This story originally published on sister site, Glossy.
When Pandora rolled out its first AI-powered service agent earlier this year, the goal wasn’t to showcase cutting-edge technology. It was to survive the peak holiday shopping season without sacrificing the customer experience or margins.
The agent, dubbed Clara, launched as a chatbot on ”>>”
Thu, Dec 25, 2025Source Digiday
As programmatic means of investing in channels spreads further across the media landscape, there remain a few gaps where it’s neither efficient nor even doable. One of those less developed areas is product placement and sponsorship opportunities, which are either unwieldy or downright un-buyable.
But Omar Tawakol, CEO of Rembrand, has ”>>”
Wed, Dec 24, 2025Source Digiday
This story was first published by Digiday sibling ModernRetail
Some may call this Target’s terrible, horrible, no good, very bad year. Others, sitting in Minneapolis, hope this year was when the retailer started to get back on track.
Much of the front half of the year for Target was defined by the ”>>”
Wed, Dec 24, 2025Source Digiday
Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their operations. In the campaign to cut weeks into hours, however, hidden costs remain.
Top talent is scarce; human oversight and meddling eats into newly gained margins; ”>>”
Wed, Dec 24, 2025Source Digiday
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly.
I’ve created (and received) hundreds of personalized marketing assets in my day, and it’s crystal clear when something was created in a half-hearted effort, versus when it’s tailored to one's specific interests ”>>”
Tue, Dec 23, 2025Source HubSpot Blog
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated summaries.
It might be challenging to ”>>”
Mon, Dec 22, 2025Source HubSpot Blog
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and continuously optimize processes.
The shift is already well underway. ”>>”
Mon, Dec 22, 2025Source HubSpot Blog
AI is no longer a futuristic concept. It is the indispensable co-pilot for the modern social media managers. In fact, recent industry surveys show that most marketing teams now use at least one AI tool in their daily workflow.
In this article, we’ll share how AI supports both content creation ”>>”
Mon, Dec 22, 2025Source Social Media Explorer
When I first met Stephanie Losee, it was on a conference call with our client Dell where we were discussing how my agency would engage tech influencers to write for a new publication Dell was producing. The way this incredibly competent and confident professional communicated reminded me of a longtime ”>>”
Mon, Dec 22, 2025Source Top Rank Blog
In the evolving landscape of emergency plumbing, Entomomech has emerged as a notable player, aiming to set new benchmarks in the industry. The company has focused on enhancing the efficiency and reliability of plumbing services, particularly in critical situations that require immediate attention. Emergency plumbing encompasses a range of services, ”>>”
Sat, Dec 20, 2025Source Social Media Explorer
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many ”>>”
Fri, Dec 19, 2025Source HubSpot Blog
There was a time, not so long ago, when borrowing money was a formal, intimidating ritual. You put on your Sunday best, walked into a brick-and-mortar bank with marble floors, sat across a heavy oak desk from a stern loan officer, and hoped for the best. It was a process ”>>”
Fri, Dec 19, 2025Source Social Media Explorer
Sleep loss has become a quiet constant of modern life. It shows up in early commutes, late-night screens, rotating shifts, and a work culture that treats being reachable as a virtue. The public usually talks about the obvious costs, like fatigue and brain fog. The more consequential costs may be ”>>”
Fri, Dec 19, 2025Source Social Media Explorer
I think it’s safe to say that the world of B2B marketing is in a state of flux. And that change extends to B2B thought leadership content.
Publicly, there is enthusiasm for the efficiencies of AI. Privately, there is concern about the sea of sameness AI tools create.
In my continuing efforts ”>>”
Wed, Dec 17, 2025Source Top Rank Blog
Across the industry, B2B marketers are feeling the effects of shifting discovery, longer buying cycles, and an audience of buyers that’s more selective about who they rely on for information. In an environment where buyers move unpredictably, adding more content rarely solves the problem. As our CEO Lee Odden has ”>>”
Mon, Dec 15, 2025Source Top Rank Blog
If you’re feeling the weight of B2B marketing right now, you’re not imagining it.
Gartner found that 77% of CMOs say they don’t have the in-house capabilities required to fully execute their strategy.
B2B marketers are navigating one of the most disruptive times in decades, defined by rapid AI adoption, changes in ”>>”
Wed, Dec 10, 2025Source Top Rank Blog
With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting.
And we didn’t want to know how marketers were reacting just in the ”>>”
Tue, Dec 13, 2022Source Kiss Metrics Blog
When sending out automated emails to your list, how personalized are they?
I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers.
Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report, trigger-based ”>>”
Sun, Dec 11, 2022Source Kiss Metrics Blog
Marketers who use YouTube are usually keen to reach the widest audience possible. After all, the more YouTube views you get, the more exposure.
While they’re not the only metric that determines the success of your YouTube marketing, generating a decent number of views for your videos is something that you ”>>”
Sat, Dec 10, 2022Source Kiss Metrics Blog
In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it. ”>>”
Fri, Sep 17, 2021Source Moz Blog
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites. ”>>”
Thu, Sep 16, 2021Source Moz Blog
See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities. ”>>”
Wed, Sep 15, 2021Source Moz Blog
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services. ”>>”
Mon, Sep 13, 2021Source Moz Blog
There are so many questions your customers may have and a big category you may not be addressing is the HOW: “How is it made? How is it done? How can I fix this?” So many companies don’t show the how because they’re afraid the customer will end up doing ”>>”
Thu, Oct 18, 2018Source The Sales Lion
Too often, we talk about our products or services and our customers don’t know what we’re talking about. We’re using industry-specific jargon that goes right over their heads! It’s a problem, but we can solve it by creating content that speaks to this issue.
It’s called “what is” content. You need ”>>”
Wed, Oct 17, 2018Source The Sales Lion
How would you rate yourself as a communicator? AND how do you even explain the concept of great communication? Well, the ability to ask great questions determines your communication prowess, and it allows those listening to us to discover truths themselves. That’s what we want, right?
Salespeople, managers, maybe even your ”>>”
Wed, Oct 03, 2018Source The Sales Lion
Our ultimate goal, as a speaker, is to move our audience. Well, where do you even start? How do you get your audience engaged and inspired by your words? It’s possible, even if there’s audience members who don’t even want to be there!
The greatest secret to influencing your audience is ”>>”
Mon, Oct 01, 2018Source The Sales Lion