PubMatic

Live baseball brings together engaged TV audiences at scale. Reach fans during the moments they care about most when the stakes are highest with PubMatic: https://lnkd.in/gpzgXQeb #Advertising #AdTech #Programmatic

Join Emma Newman, CRO EMEA, at DMEXCO for “The Agentic Era of Advertising.” 🎤 September 23, 4:10 PM 📍 Tech Stage, Hall 6 Emma will share her perspective on how agentic advertising is reshaping the economics and architecture of digital media — and why the supply path is becoming increasingly strategic in an agent-led buying environment. Learn more: https://lnkd.in/ePq4i2YT #DMEXCO #PubMatic #Programmatic #AdTech #SupplyPathOptimization

PubMatic is proud to sponsor ad:tech tokyo 2026! Join us on October 22–23 at Tokyo Midtown to explore how AI-powered innovation and agentic advertising are shaping the next era of digital media. Learn how PubMatic helps advertisers and agencies access premium inventory across broadcast TV, CTV, mobile, and the open internet to drive better performance. Visit our booth to connect with the PubMatic team and discover new opportunities across Japan's evolving media landscape. Register now: https://lnkd.in/gQGFxth4 #Advertising #Programmatic #AdTech #AI #LinearTV #CTV

What do Google’s ad tech remedies mean in practice for advertisers, publishers and the open internet? In a new post, PubMatic CEO Rajeev Goel breaks down the ruling, the questions that remain around implementation and why competition based on innovation and performance matters. Read more: https://bit.ly/4xwFIRo #AdTech #DigitalAdvertising #OpenInternet

Agentic media buying is changing how campaigns are planned, activated, and optimized. By combining automation-driven efficiency with human strategy, marketers can improve performance, expand reach, and scale campaigns more effectively. Level Agency and PubMatic were able to help American Career College achieve 2x qualified reach per dollar, 53% lower CPMs on premium streaming and more using agentic buying over legacy workflows. Join Level Agency and PubMatic for an in-depth look at how agentic media buying looks in practice, and how marketers can replicate this great success for themselves. Register for the virtual insider session on September 22 at 1 p.m. EDT: https://bit.ly/4iitt7h

See you there!

The next step in agentic advertising doesn’t have to begin with handing over the keys. A practical model starts with people defining the objectives, boundaries, and standards, then using agents to interpret signals, accelerate investigation, and support better decisions. That’s the thinking behind PubMatic’s Campaign Insights Agent. Embedded within AgenticOS, it helps traders identify emerging campaign issues, understand likely contributors, and evaluate potential actions, with human judgment firmly in control. Learn more from Harry Tong in our latest blog: https://bit.ly/3UXDBbN #AgenticAdvertising #Programmatic #AdTech

Last week in Paris, Franck Lewkowicz argued against the motion “This house believes that agentic advertising is overhyped” at IAB Europe’s The Great Debate: AI. His case: the infrastructure is changing, live campaigns are delivering measurable results, adoption is accelerating, and industry standards are taking shape. Amnet’s work across major markets, including France, shows the shift in practice—with campaign setup time reduced by up to 90% and teams spending more time on strategy. The debate also explored AI’s impact on advertising and whether AI-generated creative will make work more original or more alike. Franck’s takeaway: what looks like hype may be a lag in adoption. Watch it on demand: https://lnkd.in/gwEiYy3u

A headline conversation at ExchangeWire #ATSLondon. PubMatic Co-Founder and CEO Rajeev Goel joined Ciarán O'Kane for a fireside chat on how agentic AI is reshaping advertising across the open internet. Rajeev outlined three major shifts converging across the industry: the growth of performance advertising, the move towards logged-in environments such as CTV, mobile apps and commerce media, and the rapid rise of AI. The opportunity is not simply to automate existing workflows, but to rethink decades of complexity across the advertising ecosystem. And that shift is already happening. By the end of Q2, more than 80 fully autonomous agentic campaigns were running through PubMatic, while 4,000 AI-powered publisher deals had been created year to date. The discussion also looked at what comes next, from AI agents supporting planning, activation and measurement to buyer and seller agents beginning to negotiate directly. Rajeev’s view is clear: AI will not replace programmatic. Instead, it can remove complexity around it, make sophisticated media buying more accessible, and create new opportunities for buyers and publishers alike. Credit to Bronac McNeill for the pictures

The PubMatic team was at Gamesforum London last week hosting a roundtable on a problem Mobile publishers and Game Studios actually care about: accessing brand and performance budgets in the agentic AI era. The conversation centred on a real tension in gaming monetization. Publishers need to balance short-term outcomes, installs, user acquisition, with long-term user value. Game developers are increasingly sophisticated about LTV as a metric. But most still operate in silos. Data fragmentation means they cannot optimize across both objectives simultaneously. Our roundtable explored how publishers can break those silos, how studios are enabling outcome-based demand, and what unified LTV measurement looks like in practice. The implication is straightforward. The companies capturing both brand and performance budgets are the ones with infrastructure to measure and optimize across both. That's where advertiser money flows.