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README.md

Advanced GTM Skills

10x workflows that transform how you sell. These aren't prompts—they're complete systems for deal analysis, pipeline intelligence, and predictive selling.

Skills Included

Skill Command What It Does
Signal Synthesis /gtm-skills signals Combine weak signals into timing predictions
Champion Enablement /gtm-skills champion Arm your champion to sell internally
Referral Mining /gtm-skills referrals Systematic referral generation
ICP Evolution /gtm-skills icp-evolve Evolve your ICP from actual data
Timing Predictor /gtm-skills when Predict when a company will buy
Expansion Radar /gtm-skills expand Proactive expansion intelligence
Objection Patterns /gtm-skills objection-patterns Find systemic causes of objections
Competitor War Room /gtm-skills warroom Dynamic competitive positioning
Pricing Intelligence /gtm-skills price Optimal pricing recommendations
Deal Debrief /gtm-skills debrief Learn from closed deals to improve win rate

Installation

Add to Claude Code:

cp -r advanced ~/.claude/commands/gtm-skills-advanced.md

Or paste the SKILL.md contents into Claude.ai Project Knowledge.


Skills Reference

1. Signal Synthesis

Command: /gtm-skills signals

When to use: Evaluating accounts, prioritizing outreach, predicting timing.

Synthesize buying signals for [COMPANY] and predict purchase timing.

AVAILABLE SIGNALS:

Funding/Financial:
- [Recent funding round, amount, investors]
- [Revenue signals, growth indicators]
- [Financial pressures or tailwinds]

Hiring Signals:
- [Current job postings, especially relevant roles]
- [Recent hires, especially leadership]
- [Team size changes]

Technology Signals:
- [Current tech stack]
- [Recent tool adoptions or migrations]
- [Integration patterns]

Organizational Signals:
- [Leadership changes]
- [Restructuring or reorgs]
- [Strategic announcements]

Competitive Signals:
- [Competitor usage or churn]
- [Market positioning moves]
- [Peer company behaviors]

Content/Intent Signals:
- [Content they're consuming]
- [Events they're attending]
- [Questions they're asking]

ANALYSIS REQUIRED:

1. SIGNAL STRENGTH SCORE (1-10)
- Rate each signal category
- Weight by relevance to our solution
- Calculate composite score

2. BUYING STAGE PREDICTION
- Where are they in their journey? (Unaware / Problem-aware / Solution-aware / Evaluating / Ready to buy)
- What evidence supports this stage?
- What would move them to the next stage?

3. TIMING PREDICTION
- When will they likely make a decision?
- What events will trigger urgency?
- What's their likely buying window?

4. RECOMMENDED ACTION
- What's the optimal outreach timing?
- What message will resonate given these signals?
- What should we wait for before reaching out?

5. SIGNAL GAPS
- What signals are we missing?
- What would strengthen or weaken this assessment?
- What should we monitor going forward?

2. Champion Enablement

Command: /gtm-skills champion

When to use: When your deal depends on someone selling internally for you.

Create champion enablement materials for this deal:

DEAL CONTEXT:
- Company: [COMPANY]
- Champion: [NAME], [TITLE]
- Their motivation: [Why they want this to happen]
- Decision makers they need to convince: [CFO, CEO, VP of X, etc.]
- Budget owner: [Who controls the money]
- Timeline: [When they need approval by]

OUR SOLUTION:
- What we sell: [BRIEF DESCRIPTION]
- Price: [AMOUNT]
- Key value props: [LIST 3-5]

KNOWN OBJECTIONS/CONCERNS:
- [List any concerns raised by other stakeholders]

GENERATE:

1. INTERNAL EMAIL TEMPLATE
Draft the email your champion sends to the decision maker requesting approval. Include:
- Why this matters now (urgency)
- What problem it solves (their language, not ours)
- Why this vendor (competitive differentiation)
- Clear ask (meeting, approval, next step)

2. ONE-PAGE BUSINESS CASE
Create a simple document they can share:
- Problem statement (2 sentences)
- Solution overview (3 bullets)
- ROI calculation (specific to their situation)
- Risk of inaction (what happens if they don't act)
- Implementation timeline
- Recommended next step

3. OBJECTION RESPONSES
For each stakeholder concern, provide:
- What to say to the CFO about [concern]
- What to say to the CEO about [concern]
- What to say to [other stakeholder] about [concern]

4. MEETING PREP
If they need to present in a meeting:
- 3 talking points to lead with
- Questions they should be ready to answer
- How to handle "let's table this" or "we need more time"

5. FOLLOW-UP SEQUENCE
- What to send if no response in 3 days
- How to re-engage if it stalls
- When to loop us (the vendor) back in

Make everything sound like it's coming from them, not from us.

