Discussing the early days of iPhone 17 availability during the quarterly report conference call, Apple CEO Tim Cook “intentionally dodged” a question on per-model performance, but hinted that demand for the base iPhone 17 and iPhone 17 Pro is strong. Here are the details.
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Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.
He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.
Today, Marcus co-hosts several tech-focused shows at Gigahertz FM, a Brazilian podcast network he co-founded in 2022 with 9to5Mac’s own Guilherme Rambo. Outside of Gigahertz FM, he also hosts IA Sob Controle, a podcast featuring in-depth interviews and news about artificial intelligence.
Tips, typos, feedback or just want to reach out?
- Email: Marcus @ 9to5mac.com
- Signal: mvcmendes.37
- Instagram: mvcmendes
- Threads: mvcmendes
- Bluesky: mvcmendes
Apple reports Q4 2025 earnings: $102.47 billion in revenue, up 8% (charts)
Apple just announced its earnings report for fiscal Q4 2025, ended September. The company generated $102.47 billion in revenue, up 8% from the same quarter last year, and slightly above the expected revenue of $102.24 billion. Here’s the full breakdown.
Expand Expanding CloseNew court document reveals payment details between Jon Prosser and Michael Ramacciotti
Following a couple of deadline extensions, Michael Ramacciotti’s lawyer sent in his answer to Apple’s complaint in the Jon Prosser case. Here are the details.
Expand Expanding CloseApple to share Q4 2025 results today, here’s how you can listen in live
As announced earlier this month, Apple will release its Q3 2025 earnings results after the bell, followed by a conference call at 2:00 p.m. PT / 5:00 p.m. ET. Here’s how you can listen live.
Expand Expanding CloseAffinity is now an all-in-one free app with native Canva integration
Affinity has announced a complete overhaul of its design suite. Starting today, the company is unifying all its tools into a single app for vector, photo, and layout work, and making it permanently free. Here are the details.
Expand Expanding CloseThreads rolls out reply approvals and new activity feed filters
Meta is introducing two more features designed to give Threads users more control over the conversations that happen around their posts. Here’s what’s new.
Expand Expanding CloseApple adds new App Store submission and marketing features, will phase out promo codes in 2026
Apple is rolling out a round of enhancements that will make it easier for developers to submit, manage, and market their apps on the App Store. Here’s what’s new.
Expand Expanding CloseInstagram to let select users tune the Reels algorithm in new test
Instagram is rolling out a new test that lets select users fine-tune what they’d like to see in their Reels and Explore feeds. Here’s what it looks like.
Expand Expanding CloseApple stock gets $320 target from Bank of America ahead of Q4 earnings
In an new investor note, Bank of America maintained its “Buy” rating on Apple and raised its price target, citing strong iPhone 17 sales and long-term AI potential. Here are the details.
Expand Expanding CloseApple just dropped a research dataset to help train AI image editing models
Apple has released Pico-Banana-400K, a highly curated 400,000-image research dataset which, interestingly, was built using Google’s Gemini-2.5 models. Here are the details.
Expand Expanding CloseThree new features announced today at the TikTok U.S. Creator Summit
In addition to an update to its subscription-based revenue-sharing model, the company announced today two AI-powered features that will help creators streamline their pre- and post-production processes. Here are the details.
Expand Expanding CloseApple Music product manager to discuss recently-released features in Reddit AMA [U]
Update, October 29, 10:11 p.m. ET: The AMA has been postponed “to next month,” with a new date to be announced soon. The original post follows below.
The Apple Music subreddit has announced an AMA with Adam Silver, who has led the platform’s product development for nearly a decade. Here’s how to join in.
Expand Expanding CloseiPhone 17 matches iPhone Air display performance in DXOMARK test
DXOMARK has published its display test results for the iPhone 17 and iPhone Air. And despite a few minor differences, both achieved the same overall score, ranking #25 in their global ranking. Here are the details.
Expand Expanding CloseTrump praises Apple’s U.S. investment as Tim Cook joins Tokyo event
Apple CEO Tim Cook was one of the guests today at an event for business leaders in Japan, where President Trump highlighted Apple’s multi-hundred-billion-dollar investment in U.S. infrastructure. Here are the details.
Expand Expanding CloseApple releases macOS Tahoe 26.1 RC, here’s what’s new
Apple is rolling out the release candidate version of macOS 26.1 for developers, as well as the public beta, ahead of the upcoming public launch. Here’s what to expect.
Expand Expanding CloseJudge Yvonne Gonzalez Rogers reverses App Store class action certification [U]
Update: An Apple spokesperson provided 9to5Mac with the following statement regarding today’s decision:
“We’re pleased the Court recognized the plaintiffs failed to demonstrate the alleged harm to consumers and decertified the class. We continue to invest significantly to make the App Store a safe and trusted place for users to discover apps and a great business opportunity for developers.”
Last year, U.S. District Judge Yvonne Gonzalez Rogers gave the go-ahead to a class action accusing Apple of monopolizing the iPhone app market. Today, she reversed that decision. Here are the details.
Expand Expanding CloseWhatsApp to finally enable per-chat storage management
Meta is working on a feature that will let users manage the storage of each chat from the chat info screen. Here are the details.
Expand Expanding CloseAdobe expands Project Indigo support to the iPhone 17 lineup, with a few caveats
A few days ago, Adobe explained the delay in bringing iPhone 17 compatibility to its Indigo camera app. The app has now been updated to run on the latest phones, although a few limitations remain. Here are the details.
Expand Expanding CloseYou can now publish disappearing posts on Threads
Threads is rolling out ghost posts, which get automatically archived after 24 hours. Here’s how it works.
Expand Expanding CloseSwift SDK for Android now available
Following the announcement of the Android Workgroup earlier this year, the first preview release of the Swift SDK for Android was just rolled out. Here are the details.
Expand Expanding CloseiOS 26.1 will let third-party apps back up photos in the background
Apple is working on a new framework that will allow third-party photo apps to back up images more reliably. Here are the details.
Expand Expanding CloseYou should watch Adam Savage’s delightful review of the new M5 Apple Vision Pro
In February, Adam Savage published a very interesting video sharing his overall impressions of the Apple Vision Pro, one year into using the device. Now that the M5 version is out, he’s back with an equally interesting review. Watch it below.
Expand Expanding CloseiFixit tears down the M5 MacBook Pro and finds small, but welcome repairability improvements
Despite minor hardware improvements compared with its predecessor, the new 14-inch M5 MacBook Pro features interesting repairability tweaks, according to iFixit’s teardown. Here are the details.
Expand Expanding CloseBen Stiller’s touching documentary about his parents now available on Apple TV
Stiller & Meara: Nothing Is Lost, Ben Stiller’s documentary about his parents, is now available on Apple TV. Here’s what to expect.
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