A welcome sequence:
- 1Confirmed signupFirst-hat form
- 2Send the guide“Your first hat pattern”
- Wait two days
- 3Share a practical tip“A tip for your first stitches”
- 4Introduce your offerWool from the Lindrain flock
AUTOMATED EMAIL FOLLOW-UP
Follow up on time – without remembering every email.
Send the welcome, birthday offer, or follow-up while you get on with your day. Choose a prepared workflow, adapt the messages and timing, and activate it when you are ready.
Free: 100 subscribers · 2,500 emails/month.
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L
Fictional business · Sample data
Lindrain Farm. From the first farm letter to a useful follow-up: a welcome sequence for new readers.
Welcome and birthday
Be ready for a new subscriber – or an existing customer
Someone requests your guide while you are with a customer. Another subscriber has a birthday coming up. Neither message needs to depend on when you next remember to write.
A birthday message:
- Birthday stored with the subscriberDate field · Birthdate
- 1Send your greeting or birthday offer“A birthday skein from the farm”
Keep it to one email when that is enough. Add steps when they give the reader a reason to continue.
Templates
26 ready-made automation workflows. Make one yours.
Start with a welcome series, birthday greeting, or customer follow-up. Connected shops can also trigger purchase welcomes and review requests. WooCommerce syncs orders, not abandoned carts; cart reminders need a connection that supplies cart events.
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Connect your shop. Start with the customer moment.
Eight workflows cover purchase welcomes, reviews, repeat orders, win-backs, and cart reminders. Shopify supplies order and checkout activity. WooCommerce supplies orders, not abandoned carts. A custom connection must supply the events its workflow needs.
More ready-made workflows
SHOP AND PURCHASES
Follow up after a purchase or bookingMatching additionsPurchase reviewEncourage repeat bookings or ordersShop signup welcome
NEW CONTACTS AND CONTENT
Topic introductionSend the latest newsletterInterest follow-upDeliver a downloadProfile change message
OCCASIONS AND DATES
Customer anniversarySeasonal messageAppointment preparationSend renewal remindersLaunch an offer or product
CUSTOMER RELATIONSHIPS
Request feedbackAsk for referralsThank loyal customersFollow up on a proposalRe-engage newsletter contacts
Triggers
Start the follow-up when there is a reason
After a confirmed signup.
Welcome people from a specific form or confirmation flow, or use a sequence for all confirmed signups. Match the first email to what they asked for.
Confirmed signup – select formSelect “Any form” for broad use or choose a specific form for targeted automation.
Confirmed signup sourceFirst-hat form▾
On a relevant date.
Send a birthday greeting, anniversary message, or reminder based on a date stored with the subscriber.
Date anniversary – select date fieldSelect a date field to trigger on its yearly anniversary.
Date fieldBirthdate▾
When a field or tag changes.
Start the next step when subscriber data changes – for example, when someone is added to a customer group.
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Select a triggerTagWool customer▾
After an event in another tool.
Connect a booking, purchase, or action in your application to the appropriate follow-up. For supported workflows, Zapier’s Send Custom Event action can start matching automations without a custom-coded connection.
Custom event - event keyStart this automation when the Events API receives this event key.
Explore connection options →Event keyworkshop_booked
Conditions
Give different interests different next steps
Use conditions to choose a path based on subscriber details, tags, or segments. Someone interested in workshops can receive different follow-up from someone interested in consulting.
Add fixed or date-based waits, update fields and tags as the sequence progresses, and choose the sender profile for each email. The first message can come from your business and a later follow-up from you personally.
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Define filter rules to split your automation flow.
Knitting patterns
OR
Farm journal
Try the filters here. This example resets when you reload.
Send emailA pattern for your next project91 contacts
Reports
See where the sequence needs attention
Review results for the automation, its emails, and individual steps. See how subscribers progress and which messages get a response.
Use the report to decide where the wording, timing, or path needs another look. Open an individual subscriber’s activity when you need to understand their experience in detail.
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Versions
Update future emails without disrupting a sequence already underway.
Save an updated automation as a new version. Subscribers already in the sequence can finish the version they entered, while future entries use the updated path.
You can improve the follow-up without silently changing the rest of the experience for everyone already taking part.
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Are you sure?
You’re changing an active automation. Direct changes may alter the journey of contacts already in it.
Choose Update active automation to change this automation for contacts already in it, or Continue as new automation to keep their current journey and let new contacts enter the new automation.
Contacts already in it · 16Keep their current journey
New contactsEnter the new automation
Connections
Keep other tools involved when the process needs them
Connect supported workflows through Zapier or the private Make app. For a direct connection, your developer can use custom events or incoming webhooks to start a sequence, and an outgoing webhook step to continue the work in another system.
A signup-based welcome sequence or a birthday email based on a stored date does not need an external connection.
- Custom eventworkshop_booked
- Send emailSee you at the workshop
- Send webhookhooks.example.test
Send webhook
ENDPOINT
Target URLhttps://hooks.example.test/lindrain/workshops
HEADERS
No custom headers.+ Add header
PAYLOAD
Format: JSONDelivery: signed POSTContact: selected fieldsContext: automation and step
All fieldsSelected fields
Only selected field keys are sent.Email – StandardFirst name – StandardKnitting workshop date
Preview payloadSend test webhook
Imports
Bringing an existing list? Control what the import starts.
Bring over subscriber data without starting the matching automations, or select the ones that should run. Existing customers do not have to enter the same welcome sequence as new signups.
Explore subscriber imports →Try it out – this really is clickable
Import subscriberslindrain-customers.csv
- ✓Map columns
- ✓Fields and tags
- 3Automations
- 4Review
Should the profile and tag changes from this import start matching automations?
Contact scope
Possible starts in total: 42BackContinue
Set up the email you keep meaning to send.
A welcome, a birthday offer, or a follow-up for a new customer. Start with one sequence and let Maildroppa handle the repeated sending.
Templates, the visual builder, lead-magnet delivery, reports, and versioning are included on Free. Up to 100 subscribers and 2,500 emails per month, with Maildroppa branding.
Premium: From $5/month for up to 1,000 subscribers, with unlimited monthly emails, no Maildroppa branding, and priority email support. Prices in USD.
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