Velvet Rope Playbook

Mark Satterfield
  • 4.9 (18)
  • MARKETING
  • UPDATED WEEKLY

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."

  1. 15H AGO

    The Insult That Made a Marketer Out of Mac

    Let me take you back to the golden age of mail-order marketing — when every kid in America wanted two things: a jetpack and not to get sand kicked in his face at the beach. Enter Charles Atlas. The man. The myth. The original “before and after” guy. Atlas was a bodybuilder turned marketer who managed to turn humiliation into one of the most profitable emotions in human history — and he did it with one ridiculous little cartoon. Picture this: It’s the 1960s. You’re eating sugary cereal, reading a Superman comic, and suddenly — bam — there’s a scrawny kid named Mac. He’s with his girlfriend at the beach. A muscle-bound gorilla of a man kicks sand in his face. The girlfriend says, “Oh Mac, you’re such a weakling.” And Mac just… takes it. Then the caption hits: “The Insult That Made a Man Out of Mac.” Every ten-year-old boy in America drops his spoon. “Wait a second,” he thinks, “that is me.” And right there — in seven cartoon panels — Charles Atlas discovered the secret to eternal direct-response glory: identify shame-build it into rage and offer a solution for the simple price of a stamp or click. But…you have to act now… By the way — if you love hearing about the wild, hilarious origins of marketing genius and you’d like to build your own client-attracting superpower (without the sand, the beach, or the tragic short-shorts) — head over to http://www.GetWealthyClients.com. You’ll find my best-selling books, my private vault of trainings, and a ridiculous amount of free stuff that’ll have your marketing flexing like Mac in panel six. Seriously — it’s like the Atlas course for your business, but with fewer push-ups and better fonts.

    10 min

  2. 1D AGO

    High Society Hookups: How the Rich and Famous Find Love

    In this fascinating episode of The Velvet Rope Podcast, I dive into the glittering world of ultra-wealthy dating, where romance meets exclusivity. For these individuals, finding a partner isn’t about love at first sight—it’s about ticking every box on a lifestyle résumé. Forget mainstream dating apps; in this sphere, matchmaking involves high-end curation, exclusivity, and a personal brand that matches their lofty standards. We’ll explore: The Elite Matchmaking Industry: How services like matchmaking agencies and private clubs cater to the ultra-wealthy.Lifestyle Résumés: Why compatibility goes beyond chemistry and includes shared values, hobbies, and even social status.The Branding of Romance: How personal branding plays a pivotal role in appealing to a high-net-worth partner.Exclusivity in Action: Why “swiping right” doesn’t make the cut for the ultra-rich, and what their bespoke approach reveals about this unique subculture. Whether you’re fascinated by the lives of the ultra-wealthy or looking for lessons in exclusivity and branding that apply to your own life or business, this episode is packed with insights. Make sure to visit https://VelvetRopePodcast.com to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint  Check out all my resources specifically developed to get you more wealthy clients My newest book: The Gilded Revival: America’s Return to an Age of Wealth & Glamour  https://amzn.to/49I6FaN.   Read Real-World Case Studies HEREhttps://www.getwealthyclients.com/case-studies My Best Selling Book: The Affluent Marketing Blueprint https://www.getwealthyclients.com/affluent-marketing-blueprint-free-book-main Whales Not Minnows Video Newsletter https://www.getwealthyclients.com/whales-not-minnows-newsletter Platinum Consulting Program https://www.getwealthyclients.com/platinum-marketing-consulting-program Ultimate Affluent Branding Blueprint https://www.getwealthyclients.com/branding-masterclass-optin Unshakable Inner Confidence https://www.getwealthyclients.com/unshakable-confidence-masterclass Shy Guy's Guide To Selling High Ticket Products & Services https://www.getwealthyclients.com/shy-guy-gal-guide-optin Hypnotic Marketing Motivation https://www.getwealthyclients.com/hypnotic-marketing Want to learn more about me? https://www.getwealthyclients.com/bio Consulting Packages & Programs a...

    8 min

  3. 2D AGO

    Exceeding Expectations: Turning Clients Into Lifelong Advocates

    In this episode of The Velvet Rope Podcast, we dive into the often-overlooked art of exceeding expectations. Success isn’t built on grand gestures alone; it’s in the small, intentional details that leave lasting impressions. From anticipating client needs to resolving challenges seamlessly, we explore how to create unforgettable experiences that turn clients into lifelong advocates. Whether you’re a service provider, entrepreneur, or just someone aiming to elevate your client experience, this episode is packed with actionable insights to help you stand out in a crowded marketplace. What You’ll Learn in This Episode: Why small touches often leave the biggest impact.How to anticipate client needs before they even voice them.The role of personalization in creating unforgettable client experiences.Real-world examples of “going the extra mile” and how you can implement them.The difference between meeting expectations and truly exceeding them. Key Takeaways: Attention to Detail: The little things—like remembering a client’s preferences or following up with thoughtful gestures—can make a world of difference.Proactive Problem-Solving: Addressing potential issues before they arise builds trust and showcases your dedication.Personalization Is Key: Adding a human touch transforms transactions into meaningful relationships. Don't forget to visit http://VelvetRopePodcast.com and claim your free gift!

