Introducing G2.ai, the future of software buying.Try now

Best Location-Based Marketing Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Location-based marketing software, also known as proximity marketing software, enables businesses to send automated marketing messages to customers or prospects based on their geographic location and predefined target zones.

This type of software uses proximity beacons, Bluetooth low energy (BLE ) signals, Wi-Fi, and GPS-defined areas to identify when a customer or prospect is near a specific point of interest (POI). It then triggers the delivery of personalized, contextual marketing content to their mobile devices. With these tools, marketers can target the right customer, in the right place, at the right time, and encourage them to perform a desired action, such as visiting a store or making a purchase.

Location-based marketing software is typically used by businesses with brick-and-mortar locations, such as retail stores and restaurants. However, it can also be leveraged by larger organizations such as shopping malls, transport hubs, and event venues.

Marketers also use location-based marketing software to analyze the performance of a business’ proximity marketing campaigns, usually through tracking foot traffic or offering attribution features. Some location intelligence software and visitor behavior intelligence software offer location-based marketing tools to provide businesses with a holistic view of their location and visitor analytics.

Products in this category often identify users in geolocation by integrating with different technologies, such as geofencing software, Wi-Fi, and BLE beacons. As a result, location-based marketing software often integrates with or is provided as a feature of guest Wi-Fi providers and mobile marketing software.

To qualify for inclusion in the Location-Based Marketing category, a product must:

Provide tools to deliver real-time automated messages to users based on geolocation
Identify prospects or customers within a specified geolocation through the use of geofencing, Wi-Fi, BLE beacons, or a similar geotargeting technology
Analyze the performance of location-based marketing campaigns
Show More
Show Less

Best Location-Based Marketing Software At A Glance

Leader:
SingleInterface
SingleInterface
Highest Performer:
Flame Analytics
Flame Analytics
Easiest to Use:
SingleInterface
SingleInterface
Top Trending:
Netmera
Netmera
Best Free Software:
SingleInterface
SingleInterface
Show LessShow More
Easiest to Use:
SingleInterface
SingleInterface
Top Trending:
Netmera
Netmera
Best Free Software:
SingleInterface
SingleInterface

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

  • Segment
  • Rating
  • Language
  • Pricing
No filters applied
  • Segment
  • Rating
  • Language
  • Pricing
Clear Filter
More Filters
Market Segments
All Segments
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
61 Listings in Location-Based Marketing Available
  • Sort By:
    G2 Score
SingleInterface
(90)4.7 out of 5
1st Easiest To Use in Location-Based Marketing software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SingleInterface is Asia’s largest AI Retail Tech platform, revolutionizing how multi-location brands scale, engage, and grow. Our AI-powered full-stack solutions help businesses connect with customers

    Users
    No information available
    Industries
    • Financial Services
    • Automotive
    Market Segment
    • 68% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SingleInterface Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    39
    Ease of Use
    27
    Helpful
    26
    Efficiency
    23
    User Interface
    17
    Cons
    Complex Usability
    5
    Dashboard Issues
    5
    Improvement Needed
    5
    Inadequate Reporting
    5
    Limited Customization
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SingleInterface features and usability ratings that predict user satisfaction
    8.8
    Integration
    Average: 8.0
    8.9
    Geolocation
    Average: 8.7
    9.1
    Quality of Support
    Average: 8.7
    8.7
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SingleInterface
    Year Founded
    2014
    HQ Location
    Gurgaon, IN
    LinkedIn® Page
    www.linkedin.com
    301 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SingleInterface is Asia’s largest AI Retail Tech platform, revolutionizing how multi-location brands scale, engage, and grow. Our AI-powered full-stack solutions help businesses connect with customers

