✧ Sr Mgr Core Infrastructure ✧ Director DevOps & Cybersecurity ✧ Cloud Architect ✧ Solutions Engineer ✧ SVP Cloud Security Engineer ✧ Principal Architect DevRel Tools & Enablement
Sponsorship opportunities
Get your brand message in front of thought leaders, technical experts, and software teams who are ready to be inspired.
There’s something for every type of sponsor at this year’s Universe! Whether you want your company thought leaders on stage, opportunities to demo products, increase brand awareness, and more, we want to help you deepen your impact and make this experience your own.
Platinum
This level is for companies that want a top-tier presence at Universe.
Learn More
Overview
Platinum Sponsorship
This level is for companies that want a top-tier presence at Universe. This sponsorship level features: the best placement next to GitHub’s central demo area, opportunities for custom branding, time on the demo and breakout stage, plus a custom interactive activation that brings your technology and messaging to life. Whether you want to get attendees hands-on with your technology or create a memorable art installation, this installation will be completely bespoke and one of a kind.
Starting from: $160k
0 Available
What's included?
- Approx 15’x15’ custom interactive installation. Note: all fabrication and fulfillment are included in cost of sponsorship
- Demo monitor integrated into activation
- Choice of seating: high boy, soft seating
- Three (3) lead capture devices
- (1) breakout session (20 - 40 min)
- (1) demo stage session (20 min)
- Host your own auxiliary event & we’ll amplify to attendees
- (6) General Admission Passes + Live Keynote Experience
- (6) General Admission Passes
- (10) General Admission Passes @ 50% off
- Dedicated page on githubuniverse.com
- Access to private sponsor lounge
- Access to pre-event attendee insights (includes: company name, industry, job level)
- Access to press list 24 hr before event
- 2 rooms in sponsor hotel block, 3 nights each
- Logo with linked url on githubuniverse.com
- Logo on keynote interstitial slide, top row
- Logo in sponsor lockup on event signage
- Sponsorship concierge
- Pre-event marketing including content in event blog, attendee emails, and social media
- First right for refusal for 2025
Gold + Content
Is positioning your company as a thought leader top-of- mind for your business? With two stage time opportunities and placement right next to GitHub’s central activation, this level is for you.
Learn More
Overview
Gold + Content Sponsorship
Is positioning your company as a thought leader top-of-mind for your business? With two stage time opportunities and placement right next to GitHub’s central activation, this level is for you. This booth includes custom branding opportunities, a prominent demo monitor and space for approximately 3-5 team members to engage with attendees.
Starting from: $125k
0 Available
What's included?
- Approx 12'x8' booth with bespoke branding. Note: all fabrication and fulfillment are included in cost of sponsorship
- Demo area including 60” monitor
- Highboy table + 2 chairs
- Two (2) lead capture devices
- (1) breakout session (20 - 40 min)
- (1) demo stage session (20 min)
- Host your own auxiliary event & we’ll amplify to attendees
- (4) General Admission Passes + Live Keynote Experience
- (4) General Admission Passes
- (10) General Admission Passes @ 30% off
- Dedicated page on githubuniverse.com
- Access to private sponsor lounge
- Access to pre-event attendee insights (includes: company name, industry, job level)
- Access to press list 24 hr before event
- One (1) room in sponsor hotel block, 3 nights
- Logo with linked url on githubuniverse.com
- Logo on keynote interstitial slide
- Logo in sponsor lockup on event signage
- Sponsorship concierge
- Pre-event marketing including content in event blog, attendee emails, and social media
- First right for refusal for 2025
Gold
If space to connect with attendees is a top priority but budget is a bit more limited- don’t worry we have a level for you! Our Gold level allows you to set your team up in the heart of the Universe campus. Includes the same design and amenities as the other Gold level, minus the content.
Learn More
Overview
Gold Sponsorship
If space to connect with attendees is a top priority but stagetime isn’t as important, set up your team in this custom branded booth located right at the heart of campus. Note, this level is identical to Gold + Content except that it does not include the breakout session or Demo Stage session.
Starting from: $90k
0 Available
What's included?
