Salesforce Marketing Cloud Engagement Reviews & Product Details

Salesforce Marketing Cloud Engagement distinguishes itself with its robust and highly adaptable Journey Builder, which provides much more advanced features than platforms such as Pardot (MCAE), HubSpot, and Marketo. This tool empowers marketers to visually map out and automate intricate, multi-channel customer journeys, incorporating real-time decision-making and personalized experiences. A key strength is its built-in support for mobile messaging channels like WhatsApp, SMS through MobileConnect, and push notifications—capabilities that are often only available as add-ons or are limited on other platforms. Thanks to this native integration, marketers can achieve seamless mobile engagement without the need for third-party solutions, making it especially effective for sending timely, personalized communications throughout the customer lifecycle. When combined with its enterprise-level scalability, advanced data management features, and AI-driven personalization via Einstein, SFMC stands out as a truly comprehensive and forward-thinking marketing automation platform. Review collected by and hosted on G2.com.

Using SQL queries requires me to spend some time learning the language, which can be a bit challenging. This particular feature is not just a simple drag-and-drop tool, so it demands more effort to use effectively. Additionally, while other platforms might use different scripting languages, here I need to understand AMPScript to make the most out of it. Review collected by and hosted on G2.com.

I like the robustness of Salesforce Marketing Cloud, which meets the needs of large companies and complex processes well. The integration with Facebook and Google Ads is very useful, as are the automation capabilities and journeys. The configurations via SQL greatly facilitate the customization of journeys and campaigns. Review collected by and hosted on G2.com.

At first, I found the platform a bit complex due to the number of configurations required. Over time, I realize that some configurations of the marketing cloud have become more complex, especially in reading the database. I also miss having a complete view of the system and believe that the platform could have a greater capacity for integrations and an easier initial setup. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Engagement offers a very intuitive interface that makes it easy to create and automate personalized campaigns. The platform’s ability to segment audiences and deliver targeted messages across multiple channels (email, SMS, social, etc.) is extremely powerful Review collected by and hosted on G2.com.

Some functionalities feel slightly overwhelming without prior training. Additionally, the system can be a bit slow at times when handling large volumes of data, and the pricing structure may not be very cost-effective for smaller organizations. Customer support, though helpful, sometimes takes longer than expected to resolve queries. Review collected by and hosted on G2.com.

I love Salesforce Marketing Cloud Engagement for its powerful multi-channel marketing capabilities. The platform makes it easy to personalize customer journeys, track performance with robust analytics, and integrate seamlessly with Salesforce CRM. Its AI-driven insights help deliver targeted campaigns, boosting engagement, conversions, and overall marketing efficiency. Review collected by and hosted on G2.com.

The main challenge with Salesforce Marketing Cloud Engagement is its steep learning curve for new users. The platform’s wide range of features can feel complex and overwhelming initially. Additionally, the pricing can be high, especially for small businesses, and some advanced functionalities require extra configuration or add-ons. Review collected by and hosted on G2.com.

What I like best about Salesforce Marketing Cloud Engagement is how seamlessly it integrates data, creativity, and automation. I love that it gives marketers the ability to personalize journeys at scale—using audience insights, automation, and real-time analytics to drive engagement. It’s a great balance between strategic planning and hands-on campaign execution. Review collected by and hosted on G2.com.

One challenge with Salesforce Marketing Cloud Engagement is that its interface can feel a bit complex at first. There’s so much functionality that it takes time to really learn how everything connects—especially when managing data extensions and automation. That said, once you get past the learning curve, it becomes an incredibly powerful tool. Review collected by and hosted on G2.com.

Nothing. As with most Salesforce marketing products, it is not user friendly/intuitive. It's difficult to navigate and the functionality is significantly behind its competitors. Review collected by and hosted on G2.com.

As with most Salesforce marketing products, it is not user friendly/intuitive. It's difficult to navigate and the functionality is significantly behind its competitors. Review collected by and hosted on G2.com.

It has its own email server - which means emails are being fired from salesforce marketing cloud engagement's server not from your own email server. Depending on the plan you can send as many emails as you want - no capping on number of sent emails. with just one click - you will get to see all the activity of your users on your website and landing pages. One of the best delivery rate of emails, use different templates or just fire plain emails..This salesforce product never disappoints. Me and my team run multiple outreach campaign every month. Review collected by and hosted on G2.com.

Unlike other marketing engagement platforms - this one needs real attention to detail and practice before one starts using it, unlimited email facility needs to be used wisely otherwise thousands of users may receive emails not meant for them. It must offer cost effective plans for small businesses. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud stands out as one of the most comprehensive digital marketing platforms available today. It is designed for organizations that want to deliver personalized, data-driven customer experiences across multiple channels—email, mobile, social, advertising, and the web. Review collected by and hosted on G2.com.

Sometimes the platform feels overly complex, especially when setting up more advanced automations or journeys. The interface is not always intuitive, and small changes can require more time than expected. In addition, the integration with other Salesforce products could be smoother. Review collected by and hosted on G2.com.

I find Salesforce Marketing Cloud Engagement incredibly helpful for keeping my company organized and effectively assigning different parts of a project to various employees. The ability to measure analytics data easily helps us identify areas for improvement. I also appreciate the support from Salesforce agents whenever needed. Review collected by and hosted on G2.com.

I find it rather difficult to use, especially on the back end. The initial setup was quite challenging, which led us to hire someone from Salesforce to assist us on a weekly basis. Review collected by and hosted on G2.com.

Salesforce Marketing cloud is performing great and helping businesses to create personalized experiences for their customers on a big scale. It has an amzing feature of journey builder that is helping marketers to design and automate their customer journey acrross various channels like SMS, Push notification. Review collected by and hosted on G2.com.

Though Salesforce marketing cloud is working fine but it has also some dislikes in terms of it's cosing as it's higher and sometimes it's has UI complexity which can be addressed. Review collected by and hosted on G2.com.