Users
No information available
Industries
  • Financial Services
  • Automotive
Market Segment
  • 68% Enterprise
  • 29% Mid-Market
SingleInterface Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
39
Ease of Use
27
Helpful
26
Efficiency
23
User Interface
17
Cons
Complex Usability
5
Dashboard Issues
5
Improvement Needed
5
Inadequate Reporting
5
Limited Customization
5
View All Pros and Cons
SingleInterface features and usability ratings that predict user satisfaction
8.8
Integration
Average: 8.0
8.9
Geolocation
Average: 8.7
9.1
Quality of Support
Average: 8.7
8.7
Campaign Automation
Average: 8.3
Seller Details
Seller
SingleInterface
Year Founded
2014
HQ Location
Gurgaon, IN
LinkedIn® Page
www.linkedin.com
301 employees on LinkedIn®
Salesforce Marketing Cloud Engagement
(1,774)4.0 out of 5
Optimized for quick response
3rd Easiest To Use in Location-Based Marketing software
View top Consulting Services for Salesforce Marketing Cloud Engagement
Save to My Lists
Entry Level Price:Starting at $1,250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 41% Mid-Market
    • 33% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Marketing Cloud is a digital marketing platform designed for organizations aiming to deliver personalized, data-driven customer experiences across multiple channels such as email, mobile, social, advertising, and the web.
    • Users frequently mention the platform's intuitive interface, robust automation features, ability to segment audiences, deliver targeted messages across multiple channels, and its efficiency in managing large lists and maintaining deliverability.
    • Users mentioned that the platform can feel overly complex, the interface is not always intuitive, the integration with other Salesforce products could be smoother, the system can be slow when handling large volumes of data, and the pricing structure may not be cost-effective for smaller organizations.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Marketing Cloud Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    104
    Automation
    63
    Email Marketing
    62
    Engagement
    57
    Personalization
    52
    Cons
    Learning Curve
    59
    Steep Learning Curve
    52
    Complex Usability
    43
    Complexity
    40
    Complex Usage
    37
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Marketing Cloud Engagement features and usability ratings that predict user satisfaction
    9.5
    Integration
    Average: 8.0
    9.3
    Geolocation
    Average: 8.7
    7.7
    Quality of Support
    Average: 8.7
    9.7
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    585,348 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    84,574 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 41% Mid-Market
  • 33% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Marketing Cloud is a digital marketing platform designed for organizations aiming to deliver personalized, data-driven customer experiences across multiple channels such as email, mobile, social, advertising, and the web.
  • Users frequently mention the platform's intuitive interface, robust automation features, ability to segment audiences, deliver targeted messages across multiple channels, and its efficiency in managing large lists and maintaining deliverability.
  • Users mentioned that the platform can feel overly complex, the interface is not always intuitive, the integration with other Salesforce products could be smoother, the system can be slow when handling large volumes of data, and the pricing structure may not be cost-effective for smaller organizations.
Salesforce Marketing Cloud Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
104
Automation
63
Email Marketing
62
Engagement
57
Personalization
52
Cons
Learning Curve
59
Steep Learning Curve
52
Complex Usability
43
Complexity
40
Complex Usage
37
View All Pros and Cons
Salesforce Marketing Cloud Engagement features and usability ratings that predict user satisfaction
9.5
Integration
Average: 8.0
9.3
Geolocation
Average: 8.7
7.7
Quality of Support
Average: 8.7
9.7
Campaign Automation
Average: 8.3
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
585,348 Twitter followers
LinkedIn® Page
www.linkedin.com
84,574 employees on LinkedIn®

G2 Deals

Buying software just got smarter. And cheaper.

This is how G2 Deals can help you:

  • Easily shop for curated – and trusted – software
  • Own your own software buying journey
  • Discover exclusive deals on software
See Exclusive Offers
SAP Emarsys
(518)4.3 out of 5
Optimized for quick response
2nd Easiest To Use in Location-Based Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • CRM Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 51% Mid-Market
    • 22% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SAP Emarsys is a marketing automation platform that offers personalized customer engagement, campaign tools, and analytics for ROI tracking.
    • Reviewers like the platform's user-friendly features, the ability to create and automate campaigns, and the strong customer support provided by the SAP team.
    • Users reported a steep learning curve for new users, occasional integration challenges with other SAP modules, and a lack of customization in some areas.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    36
    Automation
    34
    Features
    27
    Helpful
    25
    Personalization
    25
    Cons
    Missing Features
    23
    Learning Curve
    21
    Complexity
    17
    Difficult Learning
    17
    Limited Features
    17
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAP Emarsys features and usability ratings that predict user satisfaction
    7.0
    Integration
    Average: 8.0
    7.7
    Geolocation
    Average: 8.7
    8.4
    Quality of Support
    Average: 8.7
    8.0
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    300,067 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    135,108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • CRM Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 51% Mid-Market
  • 22% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SAP Emarsys is a marketing automation platform that offers personalized customer engagement, campaign tools, and analytics for ROI tracking.
  • Reviewers like the platform's user-friendly features, the ability to create and automate campaigns, and the strong customer support provided by the SAP team.
  • Users reported a steep learning curve for new users, occasional integration challenges with other SAP modules, and a lack of customization in some areas.
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
36
Automation
34
Features
27
Helpful
25
Personalization
25
Cons
Missing Features
23
Learning Curve
21
Complexity
17
Difficult Learning
17
Limited Features
17
View All Pros and Cons
SAP Emarsys features and usability ratings that predict user satisfaction
7.0
Integration
Average: 8.0
7.7
Geolocation
Average: 8.7
8.4
Quality of Support
Average: 8.7
8.0
Campaign Automation
Average: 8.3
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
300,067 Twitter followers
LinkedIn® Page
www.linkedin.com
135,108 employees on LinkedIn®
Purple
(39)4.1 out of 5
8th Easiest To Use in Location-Based Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Purple uses guest WiFi and interactive maps to enhance guest experience in venues. By integrating with existing technology, our secure platform enables organizations to capture valuable first-party da

