Small Business Marketing Quotes

“Every business has its own story and its own personality.”
― Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

“A market research project starts when you have the answers to the following questions:
1. Why are you researching?
2. What are you going to do with the results?”
― Pooja Agnihotri, Market Research Like a Pro

“Having an objective for any project is highly important as we are living in a world full of data—some useful but mostly useless.”
― Pooja Agnihotri, Market Research Like a Pro

“To save ourselves from getting lost in this sea of data and ending up directionless, it becomes vital for every business owner to not just set up their market research objectives but also to stick to those.”
― Pooja Agnihotri, Market Research Like a Pro

“For identifying the objective of your market research project, it is highly advisable that you should zero in on the exact information you want to collect and from who.”
― Pooja Agnihotri, Market Research Like a Pro

“If you are going to use the results of market research to make a big business decision, then it’s a good idea to do quantitative research rather than qualitative.”
― Pooja Agnihotri, Market Research Like a Pro

“The more numbers you know through market research, the more you will be able to cut down your business risk.”
― Pooja Agnihotri, Market Research Like a Pro

“The biggest advice I can give for setting up your market research objectives is to be very clear and concise.”
― Pooja Agnihotri, Market Research Like a Pro

“Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources.”
― Pooja Agnihotri, Market Research Like a Pro

“One market research project should have only one objective. More than one objective can affect the effectiveness of your research.”
― Pooja Agnihotri, Market Research Like a Pro

“Never guess anything. You will make bad business decisions if you do that. If you don’t have data on something, start a research project on that topic.”
― Pooja Agnihotri, Market Research Like a Pro

“Marketing is a Process!”
― Patrick McFadden

“the most frustrating part of marketing for any small to midsize business is that there was no logical or process way to understand marketing, implement marketing or buy small business marketing services from people pitching social media, SEO, content, web design, branding, etc.”
― Patrick McFadden

“taking a process approach to marketing based on strategy is the secret to your success”
― Patrick McFadden

“Before you can tell someone how unique you, your product or service is, and how it will serve their specific needs, they will first need to become aware of your brand.”
― Patrick McFadden

“The key to creating awareness content is knowing and understanding your current clients. The more insight you have on them and their habits, the more likely you are to be able to create the right content, for the right people, at the right time.”
― Patrick McFadden

“People want to be educated not sold. They will sell themselves if you just commit to educating.”
― Patrick McFadden

“How you orient your customer with your business once they say “yes” is a customer journey touch point that is often overlooked, but shouldn’t be.”
― Patrick McFadden

“No marketing technique is complete without a comprehensive understanding of your ideal client.”
― Patrick McFadden

“People want what they believe they will get, achieve, relieve, dodge, or acquire based on buying what you sell.”
― Patrick McFadden

“Not paying attention to your market research results is not just a waste of your market research efforts but also a loss of an opportunity to make your business more profitable.”
― Pooja Agnihotri

“Trade shows and events drive a surge in readership for trade magazines, websites, and newspapers. This spike is a prime opportunity to expose your company to thousands of potential buyers.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“As a trade show exhibitor, the exhibitor services manual is my most important resource. It’s the first thing I review in the morning and the last thing I check at night. I even joke that I eat and sleep with it. Well, maybe not literally, but it should be your top priority too.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro