10x workflows that transform how you sell. These aren't prompts—they're complete systems for deal analysis, pipeline intelligence, and predictive selling.
| Skill | Command | What It Does |
|---|---|---|
| Signal Synthesis | /gtm-skills signals |
Combine weak signals into timing predictions |
| Champion Enablement | /gtm-skills champion |
Arm your champion to sell internally |
| Referral Mining | /gtm-skills referrals |
Systematic referral generation |
| ICP Evolution | /gtm-skills icp-evolve |
Evolve your ICP from actual data |
| Timing Predictor | /gtm-skills when |
Predict when a company will buy |
| Expansion Radar | /gtm-skills expand |
Proactive expansion intelligence |
| Objection Patterns | /gtm-skills objection-patterns |
Find systemic causes of objections |
| Competitor War Room | /gtm-skills warroom |
Dynamic competitive positioning |
| Pricing Intelligence | /gtm-skills price |
Optimal pricing recommendations |
| Deal Debrief | /gtm-skills debrief |
Learn from closed deals to improve win rate |
Add to Claude Code:
cp -r advanced ~/.claude/commands/gtm-skills-advanced.mdOr paste the SKILL.md contents into Claude.ai Project Knowledge.
Command: /gtm-skills signals
When to use: Evaluating accounts, prioritizing outreach, predicting timing.
Synthesize buying signals for [COMPANY] and predict purchase timing.
AVAILABLE SIGNALS:
Funding/Financial:
- [Recent funding round, amount, investors]
- [Revenue signals, growth indicators]
- [Financial pressures or tailwinds]
Hiring Signals:
- [Current job postings, especially relevant roles]
- [Recent hires, especially leadership]
- [Team size changes]
Technology Signals:
- [Current tech stack]
- [Recent tool adoptions or migrations]
- [Integration patterns]
Organizational Signals:
- [Leadership changes]
- [Restructuring or reorgs]
- [Strategic announcements]
Competitive Signals:
- [Competitor usage or churn]
- [Market positioning moves]
- [Peer company behaviors]
Content/Intent Signals:
- [Content they're consuming]
- [Events they're attending]
- [Questions they're asking]
ANALYSIS REQUIRED:
1. SIGNAL STRENGTH SCORE (1-10)
- Rate each signal category
- Weight by relevance to our solution
- Calculate composite score
2. BUYING STAGE PREDICTION
- Where are they in their journey? (Unaware / Problem-aware / Solution-aware / Evaluating / Ready to buy)
- What evidence supports this stage?
- What would move them to the next stage?
3. TIMING PREDICTION
- When will they likely make a decision?
- What events will trigger urgency?
- What's their likely buying window?
4. RECOMMENDED ACTION
- What's the optimal outreach timing?
- What message will resonate given these signals?
- What should we wait for before reaching out?
5. SIGNAL GAPS
- What signals are we missing?
- What would strengthen or weaken this assessment?
- What should we monitor going forward?
Command: /gtm-skills champion
When to use: When your deal depends on someone selling internally for you.
Create champion enablement materials for this deal:
DEAL CONTEXT:
- Company: [COMPANY]
- Champion: [NAME], [TITLE]
- Their motivation: [Why they want this to happen]
- Decision makers they need to convince: [CFO, CEO, VP of X, etc.]
- Budget owner: [Who controls the money]
- Timeline: [When they need approval by]
OUR SOLUTION:
- What we sell: [BRIEF DESCRIPTION]
- Price: [AMOUNT]
- Key value props: [LIST 3-5]
KNOWN OBJECTIONS/CONCERNS:
- [List any concerns raised by other stakeholders]
GENERATE:
1. INTERNAL EMAIL TEMPLATE
Draft the email your champion sends to the decision maker requesting approval. Include:
- Why this matters now (urgency)
- What problem it solves (their language, not ours)
- Why this vendor (competitive differentiation)
- Clear ask (meeting, approval, next step)
2. ONE-PAGE BUSINESS CASE
Create a simple document they can share:
- Problem statement (2 sentences)
- Solution overview (3 bullets)
- ROI calculation (specific to their situation)
- Risk of inaction (what happens if they don't act)
- Implementation timeline
- Recommended next step
3. OBJECTION RESPONSES
For each stakeholder concern, provide:
- What to say to the CFO about [concern]
- What to say to the CEO about [concern]
- What to say to [other stakeholder] about [concern]
4. MEETING PREP
If they need to present in a meeting:
- 3 talking points to lead with
- Questions they should be ready to answer
- How to handle "let's table this" or "we need more time"
5. FOLLOW-UP SEQUENCE
- What to send if no response in 3 days
- How to re-engage if it stalls
- When to loop us (the vendor) back in
Make everything sound like it's coming from them, not from us.
