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The first time you set up Apple TV, you choose which display language and region format to use. You can change this later in Settings.
Open Settings on Apple TV.
Go to General > Apple TV Language and select a language.
Note: Siri and dictation may or may not be available, depending on the language you select. For more information, see the Apple Support article Use Siri on your Apple TV.
Open Settings on Apple TV.
Go to General > Region and select a region.