Double Exposure

Most of the 1970s Columbos are excellent and "Double Exposure" is one of the very best. The motivational psychology angle works well and offers Columbo some intriguing research to do. The villain is played by Robert Culp and this is his third and last appearance in 1970s Columbo. (He would return as the father of a villain in a 1990s episode - "Columbo Goes To College".) Culp is a class act and he brings the right balance of arrogance and likable roguishness to the part. Falk clearly loves playing against Culp and as a result he raises his game giving one of his most grounded performances as the detective. The interaction between the two is a joy and look out for Columbo's "you can't win them all" line which is the climax to some verbal jousting between him and Culp. Overall, this would be in my top 5 Columbos of all time.

Classic episode. Cannell's script is spot on with great Columbo traits and dialogue. Holds up thirty yeas later as good as any writing currently on TV. Culp is well cast and has the right amount of smugness--"Dr. Keppel" is the type of character you love to see foiled by his own invention.

PLOT: An arrogant motivational research specialist (Robert Culp) uses subliminal cues in a short film to murder a nemesis (Robert Middleton).

COMMENTARY: This was Culp's third and final appearance as an antagonist in the 70's run, but he would return for "Columbo Goes to College" (1990) as the father of the murderer. By this point Falk and Culp are very familiar with each other and work well together, which is reflected in the interesting interactions of their characters. Indeed, this installment features the best "I know you know I did it, but you can't prove it" interplay since the pilot "Prescription: Murder" (1968).

There's a long grocery store sequence in the middle and an amusing golf course segment in the last act. While I don't buy the reliability of the subliminal images, it makes for a good story.

A mysterious woman named Tanya Baker is mentioned several times, but she's curiously never shown or heard. The end credits list hottie Arlene Martel as the character, but the part was obviously cut. The fools.

GRADE: B

Dr. Bart Keppel (Robert Culp) styles himself as a "motivation research specialist," and it's true he has written several books on marketing and made a name for himself on the subject of "subliminal advertising"—which involves inserting frames of an advertised product into the reels of a film. The frames go by too fast for the conscious mind to note them; but subconsciously the mind picks them up and makes the viewer crave what is pictured. But this advertising expert's more lucrative sideline is blackmail. He takes secret pictures of his married clients with a girl hired to tempt them. His latest victim, Vic Norris (Robert Middleton), balks and wants to turn in Dr. Keppel (don't call him Mr. Keppel) to the D.A. The blackmailer prevents this by murdering Norris during a screening of a promotional film. He finds a clever alibi and an even cleverer way of tempting his victim into the wrong place at the wrong time. But his projectionist (Chuck McCann) finds out and blackmails the blackmailer. It's up to our rumpled Lt. Columbo (Peter Falk) to use subliminal tricks of his own to unmask the killer.

This enjoyable "Columbo" episode, directed by Richard Quine from a script by Stephen J. Cannell, bears resemblance to "Columbo: Death Lends a Hand," which also featured Robert Culp as a killer who blackmails one victim too many. The subject of subliminal advertising is amusing, though I think the idea was discredited at some point. The last I heard of it was when some Japanese animators innocently inserted frames of American flags into episodes of the TV cartoon, "Alf." There was an uproar, but the idea of hypnotizing people with frames of film came to look silly. Still, give this episode your willing suspension of disbelief, and you'll enjoy it.

I am a big fan of Robert Culp. Before his acting career took off he and a pal would make some money weekends by racing motorcycles. His friend was Steve McQueen. There was something that Robert Culp brought to each role, a unique quality. He was always cerebral and wiley. He is always a step ahead, even as the end approached, his character maintained a touch of class. I always liked episodes with Robert Culp in them. As his friend Steve McQueen was able to do, Robert Culp brought his own touch of style and McQueen grade of coolness.