- Approx 12'x8' booth with bespoke branding. Note: all fabrication and fulfillment are included in cost of sponsorship
- Demo area including 60” monitor
- Highboy table + 2 chairs
- Two (2) lead capture devices
- Host your own auxiliary event & we’ll amplify to attendees
- (2) General Admission Passes + Live Keynote Experience
- (4) General Admission Passes
- (10) General Admission Passes @ 30% off
- Dedicated page on githubuniverse.com
- Access to private sponsor lounge
- Access to press list 24 hr before event
- Logo with linked url on githubuniverse.com
- Logo on keynote interstitial slide
- Logo in sponsor lockup on event signage
- Sponsorship concierge
- Pre-event marketing including content in event blog, attendee emails, and social media
- First right for refusal for 2025
What's not included?
- Breakout session
- Demo Stage session
Eligible for add-ons pending availability:
- Gourmet f&b treat
- Bespoke art installation
- 20 min Demo Stage session (pending availability)
Silver
Perfect for companies who need a combination of flexibility and strong brand impression, this level enables important conversations without the stress of setting up a large space.
Learn More
Overview
Silver Sponsorship
Perfect for companies who need a combination of flexibility and strong brand impression, this level enables important conversations without the stress of setting up a large space. These demo kiosks include logo and brand colors in a spacious footprint on the second level of the community space.
Starting from: $48k
0 Available
What's included?
- 8’x4’ turnkey demo kiosk. Note: all fabrication and fulfillment are included in cost of sponsorship
- One (1) lead capture device
- Host your own auxiliary event & we’ll amplify to attendees
- (1) General Admission Passes + Live Keynote Experience
- (3) General Admission Passes
- (3) General Admission Passes @ 25% off
- Inclusion in pre-event marketing
- Dedicated page on githubuniverse.com
- Access to private sponsor lounge
- Logo with linked url on githubuniverse.com
- Logo on keynote interstitial slide
- Logo in sponsor lockup on event signage
- Sponsorship concierge
- Pre-event marketing including content in event blog, attendee emails, and social media
- First right for refusal for 2025
What's not included?
- Breakout session
- Demo Stage session
- Access to attendee insights and press list
Eligible for add-ons pending availability:
- Gourmet f&b treat
- Highboy and chairs next to kiosk
- 20 min Demo Stage session (pending availability)
Bronze
Interested in having a presence at Universe but aren't ready to commit to a larger package? This level has all of the same amenities as the Silver package, with a slightly smaller footprint.
Learn More
Overview
Bronze Sponsorship
Interested in having a presence at Universe but aren't ready to commit to a larger package? This level has all of the same amenities as the Silver package, with a slightly smaller footprint.
Starting from: $32k
0 Available
What's included?
- 4’x4’ turnkey demo kiosk. Note: all fabrication and fulfillment are included in cost of sponsorship
- One (1) lead capture device
- Host your own auxiliary event & we’ll amplify to attendees
- (3) General Admission Passes
- (5) General Admission Passes @ 25% off
- Dedicated page on githubuniverse.com
- Logo placement: mainstage, website, signage
- Access to private sponsor lounge
- Logo with linked url on githubuniverse.com
- Logo on keynote interstitial slide
- Logo in sponsor lockup on event signage
- Sponsorship concierge
- Pre-event marketing including content in event blog, attendee emails, and social media
- First right for refusal for 2025
What's not included?
- Breakout session
- Demo Stage session
- Access to attendee insights and press list
Eligible for add-ons pending availability:
- Gourmet f&b treat
- 20 min Demo Stage session (pending availability)
Add-Ons
Round out your presence with add-on opportunities that best meet your needs. Choose from many options such as gourmet f&b moments and branded community spaces
Learn More
Overview
Add-Ons Sponsorship
Round out your presence with add-on opportunities that best meet your needs. Choose from many options such as gourmet f&b moments and branded community spaces
Starting from: $25k
0 Available
What's included?
- Get your brand into the hands of attendees through add-on opportunities that add value. Note you must be a sponsor committed to the Bronze level or above to be eligible for these opportunities.
- Barista airstream - Treat attendees to a fuel up with this custom branded space.
- Zen garden - Show attendees you care by sponsoring a quiet space for them to relax and recharge.
- Gourmet food & beverage pop-up - Brand a delicious treat served to attendees during afternoon breaks.
- Afterparty amentities - Custom brand an experience for attendees at our block party.
Sponsor experience
With a focus on building the best developer experience possible, Universe 2024 will give you a new way to showcase your brand. We help you find the sponsorship opportunity that’s right for you, and you make the connections as it comes to life.
Turnkey
You bring your brand vision, we’ll do the heavy lifting. With the help of our experiential design agency, we’ll bring your physical and digital presence to life.
