Give Claude a social media platform. Not just a send button.
Connect Claude Desktop, Cursor, and Kiro directly to your social accounts. Create, schedule, approve, and post across 10+ platforms — without leaving your AI tool.
One Claude conversation. 10+ platforms posted.
Watch Simplified's MCP server take a single instruction and turn it into scheduled posts across your social accounts — no dashboard, no copy-paste.
Most social media MCP servers let you post. Simplified goes further.
Because Simplified is a full social media management platform, its MCP server gives your AI access to the entire workflow — not just a publish button.
Schedule and post across 10+ platforms
Tell Claude to schedule your LinkedIn post for Tuesday at 9 AM and your Instagram Reel for Thursday at 6 PM. It handles timing, platform formatting, and publishing while you move on.
Retrieve your connected accounts
Ask Claude which accounts are connected, check which platforms are active for a client, or pull account details before drafting platform-specific copy. Your AI has the full picture before it creates anything.
Post with platform-specific customization
Each platform has its own character limits, hashtag norms, and aspect ratios. Simplified's MCP understands this. When Claude posts to Bluesky, it stays within the character limit. When it posts to LinkedIn, it formats for professional tone.
Trigger AI workflow automation
You can trigger Simplified's AI workflows directly from Claude — repurpose a long video into short clips, generate a month of caption variations, or kick off a content analysis. Your AI doesn't just post; it orchestrates the creative work.
Send content for team approval
Create the post in Claude. Route it through Simplified's approval workflow. It doesn't publish until a team member or client signs off. No other MCP server in this space offers built-in content approval.
Brand-consistent by default
Every post Claude creates through Simplified's MCP draws on your Brand Kit — saved colors, fonts, voice guidelines, and approved examples. Unlike Zapier MCP, Simplified knows your brand before it writes a single word.
10+ platforms. One Claude conversation. Free to start.
No credit card required · Open source · Live in under 3 minutes.
Live in under three minutes.
You don't need a terminal. You don't need to edit a config file. You don't need to be a developer.
Works with any MCP-compatible client. Posts to every major platform.
Built on the official Anthropic MCP SDK. Plug in your favorite AI client — reach 10+ social platforms — through one conversation.
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Claude Desktop
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Cursor
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Kiro
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Codex
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Windsurf
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Cline
- Any MCP client
Who is Simplified's MCP server for?
Any team that uses AI to create and publish social content — from solo creators to agencies.
Brief Claude once. Post everywhere.
Give Claude the campaign idea. Simplified's MCP handles captions, scheduling, and platform formatting across every connected account — while you move on.
Install freeOne Brand Kit per client. One approval flow.
Each client gets their own workspace with brand kit, tone, and connected accounts. Claude creates, the client approves, then it publishes. You stay in strategy.
Start for freeOne conversation. 10+ platforms.
LinkedIn, Instagram, YouTube, TikTok — Claude formats each post for its destination. Character limits, hashtag norms, and aspect ratios handled automatically.
Install the MCP serverThere are now half a dozen social media MCP servers. Here's how they compare.
Simplified vs. Zapier MCP
Zapier MCP connects your AI to 9,000+ apps, including a handful of social tools. Buffer's Zapier MCP, for example, supports three actions: create an idea, pause a queue, add to a queue.
Simplified's native MCP supports full post creation, scheduling, multi-platform publishing, account retrieval, workflow automation, and approval routing — without a Zapier subscription sitting in the middle. No middleware. No extra monthly cost. No action limits.
And Zapier's MCP doesn't know your brand. Simplified does. Every post Claude creates through Simplified's MCP can draw on your Brand Kit.
Simplified vs. Vista Social and Outstand
Vista Social and Outstand both offer solid social media MCP integrations — but both are scheduling-only tools. They can post what your AI writes. They can't help create it.
Simplified is a full marketing platform — design, AI writing, video, scheduling, and analytics in one workspace. Its MCP server inherits that capability. You're not just wiring Claude to a publish button. You're giving Claude access to a creative infrastructure.
