VLCC Serum Face wash

VLCC, a pioneer in the beauty and wellness space, has long been a brand that beautifully blends nature with science. Known for its deep understanding of skin health and holistic beauty, VLCC has consistently set benchmarks for innovation and trust in the Indian skincare industry. As part of its continuous evolution, the brand embarked on a redesign project to refresh and reimagine its facewash range – a line deeply loved and recognized by consumers, now infused with a modern, science-led twist.

The new range introduces a Facewash + Serum formulation – a category-first innovation that merges effective cleansing with the nourishing benefits of a serum. Our design approach aimed to visually express this breakthrough idea while staying true to VLCC’s legacy of care, efficacy, and sophistication. Each variant was brought to life through vibrant ingredient-inspired colors, organic patterns, and natural visual cues that highlight the purity and freshness of each formulation.

At the heart of the design lies the dropper icon, symbolizing the infusion of serum. This single visual device instantly lends a clinical, high-performance feel, balancing science and beauty in one cohesive expression. The clean typography, fluid gradients, and meticulous detailing reflect VLCC’s design philosophy – precise, modern, and trustworthy. The result is packaging that not only stands out on shelves but also communicates VLCC’s promise.