Saturday, August 23, 2025

An enjoyable encounter

As the sending greeting cards dies off, businesses selling cards have reduced, so I normally buy mine now in Myer department store, where they have a decent selection. I went into Myer yesterday to buy a card for my friend's ninetieth birthday and there were only nice 90 year old lady cards. BAD is not a traditional old lady type. I bought a card with roses and a nicely patterned set of tea cups, with the the 90 on the card face. There was nothing else. She probably would have preferred a rude card.

Of course when buying a birthday card, you feel the need for a new winter shirt, as winter is about to end here. Tommy Hilfiger at  half price! 


I recognised the person I paid, an older woman.

She: Are you visiting the city for the weekend?
Me: No, I live in the city, well St Kilda Road.
She: Isn't the street tragic now?
Me: Err, in some ways, yes.
She; All those beautiful old mansions destroyed.
Me: Yes, including the beautiful Illoura.
She: I'm 85 and I began here as seamstress when Myer used to make some of its own clothes.

I was gobsmacked at her age revelation.
 
She: One of the other female staff here used to make deliveries by taxi after work, the taxi paid for by work, and she lived in Beatrice Street, off St Kilda Road and she make sure she was near her flat at the end of her deliveries and be dropped home. Are you near there? 
Me: No, closer to the city. So if you've worked here so long, you must remember Freddie Asmussen?
She: My mother worked here too. We both knew him. 
Me: He was quite a character.
She: Oh yes. In his older years he used to swan around the store with Dame Merlyn

I then left her to her job. 

Freddie was an outrageous queen who worked his way up the chain at Myer by his talents and cultivation of his betters. He became Dame Merlyn Myer's favourite and would decorate her mansion for dinners and parties. The (I am sure gay) lads who worked under him were known as Freddie's boys.

Back in the 70s and 80s, if you met a guy for a casual hook up, if asked where you worked, you might have said Myers. 

PS, the store name was changed from Myers to Myer I think some time in the 80s or 90s. 

Australia's Trove has some information about him

From a website, 

The windows first began in 1956, created by Freddie Asmussen, who was the head of the display in Myer. Instead of filling the windows with the usual range of gift giving ideas, Asmussen instead decided to showcase something completely different for the Christmas windows. Creating the very first Myer Christmas Windows theme, “Santa and the Olympics”, which celebrated the Olympics, the technological marvel of television, and of course, Santa! Asmussen designed a new Christmas theme every year until his passing in 1974.

And another: 

The hidden saint of Myer's was the late Freddie Asmussen. To call him a window dresser is to say Michelangelo was a ceiling-painter. Freddie, a confirmed bachelor (as they used to say), used the Myer's windows as a series of proscenium arches framing the theatre of his miraculous mind. The Christmas windows were his annual festival, when snow and tinsel and reds and greens and elves and reindeer and Santa manifested themselves in ever-changing combinations that drew people from as far as Upwey or Alamein. At other times, Freddie was only slightly more restrained, allowing himself a few Renaissance touches while avoiding the Rococo.

42 comments:

  1. Still working at 85? What an incredible woman.

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    1. I think so JayCee. She was busy folding and hanging clothing before she served me.

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  2. I agree with JayCee. There is a story in that and I hope not a sad one. Love learning a little about Freddie Asmussen. I remember the phrase a confirmed bachelor too. And its implications.

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    1. EC, there was also, 'not of the marrying kind'. In a way it is a laugh, but the times were very tough for many who were confirmed bachelors.

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  3. Freddie sounds fabulous! That woman is still working at 85? Good on her, if that's what she wants.

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    1. I doubt the woman really needs to work, and I guess it is part time work. She clearly enjoyed her job, in my opinion.

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  4. Freddie sounds like someone to know! And I hope that lady wants to be working at her age. Some people have the energy and like it.

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    1. Boud, I am sure working is her choice. I retired at 61 and I can't imagine working now at 67.

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  5. Didn't Freddie Asmussen lead the first expedition to The South Pole? I think he was Norwegian.

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    1. That would be Roald Amundsen, YP. Not really close enough to Freddie's name, but I admire your attempt at humour.