Simplified vs. Postiz
Postiz's MCP integration is primarily developer-facing, and the underlying tool doesn't have design, video, or brand management built in. If you need to create content before you post it — and most teams do — Postiz requires you to bring your own creation workflow.
With Simplified, creation and scheduling live in the same platform. Claude can draft the caption and schedule the post in one conversation.
Social Media MCP Servers: Feature Comparison
The short version: other MCP servers let your AI post. Simplified lets your AI create, approve, and post — with brand consistency built in.
| Simplified MCP | Zapier / Buffer MCP | Vista Social / Outstand | Postiz | |
|---|---|---|---|---|
| Schedule & post to social | ✓ | ✓ | ✓ | ✓ |
| AI workflow automation | ✓ | — | — | — |
| Built-in content approval | ✓ | — | — | — |
| Brand Kit (on-brand by default) | ✓ | — | — | — |
| Content creation (not just posting) | ✓ | — | — | — |
| Native MCP (no middleware) | ✓ | — | ✓ | ✓ |
| One-click .dxt install | ✓ | — | — | — |
| Platforms supported | 10+ | 3 (via Buffer) | varies | 30+ |
| Starting price | Free | $0 + Zapier plan | Free tier | Free tier |
Questions about the MCP Server
Everything you'd want to know before you install.
What is MCP and how can it boost my productivity across Social Media?
MCP, or Model Context Protocol, is an open standard that defines how large language models (LLMs) can access external data, tools, and services. It acts as a standardized way for AI models to integrate with and utilize external information and capabilities, essentially making AI agents more powerful and versatile. In context of Simplified and it's powerful Social Media features, it allows to interact with them directly from favourite AI tools, f.e Claude Desktop.
Which AI tools work with Simplified's MCP server?
Any AI tool that supports the MCP protocol. That includes Claude Desktop, Claude Code, Cursor, Kiro, and other MCP-compatible clients. The server is built on the official Anthropic MCP SDK, so compatibility with Claude tools is native. For Cursor and Kiro, you'll add the server via the standard MCP configuration JSON.
Which social media platforms does Simplified's MCP server support?
10+ platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Google Business Profile, and Bluesky. Each platform gets correctly formatted posts — character limits, media requirements, and platform-specific options are handled automatically.
Is Simplified's MCP server free?
The MCP server itself is free and open source (MIT license). You need a Simplified account to use it, and Simplified has a free plan that includes 3 connected social accounts and 10 scheduled posts per month. If you need more capacity, paid plans start at $20/month and include up to 7 connected accounts plus full analytics and approval workflows.
Do I need coding skills to install it?
No. The .dxt one-click install for Claude Desktop requires zero command-line work — drag the file into Claude Desktop, enter your API token, and you're live. If you prefer to run the server from source (or use it with Cursor or Kiro), you'll need to run one npm install command and edit a short JSON config, but no programming knowledge is required.
Can Claude create content through the MCP server, or only schedule it?
Claude can do both — and this is what separates Simplified from every other social media MCP server. Through the MCP connection, Claude can trigger Simplified's AI workflows: repurposing long-form content into short posts, generating caption variations, analyzing performance data, and more. You're giving Claude access to a creative platform, not just a posting API. The content Claude creates draws on your Simplified workspace — your templates, your Brand Kit, your saved assets.
How does content approval work through the MCP server?
When Claude creates a post through Simplified's MCP, you can route it through Simplified's approval workflow before it publishes. A team member or client receives a review link, approves or edits the content, and only then does it go live. No post publishes without sign-off. This is particularly useful for agencies managing client accounts — it preserves the human-in-the-loop control that fully automated posting lacks.
Give your AI a social media platform. Free to start.
Install in under three minutes. Connect 3 accounts free. No credit card required. Or browse the source on GitHub if you want to inspect it before installing.