AIAYU
The Copenhagen-based brand Aiayu, run by founder and creative director Maria Høgh Heilmann & CEO Maria Glæsel, is rooted in high quality, responsibility, and love for exclusive natural materials.
Aiayu, which means "soul" in the original Bolivian language, Aymará, was founded in 2005 by designer Maria Høgh Heilmann. For the first several years, the brand was built around llama wool from Bolivia, but the collections have since been expanded with styles made from exclusive yak and Sartuul wool, cashmere from Nepal, and GOTS-certified Chetna cotton. All materials and every single producer in the supply chain meet Aiayu's strict requirements for responsible and respectful production. The brand produces exclusively in certified factories that use solar energy and advanced water purification plants, which make it possible to recycle resources in a closed loop. All fibers used in production are carefully chos for their warmth, softness, and durable properties, and Aiayu works with the natural colors of the materials as often as possible. The natural colors are not only clean and biodegradable – they are also timeless and complement the Scandinavian and minimalist design in the best way.
AIAYU
- 140x200/60x63
- 140x220/60x63
Duvet Set Seersucker | White
AIAYU
- 140x200/60x63
- 140x220/60x63
Duvet Set | Mix Air Blue
AIAYU
- 140x200/60x63
- 140x220/60x63
Duvet Set | Dried Herb
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Pouch Mini Heavy Poplin | Earth
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Pouch Heavy Poplin | Earth
AIAYU
- S
- M
- L
Classic Pyjamas | Earth
AIAYU
- S
- M
- L
Classic Pyjamas | Navy
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- S
- M
- L
Classic Pyjamas | Check
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Cindy Balaclava | Brownie
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- XS
- S
- M
- L
Vargas Hoodie | Antracite
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- S
- M
- L
Jamie Jacket | Pure Dark Brown
AIAYU
- XS
- S
- M
- L
Lynette Shirt | Dark Grey
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- XS
- S
- M
- L
Stella Skirt | Dark Grey
AIAYU
- S/M
- M/L
Sierra | Pure Brownie
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William Scarf | Pure Dark Grey
AIAYU
- 36-38
- 39-41
Wool Knee Socks | Brown
AIAYU
- XS
- S
- M
- L
Bine | Dark Brown
AIAYU
- XS
- S
- M
- L
Billy Pant Corduroy | Bark
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Willy Pant Twill | Black
AIAYU
- 25/32
- 26/32
- 27/32
- 28/32
- 29/32
- 30/32
Carlo Midwaist Wide Jeans | Mid Blue
AIAYU
- XS
- S
- M
- L
Angela Jacket Corduroy | Bark
AIAYU
- XS
- S
- M
Franco | Pure Dark Brown
AIAYU
- XS
- S
- M
Franco | Pure Soil
AIAYU
- XS
- S
- M
- L
Lynette Shirt Denim | Classic Denim
AIAYU
- XS
- S
- M
- L
Miles Pant Denim | Classic Blue
AIAYU
- 36-38
- 39-41
Wool Rib Socks | Brown
AIAYU
Helen Classic | Mix Fawn/Albica
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Helen Classic | Dark Brown
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Helen Classic | Wheat
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Linn Clutch | Black Navy
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- XS
- S
- M
- L
Leonardo Sweater | Pure Ecru
AIAYU
- XS
- S
- M
- L
Messhu Long Sleeve | Black
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- XS
- S
- M
- L
Messhu Tee | Black
AIAYU
Kitchen Cloth | Mix Blue | Set of Two
AIAYU
- S/M
- M/L
Kimono Linen | Navy
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Pouch Mini | Heavy Poplin | Faded Sun
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Pouch | Heavy Poplin | Faded Sun
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Pouch Mini | Linen | Navy
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Pouch | Linen | Navy
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Pouch Mini | Linen | Pure Nature
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Pouch | Linen | Pure Nature
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- XS
- S
- M
- L
Casual Pant | Black Navy
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- XS
- S
- M
- L
Heaven Melody Dress | Pure Natural
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- XS
- S
- M
- L
Balder Pant Linen | Brown
AIAYU
- XS
- S
- M
- L
Strap Dress | Black Navy
AIAYU
- XS
- S
- M
- L
Classic Circular Tee | Pure Ecru
AIAYU
- XS
- S
- M
- L
- XL
Classic Shirt | Lagoon
AIAYU
- XS
- S
- M
- L