Command: /gtm-skills referrals
When to use: Customer success review, referral program, warm intro generation.
Generate referral opportunities from this customer:
CUSTOMER PROFILE:
- Company: [NAME]
- Main contact: [NAME, TITLE]
- Relationship strength: [1-10]
- Time as customer: [LENGTH]
- Success level: [HOW WELL IS IT GOING]
- Have they referred before: [YES/NO, DETAILS]
CUSTOMER NETWORK (if known):
- Previous companies they worked at: [LIST]
- Board positions: [IF ANY]
- Investors/advisors they know: [IF KNOWN]
- Industry associations: [MEMBERSHIPS]
- LinkedIn connection count: [APPROXIMATE]
IDEAL REFERRAL TARGET:
- ICP characteristics: [WHO WE WANT INTROS TO]
- Specific companies: [IF ANY]
- Specific people: [IF ANY]
ANALYSIS:
1. REFERRAL READINESS SCORE (1-10)
- How likely are they to refer based on relationship and results?
- What would increase their willingness?
- What might make them hesitant?
2. WARM INTRO OPPORTUNITIES
Based on their likely network:
- Target 1: [PERSON/COMPANY] — Connection type: [HOW THEY KNOW THEM]
- Target 2: [PERSON/COMPANY] — Connection type: [HOW THEY KNOW THEM]
- Target 3: [PERSON/COMPANY] — Connection type: [HOW THEY KNOW THEM]
3. REFERRAL ASK SCRIPT
Personalized script for asking this specific customer:
"[PERSONALIZED REFERRAL ASK]"
4. INCENTIVE CONSIDERATION
- What would motivate this person to refer?
- Monetary vs. social vs. reciprocal
- How to frame the ask
5. FOLLOW-UP SEQUENCE
- If they say yes: [NEXT STEPS]
- If they say "let me think": [FOLLOW-UP]
- If they decline: [HOW TO PRESERVE RELATIONSHIP]
6. REFERRAL QUALITY PREDICTION
- How strong would their referral be?
- Would targets take their call?
- What would they likely say about us?
7. ALTERNATIVE APPROACHES
If direct referral won't work:
- LinkedIn introduction request
- Case study participation
- Reference call availability
- Social proof (quote, testimonial)
Command: /gtm-skills icp-evolve
When to use: Quarterly ICP review, new market evaluation, GTM strategy.
Evolve our ICP based on actual deal data:
CURRENT ICP ASSUMPTIONS:
- Company size: [EMPLOYEES / REVENUE]
- Industry: [VERTICALS]
- Geography: [REGIONS]
- Tech stack: [REQUIRED TECHNOLOGIES]
- Buying triggers: [WHAT WE THINK CAUSES THEM TO BUY]
- Key personas: [WHO WE TARGET]
CLOSED-WON DATA:
[For each won deal in last 6-12 months]
- Company: [NAME]
- Size: [EMPLOYEES]
- Industry: [VERTICAL]
- Deal size: [AMOUNT]
- Sales cycle: [LENGTH]
- Entry point: [HOW WE GOT IN]
- Champion: [TITLE]
- Trigger: [WHAT CAUSED THEM TO BUY]
CLOSED-LOST DATA:
[For each lost deal]
- Company: [NAME]
- Size: [EMPLOYEES]
- Industry: [VERTICAL]
- Deal size: [AMOUNT]
- Stage lost: [WHERE IT DIED]
- Reason: [WHY WE LOST]
ANALYSIS:
1. PATTERN RECOGNITION
- What patterns exist in closed-won that don't exist in closed-lost?
- What unexpected segments are we winning?
- What segments do we lose more than win?
2. ICP REFINEMENT
Based on evidence, our ICP should be:
- Company size: [REFINED]
- Industry: [REFINED, with sub-verticals]
- Geography: [REFINED]
- Required characteristics: [NEW CRITERIA]
- Disqualification criteria: [WHO TO AVOID]
3. HIDDEN SEGMENTS
- Segments we're winning that we're not actively targeting
- Adjacent markets showing buying behavior
- Characteristics we didn't know mattered
4. ANTI-PERSONAS
- Who should we stop targeting?