    Users
    No information available
    Industries
    • Retail
    Market Segment
    • 41% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Purple Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Efficiency
    4
    Customer Support
    3
    Ease of Use
    3
    Features
    3
    Collaboration
    2
    Cons
    Complex Usability
    1
    Difficult Learning
    1
    Difficult Setup
    1
    Expensive
    1
    Expertise Required
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Purple features and usability ratings that predict user satisfaction
    6.7
    Integration
    Average: 8.0
    10.0
    Geolocation
    Average: 8.7
    8.1
    Quality of Support
    Average: 8.7
    5.0
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Purple
    Year Founded
    2012
    HQ Location
    Manchester, England
    Twitter
    @Purple_Spaces
    28,779 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    170 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Purple uses guest WiFi and interactive maps to enhance guest experience in venues. By integrating with existing technology, our secure platform enables organizations to capture valuable first-party da

Users
No information available
Industries
  • Retail
Market Segment
  • 41% Mid-Market
  • 33% Small-Business
Purple Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Efficiency
4
Customer Support
3
Ease of Use
3
Features
3
Collaboration
2
Cons
Complex Usability
1
Difficult Learning
1
Difficult Setup
1
Expensive
1
Expertise Required
1
View All Pros and Cons
Purple features and usability ratings that predict user satisfaction
6.7
Integration
Average: 8.0
10.0
Geolocation
Average: 8.7
8.1
Quality of Support
Average: 8.7
5.0
Campaign Automation
Average: 8.3
Seller Details
Seller
Purple
Year Founded
2012
HQ Location
Manchester, England
Twitter
@Purple_Spaces
28,779 Twitter followers
LinkedIn® Page
www.linkedin.com
170 employees on LinkedIn®
Cisco Spaces
(12)4.5 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cisco Spaces is a cloud platform that connects people & things with spaces to transform buildings into smart spaces. Using the power of Cisco devices as sensors (Catalyst, Meraki, Webex) and the S

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 67% Small-Business
    • 25% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Cisco Spaces features and usability ratings that predict user satisfaction
    7.5
    Integration
    Average: 8.0
    8.7
    Geolocation
    Average: 8.7
    9.4
    Quality of Support
    Average: 8.7
    9.0
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cisco
    Year Founded
    1984
    HQ Location
    San Jose, CA
    Twitter
    @Cisco
    729,715 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    95,148 employees on LinkedIn®
    Ownership
    NASDAQ:CSCO
Product Description
How are these determined?Information
This description is provided by the seller.

Cisco Spaces is a cloud platform that connects people & things with spaces to transform buildings into smart spaces. Using the power of Cisco devices as sensors (Catalyst, Meraki, Webex) and the S

Users
No information available
Industries
No information available
Market Segment
  • 67% Small-Business
  • 25% Mid-Market
Cisco Spaces features and usability ratings that predict user satisfaction
7.5
Integration
Average: 8.0
8.7
Geolocation
Average: 8.7
9.4
Quality of Support
Average: 8.7
9.0
Campaign Automation
Average: 8.3
Seller Details
Seller
Cisco
Year Founded
1984
HQ Location
San Jose, CA
Twitter
@Cisco
729,715 Twitter followers
LinkedIn® Page
www.linkedin.com
95,148 employees on LinkedIn®
Ownership
NASDAQ:CSCO
Optimove (formely Kumulos)
(30)4.8 out of 5
5th Easiest To Use in Location-Based Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the dr