    7 min

  4. 3D AGO

    The Sultan of Service

    Most professionals think scaling means more clients, more volume, more chaos. But the real power move? Fewer clients. Better experience. Higher fees. In today’s episode of The Velvet Rope Playbook, I’m sharing the story of luxury consultant Felix “Five-Star” Fontaine, an eccentric billionaire known as Jet-Set Jerry, and the moment Felix discovered a game-changing truth: Exclusivity beats accessibility. Every single time. This episode is all about the strategy of working less… with better clients… while charging more. If you’ve ever felt like you’re working too hard for clients who don’t value you, this one’s your wake-up call. Want to learn how to attract and close high-net-worth clients with confidence? Grab your FREE copy of my Amazon #1 Best-Selling book, The Affluent Marketing Blueprint, by going to 👉 GetWealthyClients.com #affluentmarketing #luxuryclients #exclusivitysells #premiumpositioning #highnetworth #velvetropestrategy #luxuryconsulting #clientexperience #trustedadvisor #worklessearnmore #scalingwithstyle #wealthyclients

    9 min

  5. 5D AGO

    Coco DuBois And The Jazz Restaurant Strategy

    In this episode of The Velvet Rope Playbook, we step off the crowded streets and into the candlelit world of DuBois—a quiet little French restaurant nestled between an antique bookshop and a florist that only takes clients by appointment. At the heart of it all is Coco DuBois—chef, poet, and mistress of ambiance. Her food is exquisite, her presence magnetic, and her world is an unforgettable lesson in how luxury is never loud—it’s felt. This episode explores: 🕯️ How atmosphere builds desire and loyalty before a word is spoken🍷 Why the most magnetic brands feel like secret discoveries🪞 The link between restraint and reverence in high-end service🎬 What you can learn from Coco about presence, elegance, and emotional texture Whether you're a luxury agent, a private advisor, or a consultant to the elite—this episode reminds you that how people feel in your presence is your most powerful asset. 👉 Grab your free copy of my latest #1 Amazon best seller at GetWealthyClients.com — it’s your field guide to attracting affluent clients without chasing, discounting, or dimming your light. #LuxuryClients #AffluentBranding #VelvetRopeExperience #TrustedAdvisor #AtmosphereIsEverything #HighEndService #CreateDesire #LuxuryMarketing #CocoDuBois #EmotionalLuxury #1PercentClients #GetWealthyClients

    8 min

  6. 6D AGO

    The Sotheby’s Effect: How to Sell Like a Brand the Wealthy Already Trust

    Not long ago, at a rooftop dinner in Miami, Arielle Sharp shared how a $48 million Coral Gables estate was sold—privately, quietly, and without ever being listed. No Instagram teaser. No open house. No splashy marketing. Just one powerful detail: The name behind the listing—Sotheby’s International Realty. In this episode, we break down the real reason ultra-high-net-worth buyers move fast, trust without hesitation, and pay premium prices—because of brand signals that whisper, not shout. You’ll learn: — Why high-end brands like Sotheby’s don’t just sell luxury—they sell certainty — How to apply these same branding principles if you’re in private wealth, consulting, real estate, or luxury wellness — The subtle cues that instantly build trust with the elite—and how most professionals miss them completely Whether you're selling estates or expertise, this episode shows you how to position like Sotheby’s so the right clients come to you—ready to buy. 👉 Access all of my Amazon #1 bestselling books and exclusive training programs on attracting the wealthy at GetWealthyClients.com #LuxuryBranding #Sothebys #AffluentMarketing #EliteClientAcquisition #WealthyClients #DiscreetMarketing #HighEndSales #UHNWClients #VelvetRopeMarketing #TrustedAdvisor #SellLuxury #LuxuryPositioning #StatusSignals #MarketingToTheWealthy #GetWealthyClients

    7 min

  7. 6D AGO

    The Gold Digger Playbook

    Say the words “gold digger” and most people smile knowingly. They picture the young woman on the arm of an older man at a gala, or walking out of a Bentley in Beverly Hills. It’s an image wrapped in judgment, gossip, and cynicism. But set aside the stereotypes for a moment. Look closer, and what you’ll see is a playbook. A set of strategies about positioning, psychology, and influence. Gold diggers, whether you like them or not, are masters of understanding what the wealthy respond to. And here’s the uncomfortable truth: they often succeed where smart, hardworking professionals fail. Why? Because they instinctively know how to make wealthy people feel. And at the highest levels of business, service, and sales, that’s the game. And if you want to learn how to turn these psychological triggers into stories that sell, get your copy of Velvet Rope StorySelling at GetWealthyClients.com. It will show you exactly how to position yourself as the person who makes wealthy clients feel the way they most want to feel.

    9 min

  8. OCT 23

    The Guardians of the Elite

    Most people think of security as locks, alarms, maybe a guard at the gate. Necessary, but hardly glamorous. But for billionaires, A-list celebrities, and CEOs whose faces appear on magazine covers, security isn’t just a side concern. It’s a central part of life. It’s not just about keeping intruders out. It’s about protecting freedom, privacy, and reputation in a world where everyone is watching. And what these firms really sell isn’t bodyguards, bulletproof cars, or intelligence briefings. They sell three intangibles: discretion, loyalty, and the promise of being “always on.” And here’s the application for you: when you work with affluent clients, your silence is part of your brand. Don’t just provide value—become the person they trust to handle sensitive details without ever putting them at risk. If you want to learn how to use stories to build that kind of trusted aura around your brand, grab a copy of Velvet Rope StorySelling at GetWealthyClients.com.

    9 min
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Ratings & Reviews

4.9
out of 5
18 Ratings

About

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."

Information

  • Creator
    Mark Satterfield
  • Years Active
    2024 - 2025
  • Episodes
    271
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Mark Satterfield
  • Show Website
    Velvet Rope Playbook

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