3. Referral Mining

Command: /gtm-skills referrals

When to use: Customer success review, referral program, warm intro generation.

Generate referral opportunities from this customer:

CUSTOMER PROFILE:
- Company: [NAME]
- Main contact: [NAME, TITLE]
- Relationship strength: [1-10]
- Time as customer: [LENGTH]
- Success level: [HOW WELL IS IT GOING]
- Have they referred before: [YES/NO, DETAILS]

CUSTOMER NETWORK (if known):
- Previous companies they worked at: [LIST]
- Board positions: [IF ANY]
- Investors/advisors they know: [IF KNOWN]
- Industry associations: [MEMBERSHIPS]
- LinkedIn connection count: [APPROXIMATE]

IDEAL REFERRAL TARGET:
- ICP characteristics: [WHO WE WANT INTROS TO]
- Specific companies: [IF ANY]
- Specific people: [IF ANY]

ANALYSIS:

1. REFERRAL READINESS SCORE (1-10)
- How likely are they to refer based on relationship and results?
- What would increase their willingness?
- What might make them hesitant?

2. WARM INTRO OPPORTUNITIES
Based on their likely network:
- Target 1: [PERSON/COMPANY] — Connection type: [HOW THEY KNOW THEM]
- Target 2: [PERSON/COMPANY] — Connection type: [HOW THEY KNOW THEM]
- Target 3: [PERSON/COMPANY] — Connection type: [HOW THEY KNOW THEM]

3. REFERRAL ASK SCRIPT
Personalized script for asking this specific customer:

"[PERSONALIZED REFERRAL ASK]"

4. INCENTIVE CONSIDERATION
- What would motivate this person to refer?
- Monetary vs. social vs. reciprocal
- How to frame the ask

5. FOLLOW-UP SEQUENCE
- If they say yes: [NEXT STEPS]
- If they say "let me think": [FOLLOW-UP]
- If they decline: [HOW TO PRESERVE RELATIONSHIP]

6. REFERRAL QUALITY PREDICTION
- How strong would their referral be?
- Would targets take their call?
- What would they likely say about us?

7. ALTERNATIVE APPROACHES
If direct referral won't work:
- LinkedIn introduction request
- Case study participation
- Reference call availability
- Social proof (quote, testimonial)

4. ICP Evolution

Command: /gtm-skills icp-evolve

When to use: Quarterly ICP review, new market evaluation, GTM strategy.

Evolve our ICP based on actual deal data:

CURRENT ICP ASSUMPTIONS:
- Company size: [EMPLOYEES / REVENUE]
- Industry: [VERTICALS]
- Geography: [REGIONS]
- Tech stack: [REQUIRED TECHNOLOGIES]
- Buying triggers: [WHAT WE THINK CAUSES THEM TO BUY]
- Key personas: [WHO WE TARGET]

CLOSED-WON DATA:
[For each won deal in last 6-12 months]
- Company: [NAME]
- Size: [EMPLOYEES]
- Industry: [VERTICAL]
- Deal size: [AMOUNT]
- Sales cycle: [LENGTH]
- Entry point: [HOW WE GOT IN]
- Champion: [TITLE]
- Trigger: [WHAT CAUSED THEM TO BUY]

CLOSED-LOST DATA:
[For each lost deal]
- Company: [NAME]
- Size: [EMPLOYEES]
- Industry: [VERTICAL]
- Deal size: [AMOUNT]
- Stage lost: [WHERE IT DIED]
- Reason: [WHY WE LOST]

ANALYSIS:

1. PATTERN RECOGNITION
- What patterns exist in closed-won that don't exist in closed-lost?
- What unexpected segments are we winning?
- What segments do we lose more than win?

2. ICP REFINEMENT
Based on evidence, our ICP should be:
- Company size: [REFINED]
- Industry: [REFINED, with sub-verticals]
- Geography: [REFINED]
- Required characteristics: [NEW CRITERIA]
- Disqualification criteria: [WHO TO AVOID]

3. HIDDEN SEGMENTS
- Segments we're winning that we're not actively targeting
- Adjacent markets showing buying behavior
- Characteristics we didn't know mattered

4. ANTI-PERSONAS
- Who should we stop targeting?
- What looks good on paper but doesn't convert?
- What characteristics predict failure?

