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Compare Bloomreach and Insider 
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At a Glance
Market Segments
Mid-Market (49.9% of reviews)
Mid-Market (45.9% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
No pricing available
Bloomreach
Star Rating
(698)4.6 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plansInsider
Star Rating
(1,209)4.8 out of 5
Market Segments
Mid-Market (45.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bloomreach excels in its email campaign management, scoring 9.4, while Insider offers a slightly higher score of 9.6. Reviewers mention that Bloomreach's interface is user-friendly, but some find Insider's features more intuitive for creating and managing campaigns.
- Reviewers mention that Insider outperforms Bloomreach in personalization capabilities, with scores of 9.7 versus 8.9. Users on G2 highlight Insider's advanced algorithms for delivering tailored content, which they feel enhances customer engagement significantly.
- Users say that Bloomreach's customer support is highly rated at 9.3, but Insider edges ahead with a score of 9.6. Reviewers mention that Insider's support team is more responsive and provides quicker resolutions to issues, which is crucial for businesses relying on timely assistance.
- G2 users report that Bloomreach has a solid score of 8.3 for ease of use, but Insider shines with a score of 9.5. Reviewers mention that Insider's dashboard is more intuitive, making it easier for new users to navigate and utilize the software effectively.
- Users report that Bloomreach's automated email responses score is 8.8, while Insider achieves a perfect 9.7. Reviewers mention that Insider's automation features are more robust, allowing for better engagement through timely and relevant responses.
- Reviewers mention that while Bloomreach has a strong score of 8.9 in audience segmentation, Insider's score of 9.6 indicates superior capabilities. Users on G2 highlight Insider's advanced segmentation tools that allow for more precise targeting of marketing efforts.
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Autonomous search with GenAI and the fastest ROI on the market
- Personalized site search
- Insights for merchandisers
- Product recommendations
Insider
No pricing availableFree Trial
Bloomreach
Free Trial is available
Insider
Free Trial is available
Ratings
Meets Requirements
8.9
588
9.4
1,089
Ease of Use
8.3
597
9.4
1,096
Ease of Setup
7.7
305
9.0
552
Ease of Admin
8.4
268
9.1
286
Quality of Support
9.2
585
9.6
1,089
Has the product been a good partner in doing business?
9.1
269
9.5
287
Product Direction (% positive)
9.1
562
9.8
1,038
Features by Category
Email Marketing
9.1
351
|
Verified
9.6
502
9.2
331
|
Verified
9.6
478
8.9
326
|
Verified
9.6
481
8.8
307
|
Verified
9.6
422
Online Marketing
7.6
243
|
Verified
Feature Not Available
8.6
305
|
Verified
9.6
520
8.8
331
|
Verified
9.6
533
8.4
306
|
Verified
9.5
524
7.8
198
Feature Not Available
Lead Management
8.7
262
|
Verified
9.5
493
8.5
282
|
Verified
9.5
493
9.2
322
|
Verified
9.6
533
8.2
216
|
Verified
Feature Not Available
8.4
229
|
Verified
9.5
471
8.8
290
|
Verified
9.5
436
8.2
238
|
Verified
9.5
478
8.5
238
|
Verified
9.5
463
Campaign Management
8.3
243
|
Verified
Feature Not Available
7.7
171
Feature Not Available
7.6
179
|
Verified
Feature Not Available
7.1
160
Feature Not Available
Social
7.1
143
Feature Not Available
7.3
148
9.3
435
7.4
163
|
Verified
9.4
444
7.2
148
|
Verified
Feature Not Available
7.6
178
|
Verified
Feature Not Available
Reporting & Analytics
8.6
329
|
Verified
9.5
520
8.4
279
|
Verified
9.4
519
8.2
247
|
Verified
9.4
512
8.2
255
|
Verified
9.4
510
7.1
149
9.1
411