- What looks good on paper but doesn't convert?
- What characteristics predict failure?
5. TRIGGER EVENTS
- What actually causes our best customers to buy?
- What signals predict a win?
- What should we prioritize in outbound targeting?
6. RECOMMENDED ACTIONS
- ICP changes to implement
- Targeting criteria to add/remove
- Segments to test
Command: /gtm-skills objection-patterns
When to use: Monthly review, sales enablement, product feedback.
Analyze objection patterns across our deals:
OBJECTION LOG:
[For each objection received in last 30-90 days]
- Deal: [COMPANY]
- Stage: [WHEN IT CAME UP]
- Objection: [EXACT WORDS]
- Outcome: [OVERCAME / LOST DEAL / PENDING]
- Response used: [HOW REP HANDLED IT]
Or paste raw data from CRM/notes.
ANALYSIS:
1. OBJECTION FREQUENCY
- Rank objections by frequency
- Map to sales stage (when do they occur?)
- Identify clustering (do certain objections travel together?)
2. ROOT CAUSE ANALYSIS
For each top objection:
- Is this a real concern or a symptom of something else?
- What's happening upstream that causes this?
- Is this a sales problem, product problem, or market problem?
3. UPSTREAM PREVENTION
- What could we do earlier to prevent this objection?
- What questions should we ask before this comes up?
- What should we address proactively?
4. RESPONSE EFFECTIVENESS
- Which responses to this objection work?
- Which responses fail?
- What's the win rate after each response approach?
5. SYSTEMIC FIXES
- Sales process changes to prevent objections
- Messaging changes to address concerns earlier
- Product/pricing feedback for leadership
6. ENABLEMENT GAPS
- What are reps not equipped to handle?
- What training or materials are needed?
- What's the skill gap vs. the resource gap?
7. COMPETITIVE IMPLICATIONS
- Which objections are competitor-driven?
- What are competitors saying about us?
- How do we need to adjust positioning?
Command: /gtm-skills expand
When to use: Quarterly customer review, upsell planning, retention risk.
Analyze expansion opportunities for this customer:
CUSTOMER PROFILE:
- Company: [NAME]
- Current plan: [WHAT THEY PAY FOR]
- Contract value: [AMOUNT]
- Contract end: [DATE]
- Main user/champion: [NAME, TITLE]
- Executive sponsor: [NAME, TITLE]
- Usage level: [HIGH/MEDIUM/LOW]
- Health score: [IF KNOWN]
CURRENT SIGNALS:
- Recent company news: [FUNDING, HIRING, PRODUCT LAUNCHES]
- Relevant job postings: [ROLES THAT INDICATE GROWTH]
- Usage changes: [ANY NOTABLE PATTERNS]
- Support tickets: [THEMES OR VOLUME CHANGES]
- Feature requests: [WHAT THEY'VE ASKED FOR]
- Stakeholder changes: [NEW PEOPLE, DEPARTURES]
OUR EXPANSION OPTIONS:
- Upsell to: [HIGHER TIER/PLAN]
- Cross-sell: [OTHER PRODUCTS]
- Add seats: [MORE USERS]
- Add features: [PREMIUM CAPABILITIES]
ANALYSIS:
1. EXPANSION READINESS SCORE (1-10)
- Score each expansion vector
- Identify the highest-probability opportunity
- Estimate timing for each
2. BUYING TRIGGERS
- What events would trigger expansion?
- What internal milestones matter?
- What external pressures create urgency?
3. STAKEHOLDER MAP FOR EXPANSION
- Who would champion this?
- Who controls expansion budget?
- Who might resist and why?
4. RISK ASSESSMENT
- Is this customer at churn risk?
- What would we need to address first?
- Is expansion the right conversation or retention?
5. RECOMMENDED APPROACH
- What to lead with
- Who to engage
- When to engage
- What to avoid
6. TALKING POINTS
- Value delivered so far (quantified)
- Natural next step in their journey
- ROI of expansion
- Cost of not expanding
Command: /gtm-skills when
When to use: Account prioritization, outreach timing, forecasting.
Predict purchase timing for [COMPANY]:
KNOWN INFORMATION:
Fiscal/Budget Signals:
- Fiscal year end: [MONTH]
- Budget cycle: [WHEN DO THEY PLAN?]
