MIK Motoren Engin Oil Package

MIK Motoren Engine Oil

Package design project for Mike Motoren, a German motor oil company. The project includes 4-liter rectangular metal cans with ergonomic handles, featuring a modern matte finish and vibrant CMYK offset printing. The design system emphasizes product category differentiation through color coding, creating a functional and visually appealing solution for industrial and consumer markets.

Project Overview

The MIK Motoröl packaging redesign project aims to establish a cohesive and premium visual identity across all lubricant product lines. The main objective is to reflect the precision, reliability, and engineering excellence that define MIK’s brand values, while ensuring high shelf visibility and intuitive product differentiation.

Each design has been developed with a strong focus on German design discipline, integrating clean geometry, balanced proportions, and technical minimalism to communicate performance, quality, and trust. The project explores the harmony between functional clarity and aesthetic sophistication, ensuring that every visual element, from typography and material texture to color segmentation, contributes to the overall perception of a luxurious and high-performance product.

Design 01- Precision in Motion

This version refines the minimalism further, relying on contrasts between deep black and sky blue, and introducing a clear technical logic in layout separation. Invisible compositional division between the upper and lower halves gives visual balance, while the red accent line (changing across product levels) ensures clear differentiation within the lineup. Grey micro-dots within the black area subtly communicate consistency and molecular uniformity, reinforcing the concept of precise formulation. Overall, the result is luxurious, minimal, and technically sophisticated, designed for a high-end, performance-oriented audience.

Design 02 – Carbon Fiber Elegance

The first design introduces a carbon-fiber textured black background, chosen to evoke technical strength, durability, and premium automotive aesthetics.
The corporate sky blue band at the lower section enhances brand recognition, while the geometric sans-serif typography reinforces professionalism and stability. The metallic logo plate and sharp contrast between black and blue give the packaging a luxurious, high-tech feel reminiscent of German automotive engineering. This version perfectly balances power, precision, and luxury, making it ideal for flagship products.

Here is the link to the design presentation file that was submitted to MIK’s company – https://jahanifar.ir/project/package-design/