Platform
8.6
243
|
Verified
9.5
517
8.6
223
|
Verified
Feature Not Available
8.7
253
|
Verified
9.6
500
8.4
194
|
Verified
9.5
436
8.3
213
|
Verified
9.4
443
8.8
242
|
Verified
9.5
481
8.0
180
|
Verified
9.4
420
Agentic AI - Marketing Automation
5.9
11
8.4
16
5.8
10
8.4
16
5.8
11
8.4
16
6.1
11
8.2
16
6.4
11
8.2
16
5.9
11
8.2
15
Integration
8.5
252
|
Verified
9.4
491
8.4
244
|
Verified
9.4
488
7.8
206
|
Verified
9.4
454
Content
8.1
48
Not enough data
8.2
49
Not enough data
8.0
49
Not enough data
7.9
43
Not enough data
7.7
45
Not enough data
8.6
51
Not enough data
8.5
50
Not enough data
8.3
48
Not enough data
8.3
44
Not enough data
Design
7.7
44
Not enough data
7.8
49
Not enough data
8.0
44
Not enough data
8.6
48
Not enough data
Platform
7.7
42
Not enough data
7.2
38
Not enough data
7.9
39
Not enough data
8.6
46
Not enough data
8.3
41
Not enough data
7.9
37
Not enough data
8.1
49
Not enough data
8.3
49
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
73
Not enough data
7.6
51
Not enough data
Design & Development
6.3
18
Not enough data
7.4
56
Not enough data
8.1
64
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.1
81
9.5
572
8.9
80
9.6
590
7.4
65
9.5
540
Templates
7.4
75
9.5
552
8.3
88
9.5
595
8.2
82
9.6
589
Personalization
8.3
81
9.6
577
8.1
79
9.5
565
8.6
78
9.6
579
7.3
64
9.4
514
8.2
76
9.5
558
8.3
77
9.6
562
8.8
88
9.6
588
8.6
78
9.6
575
Multichannel
8.3
81
9.6
579
9.1
89
9.5
515
8.5
83
9.6
578
Administration
9.1
89
9.6
576
8.4
95
9.4
593
8.8
84
9.5
570
8.3
82
9.4
570
Agentic AI - E-Commerce Personalization
Not enough data
7.5
14
Not enough data
7.4
14
Campaigns
9.0
74
Not enough data
9.1
77
Not enough data
9.0
73
Not enough data
9.2
83
Not enough data
9.1
78
Not enough data
Analytics
8.6
83
Not enough data
8.4
78
Not enough data
Optimization
9.1
81
Not enough data
8.8
79
Not enough data
8.5
65
Not enough data
8.6
70
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
54
9.7
599
9.4
53
9.6
577
Targeting
9.2
49
9.6
591
8.9
49
9.6
563
Triggered Content
8.3
35
9.5
501
9.6
54
9.5
497
9.3
47
9.7
551
Personalized Content
8.8
47
9.6
537
8.8
36
9.7
516
8.9
46
9.6
575
Agentic AI - Personalization Engines
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.5
11
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.5
11
Text Messaging
8.7
46
9.6
77
7.3
36
9.4
73
8.4
40
9.5
74
7.9
37
9.4
74
8.3
44
9.4
78
7.4
34
9.4
76
8.9
47
9.5
76
7.5
39
9.4
75
SMS Platform
8.2
52
9.4
77
8.9
49
9.5
77
7.4
37
9.3
73
6.9
30
Feature Not Available
7.5
34
9.3
78
8.5
47
9.3
78
Agentic AI - SMS Marketing
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.4
15
Not enough data
8.4
15
Not enough data
8.4
16
Not enough data
8.2
16
Data Sourcing
8.6
213
|
Verified
9.5
579
|
Verified
8.7
205
|
Verified
9.5
568
|
Verified
Feature Not Available
9.6
371
8.6
204
|
Verified
9.5
595
|
Verified
Intelligence
8.5
216
|
Verified
9.5
601
|
Verified
7.8
175
|
Verified
9.5
573
|
Verified
8.0
178
|
Verified
9.6
565
|
Verified
Merchandising
8.5
22
Not enough data
8.5
23
Not enough data
8.8
22
Not enough data
8.9
19
Not enough data
8.8
20
Not enough data
Analytics
8.9
23
Not enough data
8.9
21
Not enough data
Administration
8.7
23
Not enough data
9.1
27
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.5
642
|
Verified
Not enough data
9.5
642
|
Verified
Platform Data
Not enough data
9.4
627
|
Verified
Not enough data
9.4
607
|
Verified
Not enough data
9.3
643
|
Verified
Not enough data
9.3
610
Platform Additional Functionality
Not enough data
9.5
616
|
Verified
Not enough data
9.5
612
|
Verified
Not enough data
9.4
599
Agentic AI - Customer Journey Analytics
Not enough data
8.3
26
Not enough data
8.4
26
Not enough data
8.4
25
Not enough data
8.4
24
Search Setup
8.8
30
9.5
53
8.8
31
9.6
54
9.1
30