- Recent budget news: [CUTS, INCREASES, FREEZES]
Organizational Signals:
- Recent leadership changes: [WHO, WHEN]
- Strategic initiatives announced: [WHAT]
- Reorg or restructuring: [DETAILS]
Competitive Signals:
- Current vendor: [WHO]
- Contract renewal timing: [IF KNOWN]
- Pain with current solution: [EVIDENCE]
Project Signals:
- Related initiatives underway: [WHAT]
- Implementation timelines: [KNOWN DEADLINES]
- Dependencies on our solution: [WHAT'S BLOCKED]
External Signals:
- Regulatory deadlines: [IF APPLICABLE]
- Market pressures: [WHAT'S HAPPENING IN THEIR INDUSTRY]
- Competitive pressures: [WHAT PEERS ARE DOING]
PREDICTION:
1. DECISION WINDOW
- Earliest likely decision: [DATE] — Why: [REASONING]
- Most likely decision: [DATE] — Why: [REASONING]
- Latest likely decision: [DATE] — Why: [REASONING]
2. TRIGGER EVENTS
What will cause them to act:
- Trigger 1: [EVENT] — Timing: [WHEN]
- Trigger 2: [EVENT] — Timing: [WHEN]
- Trigger 3: [EVENT] — Timing: [WHEN]
3. URGENCY ACCELERATORS
What could move timing earlier:
- Accelerator 1: [WHAT COULD HAPPEN]
- Accelerator 2: [WHAT COULD HAPPEN]
4. DELAY FACTORS
What could push timing later:
- Delay 1: [RISK]
- Delay 2: [RISK]
5. OPTIMAL OUTREACH TIMING
- When to first engage: [DATE/TIMEFRAME]
- What message at that time: [ANGLE]
- When to follow up: [CADENCE]
6. SIGNALS TO MONITOR
- What to watch for that indicates timing shift
- How to stay informed
- When to re-assess this prediction
Command: /gtm-skills warroom [competitor]
When to use: Active competitive deal, battlecard creation, positioning work.
Enter war room mode for competing against [COMPETITOR]:
DEAL CONTEXT:
- Prospect: [COMPANY]
- What they said about competitor: [EXACT QUOTES OR PARAPHRASES]
- What they're comparing: [FEATURES, PRICING, ETC]
- Where competitor is strong in their view: [STATED STRENGTHS]
- Where they have concerns: [STATED CONCERNS]
COMPETITIVE INTELLIGENCE:
- Competitor's typical positioning: [HOW THEY SELL]
- Their recent wins: [WHO THEY'VE CLOSED]
- Their recent losses: [WHO THEY'VE LOST]
- Their pricing: [IF KNOWN]
- Their weaknesses: [KNOWN GAPS]
WAR ROOM OUTPUT:
1. WHAT COMPETITOR IS LIKELY SAYING ABOUT US
- Their narrative against us
- How they're positioning our weaknesses
- What FUD they're spreading
2. REFRAME THEIR STRENGTHS
For each stated competitor strength:
- Strength: [WHAT PROSPECT SAID]
- Reframe: [HOW TO POSITION THIS DIFFERENTLY]
- Evidence: [PROOF POINTS]
3. EXPLOIT THEIR WEAKNESSES
- Weakness 1: [GAP] — How to surface it: [QUESTION TO ASK]
- Weakness 2: [GAP] — How to surface it: [QUESTION TO ASK]
- Weakness 3: [GAP] — How to surface it: [QUESTION TO ASK]
4. TRAP QUESTIONS
Questions that make competitor look bad:
- Question 1: [ASK THIS] — They can't answer well because: [WHY]
- Question 2: [ASK THIS] — They can't answer well because: [WHY]
5. LANDMINES TO AVOID
- Topics where competitor wins
- Claims we shouldn't make
- Comparisons that hurt us
6. WINNING NARRATIVE
- Our 30-second positioning against this competitor
- The one thing that wins this deal
- How to close if they're leaning toward competitor
7. REFERENCE PLAY
- Customer who switched from competitor to us
- What they'd say if prospect called them
- How to offer this reference
Command: /gtm-skills price
When to use: Quote preparation, negotiation, deal review.
