By Zofia Zwieglinska This story originally published on sister site, Glossy. When Pandora rolled out its first AI-powered service agent earlier this year, the goal…
By Michael Bürgi As programmatic means of investing in channels spreads further across the media landscape, there remain a few gaps where it’s neither efficient…
By Douglas Davis This story was first published by Digiday sibling ModernRetail Some may call this Target’s terrible, horrible, no good, very bad year. Others,…
By Sam Bradley Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or…
By rsukhraj@hubspot.com (Ramona Sukhraj) As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received)…
By Kimeko McCoy Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality, however, is…
By Sam Bradley The tariff policies imposed by U.S. President Trump at the beginning of his second term in office turned 2025 on its head…
By Zoe Ashbridge Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article.…
By Jennifer Clark AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations.…
By Adam AI is no longer a futuristic concept. It is the indispensable co-pilot for the modern social media managers. In fact, recent industry surveys…