Hello @paul-jdfagan ,

Thank you for contacting us!

Yes, you can absolutely get per-geo results from a geo-level model, not just the national-level aggregated results.

To access model outputs at geo-level granularity, you can set arguments in the Analyzer class. For instance, aggregate_geos = False provides per-geography data instead of a national level data and selected_geos to focus on particular subsets of geographies. This granular data enables the calculation of per-geo metrics like incremental outcomes, contribution, and ROI.

Feel free to reach out for any further queries or feedback regarding Meridian.

Google Meridian Support Team