Guides to writing surveys and questionnaires, choosing a research method and reading the answers, with ready questions and worked examples.
Customer feedback
Seven post-purchase survey questions for a WooCommerce store, split between the thank-you page and an email after delivery. Plus how many to ask, when to send the email, what to do with low scores and how to set it up in WordPress.
Research methods
AI is most useful for coding open-ended answers into themes, while numbers belong to formulas. A five-step workflow, four copy-ready prompts and a table of checks that catch AI mistakes before they reach your report.
Market research
Thirty-six product feedback survey questions grouped by stage, from discovery to cancellation, each with an answer format and the moment to trigger it. Plus how many questions to ask, in-app or email, and five common mistakes.
Survey design
Discover what a questionnaire is, its main types, real-life examples, and applications in business, education, psychology, and more. Learn how to design effective questionnaires step by step.
Survey design
Discover what the Likert scale is, how it works and why it’s one of the most widely used tools in research
Tools and comparisons
Compare the best NPS software for SMBs and enterprises. See 5 top Net Promoter Score tools ranked by automation, channels, integrations and scaling - starting with SurveyNinja.
Survey design
One table of 16 survey biases, grouped by where they enter a study, each with an example and a fix, plus a checklist for design, sampling, fielding and analysis.
Survey design
Twelve rules for good survey questions, each with a bad and a better version, a checklist for reviewing questions an AI drafted, and how to settle order, length and the pilot test.
Market research
The four Van Westendorp questions, how to turn answers into curves and price points, and a Gabor-Granger demand curve, with illustrative data you can redo in a spreadsheet.
Events and communities
Four question banks you can copy today: donors, a post-campaign check-in, volunteers and lapsed donors. With how long to keep each survey, when to send it around GivingTuesday and how to report back.
Events and communities
Ready questions for a holiday party survey: a planning set for date, format, food, drinks and access, a feedback set for the day after, an optional year-end pulse, and when to send each one.
Events and communities
A ready Secret Santa questionnaire: 30 questions on sizes, likes, allergies, things to avoid and wish lists, with office and family versions and a simple way to get each giver the answers of their person.
Customer feedback
A practical question bank for travel agencies: collect feedback after a trip, separate agency service from suppliers, count relevant answers and plan follow-up.
Customer feedback
A ready in-store customer survey for clothing stores, supermarkets and other shops: 27 questions in ten blocks, a three-question version for a QR code at the counter, what shoppers rate highest and lowest in national data, how to avoid a skewed sample, and a worked example of reading results by stock and by hour.
Customer feedback
A practical question bank for builders and contractors: what to ask before work, during construction and at handover, how to invite clients without pressure, and how to read a small set of answers.
Events and communities
A ready HOA survey: 29 questions for homeowners in eleven blocks, the national numbers to compare against, how to get one answer per household, anonymous versus confidential surveys, how to read importance against satisfaction with a worked example, and how to report back before the budget is set.
Employee surveys
A ready team effectiveness survey: 28 statements in seven blocks built on team research, three open questions, how to keep a small team anonymous, how to score the answers with a worked example of a team of eight, and how to turn the results into two concrete changes.
Survey design
Rating scale examples you can copy: labels for every point of 1–5 and 1–7 scales, descriptions for each number of a 1–10 scale, the 0–10 scale, how many points to use, whether to add a neutral midpoint, how to convert between scales and how to report the results.