9.5
53
9.0
29
9.6
51
Product Discovery
8.6
28
9.7
56
9.0
31
9.6
55
8.9
29
9.5
55
8.8
34
9.6
49
9.0
33
9.7
53
Integration
9.1
31
9.6
57
8.5
27
9.7
51
9.1
29
9.6
53
Development
7.6
41
Not enough data
7.7
38
Not enough data
Management
8.3
46
Not enough data
8.6
45
Not enough data
Integration Options
6.7
41
Not enough data
6.5
39
Not enough data
8.6
46
Not enough data
7.1
36
Not enough data
Computing
7.5
89
Not enough data
6.9
94
Not enough data
7.0
102
Not enough data
Experimental Design
8.2
95
Not enough data
8.1
89
Not enough data
7.5
92
Not enough data
Analytics
8.3
112
Not enough data
7.4
94
Not enough data
Agentic AI - A/B Testing
6.5
8
Not enough data
6.0
8
Not enough data
6.0
8
Not enough data
6.3
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.3
43
Not enough data
9.5
45
Not enough data
9.4
41
Not enough data
9.5
43
Not enough data
9.5
42
Not enough data
9.2
42
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
41
Not enough data
9.5
40
Not enough data
9.4
39
Not enough data
9.2
40
Conversational AI - Conversational Commerce Platforms
Not enough data
7.6
11
Not enough data
8.3
10
Not enough data
7.6
11
Not enough data
6.5
10
Not enough data
7.5
10
Platform integration - Conversational Commerce Platforms
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
7.4
11
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
7.9
11
Not enough data
8.3
10
Agentic AI - Personalization
6.7
7
8.4
23
6.0
7
8.4
23
6.7
7
8.2
22
6.7
7
8.1
22
6.7
7
8.3
22
6.4
7
8.2
23
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.6
37
9.3
611
8.3
45
9.5
676
7.3
31
9.3
544
|
Verified
8.3
38
9.4
585
|
Verified
Campaigns
7.4
34
9.4
567
|
Verified
8.6
39
9.7
680
|
Verified
8.0
36
9.4
473
7.6
29
9.2
473
9.4
38
9.6
552
|
Verified
8.9
39
9.6
638
|
Verified
Engagement
8.3
36
9.6
610
Platform
8.2
32
9.6
658
8.0
32
9.4
610
|
Verified
8.0
31
9.5
532
Agentic AI - Mobile Marketing
Not enough data
8.4
17
Not enough data
8.3
16
Not enough data
8.2
16
Not enough data
8.3
16
Not enough data
8.3
16
Not enough data
8.4
17
Categories
Categories
Shared Categories
Bloomreach and Insider are categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, SMS Marketing, Mobile Marketing, Customer Data Platform (CDP), Marketing Automation, Personalization, and Personalization Engines
Unique Categories
Bloomreach is categorized as Headless CMS, E-Merchandising, A/B Testing, Push Notification, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, and RCS Business Messaging
Insider is categorized as Customer Journey Analytics and WhatsApp Marketing
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.2%
Apparel & Fashion
8.9%
Marketing and Advertising
8.4%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.5%
Retail
26.3%
Apparel & Fashion
10.3%
Financial Services
3.7%
Cosmetics
3.7%
Marketing and Advertising
3.6%
Other
52.4%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Marketing and Advertising
limited out of the box reporting, very complex understanding jijna, user friendliness of the reporting is not great. Aggregates & running aggregates is difficult to execute correctly.
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Computer & Network Security
The reporting dashboard and reports can be simplified
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Verified User in Marketing and Advertising
limited out of the box reporting, very complex understanding jijna, user friendliness of the reporting is not great. Aggregates & running aggregates is difficult to execute correctly.
Verified User in Computer & Network Security
The reporting dashboard and reports can be simplified
Alternatives
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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