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 30% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Optimove (formely Kumulos) features and usability ratings that predict user satisfaction
    9.4
    Integration
    Average: 8.0
    9.0
    Geolocation
    Average: 8.7
    9.5
    Quality of Support
    Average: 8.7
    9.6
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Optimove
    Year Founded
    2012
    HQ Location
    New York
    Twitter
    @Optimove
    5,529 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    569 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the dr

Users
No information available
Industries
  • Computer Software
Market Segment
  • 60% Small-Business
  • 30% Mid-Market
Optimove (formely Kumulos) features and usability ratings that predict user satisfaction
9.4
Integration
Average: 8.0
9.0
Geolocation
Average: 8.7
9.5
Quality of Support
Average: 8.7
9.6
Campaign Automation
Average: 8.3
Seller Details
Seller
Optimove
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,529 Twitter followers
LinkedIn® Page
www.linkedin.com
569 employees on LinkedIn®
Radar
(18)4.7 out of 5
7th Easiest To Use in Location-Based Marketing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Radar (https://radar.com) is the all-in-one location platform. Companies like Sleeper, Panera, DICK’s Sporting Goods, T-Mobile, and Zillow use Radar's geofencing SDKs and maps APIs to power location-b

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Radar features and usability ratings that predict user satisfaction
    10.0
    Integration
    Average: 8.0
    10.0
    Geolocation
    Average: 8.7
    10.0
    Quality of Support
    Average: 8.7
    10.0
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Radar Labs
    Year Founded
    2016
    HQ Location
    New York, NY
    Twitter
    @radarlabs
    1,001 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    155 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Radar (https://radar.com) is the all-in-one location platform. Companies like Sleeper, Panera, DICK’s Sporting Goods, T-Mobile, and Zillow use Radar's geofencing SDKs and maps APIs to power location-b

Users
No information available
Industries
No information available
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
Radar features and usability ratings that predict user satisfaction
10.0
Integration
Average: 8.0
10.0
Geolocation
Average: 8.7
10.0
Quality of Support
Average: 8.7
10.0
Campaign Automation
Average: 8.3
Seller Details
Seller
Radar Labs
Year Founded
2016
HQ Location
New York, NY
Twitter
@radarlabs
1,001 Twitter followers
LinkedIn® Page
www.linkedin.com
155 employees on LinkedIn®
Flame Analytics
(80)4.6 out of 5
4th Easiest To Use in Location-Based Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Transform Your Location Into a Profitable Smart Space. Flame Analytics is a Location Analytics and Customer Engagement Platform for physical smart spaces that will boost your sales and engagement. Fl

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 65% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Flame Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    1
    Data Analytics
    1
    Ease of Use
    1
    Cons
    Expensive
    1
    Limited Support for Small Businesses
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Flame Analytics features and usability ratings that predict user satisfaction
    9.3
    Integration
    Average: 8.0
    9.3
    Geolocation
    Average: 8.7
    9.3
    Quality of Support
    Average: 8.7
    8.8
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Flame analytics
    Year Founded
    2013
    HQ Location
    Madrid
    Twitter
    @Flameanalytics
    3,277 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    19 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Transform Your Location Into a Profitable Smart Space. Flame Analytics is a Location Analytics and Customer Engagement Platform for physical smart spaces that will boost your sales and engagement. Fl

Users
  • CEO
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 65% Small-Business
  • 29% Mid-Market
Flame Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
1
Data Analytics
1
Ease of Use
1
Cons
Expensive
1
Limited Support for Small Businesses
1
View All Pros and Cons
Flame Analytics features and usability ratings that predict user satisfaction
9.3
Integration
Average: 8.0
9.3
Geolocation
Average: 8.7
9.3
Quality of Support
Average: 8.7
8.8
Campaign Automation
Average: 8.3
Seller Details
Seller
Flame analytics
Year Founded
2013
HQ Location
Madrid
Twitter
@Flameanalytics
3,277 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Cisco Hyperlocation
(12)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cisco Hyperlocation delivers exceptional indoor location accuracy using your Cisco indoor Wi-Fi. Three Cisco technologies-the next-generation Hyperlocation Aironet 4800 access point, Connected Mobile

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 58% Mid-Market
    • 33% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Cisco Hyperlocation features and usability ratings that predict user satisfaction
    8.9
    Integration
    Average: 8.0
    8.7
    Geolocation
    Average: 8.7
    8.9
    Quality of Support
    Average: 8.7
    8.3
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cisco
    Year Founded
    1984
    HQ Location
    San Jose, CA
    Twitter
    @Cisco
    729,715 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    95,148 employees on LinkedIn®
    Ownership
    NASDAQ:CSCO
Product Description
How are these determined?Information
This description is provided by the seller.

