Skip to main content

App Store

See All Stories

Security Bite: Does ‘Ask App Not to Track’ actually work?

apple transparencry prompt app app store privacy security bite arin waichulis

9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art Apple-specific security solutions for fully automated Hardening & Compliance, Next Generation EDR, AI-powered Zero Trust, and exclusive Privilege Management with the most powerful and modern Apple MDM on the market. The result is a totally automated Apple Unified Platform currently trusted by over 45,000 organizations to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.


When Apple dropped App Tracking Transparency (ATT) prompts in iOS 14.5 back in 2021, it was a watershed moment for user privacy within third-party applications. Nothing like it had existed prior. The initiative gave iPhone users control over whether their in-app data could be aggregated and shared with third parties for advertising or other various purposes.

Still, today, I often find comments online from people who don’t really know what it does and find the wording very taboo. Like, why “Ask” the app? And is it still effective? Let’s briefly look at App Tracking Transparency in 2025…

Expand Expanding Close

Apple reportedly close to settling with the EU over Digital Markets Act violations

Apple reportedly close to settling with the EU over Digital Markets Act violations | Photo shows a couple holding hands

Although Apple is on record as saying that it wants to see the EU’s Digital Markets Act either repealed or substantially revised, it is reportedly close to reaching a settlement with the antitrust regulator.

In public, the two have engaged in a pretty fierce war of words, but a new report claims that they are close to reaching a behind-the-scenes agreement …

Expand Expanding Close

Former veteran Apple marketing exec challenges Tim Cook over ICEBlock

Former veteran Apple marketing exec challenges Tim Cook on human rights over ICEBlock | ICEBlock logo on red background with water droplets

The controversy over Apple removing ICEBlock from the App Store is showing no signs of ending. The latest development is a former Apple marketing veteran challenging Tim Cook on the company’s human rights values.

Wiley Hodges worked for Apple for more than 20 years, the last 15 of them as a director of marketing and product management, and he’s written an open letter to Cook expressing his dismay at the decision …

Expand Expanding Close

Apple under legal scrutiny in the EU over scam apps [U: Apple responds]

Apple under legal scrutiny in the EU over scam apps | Face hidden by hoodie and darkness

Apple has frequently cited insecure and scam apps as justification for wanting all iPhone apps to be sold exclusively in the company’s own App Store.

Numerous reports, however, have found that there is no shortage of scam apps making it through Apple’s app review process, and the company is now under fresh legal scrutiny in the EU over this issue …


Update September 23, 2025, 10:41am PT: Apple has issued the following statement to 9to5Mac:

“As digital threats have evolved in scope and complexity over the years, Apple has expanded its antifraud initiatives to address these challenges and protect users. Every day, teams across Apple monitor and investigate fraudulent activity and utilize sophisticated tools to stop bad actors. Unfortunately, the European Commission is undermining our efforts by forcing Apple to allow alternative app distribution and payments, despite warnings that this puts users at greater risk of fraud and scams. While the regulator focuses on issuing misguided and counterproductive threats of investigation and fines, we will continue to advocate for the safety and security of our users.”

Apple says that in the last five years, the App Store has prevented over $9 billion in fraudulent transactions, including over $2 billion in 2024 alone.

Expand Expanding Close

Epic Games versus Apple Australia ruling published – Apple calls it harmful

Epic Games versus Apple Australia ruling published – Apple calls it harmful | Gavel coming down on MacBook keyboard

We last month learned that Epic Games had won its antitrust case against Apple in Australia, with the court ruling that the iPhone maker must permit side-loading and third-party payments.

The full reasoning for that decision has now been published – all 900 pages of it – and Apple has accused the judge of underestimating the privacy and security risks to users …

Expand Expanding Close

Fortnite returns to the App Store in another country after court ruling

Fortnite returns to the App Store in another country after court ruling | Promo image for the game

Fortnite returned to the App Store in the US back in May after a federal court ruling, and is now set to return to iOS in Australia through the Epic Games store after a similar judgment there.

While Epic Games celebrated the ruling, the fate of the app in other countries still remains far from certain – and its availability in the US may be temporary …

Expand Expanding Close

App Store safety again called into question by Tea app

App Store safety again called into question by Tea app | Image shows a mass of red flags

Apple has frequently argued that it is reasonable for it to have monopolistic control over the sale of iPhone apps because it vets them for safety and security. This has been called into question over scam apps accepted into the App Store, and the same questions are being asked regarding the Tea app.

The so-called dating advice app has been revealed to have major security vulnerabilities, which have exposed private chats and personal data of tens of thousands of women …

Expand Expanding Close

ICEBlock app developer had ‘better watch out’ says US attorney general [U]

White House condemnation sends ICEBlock to the top of the App Store charts

White House condemnation of a free app has drawn substantial attention to it, helping ICEBlock become the most popular social networking app in the App Store, beating out apps like X and Instagram.

ICEBlock alerts people to sightings of Immigration and Customs Enforcement (ICE) agents in their area, following a major immigration crackdown by the White House. Update: The US attorney general has said the app’s developer “had better watch out” – see end of the piece …

Expand Expanding Close