Branding 101

#gtstudio If you're searching for how to branding tips or for business branding ideas, you should read this post with brand identity tips. Branding your business as a creative and bring it to a new level - business tips for creatives by GT STudio

Learn how to attract your audience by creating brand colors that fit your ideal audience emotional side!

So you’ve heard the word “branding” used in about a thousand different contexts and in reference to different things… and right about now you’re probably thinking that you just don’t get it. Maybe you’ve tried to hire a designer and been confused by some of the language they use. Or maybe you’ve

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create" the brand, but you can make efforts to influence the customer's perception of the brand.

One of my quote posts says, “ Don’t just build a business. Build a brand. In truth, you need both. Every entrepreneur starts by building a business, but his end goal to scale is to build a brand. However, they serve different purposes. Brand strategy builds identity; business strategy drives growth. Notice these two words: build and drive. Follow @kenny.kenray for more mindset shifts to branding and design. #infographics #infographic #brandmarketing #brandingdesign #marketing #corporate...

“Why do you do what you do?”– this is probably one of the hardest and most confusing questions I ask my clients…. And I love it! *evil laugh* You see, all business foundations are built on three levels: (1) WHAT you do, (2) HOW you do it, and (3) WHY you do it. And the […]

Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...

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I fully recommend you hit that save button as this is going to be the most valuable checklist to growing your brand (if I do say so myself) ✨⁠ ⁠ And, if you work with us this summer, we will help you check these off your list and MORE by helping you build a brand that brings buyers to your business like bees to honey. ⁠ ⁠ Which do you need to check off?

Once you’re done Marie Kondo-ing your wardrobe, your kitchen and your social calendar, here is how to Marie Kondo your business.

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

These myths may be holding you back from designing a human-centered brand that creates a lasting impact.

Who is this post for? It’s for you if: * You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer. * You’re just starting out and are unsure of what kind of business you really want to build * You’re launching a new product or service and want it to sell really well right away. * You want to pivot and start engaging a different type of…

Every successful brand is composed of many different elements, but they all work together to create an effective and differentiated brand strategy.

Example of how this could sound like for Hello Fresh: For busy families, HelloFresh is a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes, making home cooking simple and enjoyable, unlike traditional shopping so that families can enjoy delicious meals together without the stress of meal planning. #BrandPositioningStatement #Template

How to Create a Brand Board for Brand Clarity | Branding Tips | Brand Inspiration | Brand personality identity | Branding yourself entrepreneur | Blog branding ideas | Blog branding identity | #brandingdesign #branding101 #brandingstrategy #brandidentity #brandidentitydesign #brandinginspiration #brandingtips #brandyourself

Learn how to develop a unique and memorable brand personality that will resonate with your target audience. #branding #marketing#Logos #Personal_Brand_Template #Brand_Personality_Examples #Design_Studio_Branding_Visual_Identity

The Five-Step Brand Story Framework | The Story of Telling | Bloglovin’

The different between Brand Identity and Visual Identity ✨ Brand identity and visual identity are closely related but distinct concepts in the world of branding. A strong brand can't exist without one or the other. Brand identity is how your business wants to be perceived by your audience and the way your brand differentiates itself from competitors. It is the foundation for building customer loyalty, trust, and recognition. It includes the visual, auditory, and emotional components that…

What is visual identity and why does it matter? What are the key elements of a winning visual identity? See some real life examples.