5. TRIGGER EVENTS
- What actually causes our best customers to buy?
- What signals predict a win?
- What should we prioritize in outbound targeting?

6. RECOMMENDED ACTIONS
- ICP changes to implement
- Targeting criteria to add/remove
- Segments to test

7. Objection Patterns

Command: /gtm-skills objection-patterns

When to use: Monthly review, sales enablement, product feedback.

Analyze objection patterns across our deals:

OBJECTION LOG:
[For each objection received in last 30-90 days]
- Deal: [COMPANY]
- Stage: [WHEN IT CAME UP]
- Objection: [EXACT WORDS]
- Outcome: [OVERCAME / LOST DEAL / PENDING]
- Response used: [HOW REP HANDLED IT]

Or paste raw data from CRM/notes.

ANALYSIS:

1. OBJECTION FREQUENCY
- Rank objections by frequency
- Map to sales stage (when do they occur?)
- Identify clustering (do certain objections travel together?)

2. ROOT CAUSE ANALYSIS
For each top objection:
- Is this a real concern or a symptom of something else?
- What's happening upstream that causes this?
- Is this a sales problem, product problem, or market problem?

3. UPSTREAM PREVENTION
- What could we do earlier to prevent this objection?
- What questions should we ask before this comes up?
- What should we address proactively?

4. RESPONSE EFFECTIVENESS
- Which responses to this objection work?
- Which responses fail?
- What's the win rate after each response approach?

5. SYSTEMIC FIXES
- Sales process changes to prevent objections
- Messaging changes to address concerns earlier
- Product/pricing feedback for leadership

6. ENABLEMENT GAPS
- What are reps not equipped to handle?
- What training or materials are needed?
- What's the skill gap vs. the resource gap?

7. COMPETITIVE IMPLICATIONS
- Which objections are competitor-driven?
- What are competitors saying about us?
- How do we need to adjust positioning?

6. Expansion Radar

Command: /gtm-skills expand

When to use: Quarterly customer review, upsell planning, retention risk.

Analyze expansion opportunities for this customer:

CUSTOMER PROFILE:
- Company: [NAME]
- Current plan: [WHAT THEY PAY FOR]
- Contract value: [AMOUNT]
- Contract end: [DATE]
- Main user/champion: [NAME, TITLE]
- Executive sponsor: [NAME, TITLE]
- Usage level: [HIGH/MEDIUM/LOW]
- Health score: [IF KNOWN]

CURRENT SIGNALS:
- Recent company news: [FUNDING, HIRING, PRODUCT LAUNCHES]
- Relevant job postings: [ROLES THAT INDICATE GROWTH]
- Usage changes: [ANY NOTABLE PATTERNS]
- Support tickets: [THEMES OR VOLUME CHANGES]
- Feature requests: [WHAT THEY'VE ASKED FOR]
- Stakeholder changes: [NEW PEOPLE, DEPARTURES]

OUR EXPANSION OPTIONS:
- Upsell to: [HIGHER TIER/PLAN]
- Cross-sell: [OTHER PRODUCTS]
- Add seats: [MORE USERS]
- Add features: [PREMIUM CAPABILITIES]

ANALYSIS:

1. EXPANSION READINESS SCORE (1-10)
- Score each expansion vector
- Identify the highest-probability opportunity
- Estimate timing for each

2. BUYING TRIGGERS
- What events would trigger expansion?
- What internal milestones matter?
- What external pressures create urgency?

3. STAKEHOLDER MAP FOR EXPANSION
- Who would champion this?
- Who controls expansion budget?
- Who might resist and why?

4. RISK ASSESSMENT
- Is this customer at churn risk?
- What would we need to address first?
- Is expansion the right conversation or retention?

5. RECOMMENDED APPROACH
- What to lead with
- Who to engage
- When to engage
- What to avoid

6. TALKING POINTS
- Value delivered so far (quantified)
- Natural next step in their journey
- ROI of expansion
- Cost of not expanding

5. Timing Predictor

Command: /gtm-skills when

When to use: Account prioritization, outreach timing, forecasting.

