DarkBunny Beer

What is DarkBunny?

DarkBunny is a seasonal beer brewed for Halloween from black carrots. It combines a deep, dark color with a surprisingly smooth, earthy-malty flavor. It’s a drink where the mystery of the holiday meets a natural, grounded ingredient.

Challenge

The task was to create a visual identity and packaging that convey a sense of night, eeriness, and playful fear — without aggression, but with tension. The goal was to evoke the feeling: a little scary, but impossible to look away. The dark aesthetic needed to stand out among typical seasonal brews and make the product unforgettable.

Solution

The packaging features an infernal, shadowy rabbit — a character like pulled from a dark fairytale. Its gaze disturbs, but attracts; it frightens, yet stays in your memory.

This character reflects the nature of the drink itself: dark, unusual, slightly unsettling, yet irresistibly compelling in taste and atmosphere.

Thus, DarkBunny becomes not just a beer, but a ritual symbol of Halloween — a drink you try to feel the night more deeply.