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  6. You unearthed not just personal memories but a whole thread of Melbourne’s cultural history woven through Myer, Freddie, and those famous Christmas windows

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    1. Roentare, the windows having become very commercial in recent years.

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  7. The best bra and swimwear consultants in the other posh store have always been of a certain age .

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    1. Oh yes. I have heard about experienced brassier fitters and how they know just what is perfect for a set of bossooms.

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  8. "...swan around the store..."

    He DOES sound like an outrageous queen!

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    1. Kirk, I would guess the word 'dahling' was often used.

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  9. That's so interesting. The 85 year old still working in the store is amazing as it sounds like Freddie was.

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    1. Deb, I feel the need to know more about this woman.

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  10. It's amazing who knows whom when you start talking, but fancy 85 and still working!
    Good memories there, Andrew.

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    1. Margaret, working at 67 is not imaginable to me. So much self discipline is required.

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  11. Still working at 85 is remarkable and no doubt keeps her young in outlook and active in mind.

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    1. I am sure it does Fun60. I have much admiration for her and I would love to sit with her and have a long chat.

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  12. I never saw any of the Myer Christmas windows in person, though they were shown on TV sometimes. Weren't they fantastic! We had our Jhn Martin's Christmas windows to ooh and aah over, but things have changed now and though some stores do decorate it just isnt the same.The best place for Christmas decorations is the Adelaide Arcade. Freddy sounds like a great character.

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    1. Yes River. I am sure the arcade, which I remember well, must be great with Christmas decoration.

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  13. Well, this exchange elevated buying a greeting card to a real cultural experience!

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    1. Yep Steve. And you have to be out and about to experience such things.

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  14. Do people still send birthday etc cards in the mail? If I am giving a present to the birthday person, I slip a small business card inside the present. If I am not going to the home, I send a full sized card via the Internet and write a long message.

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    1. Hels, few now send cards, and I've given up on Christmas cards, but I do send birthday cards, or give them if I see the person. I am my mother's son.

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  15. I bet those Christmas window displays were fabulous!

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    1. Strayer, even now with a quite commercial focus, the window displays attract huge crowds, with queues that have to be managed.

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  16. What an interesting chat you had. All too often, customers forget that staff are people, too, with interesting life stories. Freddie Asmussen was a talented man, by all accounts.

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    1. JB, maybe the fault is mine to not engage with younger staff, but older people are full of tales. I try with younger staff, but whatever I say is ignored, just another lonely old man looking for a chat.

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  17. Window dressing immediately comes to mind, the excitement of the great stores and their dressed up windows, and unfortunately, "Are you being Served" one of those old tv shows. But it is sad when the world changes but you at least remembered Freddy.

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    1. Thelma, while such shows as Are you being Served would never be made now, what we have to remember is that they were very funny at the time.

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  18. Bravo, for her staying active and working.

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    1. Tp, yes, as long as it is not expected of everyone.

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  19. Good for her to keep working if she loves it. She must have been pleased to talk to you about Freddie, Andrew.

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    1. Pat, I wonder if she will remember me the next time I visit. Probably not.

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  20. My father still has a few cattle at 86 and my mother-in-law has regulars she still does hair for at 80. I think for both of them it is very much part of who they are and both, although comfortable financially, are concerned about money because that's how you get to be comfortable financially. One has a spouse who used to look after all of the finances for dementia and so is still getting to grasps and the other recently widowed and regathering feet. There are worse things than working at 85 apparently.

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    1. Jeanie, I think being part of what they are is so well put. Apparently I have an adequate income, but I don't know how to live without checking how to save fifty cents at the supermarket. I am better at spending larger amounts of money, but aside from travel, even that is hard to do when I have everything I really need or want. I could not have worked my job much later than the age of 61 when I retired.

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  21. Wow, working at 85! I hope it's not out of necessity, but maybe just for the social aspect. But I suppose her line of work is not too stressful... I would have to do something else if I needed to continue working! Freddie Asmussen must have been quite a character.

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    1. Sami, on the money with not stressful. I can imagine your work is stressful at times, and mine certainly was. But even just the effort to get to work each day is admirable.

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