Defining Business Intelligence 3.0

Lachlan James of SmartData Collective poses the following rhetorical questions about the emergence and nature of Business Intelligence 3.0:

So what exactly is Business Intelligence 3.0? Is it a mass of meaningless marketing messages, a collection of multiple BI advancements, or does it represent a single technological shift that many have misconstrued?

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What I find interesting is the apparent trend from "tool-centricity," through "web-centricity," toward "app-centricity." The figure below is instructive.

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Source: James, L (2014, April 11), Defining Business Intelligence 3.0, SmartData Collective.

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