Bespoke
We understand that no two sponsors are alike. We’ll work with you to customize your sponsorship so that you can get in front of the right people at the right time.
Beyond the booth
Let your dollars go further with a sponsorship that fosters high-quality conversations that drive impact––from surprise and delight add-ons to curated opportunities for connection.
Survey results
This data is based on responses from our 2023 exhibitor survey.
Primary Objective
0%
Brand awareness
0%
In-person conversations with GitHub community
0%
Showcase / demo product
0%
Lead generation
Sponsorship met objectives
Satisfied with attendee engagement
Satisfied with demo space appearance
Plans to sponsor in 2024
Plans for 2024 sponsorship
More than a global conference
We stand by the values below to help us craft unparalleled experiences that fosters our community’s loyalty and desire for more year after year.
People > pitches
Our community wants to see products in action and have conversations about them, not get product pitches at every turn.
Passion > consensus
Universe aims to amplify the ideas that challenge us from a wide range of people and industries, not just the most popular ones.
People > technology
Universe tells the stories of the individuals behind the tools, not just the tools themselves
Opportunity Comparison
Close
|
Benefits |
Platinum This level is for companies that want a top-tier presence at Universe. |
Gold + Content Is positioning your company as a thought leader top-of- mind for your business? With two stage time opportunities and placement right next to GitHub’s central activation, this level is for you. |
Gold If space to connect with attendees is a top priority but budget is a bit more limited- don’t worry we have a level for you! Our Gold level allows you to set your team up in the heart of the Universe campus. Includes the same design and amenities as the other Gold level, minus the content. |
Silver Perfect for companies who need a combination of flexibility and strong brand impression, this level enables important conversations without the stress of setting up a large space. |
Bronze Interested in having a presence at Universe but aren't ready to commit to a larger package? This level has all of the same amenities as the Silver package, with a slightly smaller footprint. |
Add-Ons Round out your presence with add-on opportunities that best meet your needs. Choose from many options such as gourmet f&b moments and branded community spaces |
| Thought Leadership | ||||||
| Main Stage 40 minute co-presented session; available on Demand for virtual audience | ||||||
| Co-moderate a breakout "discussion" session + branded handout | Eligible for add-on pending availability | 1 session | ||||
| 25-Minute Demo Stage Session | 1 session | Eligible for add-on pending availability | ||||
| Experience | ||||||
| Custom Interactive Lounge | 20x15 | |||||
| Turnkey demo booth | 6x5 demo + table | 3x2 demo kiosk (single day) | ||||
| Premium Activations | 1 included in booth | Eligible for add-on | Eligible for add-on | Eligible for add-on | ||
| Demo options | Choice of: mini theater, XL monitor with table or 2 kiosks | 1 large monitor with table | 1 kiosk | |||
| Virtual Booth with Lead Capture | ||||||
| Demo video in virtual on-demand library | ||||||
| Host your own auxiiary events - promoted to attendees | ||||||
| Access | ||||||
| All Access Pass (Preferred Keynote Seating, Access to Day 1 Customer/VIP Party) | 6 | 3 | ||||
| General Admission Tickets - access to overflow stage | 8 | 6 | 4 | 2 | ||
| Discounted General Admission Pass Tickets | 10 @ 50% | 10 @ 30% | 10 @ 20% | 5 @ 20% | ||
| Lead Scanners for Booth | 3 | 2 | 1 | |||
| Private Meeting Pod (4 pax) | 1 private pod - full event | private pod - 1.5 hour per day | ||||
| The Lounge - Ad Hoc Non-Private Meeting Space | ||||||
| Access to registered attendee infomation - opt in only | ||||||
| Access to pre-event attendee insights (Personal contact information not included. Includes: company name, industry and estimated job level, when applicable) | ||||||
| Access to press List - available 24 hr before event | ||||||
| Sponsor Hotel Room Block - 2 nights each | 2 rooms | 1 room | ||||
| Sponsorship Concierge | ||||||
| First right of refusal for 2025 | ||||||
| Branding & Promotions | ||||||
| Thank You from Keynote stage in closing session | ||||||
| Logo on Keynote interstitial slide | Top row | Secondary row | Tertiary row | Tertiary row | ||
| githubuniverse.com brand placement | Linked logo in all page footers | Linked logo in all page footers | Logo only in all page footers | Logo only in all page footers | ||
| Pre-Event Marketing |
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