Predict purchase timing for [COMPANY]:

KNOWN INFORMATION:

Fiscal/Budget Signals:
- Fiscal year end: [MONTH]
- Budget cycle: [WHEN DO THEY PLAN?]
- Recent budget news: [CUTS, INCREASES, FREEZES]

Organizational Signals:
- Recent leadership changes: [WHO, WHEN]
- Strategic initiatives announced: [WHAT]
- Reorg or restructuring: [DETAILS]

Competitive Signals:
- Current vendor: [WHO]
- Contract renewal timing: [IF KNOWN]
- Pain with current solution: [EVIDENCE]

Project Signals:
- Related initiatives underway: [WHAT]
- Implementation timelines: [KNOWN DEADLINES]
- Dependencies on our solution: [WHAT'S BLOCKED]

External Signals:
- Regulatory deadlines: [IF APPLICABLE]
- Market pressures: [WHAT'S HAPPENING IN THEIR INDUSTRY]
- Competitive pressures: [WHAT PEERS ARE DOING]

PREDICTION:

1. DECISION WINDOW
- Earliest likely decision: [DATE] — Why: [REASONING]
- Most likely decision: [DATE] — Why: [REASONING]
- Latest likely decision: [DATE] — Why: [REASONING]

2. TRIGGER EVENTS
What will cause them to act:
- Trigger 1: [EVENT] — Timing: [WHEN]
- Trigger 2: [EVENT] — Timing: [WHEN]
- Trigger 3: [EVENT] — Timing: [WHEN]

3. URGENCY ACCELERATORS
What could move timing earlier:
- Accelerator 1: [WHAT COULD HAPPEN]
- Accelerator 2: [WHAT COULD HAPPEN]

4. DELAY FACTORS
What could push timing later:
- Delay 1: [RISK]
- Delay 2: [RISK]

5. OPTIMAL OUTREACH TIMING
- When to first engage: [DATE/TIMEFRAME]
- What message at that time: [ANGLE]
- When to follow up: [CADENCE]

6. SIGNALS TO MONITOR
- What to watch for that indicates timing shift
- How to stay informed
- When to re-assess this prediction

8. Competitor War Room

Command: /gtm-skills warroom [competitor]

When to use: Active competitive deal, battlecard creation, positioning work.

Enter war room mode for competing against [COMPETITOR]:

DEAL CONTEXT:
- Prospect: [COMPANY]
- What they said about competitor: [EXACT QUOTES OR PARAPHRASES]
- What they're comparing: [FEATURES, PRICING, ETC]
- Where competitor is strong in their view: [STATED STRENGTHS]
- Where they have concerns: [STATED CONCERNS]

COMPETITIVE INTELLIGENCE:
- Competitor's typical positioning: [HOW THEY SELL]
- Their recent wins: [WHO THEY'VE CLOSED]
- Their recent losses: [WHO THEY'VE LOST]
- Their pricing: [IF KNOWN]
- Their weaknesses: [KNOWN GAPS]

WAR ROOM OUTPUT:

1. WHAT COMPETITOR IS LIKELY SAYING ABOUT US
- Their narrative against us
- How they're positioning our weaknesses
- What FUD they're spreading

2. REFRAME THEIR STRENGTHS
For each stated competitor strength:
- Strength: [WHAT PROSPECT SAID]
- Reframe: [HOW TO POSITION THIS DIFFERENTLY]
- Evidence: [PROOF POINTS]

3. EXPLOIT THEIR WEAKNESSES
- Weakness 1: [GAP] — How to surface it: [QUESTION TO ASK]
- Weakness 2: [GAP] — How to surface it: [QUESTION TO ASK]
- Weakness 3: [GAP] — How to surface it: [QUESTION TO ASK]

4. TRAP QUESTIONS
Questions that make competitor look bad:
- Question 1: [ASK THIS] — They can't answer well because: [WHY]
- Question 2: [ASK THIS] — They can't answer well because: [WHY]

5. LANDMINES TO AVOID
- Topics where competitor wins
- Claims we shouldn't make
- Comparisons that hurt us

6. WINNING NARRATIVE
- Our 30-second positioning against this competitor
- The one thing that wins this deal
- How to close if they're leaning toward competitor

7. REFERENCE PLAY
- Customer who switched from competitor to us
- What they'd say if prospect called them
- How to offer this reference

9. Pricing Intelligence

Command: /gtm-skills price

When to use: Quote preparation, negotiation, deal review.