Cisco Hyperlocation delivers exceptional indoor location accuracy using your Cisco indoor Wi-Fi. Three Cisco technologies-the next-generation Hyperlocation Aironet 4800 access point, Connected Mobile

Users
No information available
Industries
No information available
Market Segment
  • 58% Mid-Market
  • 33% Enterprise
Cisco Hyperlocation features and usability ratings that predict user satisfaction
8.9
Integration
Average: 8.0
8.7
Geolocation
Average: 8.7
8.9
Quality of Support
Average: 8.7
8.3
Campaign Automation
Average: 8.3
Seller Details
Seller
Cisco
Year Founded
1984
HQ Location
San Jose, CA
Twitter
@Cisco
729,715 Twitter followers
LinkedIn® Page
www.linkedin.com
95,148 employees on LinkedIn®
Ownership
NASDAQ:CSCO
Cosmose
(11)4.0 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cosmose AI is the #1 solution for offline stores

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 64% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Cosmose Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    AI Features
    3
    Data Analytics
    3
    AI Technology
    2
    Business Growth
    2
    Experience
    2
    Cons
    Complex Usability
    2
    Difficult Learning
    2
    Difficult Setup
    2
    Difficulty for Beginners
    2
    Complexity
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Cosmose features and usability ratings that predict user satisfaction
    7.7
    Integration
    Average: 8.0
    8.0
    Geolocation
    Average: 8.7
    8.7
    Quality of Support
    Average: 8.7
    8.7
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cosmose
    Year Founded
    2014
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    89 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cosmose AI is the #1 solution for offline stores

Users
No information available
Industries
No information available
Market Segment
  • 64% Small-Business
  • 36% Mid-Market
Cosmose Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
AI Features
3
Data Analytics
3
AI Technology
2
Business Growth
2
Experience
2
Cons
Complex Usability
2
Difficult Learning
2
Difficult Setup
2
Difficulty for Beginners
2
Complexity
1
View All Pros and Cons
Cosmose features and usability ratings that predict user satisfaction
7.7
Integration
Average: 8.0
8.0
Geolocation
Average: 8.7
8.7
Quality of Support
Average: 8.7
8.7
Campaign Automation
Average: 8.3
Seller Details
Seller
Cosmose
Year Founded
2014
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
89 employees on LinkedIn®
Bloom Intelligence
(22)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RESTAURANT MARKETING PLATFORM CDP to collect, clean, and centralize guest data. AI-powered marketing automation and reputation management to fuel faster, more efficient growth.

    Users
    No information available
    Industries
    • Restaurants
    Market Segment
    • 45% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bloom Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation
    1
    Business Growth
    1
    Communication
    1
    CRM Support
    1
    Customer Engagement
    1
    Cons
    This product has not yet received any negative sentiments.
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bloom Intelligence features and usability ratings that predict user satisfaction
    9.2
    Integration
    Average: 8.0
    9.2
    Geolocation
    Average: 8.7
    9.5
    Quality of Support
    Average: 8.7
    8.8
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bloom Intelligence
    Year Founded
    2006
    HQ Location
    St Petersburg, US
    Twitter
    @bloomintel
    1,826 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

RESTAURANT MARKETING PLATFORM CDP to collect, clean, and centralize guest data. AI-powered marketing automation and reputation management to fuel faster, more efficient growth.

