Siri

Apple is expected to have a major Siri revamp coming early next year, but a new report says that some other Siri improvements are in the works for release as early as iOS 26.1. Here are the details.

OpenAI is about to launch a series of ChatGPT ads, airing on primetime TV, streaming, and social media – with the first video being broadcast later today during NFL Primetime.

The latest move adds further pressure on Apple by highlighting the vast gulf between the current capabilities of Siri and generative AI chatbots like ChatGPT …

Siri hasn’t had the best year, largely owing to major feature delays amid ever-stronger AI competition. While the big Siri upgrades we’ve been waiting for are reportedly coming next spring, Apple has five surprise new features available now in iOS 26.

It’s finally the day of the Apple event, and everyone is eagerly awaiting the official launch of the iPhone 17 lineup. 9to5Mac readers are mostly power users, so it’s no surprise that the thing you’re most looking forward to is the unveiling of the iPhone 17 Pro Max – though there is also substantial interest in the all-new iPhone 17 Air.

While we’re expecting a fairly packed event, there’s likely to be one significant difference from last year’s iPhone 16 launch: a conspicuous absence of Apple intelligence promises …

Apple is already under massive fire for falling behind in AI, and Google’s Gemini smart home plans are about to make that a whole lot worse.

Not only is Siri lagging dramatically behind generative AI chatbots in smartphone-based tasks, but Google is about to make Apple’s assistant look really dumb when it comes to smart homes …

One of the many delayed Apple Intelligence features is known as App Intents, and we’re starting to see evidence that taking an extremely cautious approach to the rollout may be no bad thing.

Before the comments catch fire, I should stress that I’m most assuredly not giving Apple a free pass on the slow rollout of new Siri capabilities in general. There are a great many capabilities which should very definitely have been launched years ago. Indeed, I’ve argued that the delay is now so embarrassing that Apple should probably allow us to choose our own chatbot to stand in for Siri, and the majority of you agreed with me. But when it comes to AI agents, taking things slowly may be the right approach …

It’s proving a very long wait for the new Siri, but perhaps it doesn’t matter so much after all. A new survey shows that most people are using Siri and other voice assistants in exactly the same way they did way back in 2018.

While some new capabilities have been added, and there are some generational differences in usage, the vast majority of it falls into five rather basic categories …

Apple has a big future planned for Siri, as outlined by a new Bloomberg report that mentions the assistant could be in store for a complete visual overhaul, gaining an animated personality that looks like the Mac’s iconic Finder icon.

Siri is overdue for some major AI upgrades. They were originally set to arrive earlier this year, but have been pushed into 2026 instead. But according to a recent report, it sounds like they could truly be worth the wait.

When Apple finishes developing the next generation of Siri, third-party apps will want to integrate with the new system.

According to Bloomberg’s Mark Gurman, Apple is aiming to ship its brand new App Intents feature, allowing Siri to take actions for you, next Spring – alongside its long-promised Siri overhaul. These features were initially on track to launch during the iOS 18 release cycle, though Apple faced engineering delays. Now, they should launch by ~iOS 26.4, according to current reporting.

Amazon has finally started rolling out Alexa+, its oft-delayed overhaul of the Alexa voice assistant built on large language model technology. However, Alexa+ shows how difficult it is to replace a mature voice assistant with generative AI, especially when users expect instant, consistent results for simple tasks. It’s a real reality check on the notion that Amazon has managed to release something Apple promised and hasn’t shipped.

Earlier today, OpenAI announced GPT-5, its latest model to power ChatGPT. The new frontier model is a significant leap forward in a lot of areas. But when will ChatGPT integration within Apple Intelligence adopt it? That’s actually happening rather soon…

Apple’s Siri-related news hasn’t been great so far this year, but the company sounds confident it can turn things around. Here’s the Siri update that software head Craig Federighi reportedly shared in Apple’s all-hands meeting.

A Bloomberg report over the weekend suggested that Apple has created a new Answers, Knowledge and Information team as part of its Apple Intelligence efforts.

While that might not sound like a huge deal, effectively just catching up with what others are doing, I actually think it’s about the smartest thing the company could be doing right now in terms of addressing Siri’s reputation …

The all-new smart home hub was supposed to be Apple’s star of the show this year. There was just one problem: Siri. After a multitude of Siri hiccups and delays, it begun to look more and more unlikely that the product would launch in 2025. Now, Bloomberg’s Mark Gurman is reporting that a 2026 launch is almost a guarantee.

Apple’s well documented struggles to upgrade Siri with AI might have an unexpected fix. Per Mark Gurman, Apple is considering powering its revamped Siri with third-party AI models from Anthropic or OpenAI. Here’s why that could be the best move for Apple and users.

Apple is in talks with Anthropic and OpenAI to power the revamped version of Siri, potentially sidelining its own in-house AI models in the process. Here are the details.

Apple is continuing to face fallout from its Apple Intelligence rollout. As spotted by Reuters, Apple shareholders have sued Apple in a proposed class action securities fraud case for allegedly “downplaying how long it needed to integrate advanced artificial intelligence into its Siri voice assistant.”

The lawsuit alleges that this misrepresentation negatively impacted iPhone sales and Apple’s stock price.

Apple may have belatedly responded to accusations of showing off Siri vaporware at last year’s WWDC, but the controversy is showing no sign of dying down anytime soon.

John Gruber – author of the original piece taking issue with Apple showing off features it hadn’t demonstrated to anyone outside the company – is now joined by M.G. Siegler and others …

This morning, we noted that in a new interview, Apple’s Greg ”Joz” Joswiak confirmed that the new AI Siri upgrade would arrive in 2026. Now, Bloomberg’s Mark Gurman is out with a new report offering more details on the delay, including Apple’s internal timeline.