Optimize pricing for this deal:
DEAL CONTEXT:
- Company: [NAME]
- Size: [EMPLOYEES / REVENUE]
- Industry: [VERTICAL]
- Use case: [WHAT THEY'LL USE IT FOR]
- Volume/scope: [SEATS, USAGE, ETC]
- Competition: [WHO ELSE THEY'RE CONSIDERING]
- Budget signals: [WHAT WE KNOW ABOUT THEIR BUDGET]
- Urgency: [HOW QUICKLY DO THEY NEED TO DECIDE]
- Champion's influence: [STRONG / WEAK]
OUR PRICING:
- List price: [STANDARD PRICING]
- Proposed price: [WHAT WE'RE THINKING]
- Discount from list: [PERCENTAGE]
- Term: [LENGTH OF CONTRACT]
COMPARABLE DEALS (if available):
[List similar deals you've closed with size, industry, price]
ANALYSIS:
1. PRICING BENCHMARKS
- What similar deals closed at
- Price range for this profile
- Where this deal falls in the range
2. VALUE PERCEPTION
- How much value does this customer perceive?
- What's their willingness to pay?
- What would premium positioning look like?
3. COMPETITIVE PRICING PRESSURE
- What is competitor likely quoting?
- How should we position against their price?
- When to compete on price vs. value
4. DISCOUNT ANALYSIS
- Is the proposed discount appropriate?
- What are we leaving on the table?
- What would we lose by holding firm?
5. NEGOTIATION STRATEGY
- Opening position: [PRICE + TERMS]
- Walk-away point: [MINIMUM ACCEPTABLE]
- Concessions to offer (in order): [WHAT WE CAN GIVE]
- What to ask for in return: [IF WE DISCOUNT, THEY GIVE US X]
6. DEAL STRUCTURE OPTIONS
- Option A: [STRUCTURE] — Pros/cons
- Option B: [STRUCTURE] — Pros/cons
- Option C: [STRUCTURE] — Pros/cons
7. RECOMMENDATION
- Recommended price: [SPECIFIC NUMBER]
- Recommended structure: [TERMS]
- Expected outcome: [PROBABILITY OF CLOSE]
- Rationale: [WHY THIS IS OPTIMAL]
Command: /gtm-skills debrief
When to use: After closing a deal (won or lost) to extract lessons and improve win rate.
Conduct a deal debrief on this recently closed opportunity:
DEAL CONTEXT:
- Company: [COMPANY]
- Contact: [PERSON], [TITLE]
- Deal size: [AMOUNT]
- Sales cycle: [START DATE] to [CLOSE DATE]
- Outcome: [WON / LOST TO COMPETITOR / NO DECISION]
- If lost, stated reason: [WHAT THEY TOLD YOU]
EVIDENCE:
[Paste email threads, call notes, proposal, any communications]
ANALYZE:
1. TIMELINE RECONSTRUCTION
- Map key touchpoints with dates
- Identify momentum shifts (positive and negative)
- Mark the turning point (when the outcome became clear)
2. WHAT WORKED
- Which messages resonated?
- Which proof points landed?
- What moved them forward?
3. WHAT DIDN'T WORK
- Where did we struggle?
- What objections weren't fully resolved?
- What could we have done differently?
4. BUYING CRITERIA ANALYSIS
- What criteria did they evaluate on?
- How did we rank on each criterion?
- What criteria did we miss?
5. STAKEHOLDER MAPPING
- Who influenced the decision?
- Who did we miss engaging?
- What were each stakeholder's priorities?
6. COMPETITIVE DYNAMICS
- Who else were they considering?
- How did we differentiate?
- What did competitors do well (or poorly)?
7. KEY LESSONS
- What specifically should we replicate?
- What should we avoid next time?
- What process changes would improve outcomes?
8. APPLY TO ACTIVE DEALS
- Which current deals have similar patterns?
- What can we do differently right now?
- What early warning signs should we watch for?
Focus on actionable insights that improve future deals.
- Copy the relevant skill prompt
- Fill in your specific context (the more detail, the better output)
- Paste into Claude (Claude.ai, Claude Code, or API)
- Iterate — Ask follow-up questions, request alternatives
- Be specific: Vague inputs = vague outputs
- Include evidence: Paste actual emails, transcripts, deal data
- Ask for alternatives: "Give me 3 different approaches"
- Challenge the output: "What am I missing?" "What could go wrong?"
- Basic GTM Skills — Research, outreach, content, objections
- Free Tools — Use prompts in your browser
- Prospeda — AI-powered lead research with human review
Questions? Open an issue or reach out at hello@prospeda.com.