Users
No information available
Industries
  • Restaurants
Market Segment
  • 45% Small-Business
  • 41% Mid-Market
Bloom Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation
1
Business Growth
1
Communication
1
CRM Support
1
Customer Engagement
1
Cons
This product has not yet received any negative sentiments.
View All Pros and Cons
Bloom Intelligence features and usability ratings that predict user satisfaction
9.2
Integration
Average: 8.0
9.2
Geolocation
Average: 8.7
9.5
Quality of Support
Average: 8.7
8.8
Campaign Automation
Average: 8.3
Seller Details
Seller
Bloom Intelligence
Year Founded
2006
HQ Location
St Petersburg, US
Twitter
@bloomintel
1,826 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
Netmera
(36)4.3 out of 5
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Netmera is a mobile-first, all-in-one Growth Platform for smarter insights and
better customer engagement. We unify customer data across all touchpoints into a single platform—empowering businesses

    Users
    No information available
    Industries
    • Financial Services
    • Telecommunications
    Market Segment
    • 44% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Netmera Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    Customer Support
    4
    Engagement
    4
    Helpful
    4
    Effectiveness
    3
    Cons
    Export Issues
    1
    Export Limitations
    1
    High Complexity
    1
    Inadequate Reporting
    1
    Learning Curve
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Netmera features and usability ratings that predict user satisfaction
    7.8
    Integration
    Average: 8.0
    9.7
    Geolocation
    Average: 8.7
    8.3
    Quality of Support
    Average: 8.7
    9.3
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Netmera
    Company Website
    Year Founded
    2010
    HQ Location
    İstanbul, TR
    Twitter
    @netmera
    2,839 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    56 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Netmera is a mobile-first, all-in-one Growth Platform for smarter insights and
better customer engagement. We unify customer data across all touchpoints into a single platform—empowering businesses

Users
No information available
Industries
  • Financial Services
  • Telecommunications
Market Segment
  • 44% Small-Business
  • 28% Mid-Market
Netmera Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Customer Support
4
Engagement
4
Helpful
4
Effectiveness
3
Cons
Export Issues
1
Export Limitations
1
High Complexity
1
Inadequate Reporting
1
Learning Curve
1
View All Pros and Cons
Netmera features and usability ratings that predict user satisfaction
7.8
Integration
Average: 8.0
9.7
Geolocation
Average: 8.7
8.3
Quality of Support
Average: 8.7
9.3
Campaign Automation
Average: 8.3
Seller Details
Seller
Netmera
Company Website
Year Founded
2010
HQ Location
İstanbul, TR
Twitter
@netmera
2,839 Twitter followers
LinkedIn® Page
www.linkedin.com
56 employees on LinkedIn®
PlotProjects
(16)4.7 out of 5
6th Easiest To Use in Location-Based Marketing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The most used Geofencing SDK thanks to our long time experience resulting in high accuracy & low battery-use. Developing advanced location based functionalities in an app is time-consuming. PlotPr

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 69% Small-Business
    • 25% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PlotProjects features and usability ratings that predict user satisfaction
    8.3
    Integration
    Average: 8.0
    9.2
    Geolocation
    Average: 8.7
    9.5
    Quality of Support
    Average: 8.7
    9.0
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PlotProjects
    Year Founded
    2011
    HQ Location
    Amsterdam
    Twitter
    @PlotProjects
    412 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The most used Geofencing SDK thanks to our long time experience resulting in high accuracy & low battery-use. Developing advanced location based functionalities in an app is time-consuming. PlotPr

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 69% Small-Business
  • 25% Mid-Market
PlotProjects features and usability ratings that predict user satisfaction
8.3
Integration
Average: 8.0
9.2
Geolocation
Average: 8.7
9.5
Quality of Support
Average: 8.7
9.0
Campaign Automation
Average: 8.3
Seller Details
Seller
PlotProjects
Year Founded
2011
HQ Location
Amsterdam
Twitter
@PlotProjects
412 Twitter followers
LinkedIn® Page
www.linkedin.com
5 employees on LinkedIn®
M360
(23)4.7 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    M360 is an end-to-end marketing solution for shopping centers that streamlines multi-channel marketing execution, delivers personalized messages to shoppers at the most influential moments, and provid

    Users
    No information available
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 61% Small-Business
    • 30% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • M360 features and usability ratings that predict user satisfaction
    8.3
    Integration
    Average: 8.0
    8.3
    Geolocation
    Average: 8.7
    9.5
    Quality of Support
    Average: 8.7
    10.0
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Pocketstop
    Year Founded
    2006
    HQ Location
    Dallas, TX
    Twitter
    @Pocketstop
    794 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    19 employees on LinkedIn®
    Phone
    877-840-2444
Product Description
How are these determined?Information
This description is provided by the seller.

