Bad Timing..

On my decision to "abstain" from buying cards for Lent.  I came across a deal that might be too hard to pass up on topps.com. 

http://www.toppsonlinestore.com/servlet/the-cds3489/Categories

Has anyone else seen this?  Is there a catch?  Do I need some more Topps 2010 updates and Allen & Ginter?  Chicle didn't really interest me, but at half off, shouldn't I get a box just to have something to blog about?

There is no way that deal is still on by the time lent is over.   CRAP.