Optimize pricing for this deal:

DEAL CONTEXT:
- Company: [NAME]
- Size: [EMPLOYEES / REVENUE]
- Industry: [VERTICAL]
- Use case: [WHAT THEY'LL USE IT FOR]
- Volume/scope: [SEATS, USAGE, ETC]
- Competition: [WHO ELSE THEY'RE CONSIDERING]
- Budget signals: [WHAT WE KNOW ABOUT THEIR BUDGET]
- Urgency: [HOW QUICKLY DO THEY NEED TO DECIDE]
- Champion's influence: [STRONG / WEAK]

OUR PRICING:
- List price: [STANDARD PRICING]
- Proposed price: [WHAT WE'RE THINKING]
- Discount from list: [PERCENTAGE]
- Term: [LENGTH OF CONTRACT]

COMPARABLE DEALS (if available):
[List similar deals you've closed with size, industry, price]

ANALYSIS:

1. PRICING BENCHMARKS
- What similar deals closed at
- Price range for this profile
- Where this deal falls in the range

2. VALUE PERCEPTION
- How much value does this customer perceive?
- What's their willingness to pay?
- What would premium positioning look like?

3. COMPETITIVE PRICING PRESSURE
- What is competitor likely quoting?
- How should we position against their price?
- When to compete on price vs. value

4. DISCOUNT ANALYSIS
- Is the proposed discount appropriate?
- What are we leaving on the table?
- What would we lose by holding firm?

5. NEGOTIATION STRATEGY
- Opening position: [PRICE + TERMS]
- Walk-away point: [MINIMUM ACCEPTABLE]
- Concessions to offer (in order): [WHAT WE CAN GIVE]
- What to ask for in return: [IF WE DISCOUNT, THEY GIVE US X]

6. DEAL STRUCTURE OPTIONS
- Option A: [STRUCTURE] — Pros/cons
- Option B: [STRUCTURE] — Pros/cons
- Option C: [STRUCTURE] — Pros/cons

7. RECOMMENDATION
- Recommended price: [SPECIFIC NUMBER]
- Recommended structure: [TERMS]
- Expected outcome: [PROBABILITY OF CLOSE]
- Rationale: [WHY THIS IS OPTIMAL]

10. Deal Debrief

Command: /gtm-skills debrief

When to use: After closing a deal (won or lost) to extract lessons and improve win rate.

Conduct a deal debrief on this recently closed opportunity:

DEAL CONTEXT:
- Company: [COMPANY]
- Contact: [PERSON], [TITLE]
- Deal size: [AMOUNT]
- Sales cycle: [START DATE] to [CLOSE DATE]
- Outcome: [WON / LOST TO COMPETITOR / NO DECISION]
- If lost, stated reason: [WHAT THEY TOLD YOU]

EVIDENCE:
[Paste email threads, call notes, proposal, any communications]

ANALYZE:

1. TIMELINE RECONSTRUCTION
- Map key touchpoints with dates
- Identify momentum shifts (positive and negative)
- Mark the turning point (when the outcome became clear)

2. WHAT WORKED
- Which messages resonated?
- Which proof points landed?
- What moved them forward?

3. WHAT DIDN'T WORK
- Where did we struggle?
- What objections weren't fully resolved?
- What could we have done differently?

4. BUYING CRITERIA ANALYSIS
- What criteria did they evaluate on?
- How did we rank on each criterion?
- What criteria did we miss?

5. STAKEHOLDER MAPPING
- Who influenced the decision?
- Who did we miss engaging?
- What were each stakeholder's priorities?

6. COMPETITIVE DYNAMICS
- Who else were they considering?
- How did we differentiate?
- What did competitors do well (or poorly)?

7. KEY LESSONS
- What specifically should we replicate?
- What should we avoid next time?
- What process changes would improve outcomes?

8. APPLY TO ACTIVE DEALS
- Which current deals have similar patterns?
- What can we do differently right now?
- What early warning signs should we watch for?

Focus on actionable insights that improve future deals.

How to Use These Skills

  1. Copy the relevant skill prompt
  2. Fill in your specific context (the more detail, the better output)
  3. Paste into Claude (Claude.ai, Claude Code, or API)
  4. Iterate — Ask follow-up questions, request alternatives

Tips for Best Results

  • Be specific: Vague inputs = vague outputs
  • Include evidence: Paste actual emails, transcripts, deal data
  • Ask for alternatives: "Give me 3 different approaches"
  • Challenge the output: "What am I missing?" "What could go wrong?"

More Resources


Questions? Open an issue or reach out at hello@prospeda.com.