M360 is an end-to-end marketing solution for shopping centers that streamlines multi-channel marketing execution, delivers personalized messages to shoppers at the most influential moments, and provid

Users
No information available
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 61% Small-Business
  • 30% Mid-Market
M360 features and usability ratings that predict user satisfaction
8.3
Integration
Average: 8.0
8.3
Geolocation
Average: 8.7
9.5
Quality of Support
Average: 8.7
10.0
Campaign Automation
Average: 8.3
Seller Details
Seller
Pocketstop
Year Founded
2006
HQ Location
Dallas, TX
Twitter
@Pocketstop
794 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Phone
877-840-2444
GroundTruth Ads Manager
(11)3.9 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audience

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 64% Mid-Market
    • 36% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • GroundTruth Ads Manager features and usability ratings that predict user satisfaction
    5.8
    Integration
    Average: 8.0
    9.2
    Geolocation
    Average: 8.7
    8.1
    Quality of Support
    Average: 8.7
    6.3
    Campaign Automation
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    GroundTruth
    Year Founded
    2009
    HQ Location
    New York, US
    Twitter
    @groundtruthco
    3,561 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    366 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audience

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 64% Mid-Market
  • 36% Small-Business
GroundTruth Ads Manager features and usability ratings that predict user satisfaction
5.8
Integration
Average: 8.0
9.2
Geolocation
Average: 8.7
8.1
Quality of Support
Average: 8.7
6.3
Campaign Automation
Average: 8.3
Seller Details
Seller
GroundTruth
Year Founded
2009
HQ Location
New York, US
Twitter
@groundtruthco
3,561 Twitter followers
LinkedIn® Page
www.linkedin.com
366 employees on LinkedIn®
Filters
Filter
Clear Filter
More Filters
Market Segments
All Segments
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
  • Segment
Clear Filter
More Filters
Market Segments
All Segments
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
61 Listings in Location-Based Marketing Available
  • Sort By:
    G2 Score

Location-Based Marketing Topics

Expand/Collapse

Learn More About Location-Based Marketing Software

What is Location-Based Marketing Software?

Location-based marketing is a marketing strategy in which a company delivers timely, relevant marketing messages to users based on their physical location. Using location data and technology, location-based marketing platforms trigger a targeted marketing action to a user’s mobile device when that user enters a specified geographic location. 

Proximity marketing or location metrics is one of the relevant applications of location-based marketing software. It involves sending customers targeted and highly personalized push notifications to enhance their experience. Demographics are yet another factor that helps in accurately executing campaigns by targeting relevant customers. This, in turn, can help improve user experience.

What are the Common Features of Location-Based Marketing Software?

The following are some core functionalities of location-based marketing software that can help users set up geofencing parameters and create location-based marketing campaigns:

Geofencing: This functionality allows users to designate geofences for location-based marketing campaigns. These specific location-based advertisements help marketing teams target their advertisements based on the earmarked area. With this feature, marketing strategies are created for people in the geofence. A geofence is a physical boundary of any target location. The software sends in-store push notifications when customers enter this target area (like a store). Mobile apps on the customer’s phone help the software provide location updates. 

Wi-Fi marketing: Retailers usually provide users with free Wi-Fi access and request for their email or a social media follow in return. The data thus collected is used to communicate promotions and offers. This feature of location-based marketing targets customers based on their Wi-Fi connection.

Beacons: Beacons are physical devices that receive location data from nearby devices that use Bluetooth technology and thus fall under proximity-based marketing. Beacons transmit Bluetooth Low Energy (BLE) signals to execute location-based marketing campaigns. They are placed in stores where there usually is a poor cell network. Once the beacons connect with the users’ phones, personalized messages are sent once they are in range over the Bluetooth network.

Campaign automation: This feature generates an automated notification, text message, or in-app message to users in a predefined geolocation. Marketing automation or campaign automation automates the repetitive campaigns meant to convert leads. 

Analytics: Analytics tools in location-based marketing help marketers with a data-driven marketing approach. These features analyze the performance of location-based marketing campaigns based on foot traffic, POS data, and what further action is required.

Security compliance: While marketing campaigns are developed on the basis of consumer data, the data collection must meet compliance standards like GDPR and CCPA regarding personal data privacy.

What are the Benefits of Location-Based Marketing Software?

Location-based marketing software offers several advantages for brick-and-mortar businesses that rely on foot traffic. 

Cost-effective: Location-based marketing is one of the most cost-effective types of marketing to target customers. Mobile phones have become central devices for marketing. Thus the investment required for location-based marketing software is less. By tracking the budget utilized for each campaign, marketing teams can route more funds depending on the campaign’s needs. Routing funds and increasing ROI are important benefits of location intelligence or location-based marketing software. Location-based marketing software can be most helpful for small businesses.

Reaching the relevant audience: Location-based marketing is very specific to a geographic location and thus can gain a group of customers relevant to the offering and business. This software can help increase store visits and, therefore, conversion rates. 

Software Related to Location-Based Marketing Software

Related solutions that can be used together with location-based marketing software include:

Geofencing software: This software uses GPS, wifi, or cellular data of mobile devices to send targeted messages, push texts, marketing messages, and advertisements after it detects a new mobile device that enters the set virtual boundary of the geofence. With geofencing software, marketers can run highly targeted campaigns using the target customer’s data and location.

Visitor behavior intelligence software: Visitor behavior intelligence software tracks and monitors the behavior and actions of visitors through data sources like Wi-Fi and point-of-sale (POS) systems. This software can also connect to social media and customer data platforms (CDP) to give a holistic view of customer behavior at a venue.

Mobile marketing software: Mobile marketing software optimizes and automates marketing campaigns. This type of software uses a target customer’s mobile data to create campaigns that are delivered to the user’s mobile device.

Challenges with Location-Based Marketing Software

Location-based marketing can help marketers target their audience by tracking their location data. There can be some hurdles when it comes to using location-based marketing tools:

Ineffective location data: If a user has VPN on the mobile device permanently and reports to a different location than the physical one, targeting becomes ineffective. Location-based marketing largely depends on location data and thus can lose out if the target audience uses a VPN.

Allowance-based service: Mobile apps are relied upon heavily for location-based marketing. However, most permission rights stay with the users after downloading the app. And most users want to keep their locations private. In such cases, it becomes a little tricky to locate the exact location of the target audience.

Non-smartphone users: A certain percentage of users still do not have a smartphone. Since location-based marketing relies on modern technologies like wi-fi, GPS, and Bluetooth, it cannot be used to target audiences without smartphones.

Which Companies Should Buy Location-Based Marketing Software?

Retail: Retail companies can make the best use of location-based marketing software. Marketers create location-based advertising campaigns on the basis of real-time and historical data. Historical data for product sales can help marketers attract customers for specific categories of products. Merchants can then keep stock of the goods depending on the high demand period for that particular category. 

Food and dining: Geofencing, geomarketing, and other proximity-based marketing strategies are widely used at restaurants and other food businesses. National and local food chains usually benefit from location-based marketing software.

Travel and hospitality: Resorts, hotels, amusement parks, and other hospitality businesses use proximity marketing to improve guest experiences and engagement. These businesses can send promotional messages, reminders, and feedback requests using location data.

Consumer-packaged goods (CPG) brands: Location-based marketing software can help brands that sell unique products at selective geolocations. The brand image helps to attract new customers to a third-party store. 

How to Buy Location-Based Marketing Software

Requirements Gathering (RFI/RFP) for Location-Based Marketing Software

Location-based marketing software helps businesses gain visibility in their specific locations. Searching for software based on the marketing automation stage can help purchase the most suitable location-based marketing software. 

Compare Location-Based Marketing Software Products

Create a long list

Making a list of all the vendors selling location-based marketing software can give businesses a direction to look for potential vendors in the market. This list depends on the software's features and pricing plans.

Create a short list

After going through the long list, vendors that fulfill the buyer’s requirements are shortlisted. Vendors that satisfy the company’s feature requirements and fall under their budget requirements are chosen at this stage.

Conduct demos

While selecting a suitable location-based marketing vendor, it is advisable to have vendors conduct demos. This allows the buyers to understand the features and benefits of using the product from the specific vendor. Usually, business users, decision makers, and IT professionals are involved in this stage.

Selection of Location-Based Software

Choose a selection team

The selection team consists of business users who can also be decision makers in some organizations, such as the chief marketing officer and an IT professional who can help install the software.

Negotiation

After shortlisting specific vendors, negotiations occur based on the buyers' required features and the software's pricing plans. This also depends on the end use of the software. Depending on that, certain customizations can also be requested.

Final decision

After settling on the vendor, the decision makers make the final choice after discussions with other team members.